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Is Shopify Legit in 2024? +6 Common Shopify Scams
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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
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If you’re thinking about starting an online business, you’ve probably heard of Shopify. But is Shopify Legit platform for e-commerce in 2024? And what about the scams that come with it?

Shopify has become one of the most popular e-commerce platforms in recent years, with over 1.7 million businesses using it to sell their products online. However, with its popularity comes the risk of scams and fraudulent activities.

If you’re thinking about using Shopify for your dropshipping business, it’s important that you know how Shopify works and how to protect yourself from the common scams associated with the platform.

In this article, I will explore whether Is Shopify legit in 2024 and the six most common scams that you should be aware of to protect yourself and your business.

What Is Shopify And How Does It Work?

Shopify is an all-in-one ecommerce solution that enables businesses to create online stores. It is a cloud-based platform that provides everything needed to start, run, and grow a dropshipping business.

One of the key benefits of Shopify is its range of tools and features for business owners. These include online store design, management, inventory management, payment processing, shipping, and reporting.

app store

Shopify is designed to be user-friendly and easy to use, making it attractive to those who are new to the world of e-commerce. With its drag-and-drop interface and customizable templates, businesses can create an online store that reflects their brand and meets their unique needs. 👇

customize

👉 Check out the 11 Best Free Shopify Themes For Dropshipping Stores.

For those reasons, Shopify is one of the most popular online platforms for eCommerce businesses, trusted by over a million businesses around the world.

In short, about whether is Shopify legit! Yes, it is a completely legitimate and trustworthy platform for online businesses in 2024.

Now, let’s see whether Shopify is a safe platform for your e-shop, and how you can protect yourself from the most common scams.👇 

Is Shopify a Safe Platform For Ecommerce?

Shopify implements various security measures to protect user data from fraudulent activity and data breaches.

Furthermore, Shopify stores sensitive user data and safeguards it through regular backups and advanced security protocols.

As a result, Shopify is considered a safe and secure platform for ecommerce, providing users with peace of mind when conducting online transactions, ensuring compliance, and offering advanced security features.

Are Shopify Stores Legit?

As a content writer and online shopper, I can attest to whether is Shopify Legit, or their stores.

Shopify offers a secure platform for businesses to sell online, with advanced features like inventory management, sales tools, and premium themes.

Plus, based on Similarweb results, it is #2 in the Business and Consumer Services > Business Services(In the United States) category. And, it has over 118.8M visits. 

Moreover, customer reviews and payment details help to ensure authenticity, while security standards protect against fraudulent activities. And, according to Capterra customer reviews, the app has a ⭐ 4.5/5 stars rating!

In conclusion, in my opinion, Shopify is a reliable and trustworthy ecommerce solution for online businesses.

Can I Use Shopify For Dropshipping?

As an avid user of Shopify, I can confidently say that it is a fantastic platform for dropshipping.

One of the reasons why Shopify is so great for dropshipping is that it has many apps specifically designed for the dropshipping business model.

Two of my favorite apps for dropshipping on Shopify are Oberlo and Modalyst, which make finding products, managing orders, and fulfilling shipments a breeze.

💡Tip: I recommend you to read this Oberlo vs Modalyst Review – Which Is The Best Dropshipping App?

Plus, there are amazing website builders like Pagefly, that can help you customize your dropshipping store.

How To Tell If A Shopify Store Is Legit?

When it comes to determining whether is Shopify a legit store, there are several factors to consider. Firstly, it is important to inspect the website design to ensure that it looks professional and trustworthy.

This is because a well-designed website can often indicate that the store is reputable and takes its business seriously.

After reviewing the website design, the next step is to look for customer reviews and ratings. This can help gauge customer satisfaction and provide insight into the quality of the products and services offered by the store. Positive reviews and high ratings can be a good sign, while negative reviews and low ratings may indicate potential issues.

In addition to customer reviews, it is also important to review the store’s shipping, returns, and payment policies. These policies should align with standard practices and provide clear information on how to handle any issues that may arise.

When verifying whether is Shopify a legit store, it is also important to check the domain age, hosting location, and contact details.

This can help confirm that the store is operating within legal and ethical boundaries and is not a fraudulent operation.

