Are you a dropshipper looking for profitable niches with low competition? It can be overwhelming to navigate the world of dropshipping with so many options available. But fear not, because I have the secret to success right here.
Many dropshippers have made the mistake of choosing oversaturated niches, leading to a lack of sales and profits. And, if you want to achieve success in the dropshipping world, you need to find profitable niches with low competition.
These niches will allow you to stand out from the crowd and attract customers who are eager to buy your products. In this article, I will unveil the best 8 profitable niches with low competition and even more. So, let’s start!
What Is A Niche Market?
When it comes to finding profitable niches with low competition, understanding a niche market is key. A niche market is a smaller segment within a larger market or industry. By targeting this specific audience base, you can stand out from the competition and offer more value to your customers.
Let’s take the fitness niche as an example. Rather than competing in the broad category of fitness, you could narrow down your focus to a specific niche within it, such as weight loss for new moms. By catering to this specific audience, you can address their unique needs and challenges, while facing fewer direct competitors.
Also, by tapping into a niche market, you can leverage the power of less competition and better meet the needs of your audience. This, in turn, can lead to increased profitability and success in your online business.
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How To Find Low Competition Niches?
When it comes to finding profitable niches with low competition, it’s essential to think outside the box and explore areas that are not already saturated.
Therefore, I will share some effective strategies for finding low-competition niches that can be lucrative for your online business. So, let’s dive in!
1. Use Keyword Research Tools
When it comes to finding low competition niches, one of the most effective strategies is to use keyword research tools. These tools provide valuable insights into the search volume, keyword difficulty, and competition levels for various keywords and niches.
For instance, I am using Ahrefs as my keyword research tool, which allows me to analyze the search volume, keyword difficulty, and backlink profile of any keyword or niche. 👇
Another tool I rely on is Semrush, which also provides comprehensive information on competitors and their top-performing keywords. 👇
Also, as you can see, the average keyword difficulty for scented candles is relatively low and speaks about low competition. 👇
Using these keyword research tools not only helps me find profitable niches with low competition but also gives me a better understanding of the market and the type of content I should create to attract my target audience.
2. Use Google
When it comes to finding profitable niche ideas, Google is an invaluable tool. So, here’s how I use Google for niche research.
One way to use Google for niche research is by using the Google Related Searches feature. At the bottom of the search results page, Google displays related keywords that are closely related to your initial search. These related searches can provide you with valuable insights into what people are searching for within a particular niche. 👇
Another helpful feature is Google Suggest. When you start typing something into the search bar, Google suggests additional keyword ideas in a drop-down menu. These suggestions are based on popular searches related to your initial keyword. 👇
By taking advantage of these features, you can uncover profitable niche ideas that align with what people are searching for on Google. This information will help you to better understand the demand and popularity of different niches.
However, remember to also consider the search volume and level of competition for each keyword, as this will play a crucial role in determining the profitability of the niche.
3. Google Trends
When it comes to finding profitable niches with low competition, Google Trends is an essential tool. With Google Trends, you can analyze the popularity of search queries and compare the trends of different topics.
To use Google Trends effectively, start by entering your keyword or niche topic into the search bar. You can then filter the results by country, time range, and category to get more specific insights. For example, I will do research on dropshipping phone cases. Let’s see how it goes. 👇
Hence, I get results about phone cases product interest over time, interest by region, etc. By analyzing the search interest over time, you can identify niches that have a steady and consistent demand.
Plus, you get results about related topics and queries. This way you can see what customers are mostly searching for. 👇
Another useful feature of Google Trends is the ability to discover trending topics. By selecting the “Trending Searches” option, you can see what topics are currently popular and gaining traction. This can help you stay ahead of the curve and tap into emerging niches before they become saturated. 👇
Furthermore, Google Trends can even help you predict the future popularity of certain topics. By analyzing the search interest over a longer time frame, you can identify seasonal trends or patterns that can inform your marketing campaigns.
4. Google Keyword Planner
When it comes to finding profitable niches with low competition, Google Keyword Planner is a powerful tool that can give you valuable insights.
