Hunt Winning Products
How To Find Products To Dropship In 2023
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by
Martin -
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CO-founder at Dropshipping.com
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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CO-founder at Dropshipping.com
32 minutes

Since you are already here, you already know how important is to find the right products to dropship in 2023.

Because this is such a hot topic there is a lot of buzz, from “million-dollar product ideas” to “hacks & shortcuts” to winning products.

The result = information overload.

If you learn how to find the right dropshipping product the right way, the process will be easier for you now and down the road.

In this post, I’m going to teach you exactly how to find the best dropshipping products that either sell themselves, are easy to market, or have higher returns than average.

This is a comprehensive guide that will take about 20 minutes to read but it has the potential to save you hours or even weeks in wasted time, and has the potential to bring you millions in sales if you implement the tips included.

That being said, let’s jump to the good stuff!

Table of Contents

Why It Is So Important To Find Products To Dropship?

In short: Dropshipping product research allows you to find winning dropshipping products that can make you a lot of money.

Winning products are products that sell easily and grab the customer’s attention in an instant.

To clarify, not all products that you will dropship will succeed. Some won’t even sell a single unit despite your marketing skills and copywriting abilities.

With this in mind, not learning the proper way of doing product research for dropshipping is one of the biggest dropshipping mistakes you can make in the beginning.

On the other hand, winning dropshipping products tend to do all the heavy work. They sell themselves.

If you learn the tips inside this guide, you won’t need to rely heavily on marketing or copywriting to sell winning dropshipping products.

💡Finding dropshipping products is absolutely crucial if you want to enjoy these benefits:

– Waste less money on marketing

– Make hundreds and even thousands daily after launching your store

– Large potential to quickly scale to six and seven figures per month

With this in mind, you should already be 100% invested in learning how to find products to dropship. So, let’s dive in.

👉 Check out the Best 8 Profitable Niches With Low Competition For Dropshippers.

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Best Methods To Find Products To Dropship

As stated above finding products to dropship is your first and probably most important factor when you are starting your dropshipping journey.

But what’s the best way to do it?

What’s the winning formula for finding your next million-dollar product? 

If you follow the traditional models explained by most of the creators out there, you’ll end up with a linear approach that covers only one part of the job. 

Here, we want to go a step further and touch base with a more promising point of view when it comes to finding products to dropship.

👉 Read about How to Sell Plants Online in 2023 – Step-by-Step Guide.

Let us introduce you to the two methodologies (approaches) for finding dropshipping products that can bring you a lot of success in your business. 

find products to dropship

Approach 1: Start With Finding a Dropshipping Product

To find a product to dropship there are various websites, tools, and automation software available that can help you find new product ideas and give you an understanding of what customers want and need on the market. 

💡Tip: Check out our FREE list of the BEST Dropshipping Products for 2023.

To help you enter the diverse world of e-commerce, choose your products carefully, and start making money online, we have rounded up the top places to find winning products for dropshipping.

Find Products To Dropship On Social Media

1. Facebook Search & Facebook Ads

Facebook offers one of the easiest free methods to find products to dropship. With this method, you will also condition your Facebook feed to eventually offer you nothing but high-quality dropshipping products that you can test later on. 

👉 Step 1: let’s open Facebook. At this stage, you don’t need a Facebook page, a business account, or anything like that. All you need is your personal Facebook account.

Go ahead and click on the search bar at the top and type in free shipping. Other search terms that work wonderfully are “50% Off”, “Get Yours Now”, “Buy Now”, and similar.

Then, select only VIDEOS from the panel on the left side of your screen. 

facebook search

👉 Step 2: Next, you want to look at the videos that are obviously selling dropshipping products. 

You can go through the post and check the links in their description and see if they are linking to an ecommerce store like Shopify for example. 

👉 Step 3: Now, let’s go over some of the most important factors to look at when using this product research method.

First, you need to make sure that you aren’t looking at videos that are older than three to four months. Maximum six months. If a video is older than this, just skip it. Don’t waste your time.