Lastly, it is crucial to be cautious of any requests for personal information, particularly credit card details. This can help avoid potential fraudulent activity and protect personal information from falling into the wrong hands.

By taking these steps, one can ensure that they are shopping from a legitimate and trustworthy Shopify store.

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Shopify Review – Video

Shopify Review Video offers an overview of Is Shopify Legit, and its features, benefits, and drawbacks.

The platform offers numerous pros and cons, including all-in-one ecommerce solutions and a wide range of tools, but also transaction fees, additional costs, and expensive premium themes.

What Are The Most Common Shopify Scams?

Yes, we all know about Shopify’s popularity. Unfortunately, some scammers never grow old! 

Therefore, I will cover the most common Shopify scams that online business owners should be aware of, including fraudulent activities, fake stores, and extra costs. Let’s dive in! 👐

1. Shopify Store Duplicates

As an avid Shopify user and online shopper, I find the issue of duplicate stores to be a concerning one. Scammers create multiple fake stores to deceive customers and steal their money using fraudulent activities.

For example, a scammer can create fake stores sell expensive electronics, and steal money from unsuspecting customers who made purchases on the fake platform.

Here’s what one Shopify client claims about this scam.👇

is shopify legit

This is harmful to both customers and legitimate store owners, and it’s important to identify and report these scams to Shopify.

Thankfully, Shopify is taking steps to prevent and respond to these scams, while customers can avoid becoming a victim by double-checking the authenticity of the store and reporting any suspicious activity.

2. The Triangulation Scheme

As an ecommerce business owner, it’s important to educate myself and others about common scams like the Triangulation Scheme. This scam involves stealing credit card information to purchase products online and then selling them on third-party marketplaces. This puts both the business owner and customers at risk.

To protect myself and my customers, I have implemented anti-fraud measures such as address verification and fraud detection services. These measures help to identify and prevent fraudulent transactions.

It’s also crucial to verify the legitimacy of any third-party marketplace where my products are being sold. This can be done by researching the marketplace and looking for reviews and feedback from other sellers.

Unfortunately, the Triangulation Scheme is a real threat. In fact, a friend of mine fell victim to this scam after purchasing a product from a Shopify store with stolen credit card information and never receiving it.

This highlights the importance of being vigilant and taking steps to protect both the business and its customers from scams like these.

3. The Fake PayPal Confirmation Scam

I want to talk about a scam that I, unfortunately, fell victim to while using Shopify. It’s called the fake PayPal confirmation scam. This scam involves a fake email from PayPal that appears to show payment details from a buyer to a seller.

So, I received this email after I sold one of my products on my Shopify store. However, when I logged into my PayPal account, there was no payment there.

I didn’t think anything of it at first, but the buyer insisted that I ship the item right away. Then, they even offered extra money to do so. I fell for it and shipped the item before realizing the payment was never actually made.

Therefore, here’s a friendly advice: to avoid this scam, always verify the payment in your PayPal account before shipping any items. Also, pay attention to any urgency or pressure from the buyer to ship quickly.

Don’t make the same mistake that I did.

4. “Skip The Line” Scheme

Now, a very common scam that makes many customers ask whether is Shopify legit!

In my experience, the “Skip the Line” scam is a common one in the ecommerce world. It’s a ploy that preys on people’s desire for instant gratification, and it’s, unfortunately, an easy trap to fall into.

The scam involves offering customers a way to get their items faster for an extra cost, but the scammer never actually delivers the items faster. Instead, they either delay the shipment or send a cheaper, incorrect item altogether.

To avoid this scam, I always make sure to thoroughly research the seller and read customer reviews before making any purchases.

For example, there are various Shopify stores that actually share customer reviews on their website.

Hence, this Shopify store shares customer comments and ratings on each product page. Therefore, you can always read comments, even see photos, and check for their legitimacy right away. 

reviews

In one instance, I almost fell prey to this scheme while trying to purchase concert tickets. The seller promised me front-row seats for an extra cost, but thankfully I did my research and realized that the seller had a terrible reputation for scamming people with fake tickets.

👉 Tip: Read about Testimonial Advertising: 11 Proven Examples To Sell More.

