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Dropshipping Marketing: 14 Best Practices For Your Online Store in 2023

Looking for the best dropshipping marketing practices for your online store in 2023? Look no further! This complete guide has got you covered.

24 minutes
WRITTEN BY:
Aleksandra
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing

Are you struggling to make your dropshipping business thrive in the competitive online market? The right dropshipping marketing practices are all you need! And, I got your back. 👐

To help you achieve success in your dropshipping venture, I have compiled a list of the 14 Best Dropshipping Marketing Practices for your online store in 2023.

By implementing these strategies, you can effectively promote your products, increase your brand visibility, and drive sales.

Whether you’re a beginner or an experienced dropshipper, these practices will give you the edge you need to thrive in the ever-evolving dropshipping landscape. Let’s start!

What Is Dropshipping & How Does It Work In 2023?

Dropshipping has emerged as a popular business model in recent years, revolutionizing the way people do ecommerce. In 2023, the dropshipping model is thriving, with more dropshippers embracing this innovative approach to selling products online.

💡 Tip: Read about Pros And Cons Of Dropshipping: Does It Actually Work?

So, how does dropshipping work?

In simple terms, dropshipping allows you to sell products without having to carry any inventory. Instead of stocking up on products and handling shipping on your own, you will partner with suppliers who fulfill orders on your behalf.

This means that when a customer places an order, the dropshipping supplier is responsible for packaging and shipping the product directly to the customer.

Plus, according to industry projections, the global dropshipping market is expected to reach a valuation of over $550 billion by 2027. And, as of 2023, the dropshipping market will reach $243.42 billion.

👉 Check out the Key Dropshipping Statistics & Facts: Is The Dropshipping Market Growing?

So, if you’re interested in starting an online business with low overhead and maximum flexibility, dropshipping may be the perfect fit for you.

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Why Is Dropshipping Marketing So Important?

So, how do you find out about some stuff’s existence? Probably, word-of-mouth, or maybe you see some billboard. Or, maybe it pops up on your Social media feed. Well, guys, that is all marketing!

➡ Crucial For Attracting Customers

So, based on this, dropshipping marketing is crucial for attracting potential customers. And, by implementing effective dropshipping marketing practices, such as search engine optimization and targeted advertisements, you can ensure that your business appears in front of the right audience. 

💡 Tip: Check out the 7 Tips For Creating a Bulletproof Dropshipping Marketing Strategy in 2023.

➡ Helps You Win Your Competitors

Additionally, dropshipping marketing helps overcome competition. Hence, by implementing a well-thought-out marketing strategy, you can stand out from the crowd and differentiate yourself from competitors. In my experience, this is what helped me to gain a competitive advantage and capture a larger share of the market.

Hence, what I love using for this is ad spy tools. For instance, one I recommend you try is Semrush

dropshipping marketing

It is a reputable and extensively utilized business intelligence software and competitive research tool. This tool enables you to easily identify whether a competitor’s keywords are obtained through paid advertising or organic search.

👉 Also, check out The Top 15 Best Facebook Ads Spy Tools For Dropshipping

➡ Crucial For Building Brand Awareness

In addition to attracting customers and overcoming competition, dropshipping marketing is crucial for building brand awareness.

By leveraging various marketing channels, such as social media platforms and video marketing, you can spread the word about your dropshipping business and products.

Plus, this allows you to reach a wider audience and establish your brand as a trusted and recognized name in the industry.

👉 Read about Branded Dropshipping: Best Practices for Building a Successful Brand.

➡ Helps You Build Customer Trust 

Moreover, dropshipping marketing helps to build consumer trust. By consistently delivering valuable content, you can engage with customers through social media channels. Plus, by providing excellent customer service, you can establish a positive reputation and gain the trust of your target customers.

However, proper planning and effective strategies are necessary to achieve these goals. So, don’t forget to create your dropshipping business plan

Now, I will discuss the best dropshipping marketing practices and I will show you how I use them to succeed in dropshipping in 2023. 👇

14 Best Dropshipping Marketing Practices In 2023 ( My Experience)

In my experience as a dropshipper, I have come across several effective marketing practices that have helped me grow and establish my dropshipping business.

