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What To Sell On Shopify In 2024? Top Products & Tips

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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
16 minutes

Wondering what to sell on Shopify in 2024? This article uncovers the top 14 products and tips to boost your online store’s success.

From dropshipping goldmines to niche market gems, we delve into the most profitable items and smart strategies to stay ahead.

What could be the next bestseller? How can you tap into emerging trends? Read on to find out and transform your Shopify game!

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What Type Of Products Can You Sell On Shopify?

1. Dropshipping Products

Dropshipping is an attractive business model since it allows you to sell products without holding inventory. Instead, you partner with suppliers who ship products directly to your customers.

Moreover, you can dropship everything, whether is fitness products, apparel, home décor, or skincare.

For example, stores like Gymshark started with dropshipping before transitioning to managing their own inventory, highlighting the potential for growth in this business model.

To set up a dropshipping business on Shopify, use apps like AutoDS or Spocket. These apps help you find suppliers, import products into your store, and automate order fulfillment.

2. Niche Products

Niche products are devoted to highly specific audiences, often targeting particular hobbies, lifestyles, or interests. These products tend to sell well on Shopify due to their unique appeal and limited availability elsewhere.

For example, stores selling artisanal crafts or handmade goods often attract customers looking for unique and high-quality items that can’t be found in mainstream markets.

One such store is Uncommon Goods, which offers a variety of unique and handcrafted items, from home décor to personal accessories.

Selling niche products can be highly profitable as these items often have passionate and dedicated customer bases. To effectively manage and market niche products on Shopify, you can use apps like SEO Manager to optimize your store for search engines.

Also, with Judge.me you can collect and display customer reviews, enhancing credibility and visibility.

3. Trendy Products

Trendy products are those that align with current events, cultural trends, or the latest fads. These products have high demand due to their popularity at a given time.

For instance, during the rise of fidget spinners, stores like Fidget Spinner King saw tremendous success by capitalizing on this trend.

Similarly, the demand for sustainable and eco-friendly products has led to the success of stores like Package Free Shop, which sells zero-waste products.

To keep up with and capitalize on trends, it is crucial to stay informed and agile. So, you can use apps like Google Trends to identify rising trends.

Also, product research tools like Adserea can help you spot trending products.

Plus, you can use Zendrop to quickly source trending products from suppliers.

💡 Tip: Check out the Top 25 Dropshipping Products With High Profit Margin In 2024.

4. Practical Products

Practical products solve common problems or make everyday tasks easier, making them highly desirable and often essential for consumers. That’s why these are some of the top products when it comes to what to sell on Shopify.

For example, you can offer kitchen gadgets that simplify cooking, home organization products that maximize space, or travel accessories that enhance convenience.

Thus, stores like OXO thrive by selling innovative kitchen tools designed to improve the cooking experience.

Also, The Container Store specializes in organizational solutions for every part of the home.

To successfully sell practical products on Shopify, consider using apps like Kit for automated marketing and Yotpo for gathering and showcasing customer testimonials, which can help demonstrate the functionality and reliability of your products.

5. Online Courses and Workshops

If you are wondering what to sell on Shopify, online courses and workshops are an excellent way to leverage your expertise and generate income.

As remote learning continues to grow, more people are seeking flexible and accessible ways to gain new skills. MasterClass, for instance, offers a variety of courses taught by celebrities and experts in fields such as cooking, writing, and sports.

By providing high-quality video content, MasterClass has created a successful subscription-based model that attracts a wide audience.

To replicate this success on Shopify, consider using apps like Courses by Thinkific, which allows you to create and sell online courses with ease.

This app integrates seamlessly with Shopify, enabling you to manage content, track student progress, and handle payments all in one place.

Check out the Best Dropshipping Courses: What’s The Best Way To Learn Dropshipping?

6. Virtual Events and Webinars

Virtual events and webinars have become increasingly popular, offering businesses a way to engage with their audience in real time.

For instance, platforms like Hopin facilitate the hosting of virtual conferences, expos, and workshops, providing a seamless experience for both organizers and attendees.

By selling tickets to these events, you can reach a global audience without the logistical challenges of physical events.

To manage virtual events on Shopify, you can use apps like Eventbrite for ticket sales and event management.

Another useful app is Zoom Webinars, which allows you to host and monetize live webinars directly through your Shopify store.

These tools enable you to offer an engaging and interactive experience for your customers.