Second, you don’t need to look at any videos that have over 1 million views. These videos already contain products that would be difficult to sell as the competition would already be strong. 

Third, an ideal video of a dropshipping product worth selling will have close to a thousand likes and at least fifty to over a hundred comments. This means that people are engaging with the product and are interested in it.

Obviously, these numbers are just ballpark suggestions as long as you are not looking at products that have five likes and no comments at all.

👉 Step 4: Once you find a video of a dropshipping product that meets all of these criteria, you now have to check if this product has a decent profit margin. 

So, how do we do this? 

For example, I found this product by using the Facebook product research strategy

You simply go to AliExpress, type in the name of the product, and check how much it costs on AliExpress. 

aliexpress product finder

By doing this we will see how much a typical supplier is charging for this product because it’s almost always a similar price with most suppliers whether you are using Aliexpress, CJDropshipping, or other suppliers.

Then, you want to go to Google and type in the name of the product there. You would then be able to see how much it’s being sold on Google Shopping.

Ideally, you want to sell a product that has a profit margin between $20 and $50, to insure you have enough profit margin for your advertising efforts later on. 

2. TikTok Product Research 

The TikTok dropshipping product research method is so simple and so elegant that it sounds too good to be true. 

Now, before we explore and explain this, I want to let you know that although this method is extremely simple, it requires a fair bit of time to start seeing success with it.

It will allow you to recognize patterns of successful dropshipping products. Once you master this, you’ll basically be unstoppable.

👉 Step 1: So, the first thing you have to do is, obviously, open TikTok. It can be either on your phone or on your computer. It really doesn’t matter.

👉 Step 2: Second, just type in “Amazon Finds” in the search bar.

What this does is it shows you currently trending products that are being advertised and promoted on TikTok, organically. You can also check for videos with the highest views and the latest upload date to know if the product is still in demand.

tiktok amazon finds

👉 Step 3: Here is the reason why this strategy is useful.

  • First of all, it trains your brain to develop that dropshipping mentality. If you do this enough times, if you see enough videos of products, you will be able to instantly recognize dropshipping products that have seriously high chances of doing well.
  • Second, it gives you instant access and reviews of countless dropshipping products. You’ll be able to quickly learn what the product is, how it works, and what type of problem it solves. This information will be of crucial help when it comes to marketing the product later on.

👉 Step 4: There are also other keywords you can use with this product research method.

Here’s a short list of others that also work like magic:

  • AliExpress finds
  • TikTok made me buy it
  • Etsy finds
  • eBay finds

👉 Step 5: Lastly, you need to make sure that the products you find here aren’t too saturated before you start selling them.

With this in mind, you can find products to dropship on any of the recommended product research tools below and make sure the competition is not already too strong for the products you find.

Find Products To Dropship From Ecom Marketplaces

1. AliExpress Dropshipping Center 

Located in China, AliExpress is one of the largest online marketplaces for buying products at much cheaper prices than Amazon. AliExpress Dropshipping Center is a free product research tool created by this online marketplace.

aliexpress dropshipping center

This tool enables you to learn how to find winning products on AliExpress for your online store by showing you the best-selling products on the market at a given time. But remember that it is available for hot products on AliExpress, not your own country.

Moreover, AliExpress has an amazing tool for product research named AliShark. Read a Full Review for AliShark.

👉 Learn How to source from AliExpress.

The AliExpress Dropshipping Center has a few more functionalities, like the “Product Analysis”, which reveals the exact sales volume of a specific product at the moment.

💡 Tip: Take advantage of the Free Step-by-Step Guide for Beginners for Dropshipping from AliExpress to eBay.

2. Amazon

As you already know, Amazon is the largest online marketplace in the world, with headquarters in Seattle, Washington.

amazon movers & shakers

The Amazon Movers and Shakers List is one of the most powerful, yet least popular tools for trending market research.

The Movers and Shakers List displays the best-performing products over the past 24 hours, giving you a better perspective on hot and trending products across all of Amazon’s categories.