These practices have allowed me to attract potential customers, overcome competition, build brand awareness, and gain consumer trust. That’s why, I’ve decided to share my experience with you. Plus, I hope to help you avoid dropshipping mistakes.

So let’s dive in and explore these marketing practices. 👇

1. Build Trust

When it comes to building a successful dropshipping business, one crucial aspect that cannot be overlooked is the importance of trust. However, I won’t lie to you. In the beginning, gaining trust may not be easy.

Just think about it – when you’re looking to purchase a product on platforms like Amazon or AliExpress, you feel more at ease when you trust the brand.

So, one effective strategy which they master is encouraging satisfied customers to leave positive reviews and give ratings for their products.

So, why not do the same? By leveraging the power of customer testimonials and product reviews, you can increase your brand’s credibility and reputation.

In addition, when I arrive at a large online marketplace such as Amazon or AliExpress and have a specific product in mind that I want to purchase, my first step is likely to be browsing through product photos and reading the descriptions.

So, one crucial aspect that follows is checking out customer reviews. These customer testimonials are valuable as they provide honest feedback about the satisfaction or dissatisfaction of previous buyers. That’s right! I navigate straight to this section!  👇

dropshipping marketing

 Your own customers are no exception to this behavior. As a result, it is important to create persuasive and engaging content that emphasizes the distinctive advantages of your products or services.

Plus, there are various ways to showcase customer testimonials, like videos, social media testimonials, influencer testimonials, etc. Want to learn more about this? 

👉 Check out my guide about Customer Testimonial Advertising: 11 Proven Examples To Sell More.

So, don’t underestimate the power of customer reviews, ratings, and customer testimonials. Incorporate these dropshipping marketing practices into your marketing strategy to build trust.

💡 Tip: Read about The Power Of Product Advertisement: How To Increase Your Sales?

2. Get Personalized

When it comes to dropshipping marketing practices, personalization is key. As an ecommerce business owner, you need to make your potential customers feel special and valued

However, personalization goes beyond just addressing your customers by their first names. It’s about making them feel like they are part of your dropshipping business. So, when your customers feel connected to your brand, they will always have good words to say about your online store.

➡ Word of mouth is the most powerful marketing tool, and it’s one of the main reasons many businesses grew from a few customers to thousands or millions!

For instance, I use the Loox Shopify App which helps me generate word of mouth and encourage repeat purchases. So, the app does this by offering photo and video reviews, as well as providing discounts for referrals.👇

loox app

This strategy allows me to gather more reviews, customer testimonials, pictures, and videos. This way you can create visually appealing presentations that showcase my brand.

What’s more, to implement personalization effectively, you need email marketing. I will discuss this in more detail below.

But, first, what I want to point out in terms of email personalization is to consider other ways to make your customers feel special. Quick responses to customers’ queries or concerns, offering exclusive discounts or rewards, and asking for their feedback on their satisfaction are all effective personalization tactics.

These small gestures can make a big impact on customer satisfaction and repeat purchases.

Now, let’s discuss email marketing. 👇

3. Email Marketing

Email marketing plays a crucial role in dropshipping marketing practices. It enables you to connect with your customers, retain their loyalty, and encourage repeat purchases.

Hence, you can start by segmenting your email lists. By dividing your customer base into different groups based on their preferences, demographics, or past purchase behavior, you can tailor your email content to meet their specific needs.

This allows you to send more targeted and relevant updates and promotions. For example, you can create personalized recommendation emails based on what your customers have previously bought.

Also, through email newsletters, you can provide valuable content, highlight special offers and discounts, and keep your customers up-to-date with new products.

For instance, my no.1 option for email marketing and sending newsletters is Klaviyo. This tool effortlessly extracts information from your online store and stands out as a unique email marketing tool. 👇

Plus,  it is tailored specifically for dropshipping in the e-commerce industry. The tools as a whole are quite straightforward and user-friendly, not too shabby!

So, investing in email marketing software can be beneficial in implementing personalization strategies. Plus, it does not take you to rob a bank to have this. These email marketing apps mostly cost from $9 to $199. 

💡 Tip: Check out the 16 Best Email Marketing Tools For Shopify.

4. Social Media Ads

When it comes to dropshipping marketing, social media ads play a vital role in reaching potential customers.

