Did you ever think it would be possible to dropship on the Facebook marketplace?
The Facebook marketplace without a doubt is a platform that can be used for dropshipping. Whether you have a website or don’t, it doesn’t really matter. It allows all e-commerce businesses to reach a large audience.
Facebook has the most active users in the world, nearly 3 billion as of August 2021.
Let’s take an in-depth look at how we can dropship on the Facebook marketplace, what are its pros and cons? What to expect when dropshipping on the Facebook marketplace?
What Is the Facebook Marketplace Dropshipping?
We already know that dropshipping is a business model where you sell your products online and then, forward this order to your dropshipping supplier that will ship the product directly to your customer.
Moreover, the marketplace is a destination on Facebook where all users can buy and sell items. Users may browse for listing, search for items to purchase, and find available products for shipping.
Can You Dropship on the Facebook Marketplace?
The Facebook marketplace was initially launched in 2016. Its initial purpose was to allow Facebook users to buy and sell items in their local communities.
It was not until 2019, where Facebook would start adding additional features that were in favor of dropshippers. These additional features would allow dropshippers to sell products on the platform and create a new Business to customer (B2C) opportunity. Here are the main features a platform must have in order to be considered fit for dropshipping, and what Facebook Marketplace has:
- Product pages – The Facebook Marketplace has product listings
- Communication – Facebook messenger
- Payment – Facebook has its own checkout
- Product inventory – listing partners
- Order management – Facebook has the order management tools
Based on the features we listed, the Facebook Marketplace offers everything you need for dropshipping. There are many successful dropshippers who only use Facebook as a platform for dropshipping, without having any website.
Read more about the Fulfilment Processes while dropshipping.
Why Should You Dropship on Facebook Marketplace?
Facebook dropshipping is relatively new, although, it is definitely great at driving organic growth to your website or to the platform itself.
Best-sellers that you find on other sites and sell them on the Facebook marketplace can easily drive your revenue up. Even though there are dropshippers you have to compete with, they aren’t as experienced or powerful as the ones you find on other platforms.
How to Dropship on the Facebook Marketplace- Step-by-Step Guide
If you agree to dropship on the Facebook marketplace, here is a step by step guide for setting everything up:
Step 1: Create a Facebook Business Account
Before you do anything, you can’t dropship on Facebook without having a business account. Through the Facebook business account, you’re allowed to set up a Facebook page and manage all your product listings from there.
Don’t get confused with a business account and a personal account on Facebook. If you live in the USA, you won’t be needing a personal account. Although, if you live outside the USA, Facebook will require you to set up a personal account in order to use a business account as well.
Step 2: Use Facebook’s listing partners
In order to list your products and manage your inventory, make sure to use Facebook’s listing partners. The product listings will differ based on where you are located.
If you aren’t located in the US, then, you will have to manually create product listings when selling products.
Businesses that have a website aren’t allowed to add any hyperlinks to their listings. Although, they may add their website domain in the product description.
Step 3: Read Facebook’s E-commerce Policy and Merchant Agreement
You wouldn’t be surprised that the e-commerce policy actually prohibited 25 product categories from being sold on the platform. Here are a few products that cannot be sold on the platform:
- Adult products (sexual toys, clothing, etc.)
- Recalled items
- Weapons, clothing with violent messages.
- Animal products
- Gambling, etc.
These were only a few, but there are many more products that are not allowed. You should check the guidelines carefully and see every product category that is prohibited. This is best for avoiding any issues when you start dropshipping on the Facebook Marketplace.
Wanna sell on more marketplaces? Here’s our guide for Etsy Dropshipping 101.
What to Do After You Set Everything Up?
Here is an in-depth review of what you should do after you setup your account and product listing:
- Choose the type of product you wish to sell
- Write a title for your product
- Choose a high-quality photo
- Select the category of your product
- Set a price
- Write the features and details in the description
- Submit and wait for an approval from Facebook
The Facebook marketplace has an acceptance process, which usually takes anywhere from 1 to 2 days. If you don’t get contacted during this period, do the following:
- Try using other photos because Facebook robots can easily detect duplications
- Try relisting the item in a new region
Here’s what you should do if many customers contact you:
- Chat directly with your customers
- Always try asking your customers open questions to learn about their buying behaviours.
