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Wish Dropshipping: Everything You Need To Know As A Beginner

Starting to Dropship via Wish? In this article, we will reveal everything you need to know about Wish and how to star Wish Dropshipping.

8 minutes
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CO-founder at Dropshipping.com
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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CO-founder at Dropshipping.com

Although AliExpress dropshipping is far more popular than Wish dropshipping, Wish has become a major player in the e-commerce world in recent years.

But do you know anything about Wish? In this article, we will reveal everything you need to know about Wish and how to start Wish dropshipping.

Wish dropshipping explained

Wish is a US-based e-commerce platform and online marketplace connecting millions of buyers and sellers all over the globe.

Moreover, it has customers in more than 130 countries worldwide and sells almost anything one can think of, from shoes and jewelry to gadgets and beauty products.

Like Amazon and eBay, Wish is an e-commerce marketplace for buying and selling a wide range of merchandise. But one of the key distinctions is its focus on inexpensive items.

The items do not come directly from Wish itself; instead, they are sold by a large number of sellers. And the online marketplace only takes a portion of their profits.

Furthermore, Wish has gained much internet fame with its odd and funny Instagram and Facebook ads.

Specifically, it has a strong presence on Facebook boasting about 43 million “Facebook fans”. While scrolling through your Facebook newsfeed, you have probably stumbled upon a product from Wish.com.

Learn how to Dropship on the Facebook Marketplace.

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Wish dropshipping pros & cons

Selling your products on an online marketplace like Wish is surely one of the first ideas you come up with when you want to sell online. And even if you already have a dropshipping store, you may consider it as an option.

So, we have summarized some of the main pros and cons of Wish dropshipping to help you see if the benefits outweigh the downsides.


• Truly expansive customer base

The Wish app was the most downloaded shopping app in the world in January 2020 with nearly 90 million monthly customers.

As stated above, Wish is available in more than 130 countries. This means that with Wish dropshipping, you can build a truly expansive customer base and one that includes buyers from all over the world.

• No listing or subscription fees

Another advantage of Wish dropshipping is that it is free to create a seller account on Wish. In short, the marketplace does not charge you any listing or subscription fees.

You only pay a percentage of your sale once an item is sold. This makes the marketplace accessible to everybody that wants to try their luck at dropshipping with minimal investment.

• Mobile-optimized marketplace

Wish is a mobile-optimized marketplace. Thus, it is regarded as the “Shopping Mall in Your Pocket.” It goes without saying that mobile traffic became just as prevalent as desktop traffic.

To be more specific, as of the third quarter of 2022, about 55% of consumers worldwide bought something online via a mobile device.

This is why we wanted to emphasize the importance of mobile responsiveness to you as a new Wish dropshipping entrepreneur.

• Powerful AI-powered product recommendation system

Wish has deployed AI technologies inside its ad system to significantly boost ad revenue. That way, it curates product ranges for each individual customer.

Long story short, a customer sees products in their feed, based on their interests (like the items they have purchased previously, saved for later, or related to their profile).

But how will you benefit from this? Thanks to this powerful AI-powered product recommendation system, your customers can easily find products that are suitable for them.


• Competitive pricing

One of the downsides of Wish dropshipping is that the majority of Wish sellers source their products from China. And they sell their products at low prices.

So, to compete with other sellers on Wish, you must offer competitive pricing.

Because of this, the marketplace may not be suitable for you if you want to sell high-end, costly items.

• Long shipping times

Another downside is that sometimes it takes weeks for a product to be shipped to a customer.

If your customers do not mind longer shipping times, dropshipping with Wish can be a good way to get your online business off the ground.

However, with the Wish Express shipping option, your customers can receive their orders within 5 business days.

Here is how to enable Wish Express for faster shipping times.

