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SEO for Dropshipping Stores: How To Get Organic Sales?

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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
20 minutes

Are you struggling to boost your SEO for dropshipping stores? Navigating the competitive landscape of SEO can be daunting, but worry not – my mini SEO guide for dropshipping stores is here to pave the way.

In this article, I’ll explore why SEO is indispensable for your dropshipping venture, touching upon increased visibility, cost-effectiveness, credibility, and user experience.

Uncover the secrets to crafting a robust SEO strategy, from keyword optimization and meta descriptions to internal and external links.

Discover the significance of headlines, UI/UX design, and website speed in elevating your SEO game, and unlock the potential of SEO apps like SEMrush and Ahrefs.

So, do you have a dropshipping store and looking for ways to increase your SEO ranking with all the competition out there?

Increasing your SEO ranking is definitely not easy but that is not something you should worry about. Let’s turn the page on SEO and script a success story for your online venture! πŸ‘©β€πŸ’»βœ¨


What Is SEO For Dropshipping Stores?

SEO stands for Search Engine Optimization, or can also be classified as the Search Engine Ranking of your site on Google. It’s like the magic wand for making your online store easily discoverable on search engines like Google.

Also, SEO helps your dropshipping store rank higher in search results, bringing in more people who are actively looking for what you offer.

That’s why, your SEO is well-optimized when you manage to hit the first page of Google. Especially being on one of the top 5 websites on the first page.

Accordingly, the lastest statistics show that a whopping 75% of customers won’t venture beyond the initial page of Google search results.

So, most users who search for something on Google will not look beyond the top 3rd link. This is all because either the first or second link will have the answer they need.

Thus, that is why it is very important to have a well-optimized SEO for your dropshipping store.

For example, let’s try it out. πŸ‘‡

As you can see in the photo, the keyword “dropshipping” will show you the links that are most searched on the web, or that consist the most valuable information for users.

The first link comes from Shopify, meaning that when most people search for dropshipping, they will tend to search Shopify’s content the most.

πŸ‘‰  Check out the Tips For Expanding The Reach Of Your Dropshipping Store On Google.


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Why Is SEO Important For Your Dropshipping Business?

βœ… Increased Visibility and Traffic

SEO for dropshipping stores helps improve your website’s visibility on search engines like Google. Also, when potential customers search for products related to your dropshipping business, a well-optimized site is more likely to appear in the search results.

Imagine your dropshipping store as a dazzling boutique in a bustling shopping district. SEO is like putting up bright signs that guide shoppers straight to your door. It helps your store show up on Google when people look for products you sell, boosting your chances of being discovered.

Hence, higher visibility leads to increased organic traffic, providing more opportunities for potential customers to discover and visit your online store.

βœ… Cost-Effective Marketing

Compared to paid advertising, SEO is a cost-effective marketing strategy. While paid ads can provide immediate visibility, they require ongoing investment.

SEO, on the other hand, focuses on organic results, and once your site ranks well, you can attract traffic without ongoing ad expenses. It’s like having a friendly local recommending your store to others without any ongoing fees.

βœ… Credibility and Trust

Websites that appear on the first page of search results are often perceived as more credible and trustworthy by users. Hence, shoppers trust stores they find there. SEO helps you earn that trust, turning curious visitors into loyal customers

SEO for dropshipping stores helps establish your dropshipping business as a reputable source, which can positively impact customer trust.

βœ… Better User Experience

SEO involves optimizing your website structure, layout, content, and performance. Thus, this leads to an improved user experience, making it easier for visitors to navigate your site, find products, and make purchases.

Plus, positive user experiences contribute to higher customer satisfaction and loyalty.

βœ… Keyword Optimization

Through SEO, you can optimize your website for relevant keywords related to your dropshipping products.

This ensures that your site is more likely to rank for specific search queries, attracting users who are actively searching for what you offer.

In fact, this tunes your website to match what shoppers type into search engines.

For example, when they’re looking for “trendy gadgets,” if you have used this keyword properly, or maybe related queries, your store is the one that pops up.