This list gets updated every hour, which means that it is a great indicator of how Amazon buyers are currently behaving. It can help you find trending products for your dropshipping business.

👉  Read about Sellvia Review: How It Works and Is It Worth It In 2023?

3. eBay Watch Count 

eBay also has a tool for determining which products are currently trending on the site. It’s known as Watch Count.

Thus, eBay Watch Count is a tool that can help you discover which products are the most popular on eBay and which products you should sell in your dropshipping store.

Moreover, the software records users who add goods to its lists in genuine and presents real-time results in different locations. 

ebay watsch count

Therefore, eBay Watch Cound can assist you in:

  • Searching trends by category
  • Search for products with a keyword. You can look for keywords relating to your business or expertise. Alternatively, you might broaden your keywords to identify the greatest sellers in your niche.
  • The “What’s Hot on eBay?” tab displays numerous trending products among many eBay users.

3. Etsy

The rule of thumb is that Etsy is mostly a marketplace for homemade and craft products.

etsy marketplace

However, here are a few general tips for finding dropshipping products on Etsy:

👉 Look at the “Bestsellers” section on Etsy’s homepage to see what types of products are currently selling well on the platform. This can give you an idea of what to sell.

👉 Use keywords related to your product to search for similar items on Etsy. This can help you see what others are selling and how they are positioning their products.

👉 Read the product reviews for similar items to see what customers like and don’t like about them. This can help you improve your product and make it more appealing to buyers.

👉 Talk to other Etsy sellers and ask for their advice and insights. They may be able to offer valuable insights based on their own experiences selling on the platform.

Overall, the key to finding top dropshipping products on Etsy is to do your homework and gather as much information as possible about the market and your competition. This will help you make informed decisions about what to sell online and how to sell it.

4. Wish

Wish is an e-commerce platform with very active reviews and a rank section that really can assist discover winning products. 

One of the unique aspects of this platform is that the majority of the items are intended for impulsive buying. These items are excellent for marketing on social media platforms.

wish product research

So, some tricks on Wish for impulse purchases are:

  • bright or aesthetically stand out in the product list;
  • elicit an emotional response
  • differentiated and interesting design or style

Find Products To Dropship Via The Search Engines

It’s one of the fastest and most free options to get a glance at what people are searching for on the internet to find what to sell online.

With Billions of Searches every day your target audience is looking for products, ideas, and solutions that you can take advantage of. 

Just follow these two simple steps and use Google’s huge database to kick off your dropshipping product research process.

Use Google Search To Spy On Your Competition

The first step requires you to find out who your competitors are. You can do this by doing a simple google search of your product or an extremely similar product to it.

For example, if you decide to sell this pet grooming hammock. 👇

Your job now would be to search for “pet grooming hammock” on Google and see what types of results pop up. You will notice that most of the results will be from online stores, including Amazon.

Then, open a few of the top pages and start taking notes, such as:

  • How much are they pricing this product?
  • What are they upselling or cross-selling alongside it?
  • How fast is their shipping?
  • What do their dropshipping product descriptions look like?

After this, your job is going to be to try and beat as many of these criteria as possible.

You can do this by finding better suppliers, negotiating better prices, building a much better online store, and so on.

Use Google Trends To Find Trending Topics

Products that are currently trending are amazing options for your dropshipping business.

You can find trending products to sell online by using a popular free search tool provided by Google called Google Trends.

Google Trends shows you what people in your home country or around the globe are looking for. 

pet hammock google trends

💡Tip: Read our Ultimate Guide: How to Use Google Trends for Dropshipping.

This tool displays the most popular current and past search queries. Furthermore, it lets you know how much interest there is in your target product or niche and whether it is currently trending or not.

In a nutshell, it is an excellent tool to find a skyrocketing niche. Also, you can use it to monitor the positions of your competitors. 

Find What To Sell With Product Research Tools

We made it to the most interesting part of the guide. Probably, as everyone else, this is what finding the dropshipping product means for you – using dropshipping product research tool. And you are not wrong.