How to start Wish dropshipping

Starting dropshipping with Wish is a fairly simple practice. Sure, you need to do a few things to start selling on the marketplace. And all you have to do is follow the steps below:

1. Sign up for an account on Wish

To start dropshipping with Wish, you need to create a seller account. When creating your account, you will be asked to provide your store name.

Make sure it is catchy and unique. Also, remember that a name that lets your customers know what you sell is an excellent way to make your dropshipping business appear relevant and trustworthy.

Then, you need to enter your e-mail address and choose the country where you will do business. Finally, you need to enter additional information necessary for store setup.

The good news is that the marketplace has extensive FAQs to answer your questions about starting and running a store on Wish.

2. Find a dropshipping supplier

You have created your Wish dropshipping store. Your next challenge is to find a dropshipping supplier.

Finding the right dropshipping supplier is a critical step for anyone starting to sell on Wish or expanding to the Wish marketplace.

Check out our previous article to find out how to find a supplier and source products for your dropshipping store.

3. Choose the best product categories for your store

To make sure that your dropshipping products stand out, you must put thought and research into what you are selling. You must identify and pay attention to your dropshipping target audience and competition.

Once you have done your research, you need to focus on a niche. Just make sure your products are cheap and easy to ship. Also, ensure they come in variations.

Still, wondering which products are best-sellers on Wish? Some of the most popular product categories on the marketplace include hobbies, makeup & beauty, gadgets, home décor, baby & kids, etc.

NICHE IDEA: Dropshipping Coffee Products

One more thing that we want to mention here is that you can hire a dropshipping agent if you are about to source your products from China.

Here’s our list of the top 5 dropshipping agents for product sourcing.

This can ease your work and help you avoid things like product sourcing, dropshipping fulfillment, and shipping.

This information is intended for those who are Wish dropshipping beginners and do not have an existing store. But in case you already have a store on another e-commerce platform, then read on!

How to dropship with Wish if you have an existing store on another e-commerce platform?

If you have an existing dropshipping store on one of the major e-commerce platforms like Shopify or BigCommerce, you can integrate it with Wish.

This allows you to sell your dropshipping products from, let’s say your Shopify store, to the Wish marketplace.

To integrate your Shopify store with Wish, install this app. And for BigCommerce, take advantage of the Wish BigCommerce Integration App.

3 things to consider before dropshipping/selling on Wish

1. Selling brand-name products without being an authorized seller of the brand is not allowed

If you want to list a brand-name product on the marketplace, you have to be an authorized seller of that brand.

In fact, Wish needs authorization in the form of a license or trademark to protect you (the dropshipper) and the brand owner.

Do you still want to sell such items on the marketplace? Then, you must apply to become an authentic seller of the brand and earn an “Authentic Brand Product” badge for your items.

2. Meeting the product requirements is a must for you as a Wish dropshipping entrepreneur

You cannot sell whatever you want on Wish. To get started dropshipping with Wish, you will have to meet a series of standards when choosing your dropshipping products.

The items you want to sell on the marketplace mustn’t fall within Wish’s list of prohibited products. Find out what you can sell on the Wish marketplace.

3. Improving your products’ odds of success is important

The marketplace frequently runs promotional campaigns to drive additional traffic to items in the Wish app or Wish.com.

Items that have been selling well on Wish are probably selected for such promotion. Wish programmatically chooses these items based on their relevant audience, popularity, and conversion.

Learn more about the Best Payment Gateway in 2023.

Therefore, you need to improve your products’ odds of success. That’s to say, you need to increase your product’s chances of being selected as promoted product by Wish.

And there are a few ways to do so:

• Add size, color, and clear information about your products. For further information, click here.

• Ensure you add appropriate tags to your items. You can learn how to do so here.

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The bottom line

In brief, Wish dropshipping is a good way to enter the dropshipping industry.

With its unique platform and product recommendation algorithm, Wish makes it easy for dropshippers just like you to reach the customers that are most likely to buy your best-selling products.

About the Author

Profile picture of Martin
Martin Stoimenov
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!