Additionally, consider local SEO if your dropshipping business targets specific regions. For example, optimizing for keywords like “best trendy gadgets in New York” can help you reach local customers interested in your products.

Collaborating with local SEO experts like New York SEO, who specialize in optimizing online presence for businesses in New York, can provide valuable insights and strategies tailored to your target audience. 

By leveraging relevant keywords and local SEO strategies, you can enhance your dropshipping store’s visibility, attract targeted traffic, and ultimately boost sales.

βœ… Competitive Advantage

In the competitive world of e-commerce, a well-optimized website gives you an edge over competitors who may not be investing in SEO.

Appearing higher in search results can attract customers who might otherwise choose a competitor. Plus, seeing your store first, looks more credible choice for customers.

βœ… Adaptation to Search Engine Changes

Search engines regularly update their algorithms. Hence, staying informed about these changes and adapting your SEO strategy accordingly helps ensure that your dropshipping business remains visible in search results and continues to attract organic traffic.

βœ… Mobile Optimization

With the increasing use of mobile devices, search engines prioritize mobile-friendly websites. In fact, the smartphone users in 2024 is 7.07 billion, which is huge!And, not to mention the 17+ Billion of all types of mobile devices.

Thus, SEO for dropshipping stores includes optimizing your site for mobile users, providing a seamless experience across different devices.

βœ… Analytics and Insights

SEO tools and analytics provide valuable insights into user behavior, popular keywords, and other metrics.

For example, Ahrefs is one of the best SEO tools that helps me analyze data about my webiste traffic and pefromance, and overview my competitors as well.

So, by analyzing this data, you can make informed decisions to further optimize your dropshipping business and marketing strategies.

How To Create A SEO Strategy For Dropshipping?

πŸ”Έ Keywords

There can’t be a good SEO ranking without good keywords. Keywords are one of the main reasons SEO ranking increases, especially for dropshipping SEO.

You can use all kinds of keywords that are related to your content. For, example, using apps like Ubersuggest, can help you detect most relevant keywords, and related keywords as well.

Thus, let’s try this out. I will try to find related keywords for my upcoming blog article about Shopify stores. So, let’s see what the users want.πŸ‘‡

Hence, here I get lots of valuable insights like search volume, keyword difficulty, traffic, keyword ideas, and even content ideas. Thus, this way I can make more informed decisions about the keyword usage.

However, keep in mind that getting ranked is the hardest when you just start your own website since the competition is much higher and your online presence is low.

How can you avoid this?

The best thing to do is to search for low-competitive keywords. For instance, you can check on keywords competition by using apps SEMrush. It does have a paid premium plan but has LOTS of keywords you can use.

The best thing about SEMrush is that it will also show you how competitive the keyword is, and in which country the keyword is competitive.

Moreover, some keywords may be competitive in one country and not very competitive in another one.

seo for dropshipping stores - semrush

In the photo above, I am using the keyword “dropshipping”, and in the USA, the overall keyword difficulty seems to be very competitive at 78%. Below, you have some suggestions from SEMrush.

These are some keyword variations that are less competitive or even related keywords and questions you can use as keywords.

Also, I always use this tool when looking to jump into low-competitive dropshipping niche. Check this out. Last month, I just wanted to start dropshipping tech gadgets.

Thus, here’s what I got. The average keyword difficulty is 33%, which speaks a lot about low competition.

Other than SEMrush, a good alternative is Google keyword planner. Below, you will find another photo of the keyword “Dropshipping”. 

Keyword planner also gives you alternatives to see how competitive the keyword you are looking for in the country you are trying to increase your SEO ranking.

seo for dropshipping stores

Whether you use Google Keyword Planner or SEMrush, they will both give you great suggestions based on the area you are targeting.

If you are trying to open a dropshipping store in Europe, then the keyword competitiveness will differ.

πŸ”Έ Meta Descriptions

Highly underestimated, meta descriptions are one of the core reasons someone will click on your link before visiting your dropshipping website. It is the description you see just underneath the headline.

