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Top 15 Online Selling Sites to Boost Your Sales in 2025

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by
Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
20 minutes

Looking to boost your sales in 2025? Wondering which online selling sites can truly transform your business?

This guide dives into the best online selling sites, providing curated lists of platforms that cater to various selling needs, where you can list your products, connect with buyers, and maximize profits.

From global giants to niche-focused marketplaces, discover how the right site can skyrocket your visibility and sales strategy. Ready to unlock your potential? Keep reading!

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Key Takeaways

Online Selling Site What You Can Sell Benefits Cost/Fees
Amazon Almost everything: electronics, clothing, books, household items Massive audience, global reach, robust seller tools $0.99/item (Individual) or $39.99/month (Professional), referral fees (6%-45%)
eBay Unique items, vintage goods, collectibles, refurbished electronics Auction-style listings, broad audience, free monthly listings 10%-15% final value fee, insertion fees for extra listings
Etsy Handmade goods, vintage items, craft supplies Creative-focused audience, low fees, supportive community $0.20/listing, 5% transaction fee
Shopify Custom products, dropshipped goods, branded stores Customizable store, SEO tools, multi-channel integrations Starting at $32/month
Poshmark Clothing, accessories, handbags, shoes Social features, easy shipping, fashion-focused audience $2.95 (sales under $15), 20% (sales over $15)
Mercari Clothing, home goods, toys, electronics Low fees, easy setup, diverse product audience 10% sales fee, no listing fees
Walmart Marketplace Electronics, fashion, groceries, home goods Trusted brand, wide audience, fulfillment options Referral fees (8%-15%), no subscription fees
BigCommerce Electronics, fashion, beauty products, B2B goods SEO tools, scalable, seamless integrations Starting at $39/month
Facebook Marketplace Used goods, new products, furniture, electronics Free listings, local sales, easy communication Free (fees for shipping only)
Dropshipping.com Knowledge, Courses, Community, AI-Store, Supplier directory, Product directory AI-powered tools, strong community, easy setup Custom pricing based on services
Bonanza Fashion, collectibles, home décor Low competition, easy import from other platforms 3.5% final sale fee
Depop Vintage clothing, accessories, trendy items Social media-like experience, young audience 10% sales fee
Newegg Electronics, computer hardware, tech accessories Tech-focused audience, fulfillment options 8%-15% referral fees
Ruby Lane Vintage items, antiques, fine art Loyal customer base, curated marketplace $25/month listing fee
Rakuten Electronics, fashion, international products Global audience, robust analytics, brand visibility $39/month + 8%-15% commission
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Top 15 Online Selling Sites In 2025

1. Amazon

online selling sites

Amazon is hands down the largest online marketplace, with millions of people visiting daily.

As one of the biggest online selling sites, it offers huge opportunities for sellers to reach a massive audience. With its endless product categories, it draws in customers of all kinds, making it one of the go-to platforms for online shopping.

Think about it—over 315 million active accounts scroll through countless listings every month. That kind of traffic can drive serious visibility to your store and products.

For sellers, Amazon keeps it flexible. If you’re just starting or only have a few items, you can go for the Individual plan which is $0.99 per item sold.

For those with bigger inventories or more ambitious goals, the Professional plan ($39.99/month) is a better fit. It’s all about choosing what works for your business.

amazon fees

Amazon also comes packed with tools to help you out. You can manage inventory, track sales, and improve your listings to boost your chances of success. These tools are game-changers for anyone serious about selling online.

Now, let’s talk costs. While Amazon gives you amazing exposure, there are fees to keep in mind.

You’ll encounter referral fees (which can range from 6% to 45%, depending on the product category), closing fees, and a monthly subscription fee for professional accounts.

These add up, so you’ll want to crunch the numbers to keep your profits in check.

Next up, I’ll dive into eBay, where sellers get to mix things up with bidding wars and direct sales. Stay tuned!

2. eBay

ebay

eBay is one of the top online selling sites, offering a mix of auction-style and direct sale listings. It’s known for its diversity—you can list almost anything, from everyday items to rare collectibles. Whether you’re a casual seller or running a small business, eBay caters to all levels of sellers.

One of eBay’s unique strengths is its auction feature, which allows buyers to bid on items. For highly sought-after products, this can drive up prices and maximize your profits. It’s a great way to sell items like limited-edition collectibles, vintage goods, or rare finds that spark competition among buyers.

