Ecwid vs Shopify: The Ultimate Comparison of The 2 Dropshipping Titans


There are many different platforms you can choose from when it comes to dropshipping. Ecwid and Shopify are 2 huge giants in the dropshipping world.

Starting your e-commerce business either means launching it from scratch or integrating your site with channels like Shopify or Ecwid.

In this article, we will be going through an ultimate comparison of Ecwid vs Shopify. Who will come out on top? Let’s find out!

What Is Ecwid?

Ecwid is an e-commerce plugin that lets you add various e-commerce functions to your website. Whereas, its reputation is built around integrating into any platform and boosting sales. Founded in 2009, Ecwid has managed to generate over $5 billion of merchant revenue.

What Is Shopify?

Shopify is without a doubt the most popular e-commerce website builder online. From the day it was founded until now, Shopify has powered nearly 1 million online stores with more than $100 billion of merchant revenue. Most of the online e-commerce stores you see are all powered by Shopify. Find and get inspired by the top 50 Shopify Stores online.

What’s the Difference Between Ecwid and Shopify?

Here are the main differences between these 2 dropshipping giants:

  • Ecwid acts as a plugin to design e-commerce stores on sites that already exist. Shopify instead has a software that allows you to do this on your own.
  • Shopify allows its own payment aggregator in order to deliver payment gateway services, while Ecwid doesn’t.
  • Ecwid offers you the out of the box functionality, while Shopify will ask you to download it from its free digital downloads app.
  • Shopify offers out of the box POS software, Ecwid doesn’t.

Detailed Comparison: Ecwid vs Shopify

Shopify vs Ecwid Pricing

Shopify Ecwid
Free 14-day trialFree plan: 10 products, 2 product categories, website integrations, one-page website.
Basic Shopify ($29/month): 2 staff accounts, manual order creation, discount codes, free SSL certificate, abandoned cart recovery, gift cards, up to 4 inventory locations. Venture plan (15 pounds per month): 100 products, mobile inventory, management apps, social media integration.
Shopify ($79/month): 5 staff accounts, up to 5 inventory locations, standard reports, up to nearly 90% shipping discount, international domains, international pricing. Business plan (35 pounds per month): 2500 products, marketplace integration, 2 staff accounts, abandoned cart recovery.
Advanced Shopify ($299/month): 15 staff accounts, 8 inventory locations, advanced reports, third-party calculated shipping rates, international pricing (per variant pricing). Unlimited Plan (99 pounds per month): unlimited products, additional POS options, unlimited staff accounts.
Shopify Plus ($2000 +): complete customization, high volume of traffic, merchant success program.

Ecwid vs Shopify – Ease of Use

1. Starter Sites

When setting up your store on Ecwid, the plugin insists users follow the wizard’s instructions to set up their online store.

On the other hand, Shopify impresses its users with a well-ordered structure and many designs to choose from. It gives you joy when you are in the web building process, and urges you to keep working on it.

The time it takes to build a new store on each platform is not the same. At the same time, Ecwid automatically matches and adapts to your store’s template and theme.

Comparatively, Shopify dropshipping may take more of your time depending on how well you want to design your online store.

It offers endless features and has a ton of customizable options that gives your store the professional look it needs.

In this guide, you can learn how to build a one product dropshipping store.

2. Point of sale (POS)

This feature can only be used on both platforms if you are subscribed to their paid plans.

Shopify will unlock this feature once you are part of their $79 tier plan, giving you full access to all of its POS features.

Comparing to Ecwid, it offers point-of-sale features on its $99 unlimited plan, although its features are more limited than what Shopify offers you.

3. Inventory management

Shopify vs Ecwid both gives full function to manage inventory and sales.

Shopify uses a buy button to grant access to store owners who are selling products in different marketplaces and manage them on Shopify’s control panel.

On the other hand, with Ecwid, once you integrate your online store with social media platforms or other marketplaces, all your online sales will be synced automatically.

