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Print On Demand Statistics, Trends & Must Know Facts
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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
16 minutes

Dive into the dynamic world of Print On Demand with my exclusive guide! In the fashion-forward realm of dropshipping, staying ahead is the key. Join me as I unravel the top 18 Print On Demand statistics every savvy dropshipper must know. 

From a market projected to hit $8.03 billion in 2023 to the dominance of industry giants like Printful and Printify, this journey is packed with insights. 

Brace yourself for a rollercoaster of success rates, profit margins, and the hottest niches for 2024. Buckle up, entrepreneurs โ€“ this isn’t just a guide; it’s your ticket to print-on-demand domination!


Top 18 Print On Demand Statistics You Must Know As A Dropshipper

Just like keeping an eye on the latest fashion trends, diving into statistics helps us catch the pulse of the market. In fact, this is one of my ways of staying ahead of the game and tweaking my strategies to match what’s in demand. 

Thatโ€™s why, I will share with you the top print on demand statistics and trends you need to keep an eye on.

๐Ÿ”ธ The Print On Demand Market Size

Well, to start with the print on demand statistics,  this market reached $6.34 Billion in 2022. And, the best part is that the market is rapidly growing, and is expected to reach over $8.03 Billion in 2023.

Not only that but it is expected to grow at a CAGR of 26.7% from 2023 to 2032. This means that the market can reach $67.5 billion by 2032!

print on demand statistics

But, letโ€™s focus on detail, and look at the near future.  So, my assumption on this is that with this kind of growth trend (26,7% CAGR), the market could reach an amazing $10.17 billion in 2024.

Talking about worldwide markets, it looks like North America is set to be the big player from 2023 to 2032. Specifically, the Print On Demand Market in North America is expected to grow by 22.8% each year during this time (2023-2030). 

On the other hand, the Asia Pacific is likely to grow the quickest, with a 28% yearly increase between 2023 and 2032.

๐Ÿ”ธ The Top Print On Demand Companies Statistics 

So, who runs the world from the print on demand companies out there? Thus, several key players in the worldwide print-on-demand market are:

  • Printify, Inc.
  • Printful Inc.
  • Redbubble
  • VistaPrint (Cimpress)
  • CustomCat
  • Gelato
  • Gooten
  • Printed Mint
  • Teelaunch
  • Zazzle, Inc.

๐Ÿ”ธ Printful Print On Demand Stats


Printful is a well-known print-on-demand service in the U.S., has been doing quite well. In recent times, their earnings shot up to over $289 million in 2021, showing a solid 39% jump from the $208 million they had in 2020

Looking ahead, there’s a big plan – they’re aiming for a whopping $39.035 billion in revenue by 2031, growing at around 26.2% every year.

Thinking about this trend, I’m guessing they might hit roughly $2.26 billion in revenue by 2024. This isn’t just numbers; it’s allowed them to make and deliver more than 48 million items and hit a total of over $1 billion in sales since they kicked off in 2013.

Also, according to Similar Web, the platform has over 4.9 monthly visits on its website and #10,290 global rank.

print on demand statistics

Adding to their game, in 2022, Printful hooked up with Patternbank to offer customers 500+ cool designs ready for printing. And, they also threw in 3D models for online stores connected with Shopify. 

Now, they’re not just about printing – they’ve got a whole range of custom stuff: clothes, accessories, and paper things. Also, as of 2023, the best Printul items are wall art, blankets, mugs, and apparel.

Talking people, they’ve got a big crowd – more than a million registered users. Also, 67.6% of the print on demand stores use Printful as a supplier. And here’s an interesting tidbit – on Printful POD, almost half the visitors are men (48.47%), and the rest are women (51.53%). When it comes to ages, the 25 to 34-year-olds are the biggest group hanging out on their site. Quite a mix!

๐Ÿ‘‰ Read my comparison of Printful vs Printify โ€“ Which Platform Is Better for print on demand dropshipping?

๐Ÿ”ธ Printify Print On Demand Stats


Based on SimilarWeb data, Printify is getting about 7.3M visits to its website every month, which is a good deal more than Printful’s 4.9 million visits.

Now, why does this matter? Well, it could mean that Printify has a bunch of folks who really like what they’re doing. They keep coming back, which might mean they’re into what Printify offers. 

Now, talking numbers, Printify pulls in an estimated $93 million in revenue each year. That’s not all โ€“ they recently got serious funding of $45 million in their Series A funding round

Also, Virgin Group joined in with Index Ventures and H&M, and with all that, Printify’s value shot up to a cool $300 million.

If we peek into Printify’s world of numbers, they’re saying mid- to high-volume sellers make a solid 40-45% profit margin on most of their products. That’s not bad at all!

According to a press release from Printify, they’re like the matchmakers of the print-on-demand world, connecting over 2 million entrepreneurs with more than 70 print providers around the globe. That’s a huge network, right?

Oh, and here’s a fun fact: most of the users of Printify are between 18 and 35 years old. This shows that Printify has this big network going on, connecting people of all kinds to print providers with different products.