For beginners, eBay keeps it simple. You get free listings for a limited number of items, letting you test the waters without upfront costs. This feature is perfect if you’re clearing out second-hand goods or trying out new product ideas.

Just remember, eBay initially imposes selling limits, which gradually increase as you establish a good track record.

Additionally, keep in mind that eBay’s fees, such as service fees and transaction fees, do not include sales tax, which is a separate consideration when pricing your items and calculating overall costs.

What sells best on eBay?

Think unique and hard-to-find products. Items like collectibles, vintage goods, electronics, and branded fashion often perform exceptionally well.

eBay also has a strong market for refurbished or second-hand items, appealing to bargain hunters and eco-conscious buyers alike.

When it comes to fees, eBay charges insertion fees (for listings beyond the free limit) and final value fees based on the sale price. The insertion fee varies based on the number of listings and additional factors like category selection.

These fees typically range from 10% to 15%, depending on the category. Certain items, like electronics, might incur slightly higher fees, so it’s important to account for this in your pricing to maintain profitability.

In short, eBay is a top-tier platform for online sellers, especially if you offer unique products or want to experiment with auction-style listings.

With over 133 million active buyers, the potential to grow your sales is immense. Just keep an eye on selling fees and tailor your strategy to the platform’s strengths.

3. Etsy

etsy

Etsy is a go-to platform for anyone selling handmade items, vintage goods, or craft supplies.

It’s all about unique and creative products, making it a favorite among buyers looking for something special instead of mass-produced goods. If your products stand out, Etsy is the perfect place to showcase them.

One of the best things about Etsy is its strong community support. As a seller, you’ll find forums, resources, and networking opportunities that help you learn the ropes, spot trends, and improve your listings.

Whether you’re new to selling or a seasoned pro, this supportive environment can make a big difference in your success.

What sells best on Etsy?

Handmade jewelry, personalized gifts, vintage home décor, and craft supplies consistently perform well.

Etsy facilitates online sales by providing a user-friendly platform for sellers to reach a broad audience. Seasonal and niche items—like wedding accessories or holiday decorations—also thrive, as buyers often turn to Etsy for one-of-a-kind finds.

Another standout feature is Etsy’s low fees, which help sellers keep more of their earnings.

The platform charges a $0.20 listing fee per item and a 5% transaction fee on each sale—significantly lower than giants like Amazon or eBay. These lower fees encourage creativity and innovation among sellers while making the platform cost-effective.

If you’re looking to sell unique, handmade, or vintage items, Etsy is the perfect choice. Its creative-focused audience and seller-friendly environment make it a favorite for small business owners and hobbyists alike.

4. Shopify

online selling sites

Shopify remains a top choice for building an online store, and it’s perfect for entrepreneurs looking to make a strong impression in 2025.

The platform is known for its user-friendly interface, making it easy for anyone to create an online store without needing technical skills. This allows online selling sites to get up and running quickly, connecting with customers in today’s fast-paced eCommerce world.

One of Shopify’s biggest strengths is its SEO and marketing tools. You can customize title tags and meta descriptions to help your store rank higher on search engines, driving more traffic to your products. This kind of visibility is essential for standing out among other selling platforms.

Shopify also excels in integrating with other sales channels. Sellers can connect their stores to social media platforms and online marketplaces, opening up even more opportunities for sales.

Thus, this multi-channel approach lets you meet your customers wherever they are, boosting your reach and potential revenue.

Another perk? Over 1 million businesses trust Shopify to manage inventory, orders, and operations all in one place. This means you can focus on growing your business while Shopify handles the backend.

However, if you want to start using this platform, the pricing options start from $32/month.

shopify pricing

If you’re serious about growing your online presence, Shopify is a game-changer. Its powerful tools and integrations make it one of the best platforms for launching and scaling your business in 2025.

5. Poshmark

poshmark

Poshmark stands out as one of the top online selling sites for clothing and lifestyle accessories, thanks to its community-driven approach.

It’s more than just a marketplace—it’s a social hub where users can like, share, and comment on listings, building trust and boosting sales. This interactive element makes it especially popular among fashion enthusiasts and sellers.

What can you sell on Poshmark?

While the platform is best known for clothing, you can also list accessories, shoes, handbags, and even home goods. Brand-name and gently used items often perform best, but vintage or unique pieces can also attract buyers.

Selling on Poshmark is incredibly easy. The listing process is straightforward— simply snap pictures of your items, write up the details, and set a price.