To get started, log in to your Google Ads account and navigate to the Keyword Planner tool. From there, simply enter your niche or keyword ideas into the search bar. The tool will then provide you with a list of keyword suggestions that are relevant to your niche. 👇
Not only does Google Keyword Planner give you keyword suggestions, but it also provides important information such as search volumes. This data can help you understand the level of demand for different keywords and guide your ad campaign planning. 👇
👉 Also, read about Google Ads for Dropshipping Stores: A Beginners Guide In 2023.
5. Trending Topics On Twitter
When it comes to finding profitable niches with low competition, it’s important to stay up to date with what’s trending in the market.
One effective way to do this is by using Twitter. In fact, Twitter is a goldmine for discovering trending topics related to your niche market. By searching for hashtags that are relevant to your niche, you can easily see the number of tweets and retweets associated with them, giving you insights into the popularity and relevance of certain topics.
For example, I want to check on results for the electronics niche. So, I will just type “electronics” into the search bar. 👇
So, Twitter will list post results that consist of the #electronics hashtag.
This method allows you to stay ahead of the curve and tap into the most popular and in-demand subjects within your niche. So don’t forget to leverage the power of Twitter when searching for profitable niches with low competition.
6. Sensational Quora/Forum Topics
One effective way to find profitable niches with low competition is by tapping into the power of Q&A sites like Quora or specific forums related to your niche. What I love about Quora is that I get first-hand experience and insights.
To uncover low competition niches, simply type your keyword into the search bar of these platforms. Instantly, you’ll be presented with a treasure trove of questions and answers related to your niche.
My advice is to look for topics that generate a sensation or have a high level of engagement, as these are indicators of potentially profitable niches that have yet to be fully explored. Plus, you can also ask questions by yourself.
7. Use Product Research Tools
Of course, you are searching for a dropshipping niche to jump into. But, what does one dropshipping niche success depend on? Finding dropshipping winning products. And, for that purpose, I use product research tools.
Product research tools provide valuable insights into different market niches, allowing you to identify profitable opportunities. By analyzing data on sales volume, demand, and competition, you can discover niches with low competition but high demand, which can lead to increased sales and profitability.
For instance, I am using Minea for this purpose. It is an advanced tool that enables you to discover successful products and advertisements. This tool effectively tracks ads across various networks, ensuring that no relevant ads are skipped. 👇
Minea has gained popularity among dropshippers, marketers, and influencers due to its user-friendly interface, wide availability on multiple social media platforms, and affordable pricing.
Furthermore, this ad spy stands out as the most comprehensive dropshipping tool available. It boasts an extensive collection of e-commerce ads for Facebook, Pinterest, and Minea TikTok ads, making it the top choice for ad spying. 👇
Currently, Minea analyzes influencer placements on Instagram, TikTok, Snapchat, Pinterest, Youtube, and Facebook. Furthermore, a test version for Snapchat analysis is currently being prepared and will be available soon.
👉 If you want to learn how to use Minea, check out my in-depth Minea Review.
8. Search Best Selling Products On Online Marketplace
To identify profitable niches with low competition, another effective strategy is to search for best-selling products on online marketplaces. Platforms like Amazon, eBay, or AliExpress can provide valuable insights into popular products that are in high demand.
So, simply navigate to their “Best Seller” or “Top Selling” categories and you can see which products are best selling. For example, on Amazon, you can even check on products that are best-selling in specific dropshipping niches. 👇
Also, by analyzing the sales trends and customer reviews of these products, you can gauge their profitability and the level of competition in the market. Hence, look for products that have a consistent track record of strong sales and positive feedback from customers.
For example, I also use AliExpress extensions which help me make more informed decisions about dropshipping products and suppliers on Alixpress.
So, Alitools Shopping Assistant helps me discover a wealth of information about the seller, encompassing their ratings and feedback, delivery durations, and additional details. 👇
Top 8 Profitable Niches With Low Competition For Dropshipping
In this article, I will share with you my personal opinion on the top 8 profitable niches with low competition for dropshipping.
