Knowing your niche makes it easier to serve your audience and focus more on your ideal customer. When you focus on too many niches, then you won’t know your audience as well either.
It isn’t easy to focus on one dropshipping niche too, especially when you are starting your first e-commerce store.
Your niche all depends on what and where you are promoting. Is it an international, European, US, or local market?
What Is a Dropshipping Niche?
And of course, before even starting to talk about the best niche for dropshipping, let’s get it right what actually is a niche?
In dropshipping, your niche is a specific product category (or group of subcategories). It is a specialized market sector for a certain type of goods or services.
In other words, it is a collection of items in a specific area that will attract those customers who share similar interests.
Also, a niche can be narrower or broader. For example, you can sell products from the Home decor niche, which is the broader sense. But, if we go deeper, there can be a whole product niche of selling curtains, bedding, or furniture, which are all home decor niche products.
Therefore, it is critical to conduct research when selecting the best dropshipping niches for your eCommerce business since not every product category can generate good sales.
Let’s find out the top niches for dropshipping and more dropship ideas!
Dropshipping Niche Demand Changed
Before you choose any niche, you have to take into consideration that because of covid 19, the demands for products have changed. More people are staying at home and are concerned about their health.
Many jobs have shifted remotely so the demand will also shift. Those who keep their job and are not exceeding too many expenses from going to work and coming back will have extra money to spend.
With the new normal, product demands have shifted. This doesn’t count for every single user but is changing the way we live our lives.
What do we have to keep in mind about picking a niche for your dropshipping business idea?
Obviously, we need to stay updated with customer preferences or else we won’t ever have the best dropshipping niches!
How To Find The Best Dropshipping Niches?
Let’s give you a sneak peek! What, or more precisely, who do you need to make sales?
Customers, of course! Thus, starting from here, we can guide you through how to find the best dropshipping niches.
Therefore, you will find the most profitable dropshipping niche following the customers’ needs and wants. And, the easiest way to do that is by spying on them.
So, next, where can you do that? Let’s find out!
1. Social Media
Without a doubt, this is the place where you will find the largest customer base. Not just that, people share their interests, needs, and hobbies over their social media profiles.
Facebook is the world’s largest social media network. It has around 2.23 billion active monthly users.
👉 Read everything you need to know about Facebook Marketplace Dropshipping.
Moreover, the Facebook Audience Insights tool is an excellent dropshipping product research tool for identifying specialized markets and trends.
Furthermore, this tool is amazing and free to use. It helps you find your potential customers, following their interests. But how?
Well, you simply search a specific keyword on Facebook, let’s say phone accessories. Next, Facebook will show you how many monthly active users are interested in this dropshipping niche, according to their likes, topic, searches, location, and more.
What’s more, today’s TikTok reels and trends, have a significant impact on customers’ buying behavior. So, following that won’t make any harm to your dropshipping business!
2. Google Trends
Google and its Daily Search Trends are of great help too!
This amazing keyword tool is great for basic search data, but many users employ Google Trends for more comprehensive information.
👉 Read more: The importance of Data in Dropshipping.
Google Trends will tell you if the niche you’re entering is likely to expand. You’ll also be able to see a glimpse of the most popular search queries and which questions are gaining popularity the fastest.
Furthermore, you can see the seasonality of a specific dropshipping niche, and more importantly, you can check out the geographic area of the most interested potential customers.
Keeping these keywords in mind will help you organize your marketing and SEO activities.
3. Google Keyword Planner
The finest approach to estimating the demand for a specific dropshipping product is to observe how many people are searching for it on a search engine like Google.
Luckily, Google makes this search traffic accessible to everyone through its Keyword Planner tool.
Simply enter a term or phrase, and the tool will tell you how many people search for it each month.
There are numerous training programs related to using Keyword Planner. However, we will just list three of them (the FREE ones) here:
- Match type– When reporting search volumes, Keyword Planner allows you to choose between broad, phrase, and exact-match kinds.
