Google Ads for Dropshipping Stores: A Beginners Guide In 2022

Martin

The potential with Google Ads for dropshipping is so tremendous that, if done right, can help you scale to over six figures in a relatively short period of time.

Why is Google Ads so worthwhile? 

Well, we’re going to dive into that below. But, just as a quick preview, Google Ads for dropshipping offers high ROI and brings you customers who are ready to buy.

Google Ads may or may not be the right fit for you, which is why you need to read this guide and learn whether you should invest in the platform or not.

So, let’s dive in!

What Is Google Ads and How Does It Work?

Google Ads is an advertising platform created by Google itself that allows users to display paid ads across their website. The ads can be video ads or just plain website ads.

It mainly runs on pay-per-click (PPC) advertising, meaning that every time someone clicks on your ad, you have to pay for each click.

Every ad has a different PPC rate, depending on how competitive the keyword is.

With social media ads, you usually pay per impression, but they differ a lot from Google Ads.

Why Are Google Ads for Dropshipping Important? 

Google Ads for dropshipping are crucial if you want to bring hod leads. If you match search intent correctly, the vast majority of customers who come to your store will be already in “buy mode”.

When people are searching for something to buy, they will usually try to search on Google first.

Whenever the buyer is searching for something on Google, they will see a bunch of ads displayed to them.

By setting up ads on Google, you can easily reach up to 90% of internet users across the globe and have a much better conversion rate.

Many are wondering whether they should use Google Ads or Facebook Ads, and it can be highly rewarding to use both.

Google Ads are great for reaching users who are ready to buy and Facebook ads can be great for beginners and raising brand awareness.

At the end of the day, both can highly benefit in creating a bulletproof dropshipping marketing strategy.

8 Reasons Why You Should Use Google Ads for Dropshipping

Among the many reasons why it’s smart to use Google Ads for dropshipping, here are eight that are probably the most worthwhile.

  • High ROI

Because Google has incredible global reach, it can bring you customers who are already in a buying state, also known as hot leads. Because these customers are already ready to buy, they are more likely to take action once they see your ad.

So, how does this result in high ROI?

Well, with Google Ads for dropshipping,  you get a higher return on investment because you don’t spend more money on impressions that don’t convert. 

Unlike Facebook ads, where you have to nurture your audience and spend money to find your ideal customer, Google Ads shows your ad to people who directly search for your product.

  • Leads and Customers

Increased leads are when a customer chooses to subscribe to a mailing list or to be sent through a query later on.

On Google Ads, you have the Google conversion tracking feature that is used particularly for conversions. It records a sale even if it doesn’t happen on the first visit to your website.

In case you decide to let Google’s AI take control of the bidding, Google has the CPA (Cost Per Action) that is specifically used for trying to increase your sales and leads. It is best to use it once you reach over 40 sales per month. 

This way, Google will have enough conversion data and will bid automatically per click based on sale conversions. 

  • Higher Quality Traffic

When it comes to Google Ads for dropshipping, higher-quality traffic results in more conversions. 

Traffic from Google Ads will increase the overall quality of visitors to your dropshipping store.

Why?

Because the ads that are shown to these users are personalized. Google Ads will always target users who are searching in the niche you have chosen.

Keep in mind that Google Ads is more helpful to those dropshipping stores that have a business that has some market presence. It is difficult to use the platform if you start from zero, so we don’t recommend that.

If you want to learn how to increase your market presence, these 50 Biggest Shopify Stores might be able to teach you a thing or two on which approach to take.

In this case, it’s a good idea to start with Facebook Ads for dropshipping and then continue on to Google Ads.

  • Top-Notch Customer Service

Once you start scaling your dropshipping business online, Google Ads representatives will start to contact you for business purposes.

They will be showing you tips & tricks you can use to provide better and more specific ads for your niche.

Although, be careful! Sometimes Google Ads only does this to make you spend more money on ads, so you will have to see for yourself if it is worth it or not.

  • Advanced Analytics

Google Ads has a great analytic program. They provide you with in-depth information on how your ad is performing, how much is the CPC, conversion rate, PPC, revenue, and so much more.

  • Competition Insights

Google Ads has a planner installed into it called “Google Keyword Planner“. The Google Keyword Planner allows you to select the location (country, city) you are trying to target and to see which keywords are the most and least competitive in your niche.

For example, you are targeting the dropshipping business, so you want to research dropshipping keywords.

Keywords will let you know if the competition is high, average, or low. The lower the better, unless your dropshipping store already has a high market presence.

Here are some results of dropshipping keywords in the United States market. As you can see below, the competition is medium so that is a great keyword to go with. It also shows you the total page bid (low range & high range).

  • Personalization

What we love about Google Ads is the personalization freedom when setting up ads. 

Google Ads will scan and learn more about your Shopify landing page. It will check what niche your website is in and recommend a set of keywords before creating an ad..

The more you learn about how to create a high-converting eCommerce landing page, the better your results will get when using Google Ads for dropshipping.

Once you choose which country you want to set up ads in and Google will give you an estimation on how many people you can reach with the ad based on your budget.

  • Flexible Budget Control 

Many complain about Google Ads being confusing with budget control because you can’t ever fully delete a campaign but only pause it.

However, there are a few simple steps to learn how to control your budget.

First, go into settings, then billing & payments.

After that, you go to settings and you will see the “How you pay” option. If you don’t want Google Ads to constantly make you pay for every single click, switch to manual payments. 

Manual payments allow you to enter the exact amount of money you want to spend on ads. The minimum bid is $10.

If you choose automatic payments, then, the way you are charged will always run based on the amount of clicks you get.

What Types of Google Ads Are There? 

Although there are close to ten different types of ad campaigns within Google Ads, there are only four types of Google Ads campaigns you should use for dropshipping.

