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13 High-Converting Shopify Landing Page Examples
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Martin -
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Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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18 minutes

Is your website losing visitors faster than you can say “hello”? Fear not! With a well-crafted Shopify landing page, you can keep those visitors engaged and eager to explore what you have to offer.

In this comprehensive guide, I’ll show you the ropes of crafting a high-converting ecommerce landing page that’ll make your visitors stay and shop.

So why wait? Let’s dive into some top-notch Shopify landing page examples and learn what it takes to keep your audience hooked.


What Is a Shopify Landing Page?

A Shopify landing page is a specific page on your site that you aim to drive traffic to. This can be anything like an ebook, product, bundle, webinar signup, etc.

Shopify wasn’t initially built for creating landing pages, although there are always solutions to this. You can use a landing page builder that is integrated with Shopify itself.

Or, you can choose to run tests yourself to see what works for your new landing pages.


Why Do You Need a Shopify Landing Page?

It is a key part of a sales funnel. It is the journey from when your customer first sees your ad on your site, all the way to when they purchase.

Here are a few main reasons why you need a Shopify landing page:

  • Return on investment – landing pages built with marketing campaigns offer high ROI for all the incoming traffic. If the ads you set up take customers to your site while they are searching for the exact product you are offering on your landing page, there is a high chance they will buy the product from you.
  • Target specific – you can have several personalized landing pages that target specific customer segments. The headlines, CTA button, and images should all fulfill the buyer persona of your target audience. The more you connect with your audience, the longer they will stay.
  • Easy setup – landing page builders on the Shopify app make it easy for you to set up a landing page. This is much easier than setting it up from scratch.

What Are the Types of Shopify Landing Pages?

Shopify landing pages are built in 1 out of 4 ways:

1. Landing Page Builder

If you want to quickly build a landing page on Shopify, all you have to do is go to the Shopify app store.

Once you are on the app store, type the keyword “Landing page builder” and you will get a list full of free page builders.

However, I will give you a few suggestions for the top apps for building landing pages on Shopify.

🔸 PageFly

Pagefly is an easy-to-use Shopify page creator where you can design your own special pages without any complicated stuff.

You can use this app to make different pages like landing pages, password pages, product pages, blog posts, and more. It’s handy because you don’t have to know how to code.

Also, with Pagefly, you can quickly put your pages on your dropshipping store or save them as HTML files to add later.

In short, Pagefly is a great choice for dropshipping businesses that want to make their Shopify stores look unique with custom pages.

💡 Tip: Check out my PageFly Review: Website Builder To Customize and Optimize Your Shopify Stores.

🔸 Shogun

Shogun is a versatile e-commerce website builder compatible with platforms like Shopify, BigCommerce, and Magento.

It features an intuitive drag-and-drop interface for easy customization of website pages, including pre-built templates for various page types.

Also, users have full control over design elements such as colors, fonts, and images.

The platform ensures responsive design for mobile devices and integrates with third-party apps for enhanced functionality.

Moreover, Shogun also offers performance optimization and collaboration tools, making it a popular choice for creating stunning online stores.

🔸 GemPages

GemPages is a handy Shopify tool that lets you customize and create various types of pages like home pages, landing pages, product pages, and more. Additionally, it comes with built-in SEO tools to help boost your website’s search engine ranking.

The greatest thing about using this website builder is that you can enhance your store’s look without needing any coding skills.

It’s a drag-and-drop page builder designed specifically for Shopify. You can use it to make visually appealing and optimized pages for any purpose.

It’s loaded with integrations, pre-made sections, templates, and tools to increase sales and improve design. With just a few clicks, you can access over 65 templates and 60 block elements, and it’s compatible with any Shopify theme.

👉 Read my GemPages Review: How It Works and Is It Worth It?

🔸 EComposer

If you’re looking to effortlessly create different types of pages or sections for your online store, let me introduce you to EComposer Page Builder.

With its live drag-and-drop editor, you can quickly design landing pages, homepages, collection pages, product pages, blog pages, and even sections like your cart page, footer, and coming soon page.

It’s super convenient and saves you heaps of time and money because it comes with built-in extensions to boost your sales without relying on third-party apps.

One thing you won’t need to worry about is your store’s speed.

EComposer comes equipped with speed-up tools and optimized codes to keep everything running smoothly. And if you ever need a hand, our 24/7 live chat support is ready to assist you anytime.

Save For Later: Top 10 Best Shopify Affiliate Apps for Shopify Affiliate Marketing.

Also, get the buyer’s guide for Shopify Apps and make the best decision for your store.