- Search location– It shows you the global search volumes or the search volumes of a specific geographic area for a certain keyword.
- Long-tail variations– It’s easier to become fixated on broad one or two-word phrases that receive a lot of search volume. In fact, the larger, more precise, and lower volume search queries will account for the majority of your search engine traffic. These more specific search keywords are known as “long tail” searches.
Since you learned how to find your best dropshipping niches, let’s find out which one is actually the Top dropshipping niches in 2022.
Dropshipping Niche Ideas For Your Business
More people are staying at home so that also means more people are cooking at home, or at least having to. Even if it doesn’t have to do with that, kitchen supplies have always been a fantastic niche to be in.
The kitchen market worth as of now is 82 billion, while it was less than 60 million when the pandemic started. Last year, Grand View Research predicted that it will reach 77 billion by 2025, but it looks like this market is growing out of control!
Some benefits of selling kitchen supplies are:
- Lots of options
With heavy restrictions in the past year, most people maybe even started to learn how to cook themselves. Most products that are purchased are paper towels, food storage, kitchen utensils (equipment for cooking), dish drying racks, electric hand mixers, and so much more.
- Low prices- Good resale value
The best part of selling kitchen supplies is also that they have very low prices. You can double or even triple the price and it will still be a low price. If you want a good niche, then this wouldn’t be one you want to avoid.
Health and Wellness
According to Statista, the health and wellness industry value is booming and has a forecasted value of $6 trillion!
Since the pandemic started, the amount we value our health mentally and physically has increased. It has shown us that if we don’t take care of ourselves, nobody will.
The supplies of health products have also increased since many have been concerned about the virus and the global lockdown.
Visits to hospitals increased and the amount of health and wellness products bought has increased. The pandemic is your golden ticket to taking advantage of this trending niche.
Health products can range anywhere from low to high prices, depending on what your consumer will buy.
Health products include:
- Healthy foods
- Exercising equipment
- Pills etc.
You will never find yourself in a bad dropshipping niche if you are part of the clothing industry. That’s because this niche is always in demand and has a very stable market value.
The current market value of the clothing industry is 82 billion. You see below in the photo via Google Trends that the clothing industry value hasn’t dropped below 70 billion in the past year.
👉 Learn more about Google Trends in our ultimate guide.
The clothing industry doesn’t have a fixed price since different clothes have different prices. It all depends on what you are selling and what brand it is.
The benefit of being part of the clothing industry in the digital age is also that many customers want to order products online.
People who are busy all the time don’t even have time to go and buy clothes. This is where they will order their clothes online and save time.
Some of the main products sold in the clothing industry are Shirts, jeans, pants, and even shoes. There can be times when most customers can’t find a product in their local store and will order it online.
👉 Here are the best 10 dropshipping shoe suppliers.
Local stores willing to explore new and unique products will also order from your dropshipping store. This is where unique clothing items dominate the online game!
The home decor industry always has a stable market value of around 80 to 100 billion. It is a very demanding industry since most will want to modify how their interior home design looks.
Some benefits of being in a home decor niche are eye-catching products (unique products), lots of products, great resale value, reasonable prices, and so much more.
Some of the most popular items sold in the home decor niche are clocks, wall prints, table lamps, candles, cushions, rugs, wall artwork, etc.
We give you a Free list of the Best Home Decor Dropshipping suppliers and Furniture suppliers, and you should check it out ASAP!
Yes, tools. When something in your house or apartment goes wrong, it definitely won’t fix itself. That is why tools are a long-term profitable niche. They will always be in demand and have a very stable and uprising market value of over 90 billion!
The huge advantage of selling tools is that when a local store doesn’t have a certain tool, customers will buy it because it is a need. There won’t be much negotiating around the product, it will be closed right away.
There are many tools out there that are only available in certain stores around the world. This is where the unique best dropshipping niches come into play!
