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How To Find The Best Dropshipping Niche for Big Profits [Top 10 Niches]

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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
36 minutes

Before you start a dropshipping business, the first thing you need to consider is how to find your ideal dropshipping niche.

This decision will impact most (if not all) other aspects of your dropshipping business. This is because your niche is almost like a Unique Value Proposition in the world of dropshipping.

Your dropshipping niche determines your product selection, your target audience, as well as your supplier selection, and profit margins.

So naturally, it’s something you want to get right from the beginning. And especially as a beginner, it’s worth knowing which niches are going to serve the biggest profits in 2024.

To help you succeed as a beginner dropshipper, we put together this guide where we cover what exactly a dropshipping niche is, how to find the best niches in any industry, and which niches we recommend, especially if you’re a beginner and don’t know where to start.

Also, we included some tips on how to measure the competition in a niche you’re considering and which are the most profitable niches in 2024.


Table of Contents

What Is a Dropshipping Niche?

And of course, before even starting to talk about the best niche for dropshipping, let’s get it right what actually is a niche?

In dropshipping, your niche is a specific product category (or group of subcategories). It is a specialized market sector for a certain type of goods or services.

In other words, it is a collection of items in a specific area that will attract those customers who share similar interests.

Also, a niche can be narrower or broader. For example, you can sell products from the Home decor niche, which is the broader sense. But, if we go deeper, there can be a whole product niche of selling curtains, bedding, or furniture, which are all home decor niche products.

Therefore, it is critical to conduct research when selecting the best dropshipping niches for your eCommerce business since not every product category can generate good sales.

Let’s find out the top niches for dropshipping and more dropship ideas!


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Dropshipping Niche Demand Changed

According to the latest dropshipping data, the global dropshipping industry will reach $243.42 billion in 2023. This marks the first year it surpasses $200 billion, with a 23.7% growth from 2022.

By 2027, the dropshipping business is expected to hit $500 billion. Forecasts show this industry growing at a CAGR of 23.20% from 2024 to 2032.

Interestingly, this growth rate is set to rise even more in the coming years, with a continuous and significant increase.

The dropshipping market is expected to reach $301.11 billion in 2024 and $372.47 billion in 2025.

Moreover, according to Allied Market Research, dropshipping is most popular in the beauty, health, personal, and household care niches.

The fashion niche in dropshipping is also expected to grow rapidly during the same period and is predicted to hold the largest market size. By 2026, this market could reach about $2 trillion.

A Statista analysis predicts the global dropshipping market for fashion and apparel will grow at a CAGR of 7.56% from 2024 to 2028, reaching $746.80 billion in 2024. Additionally, the Beauty & Personal Care market will reach $645.78 billion in 2024.

What do you have to keep in mind about picking a niche for your dropshipping business idea?

Obviously, you need to stay updated with customer preferences, or else you won’t ever have the best dropshipping niches!

👉 Check out the Best 8 Profitable Niches With Low Competition For Dropshippers.

How To Find The Best Dropshipping Niches?

Let’s give you a sneak peek! What, or more precisely, who do you need in order to make sales?

Customers, of course! Thus, starting from here, we can guide you through how to find the best dropshipping niches.

Therefore, you will find the most profitable dropshipping niche following the customers’ needs and wants. And, the easiest way to do that is by spying on them.

💡 Tip: Read about Dropshipping Books – How To Sell Books Without Inventory.

👉 Read about How to Sell Plants Online in 2024 – Step-by-Step Guide.

So, next, where can you do that? Let’s find out!

💡 Tip: Learn How to Sell Perfume Online via the Dropshipping Model.

1. Social Media

Without a doubt, this is the place where you will find the largest customer base. Not just that, people share their interests, needs, and hobbies over their social media profiles.

Facebook is the world’s largest social media network. It has around 2.23 billion, active monthly users.

👉 Read everything you need to know about Facebook Marketplace Dropshipping.

Moreover, the Facebook Audience Insights tool is an excellent dropshipping product research tool for identifying specialized markets and trends.

Furthermore, this tool is amazing and free to use. It helps you find your potential customers, following their interests. But how?