5. Return Ticket Fraud

As an online business owner, I am aware of the numerous online scams that can affect my store. One type of scam that I have encountered is the return ticket fraud.

In fact, this happens when a customer buys an item, gets a return ticket, but then sells the ticket on a third-party site without returning the product. This can result in a loss for my business.

To prevent falling prey to scams like these, it is crucial to practice due diligence. Conduct thorough checks on your customers and be vigilant of suspicious transactions. Set up a fraud detection system that flags any potentially fraudulent activity. Be cautious when dealing with customers who are new or unfamiliar.

It is essential to protect your business from scams that can be costly and damaging. Therefore, by being proactive and taking necessary precautions, you can safeguard your online business and avoid falling victim to return ticket fraud or other common online scams.

So, make sure to avoid this scam and avoid going through the whole ” Is Shopify Legit” dilemma.

6. Purchase Order Scam

One of the most common scams that online businesses fall prey to is the Purchase Order Scam. This scam targets businesses that receive purchase orders from supposed large corporations. The scammer sends a fake purchase order, which appears to be from a legitimate company, requesting rush delivery of a large number of products.

Unfortunately, many unsuspecting businesses fulfill the order and invoice the company, only to realize that the payment they receive is fraudulent. This leaves the business with a significant loss, and in some cases, it can be devastating.

Picture this: a small business owner receives a massive order from a supposed big corporation, worth thousands of dollars. Ecstatic at the prospect of such a huge sale, they eagerly prepare for immediate delivery.

However, things quickly take a turn when the customer requests to pay after receiving the products. Something doesn’t quite add up.

Wisely, the business owner does some digging and uncovers the shocking truth: the purchase order was a fake! Thank goodness they caught it in time and avoided falling prey to the scam.

For example, this electronic skateboard is a brand-new product from last year. And, probably costs around $3,500. But, this website sells it for $79.95.

And, if you do a little research, and see the offers on other sites, you will find whole other pricing. So, it is easy to realize that it is a scam. 

is shopify legit

Plus, if you go back to their product categories, you will see a lot of other unreasonable pricing. Therefore, do better research before buying from a certain supplier.

Hence, if you are aware of this Shopify scam, and be able to view the whole picture, you can also realize whether is Shopify Legit in 2024.

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How To Protect Your Brand From Identity Theft On Shopify?

As an online business owner, I understand the importance of securing my brand and my customers’ sensitive information. With the rise of online scams and identity theft, it’s crucial to take proactive measures to protect your brand on the Shopify platform.

➡ Add Two-Factor Authentication 

To start, enable two-factor authentication and create a strong, unique password for your account. It may seem like a simple step, but it’s one of the easiest and most effective ways to prevent unauthorized access to your Shopify store.

➡ Enable Shopify SSL Encryption

Another crucial step is to take advantage of Shopify’s SSL encryption. SSL (Secure Sockets Layer) is a security protocol that encrypts data transmitted between your store and your customers’ browsers. This ensures that all data, including payment details, is protected from hackers and other malicious threats.

👉 Check out the Chargeflow Review: Recover Chargebacks for Dropshippers, on Autopilot.

Use Trusted Third-Party Apps for Payment Processing

Additionally, make sure to install trusted applications and use qualified, reliable third-party services for payment processing. Don’t cut corners with less reputable or cheaper options, as it’s not worth sacrificing your customers’ security.

Similarly, be cautious of any additional costs or fees that may come with using certain services or apps.

➡ Monitor Your Store Activity 

It’s also important to monitor your store’s activity regularly to detect any signs of fraudulent activities early on. Keep an eye out for any suspicious transactions or customer behavior, and don’t hesitate to investigate further if anything seems amiss.

Lastly, stay alert and proactive in protecting your brand and customers’ sensitive information. Don’t overlook any potential vulnerabilities, and take immediate action if you suspect any issues with your store’s security.

Is Starting A Shopify Store Worth It? – My Thoughts

Now, as we know that Shopify is a Legit platform, let’s see whether is worth using in 2024!

As someone who has started and managed an online store on Shopify, I can confidently say that it is a worthwhile platform for ecommerce businesses. However, like any other platform, it has its advantages and disadvantages that must be considered.