Selling tools also have great resale values and low startup costs. Once you hit this niche, you will be flying off!
In different parts of the world, different car brands are driven. If you go to Asia, you may see more Toyotas, Hondas, etc.
If you go to Europe, you will see more German cars like BMW, Mercedes, etc. According to Google Trends, the car accessories niche has a market value of over 80 billion as of now.
There are many car lovers out there who want to modify how their ride looks. Most people will order these parts online, or even a local store will when they don’t have something you are looking for.
The advantage of being in this niche is that it is a stable market and always in demand. Being in this niche, you do have to have basic knowledge of which kind of cars people are driving in your area the most. US car accessories aren’t the same as the ones in Asia or Europe!
Some car accessories include interior neon lights, a car vacuum cleaner, a car trash can, a wash kit, a car phone holder, seat covers, etc.
Starting a socks dropshipping shop provides several options to earn money while having fun.
This dropshipping niche is excellent because it is characterized by continuous demand, large order volumes, and wide market segmentation. Moreover, they are very easy to ship, and have low shipping costs!
Furthermore, you may design your business any way you like, and you can import infinite variations of socks in various colors, shapes, and themes, among other things.
There are various types of socks that are selling well nowadays:
- Print socks
- Disney Socks
- Sport socks Unisex
- College Style Striped socks
- Cartoon Sports Children’s Socks
- Pearl-in-tube Transparent Sheer Mesh Socks
Therefore, white-label dropshipping suppliers, a simple web store, and a platform to advertise your goods (Check out the Shopify Marketing Apps for advertising your best Shopify niches) are all you need to dropship socks with your own original designs.
👉 Learn how to build your socks store!
Skincare & Beauty Niche
Analyzing the beauty market, it is clear that sales of all cosmetic products have been increasing at an alarming rate in recent years.
Globally, the sector is robust and expanding. It reached $483 billion in 2020 and $511 billion in 2021, with an annual total of $716 billion predicted by 2025.
With an amazing quantity of products to pick from, the beauty and cosmetics niche is a wonderful sector to choose from for your dropshipping store. Products include hair care,
- beauty accessories
- skincare such as face masks, face creams, moisturizers, toners, make-up, wholesale hair extensions, makeup, and facial massage rollers.
If you’re seeking profitable dropshipping niches, dropshipping beauty products can be the ideal solution.
Therefore, if you are interested in starting this dropshipping niche, read it all in our article about Beauty Products To Sell Online.
Given the size of the pet niche dropshipping market and the constant emergence of new and innovative winning goods, it’s incredibly safe to claim that the pet niche is one of the most excellent dropship ideas in 2022.
Therefore, this profitable dropshipping niche has various advantages, but the most pop-up ones are:
- A gigantic multi-billion-dollar market capitalization
- a large number of popular and fast-selling items
- There has been significant growth in pet ownership globally
Moreover, among all pets, dogs and cats are the major stars in this sector, with dog items at the very top. Even while dog niche dropshipping has the most potential, incorporating cat items in your dropshipping store is still worthwhile.
Thus, we highly recommend you learn about Top Dog Products & Suppliers for Sellers.
Which dropshipping niche should I pick?
Well, let’s get straight to the point! This type of question does not have an exact answer. Wondering why?
First of all, we are all different, and we all have different goals, business objectives, interests, dropshipping levels of knowledge, and so on.
Thus, when picking the best dropshipping niches for you, we highly recommend you follow your interests and knowledge, especially if you are a newbie!
Why is this so important?
Imagine you selling pet supplies, and you hate dogs or cats. You won’t have the inspiration, creativity, and more importantly, the knowledge to serve your customer’s needs.
Or, for example, selling beauty products, and having nothing to do with makeup! That won’t end well.
Therefore, choosing the best dropshipping niches that appeal to you will make working on your dropshipping store much more enjoyable. You will learn more about your area of interest, and it will inspire you to not give up and always keep trying till you accomplish your goals!