These free or paid tools can help you enhance your product research process by finding winning products faster, more accurately, and easily. They help you make data-driven decisions for selling top dropshipping products.

It’s worth mentioning that using product research tools is not contradictory to all the others methods and tactics we discuss in this guide. On the contrary, they complement each other.

Here we just list most of the product research tools available for dropshippers, with simple tool descriptions, top features, and available pricing plans.

For the detailed tool breakdown, where we explain and review most of the tools mentioned here, check our ultimate Dropshipping Product Research Tools list.

Minea

This is a tool that helps you find trending and high-demand products for Shopify stores.

Minea Features:

  • Product performance data for Shopify stores
  • Product trends data
  • Advertising performance data
  • Customer insights

Minea Pricing:

  • Lite: 0€/month
  • Starter: 49€/month
  • Premium: 99€/month
💡Try Minea For Free

Adserea

This is a product research tool that helps you find profitable products and niches on multiple platforms.

Adserea Features:

  • Product performance data for multiple platforms (e.g. Amazon, eBay, Walmart)
  • Keyword research
  • Chrome extension for easier product sourcing
  • Product trends data

Adserea Pricing:

  • 7-days Free Trial
  • monthly plan as $19.95 per month
  • annual plan as $12.99 per month

Ecomhunt

This is a product research tool that helps you find hot-selling products and profitable niches.

Ecomhunt Features:

  • Product performance data for multiple platforms
  • Product trends data
  • Facebook ad examples
  • Chrome extension for easier product sourcing

Ecomhunt Pricing:

  • Free: 0/mo
  • Basic: 23/mo ($279 billed annually)
  • Pro: 39/mo ($468 billed annually)
  • Suite: 49/mo ($588 billed annually)

Sell The Trend

This is a product research tool that helps you find trending products in various niches.

Sell The Trend Features:

  • Product trends data
  • Customer insights
  • Advertising performance data
  • Chrome extension for easier product sourcing

Sell The Trend Pricing:

  • monthly plan as $39.97/month
  • annual plan as $32.97/month

Pexda

This is a product research tool that helps you find hot-selling products and profitable niches.

Pexda Features:

  • Product performance data for multiple platforms (e.g. Amazon, eBay, Walmart)
  • Product trends data
  • Facebook ad examples
  • Chrome extension for easier product sourcing

Pexda Pricing:

  • Standard: $1.95/14 days (trial).
  • Premium: $24.95/mo.
  • Ultimate: $99.95/mo.

TrendRocket

This is a product research tool that helps you find trending products in various niches.

TrendRocket Features:

  • Product trends data
  • Customer insights
  • Advertising performance data
  • Chrome extension for easier product sourcing

TrendRocket Pricing:

  • Launch: $39- instead of $99 / month
  • Grow: $99- instead of $199 / month
  • Scale: $149- instead of $299 / month

Dropship Spy

Dropship Spy, as the name suggests, helps you spy on social ads and find trending and high-demand products from AliExpress.

Dropship Spy Features:

  • Product trends data
  • Customer insights
  • Advertising performance data

Dropship Spy Pricing:

  • Pro/month – $39.
  • Pro – Special Offer/month – $19.
  • Pro Yearly – $200.

Niche Scraper

This is a product research tool that helps you find profitable niches and products.

Niche Scraper Features:

  • Product performance data for multiple platforms (e.g. Amazon, eBay, Walmart)
  • Product trends data
  • Chrome extension for easier product sourcing

Niche Scraper Pricing:

  • Usually $49.95/mo
  • Frequently Changing the Prices*

This is a tool that helps you find high-quality products from AliExpress based on customer reviews, order volume, and other metrics.

AliExtractor

This is a tool that helps you find high-quality products from AliExpress based on customer reviews, order volume, and other metrics.

AliExtractor Features:

  • Product performance data based on customer reviews, order volume, and other metrics
  • Product filtering and sorting options
  • Chrome extension for easier product sourcing

AliExtractor Pricing:

  • One Plan: $29.00/month (with a 14-day money-back guarantee)

Spocket

This is a dropshipping platform that allows you to browse and import products from a network of suppliers.