Well, you simply search a specific keyword on Facebook, let’s say phone accessories. Next, Facebook will show you how many monthly active users are interested in this dropshipping niche, according to their likes, topic, searches, location, and more.

What’s more, today’s TikTok reels and trends, have a significant impact on customers’ buying behavior. So, following that won’t make any harm to your dropshipping business!

2. Google Trends

Google and its Daily Search Trends are of great help too!

This amazing keyword tool is great for basic search data, but many users employ Google Trends for more comprehensive information. So, you just need to type in your keyword and se your filters on, like location, period, categories, search intent, etc.

👉 Read more: The importance of Data in Dropshipping.

Google Trends will tell you if the niche you’re entering is likely to expand. You’ll also be able to see a glimpse of the most popular search queries and which questions are gaining popularity the fastest.

Furthermore, you can see the seasonality of a specific dropshipping niche, and more importantly, you can check out the geographic area of the most interested potential customers.

Keeping these keywords in mind will help you organize your marketing and SEO activities.

3. Google Keyword Planner

The finest approach to estimating the demand for a specific dropshipping product is to observe how many people are searching for it on a search engine like Google.

Luckily, Google makes this search traffic accessible to everyone through its Keyword Planner tool.

Simply enter a term or phrase, and the tool will tell you how many people search for it each month.

There are numerous training programs related to using Keyword Planner. However, we will just list three of them (the FREE ones) here:

  • Match type– When reporting search volumes, Keyword Planner allows you to choose between broad, phrase, and exact-match kinds.
  • Search location– It shows you the global search volumes or the search volumes of a specific geographic area for a certain keyword.
  • Long-tail variations– It’s easier to become fixated on broad one or two-word phrases that receive a lot of search volume. In fact, the larger, more precise, and lower volume search queries will account for the majority of your search engine traffic. These more specific search keywords are known as “long tail” searches.

Since you learned how to find your best dropshipping niches, let’s find out which one is actually the Top dropshipping niche in 2024.

10 Dropshipping Niche Ideas For Your Dropshipping Business

1. Kitchen Supplies

More people are staying at home so that also means more people are cooking at home, or at least having to. Even if it doesn’t have to do with that, kitchen supplies have always been a fantastic niche to be in.

The kitchen market worth as of now is 82 billion, while it was less than 60 million when the pandemic started. Last year, Grand View Research predicted that it would reach 77 billion by 2025, but it looks like this market is growing out of control!

Some benefits of selling kitchen supplies are:

  • Lots of options

With heavy restrictions in the past year, most people maybe even started to learn how to cook themselves. Most products that are purchased are paper towels, food storage, kitchen utensils (equipment for cooking), dish drying racks, electric hand mixers, and so much more.

  • Low prices- Good resale value

The best part of selling kitchen supplies is also that they have very low prices. You can double or even triple the price and it will still be a low price. If you want a good niche, then this wouldn’t be one you want to avoid.

2. Health and Wellness

According to Statista, the health and wellness industry value is booming and has a forecasted value of $6 trillion!

Since the pandemic started, the amount we value our health mentally and physically has increased. It has shown us that if we don’t take care of ourselves, nobody will.

The supplies of health products have also increased since many have been concerned about the virus and the global lockdown.

Visits to hospitals increased and the amount of health and wellness products bought has increased. The pandemic is your golden ticket to taking advantage of this trending niche.

Health products can range anywhere from low to high prices, depending on what your consumer will buy.

Health products include:

  • Healthy foods
  • Supplements
  • Vitamins
  • Creams
  • Exercising equipment
  • Pills etc.

👉 Learn How To Start Vitamins Dropshipping? From A to Z(inc) Guide.

3. Clothing

You will never find yourself in a bad dropshipping niche if you are part of the clothing industry. That’s because this niche is always in demand and has a very stable market value.

The current market value of the clothing industry is 82 billion. You see below in the photo via Google Trends that the clothing industry value hasn’t dropped below 70 billion in the past year.

👉 Learn more about Google Trends in our ultimate guide.

The clothing industry doesn’t have a fixed price since different clothes have different prices. It all depends on what you are selling and what brand it is.

The benefit of being part of the clothing industry in the digital age is also that many customers want to order products online.