Utilizing social media ads in dropshipping marketing offers several benefits. Firstly, these platforms provide extensive targeting options that allow you to narrow down your audience based on demographics, interests, and behaviors.

facebook ads

Plus, this precision targeting ensures that your ads are seen by the right people who are more likely to convert into customers. 

🔸 Facebook & Instagram Ads

Among the top social media platforms, and top dropshipping marketing practices as well, Facebook and Instagram are considered the go-to sources for driving traffic to Shopify stores.

Hence, with their vast user base and advertising capabilities, these platforms offer excellent opportunities to target and connect with the right audience. For instance, Facebook had 2.989 billion monthly active users in April 2023.

Plus, you have various options to advertise your dropshipping business on both platforms. 

In addition, on Facebook ads, you have image ads, video ads, Lead ads, Dynamic ads, Story ads, Collection ads, Slideshow ads, and Messenger ads. 

facebook advertising

👉 Check out Facebook Ads for Dropshipping: The Ultimate Guide For Beginners.

On the other hand, on Instagram, you can make posts from images and videos, reels, stories, etc. Also, a great way to promote your content is through hashtags and product tags.

dropshipping marketing

Also, when it comes to strategies, Instagram is known for its visually appealing content and influencer partnerships.

👉 Learn Step-By-Step Guide to Instagram Marketing For Dropshipping.

🔸 TikTok Ads

However, it’s worth mentioning that TikTok has taken the lead in social media marketing recently. Did you know that a typical person spends 52 minutes every day on TikTok? This compares to a daily average of 2 hours and 22 minutes spent on social media. So, for me, this is a go-for from the dropshipping marketing practices.

With its explosive growth and highly engaged user base, TikTok ads provide a unique opportunity to reach a younger demographic and create viral content that resonates with this audience.

So, I highly recommend you to learn TikTok Marketing For Dropshipping: How To Go Viral on TikTok In 2023.

By tapping into the creative and entertaining nature of TikTok, you can leverage this platform to generate brand awareness and drive sales. So, you can use hashtag challenges, brand takeover, In-feed ads, branded AR Content, etc.

In fact, lots of dropshipping niches benefit from TikTok. For example, the Fitness/sports niche has over 57 billion searches, the Beauty or skincare product niche has 33 billion searches, the Fashion niche has 27 billion searches, etc.

One example of a successful dropshipping business on TikTok is the company “Last Crumb.” @lastcrumb has achieved great success on the platform by creating engaging and entertaining content that resonates with its audience. This profile has managed to amass a large following and attract millions of views on its videos. 👇

tiktok ads

💡 Tip: Check out the 100+ TikTok Bio Ideas For Your Dropshipping Business In 2023.

🔸 Twitter Ads

Not to be forgotten, Twitter Ads also have their place in the dropshipping marketing mix. Although it may not be as widely used as Facebook and Instagram, Twitter offers its own set of advantages when it comes to reaching potential customers.

With its real-time updates and trending conversations, Twitter Ads can be effective in capturing the attention of target audiences who are actively engaged on the platform.

🔸 Pinterest Ads

Pinterest is a social platform that allows users to share and discover creative photos, as well as find inspiration and ideas related to their interests.

When users have something they want to share, they can create a Pin (picture) that can be searched for and found by others. An advantageous aspect of a Pin is the ability to attach a link to it, which makes it a great tool for driving traffic to your eCommerce site.

pinterest ads

👉 Learn How To Sell More With Free Traffic From Pinterest for Ecommerce?

Ultimately, the choice of the social media platform for your dropshipping marketing efforts depends on your target customers. Therefore, understanding where your audience hangs out and what platforms they are most active on is crucial.

Hence, different age groups tend to favor different platforms, with younger audiences gravitating towards TikTok, Instagram, and Snapchat, while older demographics may be more present on Facebook.

 On the other hand, TikTok marketing strategies often involve creating engaging and entertaining short videos that capture the attention of users and encourage them to visit the store.

5. Placing Ads

According to Neil Patel, almost all your visitors won’t buy on their first visit to your website. This is where placing ads on other websites becomes crucial. By partnering with relevant websites and suppliers, you have the opportunity to convert potential customers who may not have initially made a purchase on their website.