- Try offering discounts
- Lower shipping fees as much as you can
- Inform them about everything related to the shipping process.
- Ask them to confirm the purchase
- Make sure to get necessary shipping information such as name, address, phone number, etc.
If you are thinking about scaling your dropshipping business on Facebook, here are 4 ways you can do so:
- List more versions of your item – You could use up-selling as a form of selling more versions of your product.
- List new items from other categories – try mixing up products of different categories.
- Test different products – Facebook dropshipping may be different so check what works. Here you can find the best product categories to sell in 2021.
- Promote your product listings – Facebook ads for dropshipping have excellent promotion options, so launching ads is easy for reaching new targeted people.
The Pros of Facebook Marketplace Dropshipping
Before we get to the downsides, here are the pros of using the Facebook marketplace:
Dropship With No Website
Whether you have a website and want to dropship on Facebook, or you don’t, it really doesn’t matter. A huge upside of Facebook is dropshipping without a website. Facebook Marketplace already has all the tools you need, so it has a green light for dropshipping.
You could use the onsite payment processing, the order management tools, and Facebook’s own listing partners to manage your dropshipping inventory.
What gets better than Facebook’s Messenger? A fast and reliable way of communicating with your customers.
On Facebook’s messenger, you can directly communicate with your customers. They can ask you any question they may have, or vise versa.
Facebook Messenger creates a positive buyer experience and increases customer loyalty in the long term. Something other dropshipping e-commerce stores don’t have!
Free Advertising Costs
You can reach millions or billions of users and don’t have to pay for anything. Unlike many other dropshipping platforms, Facebook Marketplace doesn’t charge you unless you start setting up Facebook ads.
The best thing about the Facebook Marketplace is that the users who are scrolling through it, are already ready to buy. Facebook takes care of the personalized shopping experience, so if your product is there, it’ll be shown to the most interested in them.
The Cons of Using Facebook Marketplace
Here are a few downsides of using Facebook Marketplace:
Facebook Marketplace doesn’t allow you to list a product without stating its location. You can only select one location and this means that the entire world won’t be able to see it.
If you select your product to be shown in the United States, then you can’t select another country.
No Clickable links In The Product Description
When listing a product, you don’t have the ability to add any clickable links to the product description. You can add your website domain but potential buyers won’t be able to click on any links.
The best alternative is to always find a local dropshipping supplier when dropshipping with the Facebook Marketplace.
Facebook Marketplace Dropshipping Software
In order to try and make things easier for you, you can install software that will help you manage multiple suppliers on Facebook Marketplace.
It is very time costly to manage all your product listings, and to monitor your prices, product stocks for all your suppliers. Doing this continuously will take a lot of time from your day-to-day activities.
For that reason, there is a software specially designed for handling these tasks. It was designed especially for Facebook Marketplace dropshipping.
AutoDS is a popular Facebook Marketplace dropshipping software. It is one of the world’s most advanced automation partners of Facebook Marketplace.
The automation software is designed for finding trending products to sell, monitoring prices and stock, and handling product listings. NOTE: Start Dropshipping Watches with the best product categories.
Let’s take a look at a few other benefits this automation software can offer you:
- Dynamic pricing- changing prices based on sales.
- Virtual assistants- access your store with multiple user access.
- Combines suppliers and winning product combinations.
Here are the best Product Research Tools.
How to Install AutoDS Extensions
As a result, it is definitely not a bad idea to include AutoDS extensions. Depending on what browser you are using, go to the Chrome web store and download the Facebook Marketplace Dropshipping helper. It’ll help you automate most tasks on your dropshipping store.
Right after, go and download the Chrome AutoDS Dropshipping Helper Extension. This extension makes order processing much easier by copying customer addresses on supplier websites.
After installing these 2 extensions, we can set up our Facebook Marketplace Dropshipping store.
We gave you many reasons why Facebook Marketplace dropshipping is the right choice for you. It is always a good idea to expand your dropshipping store and earn as much revenue as you can.
If you want to learn more about the best e-commerce platforms of 2021 check our article and find out more.