Meta descriptions shouldn’t be very long because most people won’t want to read them. Try to keep them shorter than 160 characters. Plus, always keep in mind to include your main keyword in it. πŸ‘‡

Hence, people don’t like to read long descriptions because it just looks complex. Since you are dealing with dropshipping, you want to make sure you include something unique in your description that will make someone want to click. This may be a special price, a special item, etc. 

For example, I use ChatGPT prompts for helping me write an SEO-friendly meta description. So, let’s try it out. πŸ‘‡

Internal links is to use a link from your own website from a piece of content that links to another content (article). Internal links are one of the best things to have on a dropshipping website, especially when you have a lot of content.

Dropshipping stores that just start out may have a harder time achieving this because they lack content. That is why you should write as much content as you can when you start a dropshipping store.

When you have lots of traffic moving on your website, you are exchanging views from one article to the other. So, the best thing about internal linking is that you don’t need any permission to use the link because it belongs to you.

On the other hand, external links are links that you use from other websites. Hence, they are also called hyperlinks. Some websites don’t allow you to use links from their website, since many sites before using them as a way of “cheating” to increase SEO rankings.

External links are good to use from sites that allow permission, such as Wikipedia. You can use them also from sites or partners you are collaborating with.

This can be a very good way to increase your Dropshipping SEO. Thus, SEO plugins like YOAST and others will let you know if you can or can’t use a certain external link!

Also, here’s my opinion about this.

Hence, you’ve probably heard about Google crawlers right? Well, imagine them like spiders jumping from one place to another and making a network. Well, that’s exactly what they do when they scan your website. Thus, from a single page, your blog article, for example, they can jump from one internal link to another, and collect more information.

Now, when user search for certain information on the internet, Google already has a packed box with your stuff. So, more stuff, more links, better Google ranking.

Therefore, internal links improve user experience and help search engines understand your site’s structure, while external links contribute to your site’s credibility, authority, and visibility in search engine rankings. Both types of links play a significant role in optimizing your site for search engines and improving overall SEO performance.

Furthermore, there are various SEO apps that can help get insights about your linking structure, and give you suggestions about what you can do better.

Thus, I am personally using Ahrefs, and I can even check the most linked pages, broken links, which pages bring me best traffic, and more. πŸ‘‡

πŸ”Έ Headlines

When it comes to SEO for dropshipping stores, headlines are very important. Hence, if you have a bad headline, almost no one will click on your dropshipping link.

Thus, headlines are something many content producers will spend half an hour to over an hour thinking about. It is the main reason someone will click on your article or your website. If you have a bad headline, then your article won’t be read!

To get someone to read your content, your headline needs to be catchy. You have to give the main idea before someone clicks on it. The more clicks you will get on your dropshipping website, the more your SEO will rank higher.

Some great examples of good headlines about dropshipping (in general) are:

  • Best dropshipping products
  • 5 great dropshipping ideas
  • How to increase your dropshipping sales
  • 50 dropshipping ecommerce ideas
  • 50 biggest Shopify stores
  • How to build a successful dropshipping website, etc.

These were just some examples, of course, it all depends on what you are targeting for your dropshipping website. But one thing they all have in common is actually the purpose of structuring SEO headlines – including the main keyword. 

Are you talking about products, sales, SEO, ideas, or something else? Let your headline always be strongly connected to the content.

For example, I personally use AlphaRank. It is a user-friendly, AI-powered SEO tool designed for Shopify stores, streamlining SEO efforts with automatic diagnostics and fixes.

It helps me improve technical and content aspects of SEO by enhancing meta tags, alt text, and structured data.

With features like keyword insights, AI-generated content, and SEO score enhancements, AlphaRank simplifies SEO management, making it an essential tool for boosting online visibility and driving traffic to your Shopify store.

Here’s my advice for writing a well-structured headline:

  • Ensure that your title accurately reflects the content of your article. Misleading titles can lead to a high bounce rate and lower search engine rankings.
  • Include relevant keywords near the beginning of the title. Search engines typically give more weight to the first few words.
  • Keep your title within 50-60 characters to ensure it displays well in search engine results. This helps prevent truncation and makes it more user-friendly.
  • Make the title clear and easy to understand.
  • Consider your target audience and use language that resonates with them
  • While some common words like “and,” “but,” and “or” are necessary for readability, try to minimize unnecessary stop words.
  • Incorporate numbers if relevant (e.g., “Top 10 Tips,” “5 Strategies”). Numbers often attract attention and suggest a structured, easily digestible format.