It’s beginner-friendly but also caters to experienced sellers, making it a versatile choice for anyone diving into the resale market.

One of Poshmark’s most convenient features is its prepaid shipping solution. After a sale, you receive a prepaid shipping label, so all you need to do is pack up the item and drop it off.

No need to worry about calculating shipping costs or finding the right box—Poshmark makes the process seamless. Understanding the shipping fees is crucial as they can significantly impact your total expenses and final sale prices.

When it comes to fees, Poshmark charges a flat $2.95 for sales under $15 and takes a 20% cut for sales over $15. While this is higher than some platforms, the ease of use and built-in audience can make it worthwhile for sellers, especially those focused on fashion and accessories.

If you’re considering selling online in 2025, Poshmark’s focus on community, simple listing process, and streamlined shipping make it a top choice for anyone looking to succeed in the fashion resale market.

6. Mercari

mercari

Mercari has become a favorite platform for selling things online, and it’s easy to see why. User-friendly and versatile, Mercari makes it simple for anyone to sell a wide range of products, from clothing to electronics.

Launched in 2013, it has quickly built a strong reputation as one of the best-selling sites for people looking to declutter or grow their side hustle.

How does Mercari work?

The process is straightforward. With just a few clicks, you can list your items for sale, making it a breeze for beginners and seasoned sellers alike.

Whether you’re clearing out your closet or flipping gadgets, Mercari keeps the experience smooth and hassle-free.

Plus, sellers particularly appreciate Mercari’s low fees. The platform charges a flat 10% fee on sales, and there are no listing fees. This ensures you keep more of your earnings, which is a big plus for anyone selling online.

Moreover, payments are also processed quickly, usually arriving within a few days after a transaction is completed.

What sells best on Mercari?

Also, on these online selling sites, you can find items like gently used clothing, electronics, home goods, toys, and collectibles.

Its diverse audience makes it a great option for selling a variety of products, whether you’re downsizing your belongings or selling items for extra income.

Mercari also emphasizes trust. So, their features like buyer and seller ratings create a safe environment, boosting confidence and encouraging repeat purchases.

Moreover, statistics show that half of Mercari users are focused on decluttering their homes, highlighting its appeal to casual sellers.

If you’re searching for a reliable and easy-to-use platform to sell online, Mercari stands out for its simplicity, low fees, and trust-driven marketplace. Whether you’re looking to clear out your home or start a small online business, it’s a top choice.

7. Walmart Marketplace

online selling sites

Walmart Marketplace is quickly becoming a major player among the top online selling platforms. With its strong online presence and millions of monthly visitors, it’s a fantastic way for sellers to boost visibility and reach a larger audience.

If you’re looking to grow your business in 2025, Walmart’s platform offers an exciting opportunity.

One of Walmart’s biggest strengths is the credibility it lends to sellers. As a trusted name in retail, listing your products on Walmart’s marketplace instantly gives your business more authority in the eyes of customers.

This is especially helpful for new sellers navigating the competitive eCommerce landscape. By associating with Walmart, you gain access to a wider audience and an extra layer of trust.

Walmart Marketplace also offers a suite of seller-friendly tools to help you succeed. From optimizing listings to managing orders, the platform makes it easier to handle day-to-day operations.

Moreover, sellers can even use Walmart’s fulfillment service, which takes care of logistics like packing and shipping. This allows you to focus more on scaling your business and less on the nitty-gritty of order fulfillment.

What sells well on Walmart Marketplace?

Categories like electronics, home goods, groceries, and fashion tend to perform particularly well. Walmart’s massive audience includes a broad demographic, making it a versatile platform for a variety of products.

When it comes to fees, Walmart charges a referral fee that varies by category, typically ranging from 8% to 15%. Unlike some platforms, there are no monthly subscription fees, which is a big advantage for sellers focused on keeping costs low.

If you’re considering online selling in 2025, Walmart Marketplace offers a powerful combination of traffic, tools, and trust. It’s a solid option for sellers who want to tap into a massive consumer base and grow their business with the backing of a well-known name.

8. BigCommerce

online selling sites

BigCommerce is the go-to platform for ambitious sellers aiming to scale their online selling sites. Designed with growing businesses in mind, it offers a range of features that cater to both seller needs and buyer expectations.

With tools to manage inventory, process orders, and handle customer relationships, BigCommerce helps streamline operations so sellers can focus on growth.

One of BigCommerce’s standout strengths is its focus on SEO. The platform equips sellers with tools to boost visibility, drive traffic, and stay ahead in competitive markets.

