The branded dropshipping business is getting more important and bigger every single day. The more competition there is, the more difficult it may be for you to gain the needed exposure. This is where the importance of branded dropshipping comes in.
What is branding? Why do you need it for your dropshipping store to become successful?
Here are a few tips from us that will help you understand what branded dropshipping is all about:
What Is Branding?
Branding is creating a powerful & well-recognized name for a certain business.
When the customer thinks about you, they either think of you based on your name, logo, product, etc. This is all done through the trust & loyalty built over time with your customers through your services.
Why is branded dropshipping so important?
If you had to choose to buy the same product from Amazon or a brand new site that just opened, I highly doubt you would choose the new site.
It is all because you built trust with Amazon. Most people you ask about Amazon, already know what Amazon is.
Branding creates a relationship between you and the customer.
Also, when one customer likes your product, just like Amazon, Shopify, and many other great dropshipping stores, they will recommend your product to others. This is where your branding increases.
What else is so good about branding is that it will make customers buy more from you. In a recent study done, it was shown that 56% of customers buy from a certain company just because they are loyal to that company.
How Do You Get Branded Dropshipping?
Create Great First Impressions
Branding is very connected to first impressions.
Always remember that you never have a second chance to make a first impression!
That is why you should pay close attention to how your website looks when a new customer visits it.
You want to make sure it looks very premium, professional, max quality, and easy/simple to navigate around. Nothing makes a customer leave faster than a complex website.
Use Social Media To Reach Out
If it is one good tip we can give you, it is to use social media. Social media marketing is the golden ticket to promoting your business.
It is one of the main ways dropshippers take advantage of to promote their business. A lot of website traffic can also come from highly engaged social media channels.
All you have to do is to get the word around! That is simple, all you have to do is to set up some paid ads and everything is set from there.
When looking to improve your dropshipping branding, remember: Your brand is how people think about you, not how you want them to!
Choose a Niche
When you choose a specific niche, your dropshipping store will show what it is all about. This increases your brand uniqueness and when that happens, your branding will also go up.
The more specific your niche is, the easier it will be for you to stand out from the rest.
Once you know which path you are going, you start standing out from the rest of the dropshipping stores. That is your chance to shine.
Branding Is What You Stand For
What most will confuse is thinking that what product or service they sell will increase branding. It doesn’t always work that way.
Make sure the people that visit you know why they are visiting you. You sell home decor accessories and already give a clear image of that.
The second potential buyers will think about your website, they will know why they are visiting. This is one of the main ways to creating a unique brand name.
Don’t promote a general image of your dropshipping business. You want to be very clear about what your business is all about.
Why Do People Prefer Branded Dropshipping?
It is obvious why. All because they have trust. Not everyone can just buy from random companies and feel safe. Here are a few reasons why many prefer buying from branded drop shippers:
- The trust and quality of the product & services
- The name of the brand
- Will feel safer because of the trust and loyalty
- There is more professionalism in branding.
Tips On How To Increase Your Dropshipping Branding And Customer Experience
If you want to be unique (increase branding), you have to increase your credibility. Credibility is all the special features your dropshipping brand offers that no one else or a few offer.
Here are a few tips to increase your branding and user experience:
Use Easy Navigation
If potential buyers visit your website, and as we mentioned before, it is slow and hard to navigate through, they will run away.
Make sure you hire the right people that maintain your dropshipping website. Focus a lot on the speed and categories/subcategories of your website. The easier it is to buy, the better your branding will be.
Focus On Your Customers
That is a very obvious one, but when we say this we mean try to personalize as much as you can. Everybody loves to feel special when buying.
The best way to stand out from the rest is to know what your customers want better than they do.
The faster you ship your product, the better people will feel. That is because nobody likes to wait. When you show your customers that you are fast, this is a huge step forward to holding a unique identity in the dropshipping business.
Sell Premium Products
Most people, especially those of the higher class love to buy premium products or as we call them “brand name products”.
It is just like buying a phone without a brand and buying an iPhone. The branding has a huge difference between them.
The kind of products you have greatly affected your brand name. Your level of branding will be very different if you are selling products that say “made in the USA” vs those made in China!
READ BEFORE YOU GO: Wish Dropshipping: Everything You Need To Know As A Beginner
Branded Dropshipping: To be or not to be?
We showed you some ways on why branding is important for your dropshipping store. You can also check our other blog for best Marketing practices in order to have some ideas on how you can stand out from the rest.
For more weekly updates, tips & tricks on how to improve your dropshipping experience, visit our Free Dropshipping Knowledge Center.