🔸 Time and Effort Involved in Running a Successful Store on Shopify

Running a successful store on Shopify requires a significant amount of time and effort. It involves creating a website that stands out from the crowd, building a product catalog, and developing marketing strategies to attract customers and generate sales.

Additionally, managing inventory, fulfilling orders, and providing excellent customer service requires time and dedication.

🔸 Marketing Strategies and Customer Service

Shopify offers a variety of marketing tools to help businesses boost their sales, such as discount codes, gift cards, and social media channels integrations.

is shopify legit

It also offers analytics tools that allow businesses to track the performance of their marketing campaigns and adjust accordingly.

Additionally, Shopify offers a range of customer service tools, including live chat, email, and phone support, to help manage customer inquiries and complaints.

🔸 Successful Shopify Stores

There are several examples of successful stores that have utilized Shopify’s features to grow their business. For instance, Gymshark, a retailer of fitness apparel, used Shopify’s platform to grow from a small startup to a multi-million-dollar business. 

gymshark website

They took advantage of the platform’s integrations with social media channels to build their brand and attract customers.

Another successful store is Kylie Cosmetics, which used Shopify’s ecommerce solution to establish its online presence and grow its customer base.

kylie cosmetics

You may be scratching your head like the rest of us, wondering why the queen of makeup, Kylie Jenner, chose to team up with Shopify.

But let me tell you, it’s not just because Shopify is user-friendly (even though it totally is). It’s because they know Shopify’s themes are the bee’s knees when it comes to delivering a premium user experience – and that’s exactly what their loyal customers crave!

👉 Also, check out the 13 Most Successful Shopify Dropshipping Store Examples.

Pros & Cons Of Using Shopify – My Thoughts 

PROS
Ease Of Use

Reliable Checkout Process

Tons of Apps & Integrations

CONS
Transaction Fees

Costly Advanced Features

Advantages of Using Shopify

✅ Ease Of Use

One of the biggest advantages of using Shopify is its ease of use. As someone with little technical know-how, I found it easy to navigate through the platform and customize my store based on my preferences.

The platform also offers a wide range of templates and themes that make it easy for businesses to create a visually appealing and functional online store.

Its drag-and-drop interface allows businesses to customize their website without having to know how to code.

✅ Reliable Checkout Process

Another advantage of using Shopify is its reliable checkout process. Shopify offers multiple payment options, including Shopify Payments, which ensures that customers can easily and securely pay for their purchases using their credit cards.

It also ensures that credit card information is kept safe, giving customers confidence in their transactions.

Its automated shipping options also help streamline the process, making it less time-consuming for business owners. 

✅ Tons of Apps & Integrations

Shopify also offers a wide range of apps and integrations that make it easy to manage an online store.

From inventory management to social media channel integrations, Shopify has everything that a business owner needs to take their enterprise to the next level.

It also offers reporting tools that give insights into store performance, which is crucial for businesses looking to optimize their operations and grow their sales.

👉 I recommend you to check out the 18 Best Shopify Dropshipping Apps [Review & Comparison].

Disadvantages of Using Shopify

❌ Transaction Fees

One of the main disadvantages of using Shopify is its transaction fees. While the fees are not exorbitant, they do add up over time and could impact a business’s profitability.

Additionally, some of the apps that are needed to manage an online store on Shopify may come at an extra cost, which could increase the overall cost of running the store.

👉 Learn about Shopify Pricing Plans: What’s The Cost Of Dropshipping With Shopify?

❌ Costly Advanced Features

Another disadvantage of using Shopify is the cost of premium themes. While Shopify has a wide range of free themes, premium themes that offer advanced features come at a cost.

This means that businesses looking to elevate the look and functionality of their online store may need to pay extra for these features.

Conclusion

In conclusion, starting a Shopify store can be a great option for businesses looking to start an ecommerce business.

Its ease of use, reliable checkout process, and wide range of tools make it an appealing platform for businesses of all sizes.

However, the time and effort involved in running a successful store, as well as the potential fees and costs, should be considered before launching an online store on Shopify.

About the Author

Profile picture of Aleksandra
Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.