So if you’re looking to start a dropshipping business, these niches are definitely worth considering. Let’s dive in.
1. Pet Care Niche
The Pet Care Niche is a profitable and evergreen niche that offers a wide range of opportunities. With the increasing number of pet owners worldwide, the market size for pet care is constantly growing.
From dog training to pet products, there is a high demand for various products and services within this niche. Plus, the profit margins for these products range between 45-60%. 👇
Plus, you have a lot to offer, like, food and treats, toys, health and wellness products, training products, clothing, furniture, and more.
For example, dog training is a popular aspect of the pet care niche, as pet owners are constantly seeking guidance on how to train their furry friends.
So, based on Google Trends results, dog training products are in high demand and have no signs of slowing down.👇
Also, as I always use Minea to check on trending products, I will set my filters to search for dog training-winning products as well. 👇
Next, I can check on customer engagement with the product, sales analytics, and more.
Also, I will check on the average keyword difficulty for dog training. And, as of Semrush results it is 28%, which speaks about a low level of competition. 👇
👉 Check out the Top 10 Pet Dropshipping Suppliers & Products [2023 UPDATED].
2. Travel Niche
The travel niche is huge. In fact, you will be getting yourself into lots of sub-niches here. For instance, you can sell travel accessories, like luggage, travel pillows, packing organizers, passport holders, travel adapters, etc.
Or, you can dropship travel clothing, electronics, travel-sized toiletries, travel cameras, travel guides, maps, and a lot more. And the best part? The profit margins in this niche are as high as 60-70%. 👇
In addition to physical products, you can also sell travel experiences or services such as booking accommodations, tours, or transportation services. This can be done through partnerships with travel agencies or online travel booking platforms.
For example, I will check Google Trends results for travel pillows. As I’ve been thinking about adding these products to my dropshipping store, I am really interested in the results. 👇
So, as I can see this might be the perfect time for starting out. The product interest over time is predicted to grow even more in the period that comes.
Also, I will use Minea to spy on the competitors. Plus, this way I get ideas about the ad I will make to promote my travel pillow products. And, thanks to the results, I can see that this product has low competition. 👇
And guess what? The average keyword difficulty for my travel pillows is 23%, which is excellent for a low level of competition niche. 👇
3. Home-Improvement Niche
When it comes to profitable niches with low competition, the home-improvement niche is a great catch. In fact, it is expected to reach $662.45 billion in 2023, at an 8.5% CAGR. So, you get low competition and high-profit margins!
So, from interior design and DIY projects to home organization and home remodeling, there are endless possibilities within this niche.
💡 Tip: Learn about Dropship Baby Products: A Step-By-Step Guide + Top 24 Products
What’s more, the keyword “home improvement” is a highly relevant and popular search term within this niche. And, that’s what Google Trends results confirm as well. 👇
And, if you are asking yourself about the profit margins, they are high as 60%. Also, you have a lot to offer, like home renovation tools and equipment, furniture, rugs, curtains, wall art, lighting, kitchen stuff, outdoor supplies, and even more. 👇
👉 Also, check out the 11 Best Home Decor Wholesale Suppliers in the USA.
4. Adult Toys Niche
When it comes to profitable niches with low competition, the adult toys niche stands out as a lucrative opportunity.
With the increasing acceptance and openness around adult products, the demand for adult toys is consistently high. 👇
Also, you have a lot to offer, like BDSM equipment, dildos, vibrators, anal plugs, sex dolls, and a lot more. Plus, the profit margins for these products are around 50-60%. 👇
Furthermore, based on my research on Semrush, here are other keyword suggestions for adult toys for you. Also, the average keyword difficulty is 35%, which is promising. 👇
5. Self-Improvement Niche
Self-improvement is also one of the profitable niches with low competition for several reasons.