Spocket Features:

  • Product performance data
  • Order tracking
  • Product sourcing from US and EU suppliers
  • Automatic order processing
  • Inventory and pricing syncing

Spocket Pricing:

  • Free
  • Starter: $29˙⁹⁹ (with a 14-day trial)
  • Pro: $49˙⁹⁹ (with a 14-day trial)
  • Empire: $99˙⁹⁹ (with a 14-day trial)

Inventory Source

This is a dropshipping platform that allows you to browse and import products from a network of suppliers.

Inventory Source Features:

  • Product browsing and importing from a network of suppliers
  • Product performance data
  • Order tracking
  • Inventory management
  • Order processing

Inventory Source Pricing:

  • Directory Account: $0/month
  • Inventory Automation: Starting at $99/month
  • Full Automation: Starting at $199/month

Wholesale2b

Wholesale2b, as the name suggests is a wholesale platform that allows you to browse and import products from a network of suppliers. This is probably the biggest supplier directory in the world. Note: you must sort suppliers by “dropshippers” to find dropshipping products.

Wholesale2b Features:

  • Product browsing and importing from a network of suppliers
  • Product performance data
  • Order tracking
  • Inventory management
  • Order processing
  • Marketing automation

Wholesale2b Pricing:

Pricing packages for Wholesale2B start as low as $10.0 per month. Wholesale2B has 17 different plans for different services and/or platforms:

  • Dropship Analytics at $10.00 per month.
  • Shopify App at $29.99 per month.
  • BigCommerce App at $29.99 per month.
  • WooCommerce App at $29.99 per month.
  • Ecwid App at $29.99 per month.
  • Weebly App at $29.99 per month.
  • Dropship On eBay at $37.99 per month.
  • Dropship On Amazon at $37.99 per month.
  • Dropship CSV files at $37.99 per month.
  • Dropship on Facebook at $37.99 per month.
  • Dropship on Google at $37.99 per month.
  • Dropship on Opencart at $37.99 per month.
  • Dropship on Magento at $37.99 per month.
  • Dropship XML File at $37.99 per month.
  • Dropship on Bonanza at $37.99 per month.
  • Dropship on GoDaddy at $37.99 per month.
  • Dropship Website at $49.99 per month.

Dropship.io

With Dropship.io, you can spy on what products a dropshipping store is selling and how much revenue they are making in real time.

Dropship.io Features:

  • Product browsing and importing from a network of suppliers
  • Product performance data
  • Automatic order processing
  • Inventory and pricing syncing

Dropship.io Pricing:

  • Basic: $29/mo
  • Standard: $49/mo
  • Premium: $79/mo

FindNiche

FindNiche is a product research tool that helps you find profitable niches and products.

FindNiche Features:

  • Product performance data for multiple ecom platforms (e.g. Amazon, eBay, Walmart)
  • Keyword research
  • Chrome extension for easier product sourcing

FindNiche Pricing:

  • Basic: $9/Mo
  • Elite: $59/month
  • Premium: $99/month
  • VIP Enterprise: 200+/Mo (Custom)

Jungle Scout

Probably the biggest product research tool that helps you find profitable products and niches on Amazon.

Jungle Scout Features:

  • Product performance data for Amazon
  • Keyword research
  • Chrome extension for easier product sourcing

Jungle Scout Pricing:

  • Basic: $29/mo
  • Suite: $49/mo
  • Professional: $84/mo

Approach 2: Start with finding a supplier

Find a product to dropship directly by suppliers

One way to find products to dropship from suppliers is to search for wholesale distributors or wholesalers that offer dropshipping services. 

You can often find such suppliers by doing a Google search for terms like “dropshipping suppliers”, “dropshipping wholesalers,” or “dropshipping distributors.” 

Another option is to attend trade shows or industry events where you can meet with potential suppliers and learn more about their dropshipping services. 

