Explore Niche: Basic Clothes
16 handpicked products

Google Trends: White button-downs and blazers, which were once relegated to the back of closets, are no longer afterthoughts pulled out sometimes to underpin a bright ensemble. Basic pieces that enhance comfort while also keeping us appearing and feeling polished for the day reign supreme as we refocus our wardrobes to fit the current times.

Timing: Crop tops, Floral dresses, Short skirts, zebra patterns, popcorn Textures, Cotton Trench Coats, High-waist wide-leg cady pants, and Feathers are just a few of the essentials for the Spring/Summer season of 2022.

Influencers: Emma Hill, Amy Bell, Mariano Di Vaio, Chrissy Rutherford, Cole Sprouse, Chiara Ferragni, Camila Coelho, Tanesha Awasthi, Rachel Richardson, Aimee Song, etc.

Interesting statistics: After the automobile and technology industries, the clothing industry is the third-largest manufacturing industry. Textile production has a greater impact on global warming than international aviation and shipping combined. Influencers and other ploys are used by the most successful fast fashion businesses to promote trend-driven things at incredibly low rates, all while generating new clothing lines as frequently as every two weeks.

Thanks to developments like 360-degree product views and model size details for online apparel businesses, shoppers can now obtain additional details and product descriptions from the comfort of their own homes.

If you run or wish to own an eCommerce store, you know how difficult it is to stand out in the face of increasing competition. As a result, it’s critical to select your target audience carefully and concentrate your efforts on your consumers. Customers can benefit from extensive product descriptions and photographs, for example.

Customers prefer to shop for clothes online rather than in offline stores. Finding those purchasing clothes online is quite simple and handy for them because they can do so at any time, from any location, and on any device. The things that customers consider the most when buying clothes are price range, the fabric, discount offers, size, number of days to get the delivery, delivery charges, etc.

Basic clothing is available in a wide variety of styles for both men and women. Audiences are looking for clothing that is both sustainable and current in style. They’re also hunting for stuff that will work in light of the pandemic’s current situation.

Today most desirable pieces from customers are tops, like, Turtleneck Bodysuit, High Neck Top,  Off-The-Shoulder Top, Halter Neck Blouse, sweaters, like, Cold Shoulder Sweater, Long-Sleeve Button Polo, Lace Boho Blouse, Ribbed Flare-Sleeve Sweater, coats, like, Izaac Plaid Coat, Theodore Coat, Belted Wrap Coat, Oversized coats, and many more.

Cobalt blues, neon greens, and bubblegum pinks, Today customers mix bright colors or go with monochromatic.

You must first decide the prices of the goods you will offer and also your target audience to identify your key competitors. However, after reviewing the companies that dropship and sell clothing basics online, we can conclude that there are quite a few.

It is most likely that your primary competitors will be businesses that sell clothing basics products online, with good quality, affordable prices, and established brand awareness. According to this, some of your competitors’ businesses might be Tobi, ASOS, Nasty gal, Everlane, Zappos, Forever 21, Fashion nova, AJIO, Flipkart, Myntra, Amazon, Aliexpress, etc.

Other groups of competitors are secondary competitors, and these might be the ones with higher prices: Bloomingdales, Zara, Bershka, H&M, Mango, Inditex, LVMH, H&M, Nike, VF Corporation, Richemont, Adidas, Fast Retailing, Abercrombie & Fitch, Prada, Gap, Dior, Urban Outfitters, Burberry.

Companies like Amazon, Target, Walmart,  and Macy’s sell clothing basics for the lowest prices, and these might also be your threatening competitors.

Floral dress costs vary from 3 to 30 dollars. Average sale prices of this type of product are between $6 -55 USD. Profit margins are between 40- 60%. Market saturation is very competitive and the purchase cycle is characterized by repetitive buyers.

Crop top costs vary from 3 to 15 dollars. Average sale prices of this type of product are between $10-40 USD. Profit margins reach a level from 63% to 70%.  Market saturation is very competitive and the purchase cycle is characterized by repetitive buyers.

Sweaters costs vary from 8 to 81 dollars. Average sale prices of this type of product are between $20-200 USD. Profit margins reach a level from 40% to 61%.  Market saturation is very competitive and the purchase cycle is characterized by repetitive buyers.

Biker shorts costs vary from 8 to 14 dollars. Average sale prices of this type of product are between $15-40 USD. Profit margins reach a level from 45% to 65%.  Market saturation is very competitive and the purchase cycle is characterized by repetitive buyers.