Also, features like customizable URLs, advanced SEO analytics, and optimized product pages make it easier to rank higher on search engines and attract more buyers.

BigCommerce also shines with its seamless integrations. Sellers can sync the platform with existing systems and third-party tools, making it easier to manage inventory and operations across multiple sales channels.

This ensures a consistent shopping experience for customers, no matter where they shop.

What sells well on BigCommerce?

The platform works especially well for businesses selling electronics, fashion, beauty products, and even B2B goods. Its scalability makes it ideal for larger retailers or those looking to expand their offerings.

When it comes to costs, BigCommerce uses a tiered pricing system, starting at $39 per month.

While it may be pricier than some competitors, the platform’s robust tools and customization options justify the investment for sellers focused on growth.

online selling sites

If you’re ready to take your online store to the next level, BigCommerce is an excellent choice. Its growth-focused features, strong SEO tools, and integration capabilities make it one of the top platforms for selling online.

9. Facebook Marketplace

facebook marketplace dropshipping

Facebook Marketplace has quickly become one of the top platforms for selling online, offering a simple and accessible way for sellers to connect with local buyers.

One of its biggest draws is the ability to list items for free, making it a fantastic choice for those looking to declutter or sell items without worrying about listing fees.

This platform is ideal for quick sales across a wide range of products, from used goods to brand-new items.

Also, creating a listing takes just a few minutes, and because Facebook Marketplace focuses on local transactions, it’s easier to connect with nearby buyers. This speeds up the selling process and increases the chances of closing deals quickly.

What sets Facebook Marketplace apart is its community-based selling environment. Since most transactions happen locally, buyers and sellers can chat directly to ask questions or negotiate prices.

This personal interaction fosters trust and reliability—something traditional eCommerce platforms often lack. With over 1 billion users monthly, the audience is massive and diverse, offering excellent sales potential for everything from furniture to electronics.

If you’re looking for a fast, fee-free, and community-driven way to sell online, Facebook Marketplace is a top choice. Whether you’re a beginner or a seasoned seller, its combination of ease, speed, and trust makes it a must-try platform.

10. Dropshipping.com

online selling sites

Dropshipping.com is a game-changer for entrepreneurs interested in the dropshipping model. While there are countless selling platforms online, Dropshipping.com stands out by offering tools and resources that make setting up and managing an online store a breeze.

One of its standout features is its AI-powered technology. This smart tool helps sellers create storefronts without needing technical expertise, streamlining the setup process and optimizing listings.

dropshipping.com ai store

It also provides actionable sales ideas, making it a vital resource for anyone new to eCommerce or dropshipping.

Community is another key strength of Dropshipping.com. Sellers gain access to a network of dropshippers and mentors, creating a supportive environment where they can learn, share tips, and overcome challenges.

dropshipping.com community

For newcomers, this kind of guidance is invaluable when navigating the complexities of online retail.

As the eCommerce world continues to evolve, diversifying your sales channels is essential for staying competitive.

online selling sites

What’s more, Dropshipping.com offers the tools, support, and community connections to help sellers thrive in this dynamic space, making it one of the best platforms for anyone exploring the dropshipping model.

If you’re ready to take your online selling to the next level, Dropshipping.com can be your partner in success. Let’s dive into how it can empower your business and help you grow in the competitive eCommerce landscape.

11. Bonanza

Bonanza is a lesser-known but powerful platform for selling online, offering a unique marketplace for both individual sellers and small businesses. It’s especially great for creative entrepreneurs, as it emphasizes seller-friendly tools and customization.

What sets Bonanza apart is its low fees—a flat 3.5% commission on the final sale price—and the ability to import your listings from other platforms like Amazon or eBay.

Moreover, popular product categories include fashion, collectibles, and home décor. If you’re looking for an alternative with less competition, Bonanza is worth considering.

12. Depop

online selling sites

Depop is the go-to site for selling trendy, vintage, and second-hand fashion items, particularly appealing to younger audiences. Its social media-like interface allows users to follow sellers, like items, and share listings, making it highly interactive and engaging.

Depop charges a 10% fee per sale but has no upfront costs, making it easy to start. If you’re targeting Gen Z or looking to sell unique clothing, Depop is a must-try platform.

13. Newegg

online selling sites

If you’re in the tech or electronics niche, Newegg is a fantastic option. This platform specializes in computers, hardware, and consumer electronics, drawing a dedicated audience of tech-savvy buyers.