Additionally, you can try using a wholesale directory or marketplace that connects retailers with suppliers, such as Alibaba, SaleHoo, or Worldwide Brands. These platforms can help you find a wide range of potential suppliers and learn more about their offerings.

How to find what products to sell from those suppliers?

Once you have identified some potential suppliers that offer dropshipping services, the next step is to determine what products to sell.

To do this, you can start by researching market trends and customer demand to identify products that are popular and in high demand. This can help you determine which products are likely to sell well and generate a good return on investment. 

You can also consider the supplier’s product catalog and look for products that are unique or in high demand. Additionally, you can ask the supplier for recommendations or insights into which products are most popular with their customers. 

Finally, you can try testing different products to see which ones perform the best, and then focus on those products to maximize your sales and profits.

How to vet those products & suppliers to find winning products?

When vetting products and suppliers, there are several key factors to consider to help you find the winners. One important factor is the quality of the products. 

You should carefully evaluate the product’s design, materials, and manufacturing quality to ensure that it is of high quality and meets your standards. 

Additionally, you should explore the supplier’s reputation and reliability. Look for suppliers that have a proven track record of delivering high-quality products on time and providing good customer service. 

You should also consider the pricing and profit potential of the products. Look for products that are competitively priced and have a good profit margin, so you can maximize your profits while still offering a good value to your customers. 

Finally, you should consider the supplier’s shipping and fulfillment capabilities. Look for suppliers that offer fast and reliable shipping, as well as good tracking and returns policies, to ensure that your customers are satisfied with their purchase experience.

Approach 3: Find Products To Dropship From Successful Dropshipping Stores

If you are looking for a more alternative way to find good dropshipping products – we have another approach for you. It can be considered as a growth hacking methodology or if executed with bad intentions this approach is considered a gray zone tactic.

Anyways, you came this far to find a fast and easy hack for dropshipping product research, right?

NOTE: This approach is only available when you are spying on Shopify Stores. But worry not – most of the stores online are built with Shopify!

1. Edit the URL of your Shopify competitor

This is one of the easiest ways to find the best-selling products from a Shopify store.

Everything You need to do is simply put this add-on at the end of their URL: /collections/all?sort_by=best-selling

👉 For example: https://amehandmadesg.com/collections/all?sort_by=best-selling

Keep in mind that some dropshipping stores disable their best-selling page, and there are several options to overcome that, but it is a more advanced strategy. So, let’s keep it simple and “white hat”.

2. Using Commerce Inspector (free & faster method)

This option is similar to the one I discussed previously, although it facilitates the process slightly.

Now all you have to do is click the “Products” button in Commerce Inspector, and it will instantly display their best-selling items.

Because it’s a bit modest, I left out this product research technique from the paper, but you can now view “Dropshipping Trends” in Commerce Inspector.

I don’t think it needs any more justification; it’s fantastic for product development, right?

3. Find other successful dropshipping stores and see their bestselling products

Another way to find winning dropshipping products is to browse and spy on successful dropshipping stores (competitors) and uncover their bestselling products.

Here’s one hot take: why would anyone keep advertising and selling a product if they are not profitable?

Above, we showed you how to explore the best-selling products of any targeted Shopify dropshipping store.

Here we should show you how and where to find other dropshipping stores!

💡Our top recommendation: Browse and spy on 12K+ Dropshipping Stores on our Store Directory.

One last tip for this method is to look at their recently added products as well. You’ll never know if your competitor is adding your next winning product. Definitely worth checking and testing.

👉 Again: if a company is not profitable, why would it continue to market its dropshipping products?

The Decision-Making Process Behind Finding Products To Dropship

The discovery process or the process of deciding what types of products you are going to sell.

Usually, there are many categories and subcategories to explore and pick your winning product, but let’s stick to the main decisions you should make even before start finding dropshipping products.

High-ticket dropshipping vs. Low-ticket products

As in any business (online or offline), you usually have two options to consider when it comes to selling products or services: High-ticket or low-ticket.