2. Turn Product Collections Into Landing Pages

All of the Shopify themes support product collections. So, if you know who you are directing to your landing pages, then you can also customize them to fit your visitor’s preferences.

If you are confused about creating collection pages, Shopify gives you instructions that you can follow on their site.

The major benefits of using a product collection are:

  • Reduces your store’s friction.
  • Makes designing and writing simple.
  • Reduces the distance between you and the “add to cart” button.

💡 Tip: Learn How To Change Themes On Shopify: A Guide For Dropshippers.

3. Create A Shopify Landing Page Template

Whenever you create a new template with Shopify, you can build custom landing pages on your Shopify store and connect any page to the traffic it is receiving.

A Shopify theme changes the way your store looks and even the features it has. Keep in mind that you will need a template to turn your theme into a page.

Before you install your theme, take a look if it is sectioned or non-sectioned. Sectioned themes are created more recently and contain separate blocks that are called “sections”.

👉 Check the in-depth Debutify Theme Review to unlock their futures, and get the answer to the most popular question in our community: Is Debutify the best theme for Dropshipping in 2024?

4. Use a Third-Party Software

Third-party software allows you to incorporate any webpage into your store.

Third-party software is much more expensive than incorporating a Shopify landing page builder from its own app store.

They also require some technical work when setting up your analytics account.

Learn more: What’s the difference between Dropsurfing and Dropshipping?

Two popular third-party software you can use are:

Like the content so far? Get more in your inbox!


8 Shopify Landing Page Examples

Are you thinking of how your Shopify landing page should look like? Well, here are a few examples:

👉 Check out the 15 Best Shopify Blog Examples To Double Your Organic Traffic.

1. Beardbrand

Beardbrand is a great Shopify landing page that gives you a great first impression, having conversions as a priority. It has a Full-Image Layout on its homepage that represents if brand and product.

Also, it uses call-to-action buttons that are eye-catching using contrast coloring. Moreover, from the homepage, customers can access all important categories and enjoy their shopping.

So, the information is well-organized, using the grid layout. Moreover, users can read customer reviews, and real-life stories, enter their Newsletter, or join their forum. Hence, all of that with only one click.

2. Nutriseed

Nutriseed is an online shop specializing in nutrition products. Its attractive design and user-friendly setup make it a great model for your own dropshipping business.

The homepage alone accounts for 90% of customer satisfaction. Its bright colors, clean layout, simplicity, and overall freshness make the Featured Image Layout a top pick for your business.

The homepage also features strategically placed call-to-action buttons that draw attention and guide customers to specific landing pages within the dropshipping store.

Nutriseed employs a grid of card layouts on its homepage and other landing pages, ensuring an even distribution of text, photos, and videos. This clarity helps users navigate easily to their desired content.

To enhance user experience, Nutriseed uses a horizontal fly-out menu with well-organized categories and sub-categories. This helps users understand what information they’ll find under each category, improving their browsing experience.

Moreover, all essential navigation elements like the logo, login/signup button, shopping cart button, search button, currency conversion button, and support are strategically placed for easy access, ensuring a seamless browsing experience.

3. M&S

M&S is another great example of showing us what high-quality conversions are. They sell clothes, with USP being the automated personal styling recommender to its customers.

When you enter the home page, you can access everything from there. Thus, this Shopify landing page organizes all its valuable information into sections.

So, from the homepage, you can access their best-sellers, different product categories, shipping information, email newsletter, etc.

Moreover, the store has numerous valuable landing pages that add value, like FAQs, buying gift cards, size guides, refunds & returns, guest order tracking, and more.

What is more persuasive than this? Everything is simple and clear, conversions of pure quality.

4. Watch Gang

Watch Gang‘s Shopify landing pages impress in several ways. Firstly, the homepage boasts a symmetrical design, allowing customers to see products and read captivating descriptions simultaneously.

Eye-catching colors and clear call-to-action buttons grab users’ attention effectively.

Creative headlines and the “Wheel” marketing tactic engage customers and provide insight into their next potential purchase.

While customer testimonials add weight to the purchase decision, the lack of direct links to product pages on the homepage is a drawback.

Streamlining the navigation process and reducing redirects would enhance user experience. So, keep this in mind.

Additionally, the less visible menu placement and confusion caused by multiple clicks to access product pages need improvement for a smoother browsing experience.

5. Vanity Planet

Vanity Planet’s Shopify landing page showcases how to effectively sell specific items rather than overwhelming users with all products.

The design and navigation are well-executed, with Slide Show Images as the background and a concise, attention-grabbing heading. The “Shop Now” CTA button is highly actionable.