However, Ecwid only allows managing selling channels like eBay, Amazon, Facebook, etc, with its paid plan.

Ecwid vs Shopify – Customer Service

Both platforms offer excellent customer service. Customers have access to live chat, 24/7 support, and email communication.

However, Shopify provides full access to its support on every paid plan, while Ecwid doesn’t. The amount of support Ecwid will offer depends on which plan you are subscribed to:

  • Free plan: support only through email
  • Venture plan: live chat and email
  • Business plan: live chat, phone, and email.
  • Unlimited plan: live chat, email, and priority phone support.

Ecwid vs Shopify – Selling on Multiple Channels

Both platforms allow selling on multiple channels. Shopify has a buy button that allows online purchases without having to visit the website when on a social media platform.

Shopify only allows you to use the buy button once you are part of their most basic paid plan, the Lite plan ($9/month).

Similarly, Ecwid offers free integrations with your online store, however, you must be part of their venture plan for selling on social media platforms, and business plan in order to sell on Amazon and eBay.

Ecwid vs Shopify – Payment Gateways and Transaction Fees

A payment gateway is a software that allows you to process customers’ transactions securely. Paypal, Stripe, and many more offer payment gateway services.

Both Shopify and Ecwid work with many payment gateways, 100 for the case of Shopify and 80 regarding Ecwid.

Comparatively, Shopify provides much more options regarding payments. Shopify has its own built-in payment system that doesn’t have any transaction fees and is extremely easy to set up.

Although, there is still a credit card rate along with the fees. When you are subscribed to a higher plan, then the credit card fee rates will be lower.

However, Shopify’s payment system can only be used from countries that are on Shopify’s country list. If your country doesn’t belong to this list, then you have to use a third-party payment gateway.

You will be charged a fee depending on which plan you are using. In contrast, the fee may range anywhere from 0.5% to 2%.

Ecwid processes credit cards with Paypal. There is no transaction fee except the one you receive with Paypal. Payment gateways are country-orientated, so the fee and tax will all depend on which country you are operating from.

Ecwid vs Shopify: Customizable Options & Design


Shopify is a known leader in customization and designs. It is filled with more than 2500 dropshipping apps and extensions, all developed on their own and third-party developers. Here’s our ultimate Shopify apps buyer’s guide.

Meanwhile, Ecwid provided some integrations with other web apps. The number of extensions Ecwid offers is nowhere near Shopify.


Ecwid’s themes are all paid, where you can purchase from the Ecwid app market. The platform only offers one paid theme and doesn’t offer flexibility in customizability compared to Shopify.

Comparing to Shopify, many know it as the “king” of offering options for design. You have 10 free templates compared to only 1 with Ecwid, and 60 paid Shopify themes from their app store. Check the ultimate theme review – Debutify for Dropshipping.

Ecwid vs Shopify – SEO Features

Without a doubt, Shopify dominates when it comes to SEO features. Meta descriptions, titles, headings, and much more are fairly simple and easy to manage compared to other platforms.

Furthermore, Ecwid isn’t as suitable for standard SEO for dropshipping. All online stores launched by Ecwid are considered JS script due to the AJAX used.

This doesn’t meet standard SEO settings, even though Ecwid has a promotion setting, it still only includes partner-related features like the Facebook app, etc.

Product Limits

The win for the number of products you can hold on your online store will definitely go to Shopify. Regardless of the plan, you are subscribed to, you can uphold an unlimited number of products.

However, with Ecwid, it is a whole different story. You can only host a maximum of 2500 products with its business plan.

Product Categories

Shopify allows you to create “smart” categories (automated collections). This can be very handy when you have many products to add to your store. You can add a keyword like “candles” and Shopify will automatically add any products with the word “Candle”.

On the other hand, Ecwid does let you filter in order to speed up product sourcing, but it doesn’t work as smart as Shopify does.