If we put this in a simple formula it should be something like this:

👉 High-ticket products: higher prices = lower sales volumes

👉 Low-ticket products: lower prices = higher sales volume

high ticket vs low ticket products

Both options can make you a lot of money if executed correctly. Accordingly, either option requires hard work and following all the steps that we are discussing in this article.

Here we explain high-ticket dropshipping and compare it to the opposite in detail.

Products that solve problems vs. Products with a “WOW” factor

A product that solves a problem is one that addresses a specific need or issue that a customer has. It is designed to meet a particular requirement or challenge and make the user’s life easier or better in some way. 

An example of a product that solves a problem might be a vacuum cleaner, which is designed to help people keep their homes clean and free of dust and debris.

On the other hand, a product with a “WOW” factor is one that goes beyond simply solving a problem and instead has an element of surprise or excitement associated with it.

These types of products are designed to make the user feel delighted or impressed, often by offering an innovative or unexpected feature or benefit. 

An example of a product with a “WOW” factor might be a smart home device that can be controlled with voice commands and can also learn the user’s habits and preferences over time to provide a personalized experience.

Both types of products can be valuable, depending on the needs and preferences of the customer.

Products that solve problems are often more practical and functional, while products with a “WOW” factor may be more fun or exciting to use. Ultimately, the success of a product will depend on how well it meets the needs and expectations of its intended users.

Dropshipping Product Research Checklist

Here is a simple dropshipping product research checklist that you can use to help identify potential products to sell through your dropshipping business:

1. Identify your target market

Determine who your target audience is and what type of products they are interested in. This will help you focus your product research efforts on items that are more likely to be successful with your target market.

2. Research potential products

Look for products that meet the following criteria:

👉 High demand: Choose products that have a proven track record of selling well.

👉 Low competition: Look for products that are not overly saturated in the market, as this will make it easier for you to compete and differentiate yourself from other sellers.

👉 High-profit margin: Consider the price of the product and the cost of acquiring it from the supplier to ensure that you will make a good profit from each sale.

👉 Quality: Look for products that are well-made and have good customer reviews, as this will help you build a positive reputation for your business.

3. Validate the market

Once you have identified a potential product, do some market research to validate its potential.

Look for data on the demand for the product, as well as its potential competition and profit margin. This will help you determine whether or not the product is worth pursuing.

4. Test the product

If the product passes the initial validation process, consider testing it with a small batch of inventory to see how it performs in the market.

This will help you get a better sense of its potential for success and allow you to make any necessary adjustments to your marketing or pricing strategy.

Dropshipping Product Research Excel

Here is a simple dropshipping product research excel template that you can use to help track and organize your product research efforts:

ProductTarget MarketDemandCompetitionProfit MarginQualityValidatedTested

👉 Make a copy of this simple Product Research Excel Template and use it on your own!

To use the template, simply fill in the relevant information for each product you are considering. Here is a brief description of each column:

💡Product: The name or description of the product you are considering.

💡Target Market: The target audience for the product.

💡Demand: The level of demand for the product in the market.

💡Competition: The level of competition for the product in the market.

💡Profit Margin: The potential profit margin for the product, calculated by subtracting the cost of acquiring it from the supplier from the price you plan to sell it for.

💡Quality: The quality of the product, as determined by customer reviews or other sources of information.

💡Validated: Whether or not the market for the product has been validated through market research.

💡Tested: Whether or not the product has been tested with a small batch of inventory.

How To Find Your Target Audience As a Dropshipping Beginner?

As a dropshipping beginner, one of the first steps to finding your target audience is to research your market and identify customer needs and preferences.

This can help you determine which products and services are in high demand and which customers are most likely to be interested in your offerings. 

You can start by identifying your niche or specialty, such as a specific product category or target demographic.

Then, use market research tools and techniques, such as surveys, focus groups, or customer interviews, to gather data and insights about your target market.

This can help you understand your customers’ needs, preferences, and pain points, and determine how your products or services can address those needs. 