For example, I use ChatGPT for giving me headline ideas. So,I will try it out for my dropshipping fitness products article.

πŸ”Έ UI/UX Design/Website Structure

The overall UI/UX design and structure of a website impact SEO for dropshipping stores. Thus, websites that show an easy and simple design tend to look more quality and give a pleasant experience.

Low-quality UI and user experience will make you lose many visitors. They will see your dropshipping website as more of a joke than something serious.

NOTE: If you are using WordPress, go and check our WoodMart WordPress Theme Review.

For example, I personally use Shopify website builder to deliver a dropshipping store with great design and navigation. Thus, the platform has hundreds of pre-made templates to choose from. Plus, you can customize them however you want.

πŸ”Έ Website Speed

Now I come to website structure as a matter of SEO for dropshipping stores. By website structure I mean, having clean, simple, easy-to-read categories on your site. Google will also rank your website higher because you are using fewer codes to structure your website.

The best thing you can do is to structure your categories, sub-categories, products, and so much more in the simplest way possible. A good example would be sites like Shopify, Amazon, Shopee, etc.

For example, I always follow the three-click-rule. Hence, the principle of the 3-click rule asserts that users should locate their desired information in three clicks or fewer for an optimal user experience.

Also, I am not saying your dropshipping site should have the fastest internet on the planet but should be well-optimized for great SEO for dropshipping stores. You wouldn’t know how many people complain about websites that have slow speeds, and when that happens, many potential customers will run away. 

To keep your website at the greatest speed, use good themes. For instance, WordPress and Shopify have great optimized themes. You can also try using compressed images that will lower the loading time. 

You can land on this link- How to Score a Perfect 100% on Google PageSpeed, to learn more about how you can fully optimize your website speed and not lose visitors with your SEO for dropshipping stores.

Also, check this example.

SkinnyMeTea dropshipping store is a great example for SEO fro dropshipping stores.

Upon a swift examination of their homepage, it becomes evident that they’ve effectively utilized a grid of cards layout to showcase vital information without inducing visual clutter.

The initial focal point is a high-quality Full-Screen Photo layout, strategically placing essential buttons at the centerβ€” a design tactic aimed at boosting sales and profits. The use of distinct colors from the background and typography (“Shop+Save”; “See results”) adds a visually appealing touch to the layout.

Additionally, this dropshipping store excels in providing user-friendly navigation, with all crucial information accessible directly from the homepage. The horizontal fly-out menu features four clearly defined main categories, adhering to the simplicity guideline of maintaining 5-7 main categories.

Noteworthy is the logo functioning as a link leading back to the homepage. Positioned on the right upper side are the search, log in/sign up buttons, shopping cart, and currency change options.

πŸ‘‰ Check out the 13 Most Successful Shopify Dropshipping Store Examples.

Best SEO Apps For Dropshippers


SEMrush is an all-in-one marketing toolkit that includes features for SEO, PPC, and content marketing.

How it helps: Dropshippers can use SEMrush for keyword research, backlink analysis, competitor research, and to track their website’s performance in search results.


Ahrefs is a comprehensive SEO toolset that covers backlink analysis, keyword research, competitor analysis, rank tracking, and site auditing.

How it helps: Dropshippers can use Ahrefs to identify high-performing keywords, analyze competitors’ strategies, and monitor their website’s backlink profile.

Google Analytics

While not exclusively an SEO tool, Google Analytics provides crucial insights into website traffic, user behavior, and conversions.

How it helps: Dropshippers can track the effectiveness of their SEO efforts, understand user behavior, and make data-driven decisions to improve their website’s performance.

Plug In SEO

The Plug in SEO tool for Shopify does exactly what its name suggests – it keeps a close watch on your Shopify store to ensure that its SEO performance remains top-notch.