People who are busy all the time don’t even have time to go and buy clothes. This is where they will order their clothes online and save time.

Some of the main products sold in the clothing industry are Shirts, jeans, pants, and even shoes. There can be times when most customers can’t find a product in their local store and will order it online. 

👉 Here are the best 10 dropshipping shoe suppliers

Local stores willing to explore new and unique products will also order from your dropshipping store. This is where unique clothing items dominate the online game!

4. Home Decor

The home decor industry always has a stable market value of around 80 to 100 billion. It is a very demanding industry since most will want to modify how their interior home design looks.

Some benefits of being in a home decor niche are eye-catching products (unique products), lots of products, great resale value, reasonable prices, and so much more.

Some of the most popular items sold in the home decor niche are clocks, wall prints, table lamps, candles, cushions, rugs, wall artwork, etc.

We give you a Free list of the Best Home Decor Dropshipping suppliers and Furniture suppliers, and you should check it out ASAP!

5. Tools

Yes, tools. When something in your house or apartment goes wrong, it definitely won’t fix itself. That is why tools are a long-term profitable niche. They will always be in demand and have a very stable and uprising market value of over 90 billion!

The huge advantage of selling tools is that when a local store doesn’t have a certain tool, customers will buy it because it is a need. There won’t be much negotiating around the product, it will be closed right away.

There are many tools out there that are only available in certain stores around the world. This is where the unique best dropshipping niches come into play!

Selling tools also have great resale values and low startup costs. Once you hit this niche, you will be flying off!

6. Car Accessories

In different parts of the world, different car brands are driven. If you go to Asia, you may see more Toyotas, Hondas, etc.

If you go to Europe, you will see more German cars like BMW, Mercedes, etc. According to Google Trends, the car accessories niche has a market value of over 80 billion as of now. 

There are many car lovers out there who want to modify how their ride looks. Most people will order these parts online, or even at a local store will when they don’t have something you are looking for.

The advantage of being in this niche is that it is a stable market and always in demand. Being in this niche, you do have to have basic knowledge of which kind of cars people are driving in your area the most. US car accessories aren’t the same as the ones in Asia or Europe!

👉 Find the Top 10 Car Accessories Suppliers for Dropshipping & Hot Selling Car Parts Products

Some car accessories include interior neon lights, a car vacuum cleaner, a car trash can, a wash kit, a car phone holder, seat covers, etc.

7. Socks

Starting socks dropshipping shop provides several options to earn money while having fun.

This dropshipping niche is excellent because it is characterized by continuous demand, large order volumes, and wide market segmentation. Moreover, they are very easy to ship, and have low shipping costs!

Furthermore, you may design your business any way you like, and you can import infinite variations of socks in various colors, shapes, and themes, among other things.

There are various types of socks that are selling well nowadays:

  • Print socks
  • Disney Socks
  • Sport socks Unisex
  • College Style Striped socks
  • Cartoon Sports Children’s Socks
  • Pearl-in-tube Transparent Sheer Mesh Socks

Therefore, white-label dropshipping suppliers, a simple web store, and a platform to advertise your goods (Check out the Shopify Marketing Apps for advertising your best Shopify niches) are all you need to dropship socks with your own original designs.

👉 Learn how to build your socks store!

👉 Check out Anime Wholesale Distributors USA: How To Dropship Anime?

8. Skincare & Beauty

Analyzing the beauty market, it is clear that sales of all cosmetic products have been increasing at an alarming rate in recent years.

Globally, the sector is robust and expanding. Thus, the estimated skincare market size for 2024 would be approximately USD 178.36 billion.

With an amazing quantity of products to pick from, the beauty and cosmetics niche is a wonderful sector to choose from for your dropshipping store. Products include hair care, 

  • cosmetics,
  • fragrances
  • beauty accessories
  • skincare such as face masks, face creams, moisturizers, toners, make-up, wholesale hair extensions, makeup, and facial massage rollers.

If you’re seeking profitable dropshipping niches, dropshipping beauty products can be the ideal solution.

Therefore, if you are interested in starting this dropshipping niche, read it all in our article about Beauty Products To Sell Online.