The power of social media marketing also plays a significant role in ad placement. By utilizing platforms such as Facebook, Instagram, and TikTok, dropshipping businesses can tap into the vast user base and target their ideal customers. Placing paid banner ads on these platforms offers the chance to generate more revenue and increase purchases.

6. Google Ads

Google Ads, also known as Pay-per-click Marketing (PPC), is an incredibly effective tool for dropshipping marketing. With Google’s massive reach and user base, you can increase your website traffic and attract potential customers who are actively searching for products related to your eCommerce business.

By creating catchy headlines and attention-grabbing offers, you can skyrocket your visitor count and potentially achieve a great conversion rate.

It’s important to note that Google tends to prefer larger investments, so if you want to invest in Google Ads, make sure your budget is over $100. This will give you a better chance of maximizing the impact of your ads and getting the desired results.

By leveraging the power of Google Ads, you can target specific keywords and display your ads to potential customers who are actively searching for products or solutions related to your dropshipping business. For instance, I personally use Ubersuggest as my go-to tool for conducting keyword research.

Let’s suppose you have a plant dropshipping store selling flowers. So, I will input “flowers” as a keyword and observe the outcomes. 👇

ubersuggest

The application provides me with information regarding search volume, CPC, keyword difficulty, keyword suggestions, and additional insights. What’s more, it lists more keyword suggestions.

👉 Learn all about Google Ads for Dropshipping Stores: A Beginners Guide In 2023.

7. Video Marketing

Video marketing is an essential tool for dropshipping businesses in 2023, offering a host of benefits.

Through videos, you can showcase dropshipping products in a visually engaging and informative way, allowing potential customers to see the products in action and understand their features and benefits.

Hence, by providing tutorials and how-to videos, I not only demonstrate how to use my products but also establish myself as an expert in the field, building trust with our target audience.

For instance, I personally love using video ads services like DropshipMedia, to help me with video marketing. 

dropshipping marketing

Hence,  it offers a wide range of pre-made video advertisements specifically designed for marketing my dropshipping products. It includes complimentary thumbnail images, expertly crafted ad content, logo branding, and the flexibility to request unlimited revisions to ensure your ads meet your expectations.

👉 Check out Billo Review: The Best UGC Video Marketplace For Dropshippers.

What’s more, videos can be shared on various platforms, including social media channels and YouTube, reaching a wider audience and increasing brand visibility. Plus, it helps you boost your dropshipping sales.

 Additionally, leveraging content creators to unbox or review our products can further enhance our credibility and attract more customers. 

So, in the competitive world of dropshipping, video marketing is a powerful tool that enables us to stand out, connect with our audience, and drive sales.

👉 Also, check out the 7 Video Marketing Tips To Promote Your Dropshipping Store.

8. Influencer Marketing

By leveraging the power of influencers on social media, you can reach your potential customers in a more authentic and engaging way.

One of the biggest benefits of influencer marketing is the ability to work with micro-influencers. These are individuals with smaller but highly engaged audiences, who often specialize in specific niches.

Hence, collaborating with micro-influencers allows you to tap into a highly targeted customer base and create content that resonates with your audience.

💡 Tip: Read about Influencer Marketing For Dropshipping In 2023 – Beginner’s Guide.

For instance, one example of a famous influencer who promotes products is Kylie Jenner. She is a well-known influencer and entrepreneur who has her own makeup brand called Kylie Cosmetics.

kylie jenner influencer

She often promotes and endorses her products on her social media platforms, such as Instagram, where she has a massive following. Her influence and endorsement of her products have led to high demand and sales for her brand.

Luckily, there is an abundance of influencer marketing platforms accessible now, which can assist you in discovering the perfect influencer for your brand.

In my experience, I find Upfluence very helpful. This platform provides a searchable repository of digital creators and influencers that align with your campaign goals, target audience, and financial resources.

9. Content Marketing

Content marketing strategies play a vital role in the success of dropshipping businesses. By creating valuable and relevant content, you can attract potential customers and build trust with them. 

In dropshipping, content marketing strategies can take various forms, including articles, case studies, podcasts, and webinars.