Product Options

This is where Ecwid has an edge over Shopify. Being straightforward, Ecwid doesn’t have any limits to product options, while Shopify does.

Shopify is limited to only 3 product options per product. Ecwid is much better, as long as you’re with a paid plan, your product options per product are unlimited.

Generally speaking, for most users, Shopify’s limitation isn’t a whole big deal. However, for those who are dealing with more complex requirements and need flexibility around product options, Ecwid is the clear winner here.

Abandoned Cart Saving

Abandoned cart saving allows you to follow up on customers who didn’t complete a purchase.

It is difficult to choose who has the advantage between the 2 platforms; Both offer great email follow-ups.

Moreover, we can say Shopify has one small advantage here, and that is because it allows you to use this feature at a lower price.

Shopify includes abandoned cart email follow-ups with all of its plans.

Ecwid will only unlock this feature once you are subscribing to its $35+ monthly plans.

Ecwid vs Shopify Dropshipping

When users are thinking about starting a dropshipping business, they will turn to Shopify or Ecwid most of the time.

Dropshipping Business Model defines as the process of shipping products directly to the customer from the supplier, without holding any inventory.

When it comes to the pros & cons of dropshipping, it is great for those who are looking to run away from investing in inventory when setting up an online business. Instead, you can use that money for different reasons.

However, let’s not forget that dropshipping is also highly competitive.

It will take dedication and proper research for reliable suppliers and winning products to be unique.

It is fairly easy to dropship with Shopify and Ecwid. All you have to do is add the app to your online store.

Although, we must say that Shopify takes the edge when dropshipping. It offers more dropshipping options compared to Ecwid.

Ecwid vs Shopify: Pros and Cons

Shopify Pros and Cons

Easy to set up, no need to start from scratch. Only 3 product options
An unlimited number of products can be hostedMay lack direct support when you encounter technical issues
Multi-channel sellingLimitation to Shopify payment system if your country isn’t on its list

Ecwid Pros and Cons

Extremely user-friendlyOnly 1 free template
Great forms of payment Limited customizable options
Unlimited product optionsCheaper plans don’t offer enough features

Ecwid vs Shopify: How to Decide and Pick The Best One?

Here are the reasons why you should choose Shopify over Ecwid:

  • Is very easy to setup, and doesn’t require you to setup from scratch.
  • Unlimited number of products on any plan can be hosted.
  • Shopify offers 100 payment gateways, including its own in-built payment system.
  • You don’t need to intregate a third-party platform to gain POS features.
  • Much more dropshipping options compared to Ecwid.
  • Has better multi-currency selling options.
  • Shopify dominates Ecwid in SEO tools and meeting SEO standards.
  • Has slighty more customer service options than Ecwid.
  • Abandoned cart functionality is available on all plans.

Here are the reasons to choose Ecwid over Shopify:

  • Well-featured free plan compared to Shopify.
  • Has more integrations with carriers. Much more options available compared to real-time carrier shipping quotes.
  • Much easier to manage product images compared to Shopify.
  • Has no product options limit, while Shopify only offers 3.
  • Ecwid allows you to turn your website into a full-featured store versus Shopify’s buy buttons.
  • Zero fees for using third-party payment gateways. Comparatively, Shopify charges from 0.5% to 2% of the transaction.
  • Offers official Mailchimp integration. Whereas, this does not exist with Shopify.

Explore more eCommerce marketing tools!

Conclusion – Who Is The Ultimate Winner?

Alright, we completed an in-depth comparison of both Shopify and Ecwid. Furthermore, we came to realize that no platform is perfect, however, it will all depend on what you are looking for in these platforms. You are the one who decides the winner.

Are you someone who wants to start a dropshipping business? In that case, go with Shopify.

Are you someone who wants unlimited product options, easy to manage product images, and zero fees for third-party payments? Then, go for Ecwid.

Who will you choose?