10. Products for Pets

Given the size of the pet niche dropshipping market and the constant emergence of new and innovative winning goods, it’s incredibly safe to claim that the pet niche is one of the most excellent dropship ideas in 2024.

Therefore, this profitable dropshipping niche has various advantages, but the most pop-up ones are:

  • A gigantic multi-billion-dollar market capitalization
  • a large number of popular and fast-selling items
  • There has been significant growth in pet ownership globally

Moreover, among all pets, dogs and cats are the major stars in this sector, with dog items at the very top. Even while dog niche dropshipping has the most potential, incorporating cat items in your dropshipping store is still worthwhile.

Thus, we highly recommend you learn about Top Dog Products & Suppliers for Sellers.

Which Dropshipping Niche Should I Pick?

Well, let’s get straight to the point! This type of question does not have an exact answer. Wondering why?

First of all, we are all different, and we all have different goals, business objectives, interests, dropshipping levels of knowledge, and so on.

Thus, when picking the best dropshipping niches for you, we highly recommend you follow your interests and knowledge, especially if you are a newbie!

Why is this so important?

Imagine you selling pet supplies, and you hate dogs or cats. You won’t have the inspiration, creativity, and more importantly, the knowledge to serve your customer’s needs.

Or, for example, selling beauty products, and having nothing to do with makeup! That won’t end well.

Therefore, choosing the best dropshipping niches that appeal to you will make working on your dropshipping store much more enjoyable. You will learn more about your area of interest, and it will inspire you to not give up and always keep trying till you accomplish your goals!

Dropshipping Niches That Are Scalable, Not Trendy

As the Heading says, Do not chase the trendy dropshipping niches, but focus on the scalable ones! Probably your next question is, WHY?

To scale in dropshipping means expanding your dropshipping business, and increasing reach, traffic, and sales.

And who doesn’t want to grow? Every company wants to expand and scale, but scalability is all about capacity and capabilities. Does your dropshipping business have the potential to expand? Will your company’s systems, infrastructure, and staff be able to handle growth?

Furthermore, scaling might include establishing yourself as a market brand, remarketing, improving and automating your operations to handle a larger consumer base, upselling and cross-selling, and so on.

As a result, choose the best dropshipping niches that have achieved the most consistent success in recent years. Not the trendiest dropshipping niches, but the ones that have been the most consistent.

How To Measure Competition In Your Dropshipping Niche?

Dropshipping store competition is increasing as more entrepreneurs launch their own dropshipping stores. Thus, those who wish to prosper in this “competitive arena” must differentiate themselves from the crowd.

However, before even starting to beat up your competitors, you must measure them first! Therefore, in this article, we will help you measure your competition in your dropshipping niche!

The simplest approach to evaluate overall market competitors is to look at the organically listed websites on the first page of Google for a certain search.

To get a reasonable amount of traffic, you must successfully compete with, or outrank, the sites on Google’s first page.

Number of unique linking domains

Knowing how many links lead to a site offers you an estimate of how much effort (in terms of earning and generating links to your own site) you’ll need to perform to outrank your competition.

There are thousands of useful SEO indicators, but one, in particular, is important for measuring a site’s ranking strength, and that is the number of unique sites that connect to it.

This statistic, also known as “linking root domains” or “unique linking domains,” reflects the number of unique domains (i.e., independent sources) that connect to a site while excluding duplicate links from the same domain.

The simplest approach to obtain this statistic is to utilize tools such as Link Explorer, which offers a variety of useful SEO metrics and data, including “linking root domains.”

Furthermore, when reviewing Google’s search results, pay close attention to the link metrics for the top few sites, for example, #1 and #2 on Google, as well as the link metrics for the final site on the front page, like #10 on Google.

This will give you a sense of how much effort is required not only to rank #1 but also to merely appear on the first page of search results.

Moving forward, because the great majority of Google searchers click on one of the first ten results, you should realize how difficult it is to rank there.

💡 Tip: Read about The Power Of Product Advertisement: How To Increase Your Sales?

The site authority of competitors

Google does not only consider the number of links a site has when deciding its rank. It also takes into account the quality of such linkages.

