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TikTok Marketing For Dropshipping: How To Sell With TikTok
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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
15 minutes

If you’re having doubts about whether you should invest your money in TikTok marketing for dropshipping, you should hear the following.

Just as 2023 began, TikTok had over 1 billion, active users. By the way, that’s still growing to this day.

Here’s how many people that is in perspective –  This many people are using TikTok and can be potential buyers for your product.

Given that you’ve learned how to find winning dropshipping products and you follow the advice I’m about to share, your chances of success with TikTok will significantly increase.

Let’s have a look at how you can make the most out of TikTok to grow your dropshipping business.

Is TikTok Good for Dropshipping?

TikTok is great for dropshipping, and here are several reasons why you can win with TikTok marketing for dropshipping stores:

✅ You have an audience of over a billion users to market to

✅ It’s a place where you can unleash your creativity for your ads

✅ Users spend a lot of time on TikTok daily (52 mins per day on average)

✅ Almost half of all users buy from TikTok ads

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Can You Promote Products on TikTok?

tik tok dropshipping

You can easily promote your products, and even services, on TikTok. In fact, it’s one of the best platforms for creating product ads that are natural and don’t really look like ads. 

That’s why conversion rates on TikTok are often remarkably high. Having said that, you can definitely take advantage of TikTok marketing for dropshipping. All you need is a little creativity.

Read more about Instagram Marketing for Dropshipping.

TikTok allows you to feature videos from 15 to 60 seconds long. It has better organic growth than most social media platforms.

The video limit makes promoting products even more interesting because of the short attention span needed from viewers. 

👉 Check out the 10 Best TikTok Ad Spy Tools [Honest 2023 Review].

👉 Learn How To Make Dropshipping Ads To 10x Your Sales.

Types of TikTok Ads

Here are the types of ads you can set up with the TikTok ad account manager:

Hashtag Challenges

Branded hashtag challenges are a form of ad exclusive to TikTok. These ads allow easy collaboration between creators and offer amazing opportunities for reaching more people.

Brand Takeover

Appears when you open TikTok and lasts for a few seconds before the ad changes into an in-feed ad. These ads are limited by TikTok to prevent the platform from getting too repetitive.

In-Feed Ads

When it comes to TikTok marketing for dropshipping and small or middle-sized businesses, this is the best option. They’re cheaper than other types of ads and appear on the “for you” page.

Branded AR Content

Appear like lenses, stickers, etc. Used by brands for TikTok filmmakers most of the time.

How Do I Promote My Dropshipping Store on TikTok?

Without a doubt, TikTok marketing for dropshipping is a wonderful idea. You can consider it as an additional tactic to your social media marketing strategy.

💡 Tip: Read about What Is A Digital Creator vs Influencer + How To Boost Your Brand?

Here are a few ways you can use TikTok to your advantage and promote your dropshipping store:

Influencer Marketing 

Influencer marketing is a popular type of marketing on TikTok. Anybody can become an influencer on TikTok.

Influencers can help you increase your product exposure and reach a lot of followers across the platform.

You may be asking how? 

It is because the platform has outstanding organic reach, so this means influencers are the ones who take advantage of this the most.

Organic Traffic

The main reason organic traffic is so good on TikTok is because of the video duration limit. This is, without a doubt, among the best reasons why you should try TikTok marketing for dropshipping stores.

Because videos are only 15 to 60 seconds long,  they don’t require too much of your attention. It also gives you the illusion that you won’t waste too much time watching a couple more.

This makes users want to watch more videos. So, they do!

According to research done by the green buzzy agency, shorter videos were ideal for active users on social media compared to longer ones. 

Paid Advertisement

Thanks to TikTok’s unique platform design, it’s hard to tell apart the normal videos from in-feed ads. As a result, you can create natural videos that entice people to buy something that users are showcasing.

TikTok is all built on organic traffic, but paid ads can be useful when you are trying to build brand awareness at the beginning or even when working with influencers.

Compared to Facebook ads for dropshipping, TikTok paid ads are also more expensive at the start. You would need a minimum dropshipping budget of $500 just to start an ad campaign on TikTok.

👉 Check out my PiPiADS Review 2023: Is This The No. 1 TikTok Ad Spy Tool?

How to Build a TikTok Profile?

TikTok for dropshipping

Setting up your TikTok account is easy. First, you have to go through these steps:

  • Open up the TikTok app on your phone
  • Sign up using your phone or email
  • Enter your birthday (select a year that tells TikTok you’re over 18)
  • Create your password
  • Pick your business username for your TikTok profile
  • Click on Sign Up

Then, you can choose to switch to a TikTok Pro Account. Here’s how:

  • Log in to your TikTok profile
  • Go to Settings (the three dots in the upper-right corner)
  • Tap on Manage Account
  • Select Switch to Pro Account
  • Choose Business
  • Select your business category
  • Click on Done and you’re good to go

TikTok is free to use but also has a pro account you can purchase. The pro account allows you to view the analytics of your posts.