Dropshipping Niches That Are Scalable, Not Trendy
As the Heading says, Do not chase the trendy dropshipping niches, but focus on the scalable ones! Probably your next question is, WHY?
To scale in dropshipping means to expand your dropshipping business, increasing reach, traffic, and sales.
And who doesn’t want to grow? Every company wants to expand and scale, but scalability is all about capacity and capabilities. Does your dropshipping business have the potential to expand? Will your company’s systems, infrastructure, and staff be able to handle growth?
Furthermore, scaling might include establishing yourself as a market brand, remarketing, improving and automating your operations to handle a larger consumer base, upselling and cross-selling, and so on.
As a result, choose the best dropshipping niches that have achieved the most consistent success in recent years. Not the trendiest dropshipping niches, but the ones that have been the most consistent.
How To Measure Competition In Your Dropshipping Niche?
Dropshipping store competition is increasing as more entrepreneurs launch their own dropshipping stores. Thus, those who wish to prosper in this “competitive arena” must differentiate themselves from the crowd.
However, before even starting to beat up your competitors, you must measure them first! Therefore, in this article, we will help you measure your competition in your dropshipping niche!
The simplest approach to evaluate overall market competitors is to look at the organically listed websites on the first page of Google for a certain search.
To get a reasonable amount of traffic, you must successfully compete with, or outrank, the sites on Google’s first page.
Number of unique linking domains
Knowing how many links lead to a site offers you an estimate of how much effort (in terms of earning and generating links to your own site) you’ll need to perform to outrank your competition.
There are thousands of useful SEO indicators, but one, in particular, is important for measuring a site’s ranking strength, and that is the number of unique sites that connect to it.
This statistic, also known as “linking root domains” or “unique linking domains,” reflects the number of unique domains (i.e., independent sources) that connect to a site while excluding duplicate links from the same domain.
The simplest approach to obtain this statistic is to utilize tools such as Link Explorer, which offers a variety of useful SEO metrics and data, including “linking root domains.”
Furthermore, when reviewing Google’s search results, pay close attention to the link metrics for the top few sites, for example, #1 and #2 on Google, as well as the link metrics for the final site on the front page, like #10 on Google.
This will give you a sense of how much effort is required not only to rank #1 but also to merely appear on the first page of search results.
Moving forward, because the great majority of Google searchers click on one of the first ten results, you should realize how difficult it is to rank there.
The site authority of competitors
Google does not only consider the number of links a site has when deciding its rank. It also takes into account the quality of such linkages.
Therefore, PageRank is the statistic Google employs to determine the authority of a page. It’s not the only analytics you need to succeed, but it’s a simple method to see how significant Google considers a page to be.
As with unique linking sites, looking at the PageRank for the homepages of top-ranked sites can give you an idea of how competitive a market is.
How PageRank will define authority?
Here’s a quick preview!
First, if the PageRank is from 1 to 2, this indicates a low level of authority. PageRank in this rank level for top home pages, most certainly suggests a small market.
Furthermore, a PageRank of 3 to 4 is a much more usual range for highly rated sites in the dropshipping niche. Therefore, individual dropshippers typically determine the best work-to-reward ratio in markets in this area.
PageRank 4 to 5 indicates a high level of authority. To get to this level, you’ll need a lot of links from reputable, trustworthy sites, as well as a lot of other links.
However, if you want to reach PageRank over 6, you will need to compete with the most highly ranked sites.
Statistics such as unique linking domains and PageRank can assist you to determine how difficult it will be to outrank competitors, but it’s also critical to consider some of the qualitative factors:
- Site quality and usefulness – This refers to the quality of website navigation, layout, content, and information that is served to customers.
- Customer loyalty and site reputation – This relates to how happy consumers are with the products and services they receive from a certain dropshipping store.