Search Ads

Search ads are the basic ads that pop up as the top few results when you search for something. 

They are often the most expensive type of ad since you are being charged per click. The pay-per-click (PPC) cost all depends on how competitive a keyword is.

You can always find the cost onGoogle Keyword Planner that is incorporated with Google Ads

Search ads are best used for selling your products to people who are already looking for it.

Video Ads

Video ads are done through Google Ads but are mostly for YouTube users. 

YouTube ads can earn money through the Google Ads platform that pays them per click. The minimum requirements are 4000 watch hours and 1000 subscribers in order to activate these types of ads.

Video ads are best used for brand awareness or showing your product to large and relevant audiences.

Display Ads

Google’s display network is claimed to reach over 90% of all internet users worldwide. 

Display ads will show up on banners/boxers on a website. They are usually positioned at the top or side of a website. These types of ads are cheaper but at the same time might not always yield rewarding results.

Display ads are best used to also increase brand awareness and are more affordable than video ads.

Shopping Ads

Google Shopping Ads are ads displayed when you are looking for something to buy and type the keyword on the Google search engine.  For example “car parts”, if you are advertising a car part, it will show at the top of the page. 

Although, you have to keep in mind that every product you list has to first be approved by Google.

Shopping ads are best used for collecting quality leads that can easily be turned into buyers later on.

Benefits of Using Google Ads for Dropshipping

Google Ads offers countless benefits that can make any business thrive easily. 

Given that you do most of the things right, here’s a little glimpse of everything you can enjoy with Google Ads for dropshipping.

Lots of Traffic – As we mentioned before, Google ads can target up to 90% of active users on the internet. Because of its personalization and high reach, you can get very high-quality traffic. These visitors can later turn into conversions and maybe even long-term customers.

Outstanding Analytics – What we love about Google Ads is its analytics plugin. It shows you everything you need to know regarding your clicks, cost-per-click, impressions, revenue and so much more.

Easy Automation – Google knows everything, especially when they are tracking all the data you are searching for. The automation system is so smart that it will always give you the best locations, keywords, and audiences to target. The more sales you get, the better information it’ll give you.

Cost Control – Google Ads also let you easily manage every single penny you spend. You can always know how much money you will spend per day, per month, and even per every single ad you run in total. Once you calculate, managing your budget is easy.

Getting Started With Google Ads for Dropshipping

Here are a few steps you should take to get fully started with your Google Ads account for dropshipping:

  • Create a Google Account 

To be part of Google Ads, you need to have a Google Account. If you don’t have an account, don’t worry, you can sign up here.

  • Google Ads Platform – Setting Up a Campaign

Learning how to set up a Google Ads campaign is actually pretty simple. The steps are always the same and you can master them in no time.

Before you create an ad, Google will ask you some personalized business questions so they can help you set up better ads. 

On the first page, Google will ask if you want to promote your website or business profile?

They will also recommend a few tips on what you should do if you choose either of the options.

If you want my advice, I highly suggest that you don’t follow any of these recommendations right now.

As hard as it is to believe, they do make your job easier but they also ensure that you give Google more money and spend more on ads overall.

So, skip them and just create your Google ads for dropshipping manually step by step.

Right after this part, Google will ask you for your business name and website address when you hit “next”.

  • Writing the Ad Copy

Now, you will need to create the ad. It should have 3 headlines and 2 descriptions. The ads should not exceed 90 characters in the description and 30 characters in the headline.

Google Ads will show you some keyword recommendations that are related to your business. 

Google is really good at finding the right keywords so you should follow their recommendations if you aren’t sure what to do.

They assume that best results are reached when you keep the keyword range anywhere from 7-10, but that isn’t always true.

In the end, you will have to choose the countries you are going to target. Then, Google will show you how much your potential reach can be with the locations you want to target.

  • Create a Keyword Plan 

As we mentioned above, go to Google Keyword Planner and search for keyword competition in the country you are targeting. 

Keep in mind that not every country has the same searches and the same competition. For example, if you target “dropshipping products” as a keyword, it may be highly competitive in one country and not in the other.

For every keyword you search, make sure to look at the click-per-cost (CPC). The higher the CPC, the more you will have to pay per click, obviously.

Check the amount of traffic a keyword gets, if its competition is average or low and gets great traffic, then just go for it!

How to Set Up a Google Ads Keyword Plan 

Try to search for as many similar words as you can, or even use the Google Keyword tool, SEMrush, Ahrefs, or others.

A good idea is to look at similar keywords that display at the top spots whenever you type a keyword on Google Search.

These tools will give you similar keywords whenever you type one in, but of course, always stick to the similar ones and don’t try to write keywords that are starting to get out of your niche or seem irrelevant.

Before you write that plan, take into consideration your market presence. Where do you stand in the market? Your market presence will determine what kind of keywords to target.

SEMrush gives you the search volume of a keyword and the exact percentage of keyword difficulty in the country you are targeting.

Compared to your website, you will be able to find which keywords fit your dropshipping store.

Setting up a keyword plan is always important if you want customers to find you whenever you display ads.

You want to keep your traffic high-quality and niche-specific, or else you will just get traffic with low conversions.

Can You Succeed With Google Ads for Dropshipping?

Without a doubt, you can succeed with Google Ads while dropshipping. The personalization and traffic quality are at the top level.

People are seeing great results now more than ever with Google Ads and spending less on conversions.

Like no other ad platform, Google Ads gives you great control over your budget spending and the analytic monitoring of your ads.

So with many benefits on your side, there aren’t many reasons why you wouldn’t succeed with Google Ads for dropshipping.

At the end of the day, if you don’t want to learn all of this, you can always learn how to pick a good marketing agency for your dropshipping business and let them handle all the hard work.

Learn More About Dropshipping

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