7. Digital Art and NFTs

The digital art and NFT market has exploded in recent years, offering artists a new way to monetize their work.

By selling digital art, artists can reach a global audience and earn income from their creations.

So, for selling digital art and NFTs on Shopify, consider using apps like Mintable or NFTify.

These apps help you create, manage, and sell NFTs directly from your Shopify store, making it easy to enter the digital art market.

Additionally, Digital Downloads is a great app for delivering digital files to customers after purchase.

8. Software and Apps

Selling software and apps is a lucrative business, especially as more companies and individuals seek digital solutions to enhance productivity and efficiency.

For example, Shopify stores like The Hoth offer SEO and digital marketing tools, while Norton provides antivirus software subscriptions.

These businesses use Shopify to manage sales and renewals, offering customers a convenient way to purchase and access their products.

To sell software and apps on Shopify, you can use apps like FetchApp or SendOwl. These tools help you deliver digital products to customers instantly and securely.

Additionally, Bold Subscriptions can manage recurring payments for software subscriptions, ensuring a smooth experience for your customers.

9. Music and Audio Files

The music and audio industry has seen significant growth with the rise of streaming and digital downloads, and sell on Shopify really well.

For example, Shopify stores like Soundstripe offer royalty-free music subscriptions for content creators.

By selling music and audio files, you can tap into a large market of creators looking for high-quality audio content.

Therefore, apps like Sky Pilot can help you sell and deliver music and audio files on Shopify.

These apps provide tools for managing digital downloads, streaming, and subscriptions, making it easy to offer your audio content to customers.

10. Print on Demand Products

Printable products, such as planners, artwork, and templates, are popular among customers looking for affordable and customizable options.

In fact, sellers on Etsy often use Shopify to expand their reach and manage sales.

Also, apps like Printful and Printify can help you manage and fulfill orders for printable products. These apps handle printing and shipping, allowing you to focus on creating and marketing your designs.

For example, I personally use Printful. It offers a variety of products, integrates seamlessly with Shopify, and it has the easiest to use mock-up generator.

11. E-books and Audiobooks

The demand for e-books and audiobooks continues to grow, as more people prefer the convenience of digital reading and listening.

For instance, Amazon Kindle Direct Publishing allows authors to self-publish and sell e-books.

By selling e-books and audiobooks on Shopify, you can reach a global audience and generate recurring income through subscriptions.

So, if you want to sell e-books and audiobooks on Shopify, use apps like FetchApp or Digital Downloads for managing digital deliveries.

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Top 14 Products To Sell On Shopify Fast & Easy

Next, if you are wondering what to sell on Shopify, here I will list the top 14 products to consider:

1. Wireless Earbuds

Wireless earbuds have surged in popularity due to their convenience and enhanced audio quality. The benefits of selling wireless earbuds are significant due to the growing demand for wireless audio solutions.

The supplier price range is typically between $10 to $20 per unit, while the retail price range can vary from $50 to $150.

This results in potential profit margins of 50% to 80%. The demand over time has been consistently high, driven by advancements in technology and consumer preference for wireless devices.

Also, your target audience might be tech enthusiasts, commuters, fitness buffs, and students.

💡 Tip: Check out the Top 11 Electronics Dropshipping Suppliers To 10x Your Sales.

2. Yoga Mats

Yoga mats are essential for fitness enthusiasts and those practicing yoga at home. They are non-slip surfaces, eco-friendly materials, and varying thickness levels for comfort.

 The supplier price range is around $5 to $15 per mat, with a retail price range from $20 to $60, offering potential profit margins of 50% to 100%.

Also, based on Google Trends the demand over time is stable, with peaks during New Year resolutions and summer months.

So, your target audience consists of fitness enthusiasts, yoga practitioners, and home-workout individuals.

👉  Read about Fitness Dropshipping: Best Fitness Dropshipping Suppliers, Top Fitness Niche Products & Store Examples.

3. Smart Home Security Cameras

Smart home security cameras are increasingly popular due to rising concerns about home security. They include HD video, night vision, motion detection, and smartphone connectivity.

Furthermore, the supplier price range is around $20 to $50 per unit, with a retail price range of $80 to $200, leading to potential profit margins of 50% to 80%.

The demand over time is growing, especially with advancements in technology and increasing security awareness.

Also, the target audience for these products are homeowners, renters, tech-savvy individuals, and security-conscious consumers.