These types of content not only provide valuable information to the audience but also help in establishing a connection with them. By sharing insights and knowledge, you can engage customers and keep them interested in their products or services.

👉 Learn How to Create a Content Marketing Strategy For Your Dropshipping Store.

For instance, I run a Blog for dropshippers. My purpose is to educate them about how to establish and run a successful dropshipping business. Hence, I write blog articles about various aspects of dropshipping. 👇

dropshipping.com articles

This allows me to engage with potential customers, establish my expertise, and drive organic traffic to my website.

So, by consistently providing valuable and informative blog posts related to your niche, you can showcase your knowledge and build trust with your audience.

👉 Read about GPT-4 for Ecommerce: What You Should Know in 2023.

10. Improve Your SEO

When it comes to running a successful dropshipping store, one key factor that can make or break your business is search engine optimization (SEO).

With millions of websites out there, you need to ensure that your store stands out and attracts potential customers. So, this is a must-have for dropshipping marketing practices.

👉 Check out the 15 Best Shopify Blog Examples To Double Your Organic Traffic.

So, here’s what you can do:

  • Conduct keyword research: By identifying the right keywords related to your dropshipping niche, you can tailor your content to address the needs and interests of your target audience.
  • Optimize your product descriptions. Make sure that your product descriptions are informative, concise, and keyword-rich.
  • Enhance your website’s loading speed. Page speed is a crucial ranking factor for search engines. Optimize your website’s loading speed by compressing images, minimizing code, and leveraging browser caching.
  • Focus on user experience. A user-friendly website leads to better engagement and higher search rankings. Improve your website’s navigation, ensure mobile responsiveness, and provide a seamless checkout process to enhance user experience.
  • Build quality backlinks. Off-page SEO is vital for establishing your store’s credibility and authority. Seek opportunities to earn high-quality backlinks from reputable websites within your niche.
  • Guest blogging. Contribute guest posts to influential blogs within your industry to increase your brand visibility and attract more organic traffic.

Thankfully, there are numerous dropshipping apps to help you improve your SEO strategy. For instance, one of the SEO tools that I am using right now is Plug-in-SEO

dropshipping marketing

In a nutshell, this application provides the following features:

  • Tools and suggestions for keywords
  • SEO capabilities for product, collection, home, and blog pages
  • Integration with Google Search Console
  • A bulk editor for Meta Titles and Descriptions
  • Excellent support and training videos

10. Retarget Your Customers

Retargeting customers is an essential strategy in dropshipping marketing. By displaying relevant ads and marketing content to visitors who have previously been on your site but did not take any action, you can greatly increase the likelihood of converting them into customers.

Research has shown that retargeting can boost the conversion rate by as much as 70%. This means that by strategically retargeting your customers, you have a higher chance of turning those missed opportunities into successful sales.

With the ability to track and reach out to potential customers who have already shown interest in your products, retargeting allows you to stay top of mind and remind them of the value and benefits your dropshipping business offers. 

👉 15 Things We Wish We Knew About Dropshipping Before Running Ads.

11. Giveaways, Promotions & Discounts

How do you feel when you see the red flag screaming “SALE” at you? To be sincere, I feel amazing!

Providing special offers and discounts can generate customer interest and drive sales! Here are some suggestions:

  • Time-limited promotions. Create a sense of urgency by offering deals and promotions for a limited period, prompting customers to make quick purchases.
  • Exclusive email offers. Reward subscribers by providing exclusive deals and promotions to those who sign up for your email list.
  • Bundle packages. Provide discounts or special offers when customers purchase multiple items together.
  • Discount vouchers. Generate unique codes for discounts that can be shared through social media, emails, or other platforms.
  • Flash sales. Create excitement by hosting sudden and brief sales events, enticing customers with limited-time offers.
  • Giveaways. Giveaways attract potential customers by offering them the chance to win free products or services. This incentive increases the likelihood that individuals will visit your store and ultimately make a purchase. 

I find this dropshipping marketing strategy very suitable for the dropshipping business model. 

For example, AliExpress has its way with its coupons as a dropshipping marketing strategy.