Therefore, PageRank is the statistic Google employs to determine the authority of a page. It’s not the only analytics you need to succeed, but it’s a simple method to see how significant Google considers a page to be.

As with unique linking sites, looking at PageRank for the homepages of top-ranked sites can give you an idea of how competitive a market is.

How PageRank will define authority?

Here’s a quick preview!

First, if the PageRank is from 1 to 2, this indicates a low level of authority. PageRank in this rank level for top home pages, most certainly suggests a small market.

Furthermore, a PageRank of 3 to 4 is a much more usual range for highly rated sites in the dropshipping niche. Therefore, individual dropshippers typically determine the best work-to-reward ratio in markets in this area.

PageRank 4 to 5 indicates a high level of authority. To get to this level, you’ll need a lot of links from reputable, trustworthy sites, as well as a lot of other links.

However, if you want to reach PageRank over 6, you will need to compete with the most highly ranked sites. 

Qualitative metric

Statistics such as unique linking domains and PageRank can assist you in determining how difficult it will be to outrank competitors, but it’s also critical to consider some of the qualitative factors:

  • Site quality and usefulness – This refers to the quality of website navigation, layout, content, and information that is served to customers. 
  • Customer loyalty and site reputation – This relates to how happy consumers are with the products and services they receive from a certain dropshipping store.

Best Dropshipping Niches: Gifts for Holidays

And, we are here! At this time of the year when online sales go crazy. Halloween, Christmas, and New Year’s Eve! Many reasons for gifts on our calendar.

Please NOTE: No matter what Holiday it is, GIFTS are always lit! This dropshipping niche is always on the rise.

However, since there are some upcoming Holidays right away, that is almost knocking on our doors, we will pay closer attention to them!

Did you know that more than 60% of US customers prefer to buy their holiday gifts online? So, you better start preparing your dropshipping store.

Therefore, if this is the season you are starting your dropshipping business, this dropshipping niche can be a great start!

👉 Find out the Best Dropshipping Gift suppliers now!

Thus, here are some dropshipping ideas for the best things to dropship in 2024:

1. Christmas Clothing

Clothing is one of the most popular Christmas gift categories after gift cards. 
It’s a large market with various options to sell.

You can dropship everything from Christmas sweaters, socks, hoodies, sweatshirts, leggings, t-shirts, hats, and more! Christmas-themed textiles in traditional patterns and colors for all types of clothes make profitable dropshipping niches.

However, you should constantly consider your customers’ country and season. For example, if you’re dropshipping in Australia, you should be aware that December marks the beginning of summer.

As a result, winter apparel like sweaters and woolen socks are not as popular as they are in UK, or Germany, or anywhere in Europe.

2. Christmas Decorations

What’s Christmas without lighting and decorations? Where will the magic be?

This dropshipping niche is also very profitable this time of the year. Thus, you should consider adding them to your dropshipping store. You have various choices, like

  • Christmas LED lights
  • Christmas stockings
  • Christmas pillow covers
  • Christmas wooden ornaments
  • Christmas trees, and more!

💡 Tip: Begin dropshipping Christmas items in this category, particularly if you sell on the UK or Australia dropshipping market.

3. Christmas kitchen stuff

Most families spend time in the kitchen on Christmas Day. Everyone in the family gathers to make gingerbread homes, cookies, turkeys, and other treats.

Kitchen supplies are very popular during this Christmas celebration. Some of the most popular dropshipping products are:

  • Santa Claus Knife and Fork Set
  • Santa Claus Apron
  • Christmas Towels
  • Christmas Napkins
  • Christmas Candy molds

4. Halloween products

Is it Halloween yet? Have your customers prepared already? You should help them get ready!

There are numerous products available, ranging products for outdoor to indoor decorations. As a result, your business will be filled with a number of diverse options for customers.

The majority of the goods that allow you to make more money are:

  • Halloween Bloody Hands 
  • Masks for Halloween Costumes
  • Goblet with Fairy Fake Ears Bar  
  • Home Decoration for a Halloween Party

The expenses of this product range from $3 to $54, while the selling prices range from $7.50 to $135. This leads you to profit margins of around 60%.