People are constantly looking for ways to improve themselves and are willing to invest in self-help products. Whether it’s building self-esteem, achieving career success, or setting daily goals, there is a strong demand for products that can help individuals better themselves. 👇
Furthermore, to succeed in this niche, it’s crucial to have a unique selling point and a strong brand identity. With so many products and resources available, it’s important to stand out from the competition and offer something unique to capture the attention of the audience.
By providing high-quality content, personalized advice, or innovative products, you can establish yourself as a trusted authority in the self-improvement niche. So, if you are planning to jump into this profitable niche, here’s a little piece of advice for you.
First, even though it is low competition, you must check on how your competitors are selling these kinds of services. Hence, what I personally do in this case is use Minea ad spy tools for Facebook and TikTok. 👇
This way, I can check on my competitor’s ads, and how customers react to these ads. Also, I get valuable insights into their customer base, like their interest, demographics, etc. 👇
Plus, based on my Semrush keyword research, there are some other keyword ideas to use when it comes to dropshipping in the self-improvement niche. Plus, the keyword difficulty is 24%. 👇
6. Gadgets & Gear Niche
Do you want profitable niches with low competition? This is definitely the right choice.
The Gadgets & Gear niche is an incredibly lucrative and promising niche to explore. With the rapid advancements in technology, there is a high demand for gadgets and gear worldwide.
Plus, you have a lot to offer, like wireless headphones, smartwatches, portable chargers, action cameras, virtual reality (VR) headsets, smart home devices, fitness trackers, drones, gaming accessories, and many more. And the best part?
For example, let’s say you want to dropship drones. These high-ticket products’ market prices range from $50-600, and the profit margins are up to 60%. 👇
What’s more, this niche is fast-paced, with new gadgets and gear constantly hitting the market. So, you must stay on top of the latest trends and developments. That’s when Minea comes in handy. It’s always a smart idea to check on the winning ads over social media and see what’s in trend.
Furthermore, here are some keywords that you might use if you decide dropshipping drones. Plus, the average keyword difficulty is 33%, which speaks a lot about low competition.
👉 Check out the Top 10 Electronics Dropshipping Suppliers To 10x Your Sales.
7. Eco-Friendly Products Niche
The Eco-Friendly Products Niche has gained significant popularity in recent years due to the increasing environmental consciousness among consumers. This niche offers a wide range of sustainable and eco-friendly products that cater to the needs of environmentally conscious individuals.
Hence, you can offer bamboo toothbrushes, reusable water bottles, organic cotton clothing, natural skincare products, eco-friendly cleaning products, etc. Plus, the profit margins are above 60%.
However, while it is true that the search volume for keywords related to eco-friendly products may be relatively low, it is important to note that this niche also has easy to moderate competition for high cost-per-click (CPC) phrases.
Here are some keyword suggestions based on Semrush results. Plus, the average keyword difficulty is 29% which is medium.
To make the most out of this niche, you should focus on offering a variety of eco-friendly products and providing valuable content that educates consumers about the benefits of sustainable living.
8. Vegan Products Niche
Even though vegan products are becoming a thing, this is still one of the profitable niches with low competition.
By focusing on the vegan products niche, you can attract a large audience and tap into the growing demand for cruelty-free and sustainable options. In fact, based on Google Trends results, you really are going into a niche in which interest over time grows rapidly. 👇
Plus, if I type “vegan products” into the Minea TikTok tool search bar, I get dozens of ideas about what is in the latest trends. This way, I can make a decision about which vegan products to dropship. 👇
Also, the average keyword difficulty is 31% which is medium. 👇
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Wrapping Up – Profitable Niches With Low Competition In 2023
Niche markets are smaller segments within larger industries, and targeting these specific audiences can help businesses stand out and offer more value. So, do you know what is a win-win for every dropshipper?
Finding profitable niches with low competition. However, you also need strategies such as using keyword research tools, Google, and Google Trends can help identify profitable niche ideas and jump into this game.
In this article, I gave you some tips and strategies about how to find a low competition niche. What’s more, I listed and reviewed the best 8 profitable niches with low competition.,
So, in my opinion, by carefully selecting and targeting one of these niches, you can position yourself for success in 2023 and beyond.