Once you’ve installed the app, it automatically scans all the SEO aspects of your store, covering keywords, speed, blog content, broken links, and other SEO-related issues. This means you don’t have to manually check each page, making it one of the finest SEO apps available for Shopify.

Moreover, this handy tool sends email alerts whenever it identifies an SEO problem. This way, you’ll be promptly notified of any issues that need fixing in your Shopify store. Additionally, it provides free instructions and code snippets to guide you in resolving the identified SEO issues.

Lastly, the Plug in SEO tool enables you to assess and enhance your website’s SEO to attract more organic traffic. By doing so, boosting your sales through increased organic traffic becomes a straightforward process.

Plugins You Can Use – SEO For Dropshipping Stores

Especially if you are a beginner, SEO is really hard to optimize. Whether you use WordPress, or Wix, or have your own website built from scratch, plugins or SEO optimization tools can be really helpful to use. It can be expensive to get optimization tools for your website but it’s still cheaper than hiring a dedicated SEO expert. 

They’ll also help you learn about SEO, which is perfect for any dropshipping store. You still need to choose wisely the correct plugin for your needs. Not all plugins are right about everything when it comes to SEO.

Here are a few plugins you can use that have proven to give results for many users:


A great plugin for SEO for dropshipping stores that assists you in optimizing your content, meta descriptions, blog length, and how many backlinks you should include in your content. The downside of Yoast is that you can only use it for WordPress. If you have your own website or are using Wix, then you can’t use Yoast.

All-in-One SEO

Many users will claim that Yoast is not better than All-in-One SEO. That is because All in One gives you a very accurate score on how your content is doing. The best thing about this plugin is that it is the best one for dropshipping sites. The plugin gives you an overall score out of 100 on how your content is doing. Yoast only gives you a green light. Again, this is only available for WordPress users.


This is an automatically installed plugin for Wix users. The pros of Wix SEO are that it handles the meta descriptions for you (you can edit them too), and has a site booster that will help your content rank higher if it is doing good.

Many people complain about Wix because the cons of it are that if you just started using SEO-optimized content, then Wix can’t help you. If you are an advanced user of SEO, then your dropshipping site can also do good on Wix!


Another WordPress plugin, but very helpful for beginners. SEOPress will teach you everything you need to know about SEO even if you don’t know about it. If you just started a dropshipping website and don’t know anything about SEO, then SEOPress is your golden ticket to increasing your rankings!

Should You Invest in SEO For Dropshipping?

Yes, investing in SEO for dropshipping is advisable for long-term success and visibility in search engine results.

In my opinion, SEO for dropshipping is essential because it helps improve your website’s visibility on search engines, driving organic traffic.

Thus, this can lead to increased dropshipping sales and sustained growth by reaching a broader audience without relying solely on paid advertising.



In conclusion, navigating the intricate world of SEO for dropshipping stores demands more than just a well-curated store; it requires the strategic mastery of SEO.

My mini SEO guide aimed to demystify this essential aspect, showing how it can transform your online store’s fate.

By embracing SEO, your dropshipping business gains a passport to heightened visibility, increased credibility, and sustained growth.

I explored the intricacies of crafting a robust SEO strategy, from keywords and meta descriptions to internal links and user-friendly design. Unveiling the power of plugins and apps, we equipped you with the tools needed to ascend the ranks of search engine results.

Investing in SEO isn’t just a choice; it’s a crucial step toward securing your place in the digital market.

As you embark on this SEO journey, remember: the first page of Google is not just a destination; it’s the launchpad for your dropshipping success.

So, optimize wisely, captivate your audience, and let your online store’s story unfold with every click.

More marketing-related articles for your dropshipping journey:

Best Marketing Practices for Your Online Dropshipping Store

How To Pick An Marketing Agency for Your Dropshipping Business?

$0 Budget Masterclass: How To Advertise Your Dropshipping Store For Free?

Learn Dropshipping for Free: Top 12 Dropshipping & Ecommerce Blogs

15 Best Shopify Blog Examples To Double Your Organic Traffic.

About the Author

Profile picture of Aleksandra
Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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