Influencers: Emma Hill, Amy Bell, Mariano Di Vaio, Chrissy Rutherford, Cole Sprouse, Chiara Ferragni, Camila Coelho, Tanesha Awasthi, Aimee Song, etc.

Blogs:  Atlantic-Pacific, The Daileigh, The Fashion Guitar, Girl With Curves, Harper & Harley, Hello Fashion, My Fash Diary, One Dapper Street, Grasie Mercedes, What My Boyfriend Wore, We Wore What, etc.

Communities: LookBook [Men & Women], Polyvore [Men & Women], Ask Andy About Clothes [Men], StyleForum [Men], The Fashion Spot [Women],

Subreddits: r/femalefashionadvice, r/malefashionadvice, r/Styleboards, r/FrugalMaleFashion, r/Streetwear, /r/todayiwore, r/ootd

Your target audience is determined by the clothes you sell; for example, if you sell clothing for children aged 3 to 10, your target market is their parents, not the children themselves. Parents are the ones who will buy online and spend money on the clothes you sell. If you sell male shirts and pants, your target market could include both men and women. Because your apparel is tailored to men, they are more inclined to purchase it.

Analyzing customers in the clothing basics industry gives interesting statistics. Most of the customer base is formed by women 84.5%, other 15.5 % are men. Thus, analyzing women’s customers in more detail, we collected information that women aged between 25- 34 years old make the greatest base of customers, with 20,2%, so they might be your target audience.

Then following women between 35-44 years old, with 17.2%. The smallest customer base is aged between 18-24 years old which is small because of their budget. Most of the customers (67%) buying clothes online are from the United States.

The keyword clothes shopping search volume is very high, up to 1.2 Million searches per month. The average cost per click is $2.72. Clothes are also a searchable keyword in this category with up to 450,000 searches per month, furthermore, related keywords with good search volume are clothes stores near me, clothes line, clothes rack, etc.

Crop tops keyword search volume is high too, which is 201,000. The average cost per click is $0.85. Other searchable keywords are crop tops white, crop tops for women, and crop tops with long sleeves.

Coats keyword search volume is 90.500. The average cost per click is $2.55. Other searchable keywords related to coats are coats for women, coats for men, coats for winter, coats with fur, and coats long. 

Women’s clothes keyword search volume is 450.000. The average cost per click is $2.31. Other searchable keywords related to this are women’s clothing stores, stores for women’s clothes, women’s clothes plus size, women’s clothes online, etc. 

Clothes basics keyword average search is 12,100 per month. The average cost per click is $1.26. 

In 2022, global consumer spending on clothing and footwear is expected to be 2,032,403.47 million dollars. That sum is expected to rise to $2,571,939.42 million by 2025.

Since 2003, online shopping and mail-order companies in the United States have grown their sales of clothing and clothing accessories. 

Retail e-commerce revenues from clothing and accessory sales in the United States reached 180.5 billion dollars in 2021, up from 144.8 billion dollars in 2020.

There are a few important trends that are anticipated to make an impact in the coming months in the spring/summer of 2022. Brands like LaQuan Smith, By Far, and Miaou are leading the trend in the modernized Y2K style. The simple white tank, crochet, and net textures are also available.

Crop tops look well with everything from high-waisted slacks to a skirt with a shorter rise for a more dramatic look. Despite its simplicity, the basic white tank is one of the most popular summer fashion trends. Wear it with anything from lounge shorts and cutoffs to slip skirts and baggy pants to show off its flexibility.

Cut-outs, party dresses with tiny skirts, and corsets are predicted to be ubiquitous as summer approaches. There’s a fresh sense of freedom molding our sense of independence after extended times of feeling hidden and covered up at home and seeking comfort. Miu Miu’s micro short skirt in khaki fabric with pleated details went viral on the internet overnight. Empire waist dresses, floral patterns, pearls, opera gloves, and pretty much anything else of the kind are all having a moment.

You can use Dropshipping.com for checking out products in the clothes basics niche, which has a great base of more than 86000 products. Also, you can search for images on Pinterest, Unsplash, Pexels, etc.

What customers mostly take into consideration about basics are product price, quality, size, and material. Thus, all these characteristics are important for you as a seller.

Shipping costs may vary depending on the weight of the product. Thus, as the weight of the basics varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.

There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality you require