The fly-out menu is organized, providing clear categories and sub-categories.

As users scroll down the homepage, the layout remains neat and clean despite the abundance of information, thanks to the organized grid layout.

6. Notebook Therapy

Their website design is charming and suits their dropshipping brand perfectly!

When you visit their site, you’ll see a pop-up offering a generous $50 discount gift card. This smart marketing move can really benefit your business.
Their site layout uses captivating full-screen photos and strategically placed call-to-action buttons.

They focus on specific products or new arrivals like “Shop Hinoki”. Plus, their navigation menu is easy to use with clear categories.

If you’re looking for an ideal ecommerce landing page, Notebook Therapy has it all – detailed product descriptions, high-quality images, and essential call-to-action buttons.

They also display social proof with Trustpilot reviews and social media buttons.

7. Wolf Circus

Wolf Circus is a fantastic Shopify store based in Vancouver, Canada, specializing in handmade jewelry.

Their jewelry, made from recycled bronze or silver, exudes luxury. If you’re into gold and silver accessories, this is the place to go!
They have a pop-up for selecting your currency, but this might confuse some customers.

Their site features full-screen, high-quality images of their product collections. Information on their home page is neatly organized with a grid layout, making navigation easy.

Their fly-out horizontal menu has well-defined categories and sub-categories, perfect for helping customers find what they need.

One unique feature is their custom mouse cursor, adding a touch of creativity to the browsing experience.

8. SKKN by Kim

Now let’s talk about SKKN by Kim, owned by none other than Kim Kardashian West. Her site, built through Shopify, reflects her high standards.

As soon as you enter, you’re greeted with a pleasant full-screen photo layout and a standout “Shop Now” button.

Their diverse content is organized neatly into a grid layout, and their footer includes all the essential categories, sub-categories, and social proof.

Tips on Creating a High-Converting Shopify Landing Page

Many may think that a Shopify landing page is only about having a nice Shopify theme or design, but that isn’t true at all. Conversions all depend on the copywriting done on landing pages, similar to what we mentioned in the examples above.

Here are a few tips to take into consideration regarding what to do and what to write for your landing page on Shopify:

✅ Be Niche-Specific

When you’re building your Shopify landing page, remember that specificity is key. Instead of trying to appeal to a broad audience, narrow down your focus to a specific niche.

This not only helps you target the right audience but also allows you to tailor your messaging and products to meet their specific needs and preferences.

For instance, if you’re selling skincare products, don’t just market them as generic skincare items.

Instead, focus on a particular segment like organic skincare for sensitive skin or anti-aging solutions for mature skin.

By doing so, you’ll attract customers who are actively seeking products that cater to their specific concerns.

For example, SNOOZ is a store that sells just one thing that helps folks who can’t sleep well. Their awesome main picture and catchy title show how their product helps people sleep to make this store stand out.

💡 Here’s an idea:

If you’re running an online store that sells fitness equipment, consider creating a landing page specifically for home gym enthusiasts.

So, highlight the benefits of working out at home, showcase products that are suitable for small spaces, and include testimonials from satisfied customers who have transformed their homes into personal gyms using your equipment.

✅ Try to Add Value From the Few Words You Write

In the world of online shopping, attention spans are short, and every word counts.

So, instead of bombarding your audience with lengthy paragraphs, focus on delivering concise yet compelling messaging that highlights the value proposition of your products or services.

💡 Here’s an idea:

If you’re selling eco-friendly cleaning products, your landing page copy could emphasize the benefits of using natural ingredients that are safe for both families and the environment.

So, use concise phrases such as “Safe for your home, gentle on the planet” to convey your brand’s value proposition effectively.

For example, check out how this online store does this:

✅ Use a Persuasive CTA (Call-to-Action)

Your call-to-action (CTA) serves as the gateway to conversions on your Shopify landing page.

So, instead of using generic phrases like “sign up” or “subscribe,” opt for more persuasive CTAs that compel users to take action.

💡 Here’s an idea:

Instead of simply asking visitors to “Sign Up,” use a more persuasive CTA like “Start Your Health Journey Today” for a wellness subscription service.

This not only encourages action but also sets the tone for the value users can expect from your offerings.

Thus, check BlendJet for inspo:

✅ Show Your Reviews and Ratings

Social proof is a powerful tool in driving conversions. By showcasing positive reviews and ratings from satisfied customers, you instill trust and confidence in potential buyers, making them more likely to make a purchase.