Bonus: Most Profitable Dropshipping Niche To Try Right Now

You won’t be surprised here, but YES- Women’s clothing! Definitely an evergreen!

Analyzing customers’ online behavior gives us interesting facts! Women account for 84.5% of the customer base, while males account for the remaining 15.5%.

Thus, after doing a more in-depth analysis of women’s customers, we discovered that women aged 25-34 years old have the largest customer base (20.2%).

Does this ring any bells to you? Yeah, maybe a ring called – profitable dropshipping niches?

If you already have dropship ideas about starting with the clothing niche, we have a huge base of Clothing Blog Articles, where you can educate yourself completely!

However, you should start from here:

👉 Read How to Start a Dropshipping Clothing Business in 2024

👉 Check out the 11 Best Clothing Dropshipping Suppliers In the USA & Europe and Fashion Clothing Suppliers.

What To Sell at Your Shopify Store?

Useful resources about Shopify:

You can also consider offering them a product that’s hard to obtain locally or a local product in which other people outside that area are interested.

Also, you can look at the interests of your target market and then offer a product that will cater to those interests. You can base this on the latest TV Show or fashion trend.

That’s not all. You should expand your research to find an opportunity gap. If competitors are already offering your product choice, think outside the box on how you can differentiate your product.

Differentiating factors can range from a better product feature to an ignored market, or even a different marketing strategy.

If your product choice is based on the current market trend, ensure that you do it on time before the trend fades away.

Capitalizing on the trend early will be great for your business because at that time many people will be buying the product. If you don’t move with the trend on time, you’ll miss out as people will soon be moving on to the next big thing.

Unless your business idea is to bring back a trend that’s fading away, you need to take advantage of new trends.

Product Turnovers

It’s crucial to consider product turnover as you make your choices. It’s more time and energy-consuming to offer a product line that changes every other year.

This means that you’ll have to keep changing your product list to exclude what’s no longer being offered.

You can only run a more informative website that won’t require updates for a long time only if the products you’re offering have a lower turnover.

You should not shy away from product categories and niches that are small-scale. Even though they may have fewer prospective customers, they’re not over-saturated with competitors.

This will make it much easier for you to get a high search engine ranking and be able to run cost-effective advertisements.

Choosing your best dropshipping niche plays a huge role in the success of your business, take your time to choose a product that will appeal to your target market.

In order to develop a successful dropshipping business, you must have the ability to do one of these things:

Be Able to Access Exclusive Distribution or Pricing

Exclusive agreements for products or pricing are also something to consider. They will work in your favor by allowing you to sell online without having to buy in or manufacture your own products.

However, keep in mind that getting exclusive agreements is not an easy task.

Also, your products might still be more expensive than those of your competitors who are offering the same or similar ones in the market at cheap wholesale prices.

Therefore, when you decide to offer exclusive products and prices, you’ll need to persuade your customers that your product is of superior quality as compared to the competitor’s product, especially if your competitor is selling counterfeit products at a lower price.

That’s where the role of your website’s ‘about us’ page comes into play. This page can be used to share information that you are the exclusive, genuine seller of the product.

Sell Products at the Lowest Price that You Can

Offering your products at the lowest price possible is a strategy that you can use to attract a large number of buyers away from your competitors to your website.

However, note that this strategy is highly likely to fail because you won’t be able to make profits.

Customers do not always decide to buy something because the prices are attractive. High value and low risk are also major determinants of purchasing decisions.

This implies that you will have to persuade your potential customers that your high prices are worthwhile because they will be getting value for their money from your products.

Add More Value Besides the Price

A genuine entrepreneur will not just depend on pricing as the selling point. He will also offer solutions to the customer’s problems in order to add more value.

For example, you can offer information about your products so that your customers can know more about what they are buying.

Offering knowledge and guidance to your specific niche will help you add value to your products. Your customers will appreciate having access to readily available product information for any questions that they have about your products.

You will also enhance customer satisfaction by quickly responding to their emails. This will give your website a competitive advantage over other drop shippers.

Adding Value While Serving Your Dropshipping Niche Market

This is not as simple as it may seem and it may even work in some niches, but not all.