Hence, by applying a coupon code at checkout, customers can enjoy discounts on a wide range of products, including clothing, electronics, home goods, and more. These savings can add up, especially for customers who frequently shop on AliExpress.

dropshipping marketing

Furthermore, AliExpress coupons can also be used strategically to maximize savings. For example, customers can combine multiple coupons to receive even greater discounts on their orders. 

12. Use Upselling & Cross-selling Marketing

When it comes to dropshipping marketing, upselling, and cross-selling can be powerful tools to increase sales and boost revenue. These strategies involve offering additional products or upgrades to customers, either at the point of purchase or during the buying process.

Implementing upselling and cross-selling in a dropshipping store can bring numerous benefits. Firstly, it allows customers to discover new products that they may not have considered before, leading to increased sales and customer loyalty.

Additionally, upselling and cross-selling enable you to make use of impulse buys by enticing customers with complementary or related items.

➡ One strategy I find effective is offering recommended products to customers before they check out. So, I simply display related items or suggest upgrades that enhance the original purchase.

zara you may also like section

Another effective technique is to utilize a “customers who bought this product also like…” section, which helps customers discover additional products that complement their intended purchase.

upselling and cross selling

Plus, when implemented correctly, upselling and cross-selling can significantly impact the conversion rate of your dropshipping store.

👉 Check out The Guide To Upselling and Cross-Selling When Dropshipping.

13. Start A YouTube Channel

Starting a YouTube channel is a critical step in your dropshipping marketing strategy. Thus, video content has become increasingly popular and can help you engage viewers while growing your revenue.

So, with a YouTube channel, you have the opportunity to showcase your products, provide valuable information, and build a community of loyal customers.

Not only does video content have a higher engagement rate compared to other forms of content, but it also has a better chance of reaching a larger audience. Therefore, by creating videos that are on-brand, relevant, and provide useful and engaging material, you can attract an audience that is interested in what you have to offer. 

What’s more, YouTube Shorts has emerged as widely used for connecting with your desired audience through concise video content. 👇

dropshipping marketing

These are videos that are vertically oriented and can be up to 60 seconds long. In fact, these videos can be accessed through the Shorts shelf on both the YouTube homepage and mobile application.

👉 Read about How To Make Money On Youtube Without Making Videos [2023].

14. Provide A Seamless Checkout Process

Providing a seamless checkout process is crucial in ensuring a positive experience for your customers.

The last thing you want is for potential buyers to abandon their carts due to a complicated or frustrating buying process.

In my experience, I’ve dealt with a high cart abandonment rate. And, with implementing the right strategies, I managed to drastically reduce it. So, to make the purchasing experience easy and transparent, there are several key factors to consider. 👇

  • First and foremost, aim to minimize the number of steps required to complete a purchase. Make sure the checkout process is straightforward and streamlined, allowing customers to quickly enter their information and finalize their orders.
  • Additionally, it’s important to be upfront about any additional costs, such as shipping fees or taxes. Displaying these costs clearly and early in the checkout process helps avoid any surprises at the end.
  • Lastly, communicate your returns policy clearly so customers feel confident in their purchases. By providing a hassle-free returns process, you can instill trust and loyalty in your customers.

Also, there are various apps that helped me achieve my goal. For instance, I have had a positive experience using Bold Checkout.

Now, my customers can purchase their products with a single click, from a single checkout page. Plus, I offer the flexibility to buy with or without a store account.

💡 Tip: Check out the Top 11 Shopify Checkout Apps and the Best Examples I got inspired from.

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Conclusion – Best Dropshipping Marketing Practices For You

To sum it all up, I want to point out the importance of dropshipping marketing at its highest. Because sales without marketing are like Mr.Bean with his bear.

So, if you want sales, you need to effectively promote your products and reach a wider audience. And, by implementing the right marketing practices, you can boost their business and increase your dropshipping sales.

Some of the best dropshipping marketing practices include utilizing customer testimonials, social media platforms, optimizing product descriptions and images, offering incentives or discounts, and leveraging influencer partnerships. And, in this blog article, I explained the Top 14 Dropshipping Marketing practices for dropshippers.

Therefore, you should start implementing the most suitable marketing strategy for them by conducting market research, identifying their target audience, and understanding your competitors. So, what are you waiting for? Start!

About the Author

Profile picture of Aleksandra
Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.