💡 Here’s an idea:

Feature testimonials from happy customers who have experienced the benefits of your products firsthand. Include star ratings and user-generated content to provide authenticity and credibility to your brand.

For example, to highlight its team and amazing members, Sephora shows off testimonials with hashtags on its site.

These quotes come from current Sephora Squad members who share why they love being part of this special group.

✅ Offer Free Trials, Return Policies, and Guarantees

Eliminate the risk for potential customers by offering incentives such as free trials, flexible return policies, and money-back guarantees. This reassures hesitant buyers and encourages them to make a purchase with confidence.

💡 Here’s an idea:

If you’re selling software subscriptions, offer a free trial period or a satisfaction guarantee to alleviate any doubts users may have about investing in your product.

Highlight these offers prominently on your landing page to capture attention and incentivize conversions.

✅ Show Them the Benefits They Will Receive

Focus on highlighting the benefits of your products or services rather than just listing features.

Clearly communicate how your offerings can solve your customers’ problems or improve their lives, making it easy for them to see the value in making a purchase.

💡 Here’s an idea:

If you’re selling meal planning services, emphasize the time-saving benefits and convenience of having customized meal plans delivered to your doorstep.

Showcase success stories from customers who have achieved their health and fitness goals with your help, demonstrating the tangible benefits of your service.

✅ Make Your Landing Page Mobile-Friendly

With the increasing prevalence of mobile shopping, it’s crucial to ensure that your Shopify landing page is optimized for mobile devices. A mobile-friendly design ensures a seamless user experience across all devices, maximizing engagement and conversions.

💡 Here’s an idea:

Use responsive design elements that adapt to different screen sizes and resolutions, ensuring that your landing page looks and functions flawlessly on smartphones and tablets.

Prioritize fast loading times and intuitive navigation to keep mobile users engaged and interested in your offerings.

✅ Don’t Make Long Quizzes, They Will Reduce Attention Spans

While quizzes can be a fun and interactive way to engage users, it’s essential to keep them concise to prevent overwhelming visitors and causing them to lose interest.

So, opt for shorter quizzes that capture key information without sacrificing user experience.

💡 Here’s an idea:

If you’re using a quiz to help customers find the perfect skincare products for their skin type, streamline the process by focusing on essential questions that provide actionable recommendations.

Also, avoid unnecessary steps or overly complex questions that could deter users from completing the quiz.

Your copy will always convert once you see what your audience needs, and then you have to persuade them to take action.

5 Different Types of Shopify Product Pages

Let’s take a look at 5 different types of product pages on Shopify and how they create product detail pages:

1. Master & Dynamic

The only words that will come to your mind when visiting this site are elegant or luxury.

The high-quality photos with headphones make you wonder what the headphones would actually sound like if you bought them. Nothing gets as neat as this.

2. Studio Neat

Studio Neat topped it off with its long-form product pages, all of which include product photos, videos, and more guides for customers who are looking to improve their shopping experience.

The moment you visit the page, you’ll start seeing a simple and neat design that will urge you to see what the site is all about.

Scroll down the page and you’ll see different product categories with a white background. The design layout makes everything look simple when scrolling through the site.

3. Luxy Hair

Luxy Hair sells hair extensions, and most of its customers are women.

The product itself has many different variants, and customers will go through a journey to see which variety suits them best.

How do they do this? They take you through a quiz that asks you style-related questions. Right after, they will start recommending which type of hair extension is for you.

Get Inspired: Top 10 Best Health and Beauty Dropshipping Suppliers + Trending Products

4. United By Blue

If it is someone who cares about the cleanliness of our oceans and waterways, it is United By Blue. They are on a mission to remove all the trash from all oceans and waterways around the world.

Take a look at the website, and scroll down, you’ll see that all their products are built with materials that are better for the planet.

For every product you purchase on their site, they remove one pound of trash from oceans and waterways across the world!

5. Johnny Cupcakes

They call themselves “the world’s first t-shirt bakery”. Johnny Cupcakes has been featured in TEDx, Forbes, and many other places. They highlight that everything they sell is freshly baked.

The site shows its high-quality product photography, and how fun its photo and animation designs look.

Even if you decide to purchase, the checkout process is fast and doesn’t rush you. It’ll stay on the right side, reminding you that you can purchase anytime you feel ready!

👉 Check out the 15 Most Successful Shopify Dropshipping Store Examples.



After reading this article, I hope you now know what you have to do.

So, I provided as many examples as we could so you can achieve a high-converting Shopify landing page.

You can always check out more examples from our free store directory

About the Author

Profile picture of Martin
Martin Stoimenov
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!