It is mainly designed for business and is there to help you see if you are improving on a monthly basis or not.

Just like Instagram, when you choose a business account on TikTok, you can also include a creator account. When you have a creator account and have enough engaged followers on your profile, TikTok will then start paying you for your content!

How to Set Up a TikTok Ad Campaign

set up tik tok ads

You can create TikTok ads either via the TikTok Ads Manager or straight through the TikTok Promote feature.

Here’s how to set up a full ad campaign using the TikTok Ads Manager:

Choose an Objective for Your TikTok Ad

To start your ad, you must first tell TikTok what you want to accomplish with it. 

You can choose from the following objectives:

  • Reach – reach as many people as your budget can possibly handle
  • Traffic – send users to your dropshipping store
  • Video Views – optimize your ad budget to reach people who will watch your videos
  • Lead Generation – collect leads from users who are interested in your content
  • App Installs – ensure as many downloads for your app as you can
  • Conversions – reach potential customers who are likely to buy

Select Placements

There are three major platform placements you can choose your TikTok ads to appear on. This includes TikTok placement, News Feed App placement, and Pangle placement.

  • TikTok Placement – This is the For You Page on TikTok
  • News Feed App Placement – This places your ads on TikTok’s other apps, such as BuzzVideo, NewsRepublic, Babe, and similar
  • Pangle Placement – This is the TikTok audience network

You can also choose Automatic Placement. This basically lets TikTok’s algorithm decide where it’s best to place your ads.

Lastly, there is a Block List option, where you can select where you don’t want your TikTok ads to appear.

💡 Tip: Based on previous performance tests, you’re most likely to get the best ROI by selecting only the TikTok Placements and unchecking the rest.

Uncheck Automatic Creative Optimization

Even though TikTok recommends activating this feature, you’re much better off leaving it out. 

Activating this feature allows TikTok to make your ad creative for you, using images or videos you’ve selected. 

However, as we mentioned, you want to put in extra effort in creating high-quality, engaging, and natural content that is also unique. If you follow these guidelines, you will always do a better job at this than TikTok.

Choose Your Target Audience

target audience for dropshipping

Knowing how to target the best countries for dropshipping is a skill everyone should learn. 

Each individual case is different. It all comes down to researching where your potential buyers are located and how much it would cost to target that area.

So first, select your ideal location. You can select multiple countries if you wish. 

Then, choose which gender to target. Do your research here as well. If more women are interested in your product, target only women. And, vice versa.

Next, choose an age group. Try to find out which users are most likely to buy your product. Choose between older ones or younger ones. Or, maybe it’s for everyone, in which case you should select All.

Lastly, scroll down to Interests and Behaviors and choose the most relatable interests or simply ignore this step. If you’re unsure which interest to choose, then skip it.

Set Your TikTok Ad Budget

This step is very simple. All you have to do is look at your budget, set the limit you’re willing to spend before you see a good ROI, and proceed to the next step.

You can choose to set a daily limit or a Lifetime Budget. A daily limit will spend only the allowed number per day. The minimum daily budget on TikTok is $20.

Choosing the Lifetime Budget option will let TikTok decide how and when to spend the money. However, it won’t exceed the limit you’ve set for the total duration of the campaign.

Upload Your TikTok Ad Creative

It’s finally time to upload your TikTok video ad, create a Call to Action, tidy everything up, and finally launch your campaign.

Here are a few tips on how to make your TikTok’s stand out:

  • Avoid a lot of text or super long captions
  • Use bright colors and really high-quality video
  • Take advantage of the voice-over feature to explain something
  • Really focus on catchy music and sounds for your video
  • Try to make the first few seconds as exciting and engaging as possible
  • Follow the trend (make similar content to current viral TikTok videos)

Finally, upload your video, write your offer in the description, link your store website, and launch the ad.

How to Scale TikTok Marketing for Dropshipping?

dropshipping tik tok

One of the most important steps to take you from making a few hundred dollars to thousands and above six figures with dropshipping is scaling. 

Scaling is when you increase your ad budget on the ad set that has the best conversions. In practice, you delete the ads that don’t have great results and start pouring more of your budget on the ad that has the best results.

This way, you don’t waste any more money on losing ads and you spend most of your money on the winning ads – the ads that bring in more money.

Of course, how much you make will depend on your dropshipping profit margins but if you scale correctly you will be far in the green.

How to Set Up Your TikTok Pixel for Dropshipping?

A TikTok pixel lets you track crucial data from your ads so that you can get better results on other ads you run in the future.