Newegg offers programs like Shipped by Newegg (SBN), which handles fulfillment for sellers.

It charges referral fees ranging from 8% to 15%, depending on the product category, making it a competitive choice for tech-focused sellers.

14. Ruby Lane

online selling sites

Ruby Lane is a curated marketplace for vintage items, antiques, and collectibles. It’s a favorite for sellers of fine art, jewelry, and unique décor pieces.

Unlike other platforms, Ruby Lane charges a listing maintenance fee of $25 per month, but it doesn’t take a percentage of each sale.

If your products cater to collectors or those seeking high-end vintage goods, Ruby Lane provides a focused and loyal customer base.

15. Rakuten

online selling sites

Rakuten, often referred to as the “Amazon of Japan,” is a global marketplace that offers sellers access to an international audience. It’s perfect for businesses looking to expand their reach beyond local markets.

Rakuten charges a monthly membership fee of $39 and a commission fee ranging from 8% to 15%, depending on the product category. Sellers also benefit from robust tools for managing listings, analytics, and marketing campaigns.

Known for its loyal customer base and user-friendly interface, Rakuten is a great option for businesses ready to go global in 2025.

Online Selling Sites – FAQs

1. Which online selling site is best for beginners?

For beginners, Etsy and Facebook Marketplace are excellent choices. Etsy is perfect for handmade or vintage items, while Facebook Marketplace offers free listings and quick local sales.

If you want to build your brand, consider Shopify for its easy-to-use store setup.

How do transaction fees work on major platforms like Amazon, Etsy, and Mercari?

  • Amazon: Referral fees range from 6% to 45%, with a $39.99 subscription fee for professional accounts.
  • Etsy: Charges $0.20 per listing and a 5% transaction fee on each sale.
  • Mercari: Takes a flat 10% commission on sales, with no listing fees.

3. What types of products sell best on Etsy, Amazon, and eBay?

  • Etsy: Handmade jewelry, personalized gifts, and craft supplies.
  • Amazon: Electronics, household essentials, and trending products.
  • eBay: Vintage goods, collectibles, and refurbished electronics.

4. Can I sell on multiple online platforms at the same time?

Yes, many sellers do this to increase sales.

Thus, tools like Sellbrite and ChannelAdvisor help sync inventory, manage listings, and prevent overselling across platforms.

Also, if you are using Shopify, apps like AutoDS can help you sync data.

5. What’s the difference between dropshipping on Shopify vs. selling on eBay?

  • Shopify: Offers control over branding and customization but requires marketing efforts and logistics management.
  • eBay: Provides access to built-in traffic but has higher fees and less branding control.

6. Is Walmart Marketplace worth it for small sellers?

Yes! Walmart Marketplace offers access to millions of customers and doesn’t charge monthly fees.

However, sellers must meet strict criteria, and the approval process can take time.

7. What are the most affordable platforms for new sellers in 2025?

  • Facebook Marketplace: Free listings with no upfront costs.
  • Mercari: Low 10% commission on sales, no listing fees.
  • eBay: Free listings for up to 250 items before insertion fees apply.

8. How can I optimize my listings to attract more buyers on these platforms?

Use clear, high-quality photos, write compelling descriptions with relevant keywords, and price competitively. Offer perks like free shipping or fast delivery to stand out.

9. What tools can help me manage my sales across multiple platforms?

Tools like Sellbrite, List Perfectly, and Zoho Inventory simplify managing inventory, syncing listings, and processing orders across platforms such as Amazon, Etsy, eBay, and Shopify.

10. What are the risks of selling on Facebook Marketplace, and how can I avoid scams?

Risks include fake buyers, counterfeit items, and scams. To stay safe, meet buyers in public places, avoid wire transfers, and use secure payment methods like PayPal.

Always verify buyer accounts before completing transactions.

Conclusion

In 2025, online selling sites offer immense opportunities to grow your business, but choosing the right platform is crucial.

From Amazon’s unmatched audience reach to Etsy’s creative niche and Shopify’s customizable stores, each site caters to different needs. Before diving in, consider your product type, target audience, and the costs involved, like fees and commissions.

My advice? Start with one platform that aligns with your goals, test the waters, and adapt your strategy as you go. With the right approach, these platforms can take your sales to new heights. Plan smart, stay consistent, and let your journey in online selling flourish!

About the Author

Profile picture of Aleksandra
Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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