Therefore, look for major features that will make it simple for you to add value with content, particularly in niches that:

Constitute Various Components

If the product you’re offering has various components, there’s a higher likelihood that your prospective customers will search for more information about it on the internet.

For example, deciding on which office chair to buy is easy because it’s a simple purchase.

On the other hand, if you are looking to buy a high-tech home security system, you’d want to know more information about it; for instance, how it works, how can it be set up, and so on.

You have better chances of developing your value by providing product information and education if your products have more components and variety.

If your product offering can be categorized here and doesn’t change year after year, you can develop an informative website that will help your potential customers understand why the products you’re offering are valuable to them. This will also help build trust with your customers.

The information provided will be answering their questions conveniently instead of them having to call or physically visit a store to make their inquiries.

Are Unclear or Can be Customized

In this case, take the same strategy as the one above -if the product you are offering requires more clarity or can be customized. Build your value by offering knowledge on how to use the product, where the product components can be used, and how to customize the product.

Remember, if your product line will not change year after year, it will be to your advantage to develop an informative website.

However, note that it will be more difficult to do so if customizations are changed frequently.

But if the main component of the product remains the same, then it’s certainly not impossible to set up an informative website. The information about the main component will be of higher importance than the customizations.

Needs to be Installed or Setup

This is possibly the least complicated choice – products that require technical installation, especially if they’re not simple products.

To refer back to the complex security system – assuming that you were choosing one and one website provided you with two-page setup information while another website offered you detailed steps on several pages, including troubleshooting information.

Which product would you choose to buy? The most comprehensive information and guidance are more helpful to customers and will enable you to get customers.

How you Can Add Value

This process is reasonably easy and can be achieved in a number of ways:

  • Develop comprehensive user guidelines
  • Develop comprehensive product descriptions and listings
  • Develop guides for installation and setup information
  • Develop comprehensive videos that showcase the workings of particular products
  • Develop a guide or system that shows the compatibility of a product

Choosing the Best Customers

It is crucial to keep in mind that target markets or customer groups constitute various demographic types even after you have selected and settled on one.

Beware of what demographic will have an interest in what you’re offering and what’s the best way to appeal to your target demographic.

You can’t just assume that all customers are the same – you might learn that the customers who buy small products with low prices will expect the most from you.

On the other side, customers who purchase expensive products don’t expect more from you, just what they are buying.

This means that you will have to ensure that you are targeting the correct demographic for your products.

These three types of customers will highly contribute to the success of your business:

🔸 People with Hobbies

A lot of people have hobbies that they’re really passionate about and will spend huge sums of money on gadgets, appliances, and training.

For example, some committed cyclists can spend more on bicycles than on a car while a passionate fisherman will spend unbelievable amounts of money on fishing equipment.

Being able to target the best dropshipping niche – people with hobbies and offering them products that cater to their needs will really boost your business.

🔸 Businesses

The buyer behavior of business customers is more affected by prices as compared to the buyer behavior of ordinary customers.

However, business customers buy in larger quantities than regular customers. You can develop a long-lasting business that can sell in huge volumes as compared to what your regular customers would buy.

You just need to establish a good rapport and relationship with these businesses and you’re set on the long term.

🔸 Returning Customers

Returning customers means a repeating stream of income. Therefore, if you can get such customers, you have the opportunity to grow your business through repeat purchases.

Sell products are most likely to be reordered so that you can quickly build up a loyal customer base and achieve your growth goals through their repeat business.

All these three types of customers are beneficial to your business and you can’t really choose one over the other.

Just find out where either of them fits and ensure that you cater to their needs as effectively as possible.

Additional Considerations when Choosing The Best Dropshipping Niche

You must take these additional considerations into account when choosing the product that you intend to sell:

🔹 Price

Take your price point into consideration in connection with the services you provide to your customers before the final sale.

A lot of people will be content to make a $200 purchase without first speaking to a customer service representative.

On the other hand, they will not do it so eagerly if a product costs as high as $1000. When a lot of money is involved, a lot of people will inquire more about the product first, not just to know more about the product but to make sure that the seller is genuine.

If your product choice is going to be highly-priced, ensure that you have the capability to offer quality phone support to your customers, and that means that your customer service staff will need to have sufficient knowledge about your products.