Trust me, you will thank me for installing this feature in the future. It’s one of the best tips I can give you in this TikTok marketing for dropshipping guide.

When you start creating your first ad campaign on TikTok, you will see a field where you can insert your TikTok pixel. 

Here’s how to create your own:

  1. Click on the Create button
tik tok pixel
  1. In the top-left corner of the new page, click on Set Up Web Events
  2. Click on TikTok Pixel
  3. Name your Pixel and select Automatically Set Up Web Events
  4. Select your online store platform
  5. Spam Next on the next few pop-ups
  6. Copy your newly created Pixel to your online store 

Best Practices on TikTok for Dropshipping

Knowing which types of TikTok marketing tactics exist and which types of ads you can create isn’t enough. You need to learn how to execute.

Here are three of the most effective ways to market your product on TikTok and how to execute each.

Set a Diverse Audience

TikTok has a fairly diverse audience in terms of age. According to recent TikTok statistics in 2023, around 50% of all users are 34. All the rest are 34 and older.

What this means is you have a lot of different age groups to work with. Make sure to research how old your target customer is and focus most of your marketing budget on that age group.

Use TikTok Ads

We mentioned above the type of ads you can use on TikTok. You wouldn’t be surprised that most ads you see on TikTok are actually dropshipping ads.

All of them include items that you can purchase from a dropshipping store. Most users will just end up shopping after they see a product that they like. 

Keep in mind, you should create natural videos that seem like a regular TikTok on your For You Page. Don’t make the ads obvious and appear like you’re trying to convince people to buy.

Hire an Influencer

Always consider hiring micro-influencers when it comes to TikTok marketing for dropshipping stores. They have higher engagement rates than influencers with more followers. 

Micro-influencers will be able to expose your product much more than a macro-influencer and get higher-quality traffic. 

Always try looking for influencers that are part of your niche. Influencers who are out of your niche may not agree to work with you most of the time.

Even if they do agree, they won’t know how to leverage your dropshipping business as well as an influencer who is in your niche. 

🖐 Tip: Go through our guide on how to leverage influencer marketing for dropshipping and avoid making any mistakes.

How to Find TikTok Influencers

TikTok influencers are everywhere on the web. Even if you are watching videos on TikTok, the platform itself will start showing you videos of content that you are viewing the most.

While watching these videos, you might end up running into an influencer. You can contact them from TikTok and ask them about prices, their organic reach, and so on.

Keep in mind not to contact someone out of your niche.

TikTok influencers can be found on Google by using the right keywords. Try using keywords like “TikTok influencer”, “influencers on TikTok”, “TikTok creator”, and keywords that are related to your niche.

Other than Google & TikTok, you have platforms and agencies that work together with TikTok influencers. Some good platforms for finding TikTok influencers for dropshipping are:

Agencies are really helpful in finding you an influencer if you just don’t have enough time to find one. Keep in mind though that fewer agencies are tied to TikTok than to other social media platforms like Instagram and Facebook.

You can try looking up the following agencies for finding influencers:

How to Earn on TikTok for Dropshipping In 2023

There are several ways you can earn on TikTok or use it to increase sales on your store:

Product Ads

One of the most effective ways to earn on TikTok is through ads. You might be spending some money at the beginning for these ads but they will be able to generate you revenue right after.

Influencer Marketing Campaigns

By hiring some influencer to do the TikTok dropshipping marketing for you, you can also get paid by TikTok itself. 

When you reach a certain number of followers, TikTok will start to pay you a decent amount of money that will cover expenses or even earn you revenue. The more popular you get, the more money you will earn. 

Keep in mind that TikTok pays more based on engagement rates.

Selling Accounts

Many may not think this is possible in dropshipping but you’d be surprised. 

There are plenty of dropshipping stores that sell built-up TikTok accounts online to another dropshipper. The more followers and likes your TikTok account has, the higher you can sell it for. 

Being a TikTok Influencer

Once you reach a certain number of followers and a certain amount of likes, TikTok may start contacting you to work together. 

You will start to get paid for what you do, and that’s the best part about it. There is no set limit but usually accounts with 10,000 followers and 50 to 100 thousand video views a month will get you started

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There are endless opportunities when it comes to TikTok marketing for dropshipping. The best part about it is that you can get really creative and enjoy the marketing side of the dropshipping business model.

All that’s left to do now is to follow the steps I’ve shown you here, start marketing your products on TikTok, create as much content as you can, make it exciting, and enjoy the benefits.

If you still think that using TikTok marketing for dropshipping isn’t worthwhile, here is one impressive success story to hopefully change your mind.

If you are struggling with creating a content marketing strategy for your dropshipping store, find more content on our dropshipping blog.

About the Author

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Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.