Additionally, you can use social media and other online platforms to connect with potential customers and learn more about their interests and buying habits.

This can help you build a better understanding of your target audience and tailor your marketing and sales efforts to better meet their needs.

How To Find Your Dropshipping Niche?

Here we are, covering another important question! How do you find the most suitable dropshipping niche for you?

We must say, this one is not difficult at all if you know what you want. But even if you do, there are several things you need to consider, like

  • Is this dropshipping niche scalable?
  • Is it profitable?
  • How about the competition, and target audience?

Don’t worry, we got your back! Just follow our link to the answers to all these questions, and you will learn how to do your research!

Moreover, maybe the easiest way to find your dropshipping niche is by paying attention to the content that dropshipping platforms like Dropshipping.com provide for you.

Therefore, we have a lot of blog articles covering the Best Dropshipping Niches of all time!

So, we advise you to start from here:

👉 One-product store, Niche store, or General Store? A guide to finding winning Shopify products.

👉 Jewelry Dropshipping: The Best Niche For Dropshipping In 2023?

👉 Dog Niche Dropshipping: Top Dog Products & Suppliers for Sellers

Once you find your most suitable dropshipping niche, the next step is learning how to start your dropshipping business!

BONUS: Winning Dropshipping Products for 2023 (Niches Prediction)

Wait a minute, we are not done yet! We won’t let you go without giving you a sneak peek into 2023 winning products for dropshipping. So, let’s see the niche’s predictions!

Air Purifiers

This amazing air-refreshing product has no signs of stopping in 2023. Google Trends shows us some amazing statistics, with over 646,000 google searches per month.

Moreover, the target audience for this product is mostly the general public and health enthusiasts.

The average selling price for this product is from $80-150.

Fitness fashion products

These products are simply a WOW for dropshipping! Great profit margin, higher and higher market segmentation.

Not just the fitness freaks are your target audience, but today almost every female wears leggings, gym shorts, sports bras, t-shirts, yoga pants, etc., as everyday wear, or even a fashion item.

Moreover, the product prices are between $10-25, and as you can see from Google Trends results, fitness fashion products online shopping will continue to grow. There are more than 79,000 monthly searches as well.

Wearable devices

2 million monthly searches for smartwatches, and you are still in doubt whether this is a winning product? These electronic gadgets have no signs of stopping for sure! They are entering 2023 like “bosses” in the dropshipping world.

Their average selling prices range between $10-100 and are mostly bought by tech or enthusiasts.

Phone cases

Phone cases are an “all-time” trending product, and will continue to be in 2023 too! This product’s monthly searches for online shopping are more than 80,000.

Moreover, their average selling prices are around $3-20, and also they can be very cheap and easy to manufacture and ship. This is yet another thing why these items are winning products for dropshipping.

However, if you are willing to sell phone cases, you better offer your customers some unique designs, so you can make your dropshipping successful.

Power banks

The popularity of power banks on the account of shopping is high. Moreover, it is predicted to be even higher in 2023. This product has over 698,000 monthly searches.

Furthermore, as people started to go out more often again after the COVID lockdown, the sales of power banks increased even more.

The average selling prices for this product are between $20-85.

👉 Check out the Top 10 Electronics Dropshipping Suppliers.

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Final thoughts

Having all types of products is not a good option for your dropshipping business. Focusing on one winning product is a better idea. By doing so, you will target those buyers who are truly interested in the niche. 

But picking a niche or deciding what you are going to sell can be a daunting and time-consuming task, especially if you are new to the whole concept of dropshipping.

So, we are here to help you find products for dropshipping. In this article, you will find out the best tactics, tools, and more on how to find winning products for dropshipping in 2023!

By finishing this guide you should be able to simplify the process of choosing what to sell, and have an answer to one of the most FAQs nowadays – How to find trending products to dropship?

Moreover, here you can find the best dropshipping podcasts where you can get product ideas for your next dropshipping store.

About the Author

Profile picture of Martin
Martin Stoimenov
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!