Your profit margin should also be able to cover the cost of customer support. In most cases, you can find a balance in costs and benefits between $50 and $200.

If you are on a budget, here’s our ultimate guide on starting a dropshipping business for free.

🔹 MAP Pricing

MAP basically stands for the minimum advertised price. This is the price that some manufacturers set for specific products so that resellers cannot advertise below the set price – they either sell at a set price or a higher price, not below.

This is done in order to prevent price wars, which occur a lot in the dropshipping business. It also helps the resellers to earn good desirable profit margins.

Search for manufacturers that will impose MAP pricing so that your business can make substantial profits.

Even when all competitors sell their products at the same price, you can still create a competitive advantage by developing a strong and convincing website and sales pitch.

This way, you will still be able to stay relevant in the market should cheaper prices arise.

🔹 The Marketing Potential of Your Business

This refers to the entire size of the market for your product at a particular time.

Put in place an effective plan to let as many people as possible in your market know about your website. An adequate plan will contain involvement, usually through free platforms.

You shouldn’t wait until the launch date to start thinking about marketing your product – marketing is very crucial and you should think about it well in advance.

You will only get new visitors to your website by promoting it, creating and launching your social media channels, creating articles, creating a blog, and participating in online forums that are relevant to your niche.

🔹 Sufficient Accessories

Accessories are items that you can add to your product to complement it in terms of versatility, usefulness, and uniqueness.

If your product choice can be accessorized, take advantage of this and offer as many accessories as possible on your website.

Through this, customers will be able to customize their products and portray their individuality.

It is an unwritten rule that the margins on items that are highly priced are lower than the margins on their matching accessories.

For example, people will shop around for the smartphone with the best price but will not spend as much time looking for its matching case. The likelihood is high that they’ll buy the case from the same seller they’re buying the phone from.

If you have the capability to offer accessories that are compatible with the main product, you will be able to attract customers to buy from you.

This can especially work for a seller who is offering accessories that cannot be found with other suppliers.

Here’s our guide on choosing the best dropshipping suppliers.

Low Turnover

As previously discussed, you will attract customers to your website if you offer information, guides, and education as an added value to your products.

But, if your product choice changes year after year; for instance, a smartphone, you’re going to spend a lot of time maintaining your website.

Choose products that will not need regular updates so that your website can be long-lasting.

Products that are Hard to Find

Don’t be too rigid with your product choice – if you can identify a product that people can’t easily access in the local market, you have a chance of highly benefiting from the returns.

For example, if someone wanted to buy a rake or a hoe, they’d just get it from a hardware store that’s closest to them.

However, if they wanted to buy something rarer, like falcon training equipment, they’d have to search for it further.

Therefore, a more specific product offering will bring in a number of customers that are looking for that specific product.

Small is the New Big

A lot of buyers expect the seller to offer free shipping nowadays. However, if your product choice is big, expensive items, you will either go at a loss because you’ll have to foot the shipping charge, or you’ll lose customers because they won’t be willing to pay the shipping charge.

IMPORTANT: 7 Best Payment Gateways For Shopify

Selling small products is simpler when it comes to offering free or cheap shipping.

It will also not be easy to choose the best dropshipping niche. You will be required to consider a lot of things before you settle on the proper niche.

These are the key guidelines to consider as you make this choice:

Deciding on a product to sell on your website can be overwhelming because there are way too many products to choose from.

Narrowing down the choices in order to get the most appropriate product that will make optimal sales and profits isn’t easy.

You can ensure that you make the right choice by researching your product choice. Look into the market trends and customer interests in the market you intend to enter.

Also, learning more about the potential competition will help you decide whether the market is already too crowded or if there’s room for you as well.


Your guide to picking the best dropshipping niche

We provided our knowledge on how to choose the best dropshipping niches when you are starting a dropshipping store. Now, all you have to do is just START!

In this full review of the best niche for dropshipping, you will find more than just information about the Top niches for dropshipping, but also dropship ideas, products, beating the competition, and more!

Therefore, don’t miss the advantages of the best dropshipping niches. Just begin yet!

For more tips and helpful information, make sure to check our Articles Archive.

About the Author

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Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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