Best Dropshipping Niche: Gifts for Holidays
And, we are here! It’s that time of the year when online sales go crazy. Halloween, Christmas, New Years’ eve! Many reasons for gifts on our calendar.
Please NOTE: No matter what Holiday it is, GIFTS are always lit! This dropshipping niche is always on a rise.
However, since there are some upcoming Holidays right away, that are almost knocking on our doors, we will pay closer attention to them!
Did you know that more than 60% of US customers prefer to buy their holiday gifts online? So, you better start preparing your dropshipping store.
Therefore, if this is the season you are starting your dropshipping business, this dropshipping niche can be a great start!
👉 Find out the Best Dropshipping Gift suppliers now!
Thus, here are some dropshipping ideas for the best things to dropship 2022:
Clothing is one of the most popular Christmas gift categories after gift cards.
It’s a large market with various options to sell.
You can dropship everything from Christmas sweaters, socks, hoodies, sweatshirts, leggings, t-shirts, hats, and more! Christmas-themed textiles in traditional patterns and colors for all types of clothes make profitable dropshipping niches.
However, you should constantly consider your customers’ country and season. For example, if you’re dropshipping in Australia, you should be aware that December marks the beginning of summer.
As a result, winter apparel like sweaters and woolen socks are not as popular as they are in UK, or Germany, or anywhere in Europe.
What’s Christmas without lighting and decorations? Where will the magic be?
This dropshipping niche is also very profitable this time of the year. Thus, you should consider adding them to your dropshipping store. You have various choices, like
- Christmas LED lights
- Christmas stockings
- Christmas pillow covers
- Christmas wooden ornaments
- Christmas trees, and more!
💡 Tip: Begin dropshipping Christmas items in this category, particularly if you sell on the UK or Australia dropshipping market.
Christmas kitchen stuff
Most families spend time in the kitchen on Christmas Day. Everyone in the family gathers to make gingerbread homes, cookies, turkeys, and other treats.
Kitchen supplies are very popular during this Christmas celebration. Some of the most popular dropshipping products are:
- Santa Claus Knife and Fork Set
- Santa Claus Apron
- Christmas Towels
- Christmas Napkins
- Christmas Candy molds
Is it Halloween yet? Have your customers prepared already? You should help them get ready!
There are numerous products available, ranging products for outdoor to indoor decorations. As a result, your business will be filled with a number of diverse options for customers.
The majority of the goods that allow you to make more money are:
- Halloween Bloody Hands
- Masks for Halloween Costumes
- Goblet with Fairy Fake Ears Bar
- Home Decoration for a Halloween Party
The expenses of this product range from $3 to $54, while the selling prices range from $7.50 to $135. This leads you to profit margins of around 60%.
Bonus: Most profitable dropshipping niche to try right now
You won’t be surprised here, but YES- Women’s clothing! Definitely an evergreen!
Analyzing customers’ online behavior gives us interesting facts! Women account for 84.5% of the customer base, while males account for the remaining 15.5%.
Thus, after doing a more in-depth analysis of women’s customers, we discovered that women aged 25-34 years old have the largest customer base (20.2%).
Does this ring any bells to you? Yeah, maybe a ring called – profitable dropshipping niches?
If you already have dropship ideas about starting with the clothing niche, we have a huge base of Clothing Blog Articles, where you can educate yourself completely!
However, you should start from here:
Also, you should look up our Free list of 80 Dropshipping clothing suppliers!
Your guide to picking the best dropshipping niche
We provided our knowledge on how to choose the best dropshipping niches when you are starting a dropshipping store. Now, all you have to do is just START!
In this full review of the best niche for dropshipping, you will find more than just information about the Top niches for dropshipping, but also dropship ideas, products, beating the competition, and more!
Therefore, don’t miss the advantages of the best dropshipping niches. Just begin yet!
For more tips and helpful information, make sure to check our Articles Archive.