4. Reusable Water Bottles

Reusable water bottles are a must-have for eco-conscious consumers.. The benefits of selling reusable water bottles include a broad market appeal and the opportunity to promote sustainability.

Moreover, the supplier price range is between $3 to $8 per bottle, while the retail price range can be $15 to $30, providing potential profit margins of 30% to60%.

Their demand is consistent, with peaks during back-to-school seasons and summer months.

Also, your target audience might be students, athletes, travelers, and environmentally conscious individuals.

5. Bluetooth Trackers

Bluetooth trackers are one of the top options when it comes to what to sell on Shopify. These include small, portable devices, and are easy to pack and ship.

The benefits of selling Bluetooth trackers are clear, as they cater to a wide range of consumers prone to misplacing items.

The supplier price range is around $5 to $10 per unit, with a retail price range of $25 to $50, leading to potential profit margins of 50% to 80%.

Furthermore, the demand over time remains high, particularly during travel seasons and holidays.

Also, most of your target audience are travelers, busy professionals, and parents.

6. LED Strip Lights

LED strip lights are popular for home decor and customization. Also, LED strip lights include a vibrant market due to their decorative and functional uses.

 The supplier price range is between $5 to $15 per set, while the retail price range is $20 to $50, providing potential profit margins of 70% to 90%.

Based on Google Trends, the demand over time is stable, with peaks during holidays and home renovation seasons.

Furthermore, the target audience includes homeowners, renters, gamers, and DIY enthusiasts.

7. Phone Lenses

Phone lenses enhance smartphone photography. Plus, phone lenses lie in the increasing interest in mobile photography.

The supplier price range is around $2 to $10 per lens, with a retail price range of $20 to $50, leading to potential profit margins of 200% to 400%.

Moreover, the demand over time is rising as more people use smartphones for photography.

In addition, your target audience are mostly amateur photographers, social media influencers, and travelers.

8. Portable Blenders

Portable blenders cater to the growing trend of health and convenience. The benefits of selling portable blenders include appealing to health-conscious consumers and fitness enthusiasts.

The supplier price range is between $10 to $20 per unit, while the retail price range is $40 to $80, offering potential profit margins of 40% to 70%.

The demand over time is growing, particularly during the New Year and summer months. The target audience includes fitness enthusiasts, busy professionals, and travelers.

9. Smartwatches

Smartwatches combine fitness tracking with connectivity features. These products include tapping into the growing wearable technology market.

Also, the supplier price range is between $20 to $50 per unit, with a retail price range of $80 to $200, offering potential profit margins of 60% to 90%.

Moreover, the demand over time is consistently high, particularly among tech enthusiasts and fitness buffs.

Plus, consider that most of your target audience are athletes, tech-savvy individuals, and busy professionals.

👉  Learn about Dropshipping Watches: 10 Best Watch Suppliers and Products to Dropship [+Pro Tips].

10. Laptop Stands

Laptop stands are one of the top products to sell on Shopify. The benefits of selling it on Shopify are considerable due to the rise in remote work and home offices.

The supplier price range is around $5 to $15 per unit, while the retail price range is $20 to $50, leading to potential profit margins of 50% to 70%.

Also, based on Google Trends, demand over time is increasing with the growing trend of remote work.

Furthermore, your target audience mostly consists of remote workers, students, and professionals.

11. Print-on-Demand T-Shirts

If you are wondering what to sell on Shopify, print-on-demand t-shirts offer personalized and unique apparel options. These products include customizable designs, various sizes, and high-quality fabric.

Also, the benefits of selling print-on-demand t-shirts are substantial due to the low upfront investment and endless customization possibilities.

The supplier price range is around $10 to $15 per shirt, while the retail price range is $25 to $40, providing potential profit margins of 40% to 100%.

The demand over time is steady, with peaks during holidays, special events, and trend cycles. The target audience includes fashion enthusiasts, niche communities, and gift buyers.

12. Custom Phone Cases

If you are wondering what to sell on Shopify and what to build a brand, custom phones cases are your thing. You can offer these products with numerous customizable designs, durable materials, and compatibility with various phone models.

The supplier price range is around $5 to $10 per case, while the retail price range is $20 to $40, leading to potential profit margins of 50% to 100%.

Furthermore, based on Google Trends, the demand over time is consistent, with peaks during new phone releases and gift-giving seasons.

👉  Read about Dropshipping Phone Cases & Accessories: 12 Items To Sell Now.

13. Online Workshops and Webinars

If you want to share your experience with others and make money at the same time, Shopify lets you sell online workshops and webinars.

You can include live sessions, expert speakers, and Q&A opportunities. The benefits of selling online workshops and webinars include high engagement and the ability to reach a global audience.

The supplier cost involves platform fees and marketing, typically ranging from $200 to $1,000. The retail price range is $20 to $200 per ticket, offering potential profit margins of 60% to 90%.

What’s more, demand is growing, especially in professional development and hobbyist communities.

14. Virtual Event Tickets

Virtual events provide engaging and accessible experiences. Moreover, Shopify provides a robust and user-friendly platform that integrates seamlessly with various e-commerce functionalities.

This means you can manage your virtual event ticket sales alongside your other products, simplifying inventory and sales tracking

The supplier cost involves platform fees and content creation, typically ranging from $500 to $5,000. Also, the retail price range is $10 to $100 per ticket, offering potential profit margins of 60% to 90%.

Furthermore, the demand for these products is growing, especially with the increasing acceptance of virtual events.

The target audience includes professionals, hobbyists, and entertainment seekers.

How To Find Winning Products To Sell On Shopify?

Facebook Search & Ads

Firstly, using Facebook’s ads and search features is an effective way to find trending dropshipping products.

For example, you can simply type in keywords like “free shipping” or “50% off”. Also, you can even filter the results to show only videos.

Moreover, don’t forget to check for engagement metrics such as likes and comments to identify popular products.

👉  Check out The Top 15 Best Facebook Ad Spy Tools For Dropshipping.

TikTok Product Research

Similarly, searching for trending products on TikTok is a straightforward approach.

Thus, you can type in any kind of term like “Amazon Finds”, “AliExpress finds”, or any other.

 This method allows you to quickly identify popular items and see real-time reviews and usage scenarios.

👉  Also, learn How To Find Trending Sounds On TikTok To Go Viral.

Use E-Commerce Marketplaces

AliExpress Dropshipping Center offers a comprehensive tool to find high-demand products. Use the “Product Analysis” feature to check sales volumes and trending items.

This platform is ideal for accessing a vast range of affordable products.

👉  Check out the 20+ AliExpress Best Sellers For Dropshipping In 2024.

Also, Amazon Movers & Shakers lists update hourly to show the fastest-gaining products in sales rank. This tool helps you spot trending items quickly and understand consumer buying trends.

This way, you can get ideas about what to sell on Shopify.

Google Search helps you spy on competitors and analyze their strategies. Also, you can use Google Trends to identify trending topics and products by tracking search volumes and regional interest.

For example, I will type in product keywords, like “face roller”, and check on its demand over time, interest in regions, search queries, etc.

As you can see, this method provides insights into market demand and competition.

Use Product Research Tools

Product research tools are really my favorite method so far. It is automated, most of the tools have amazing filters, and provide you with all the necessary data about the product.

For example, Minea offers detailed insights into Shopify stores, product trends, and advertising performance. It helps you track high-demand products and analyze competitor strategies effectively.

Shopify Store Spying

Also, by adding “/collections/all?sort_by=best-selling” to a Shopify store’s URL, you can view their best-selling products.

Thus, tools like Commerce Inspector further streamlines this process, revealing top-selling items instantly.

Conclusion

When it comes to selling on Shopify, you have dozens of options. In fact, the platform is actually an no.1 for ecommerce. Thus, based on latest data, there are more than 4.6 million active Shopify stores globally. And, by January 2024, over 4.8 million online stores were using the platform.

More interestingly, the United States leads with the highest number of Shopify stores, totaling 2,978,547 as of January 2024.

So, navigating what to sell on Shopify in 2024 requires a blend of market awareness and strategic planning.

In my opinion, dropshipping remains a lucrative option, especially with the help of apps like AutoDS and Spocket.

Niche products can capture dedicated audiences, while trendy items keep your store relevant and exciting. Also, practical products offer consistent demand, and digital products like online courses and virtual events can diversify your offerings.

However, before starting, consider your target audience, market trends, and the logistics of your chosen products. Also, use tools like Google Trends and product research apps to stay ahead.

Always prioritize quality and customer satisfaction to build a loyal customer base. With the right approach, your Shopify store can thrive in the competitive e-commerce landscape.

About the Author

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Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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