๐Ÿ”ธ Print On Demand Success Rate

Well, I am not gonna lie, running a print-on-demand business can sometimes be challenging. 

In fact, the POD market is highly competitive, with many businesses offering similar products.  And, standing out and attracting customers in a crowded market requires effective marketing and unique offerings.

So, as I did my research, I can say that out of all the print-on-demand shops people set up, around 24% are still up and running three years later. Thus, this means that print on demand success rate is around 24%.

Now, this number might seem a bit overwhelming, but it also shows us how vital it is to keep on learning, adjusting, and sticking with it over time. 

๐Ÿ”ธ Print On Demand Profit Margins Stats

As per Printify, a leading print-on-demand company, most print-on-demand sellers make an average print on demand profit of about 20%. However, some businesses can do even better, hitting profit margins of about 30%

And you know what? For certain products, the profits can go even higher, ranging from 40% to 60%. 

For example, Hawaiian pod t-shirts profit margins are usually between 30% to 60%. Thus, their prices vary between $20 to $40 per shirt. ๐Ÿ‘‡ items

๐Ÿ”ธ Print On Demand Niches Statistics

Thus, if you are wondering which print on demand niche is most profitable, or best for dropshipping, letโ€™s take a look at some print on demand statistics about it. 

Thus, the top niches for print on demand for 2023 are apparel, home decor, drinkware, and accessories. 

global print on demand market

Also, the clothing category holds the first place in the worldwide print-on-demand market, holding a chunk of 39.7%.

This happened because companies found a way to cut down on printing costs. They made it possible to keep an eye on, control, and run all their printers using just one application interface.

Now, letโ€™s dive into details about different print on demand niches. 

๐Ÿ”ธ Apparel Print On Demand  

The Apparel Print On Demand market is expected to grow with a CAGR of 6.2%. So, as of 2023, the Apparel POD revenue is estimated at $652.94 Billion in 2023, and it is expected to reach up to $830.69 Billion by 2027.

So, based on my calculations and on a CAGR of 6.2%, the estimated Apparel Print On Demand market for 2024 is approximately $692.35 billion.

Furthermore, the T-shirt POD market is a trend in 2024! Vintage, nostalgia, Barbie, and futuristic designs are going to be big, so start creating them now to ride the wave. 

Also, you can pay attention to sportswear, leggings, and hoodies, which will be booming in 2024 as well.

Here’s a hot tip: Denim jackets are new and high-profit. If you want to make some serious cash in the fall of 2024, go for embroidered denim jackets. They’re totally worth selling!

๐Ÿ”ธ Home Decor Print On Demand

Global Online Home Decor research predicts a strong market growth of 21.2%, reaching a whopping $612.5 billion by 2030.

home decor market

Also, when it comes to print-on-demand, people are after high-quality items for their homes, like fancy textiles, flooring, wall decorations, and lighting.

Thus, acrylic plaques can really spruce up a place with their classy and shiny look. People love them for making spaces look good or remembering special moments.

Whatโ€™s more, coffee mugs are also the hotshots in the home decor market, selling like crazy. Everyone needs one, and they make for awesome gifts or souvenirs.

Not only that, but wall art, canvases, and posters, are all great for expanding your business. They’re cheaper, lighter, and downright beautiful.

๐Ÿ‘‰ Learn How To Sell Home Decor Online: Guide, List Of Suppliers & Examples.

๐Ÿ”ธ Jewelry Print On Demand

According to Statista, the global jewelry market is valued at $298.4 billion in 2023, with non-luxury items making up a whopping 88% of the sales.

When you’re checking out the market, knowing your customers is crucial.  Thus, print on demand statistics tell us that married women, averaging incomes, and falling between 25 and 34 years old, are big jewelry buyers. On the flip side, those between 45 and 54 years old, pulling in $200,000 yearly, are the ones spending the most.

Now, when it comes to jewelry buyers, women take the lead at 56%, while men make up the remaining 44% of your customer base.

For a smart move in 2024, consider selling print-on-demand jewelry on special days like Motherโ€™s Day, Fatherโ€™s Day, Valentineโ€™s Day, Christmas, and more.

And here’s a tip for boosting your profits: There are unique pieces that are the way to go. So,  think about selling bracelets, or jewelry made from materials like silver, gold, stainless steel, and leather. Also, necklaces, especially those engraved on titanium, silver, and gold, are top picks because they carry both value and meaning.

๐Ÿ‘‰ Check out the Top 12 Print on Demand Jewelry Companies in 2023.

๐Ÿ”ธ Print On Demand Hats

The headwear market size is expected to grow by $7847.52 million from 2023 to 2027 at a CAGR of 6.57%.

First on the list of print on demand hats are the bucket hats. These are really demanded and profitable items. 

So, here’s the scoop: one of the hats flying off the shelves in 2023 is the bucket hat. And guess what? According to Google Trends, people are really into these hats from April to August. They were a big hit during that time!

 And, this has been the trend for years, so you can expect the same in 2024.

So, here’s an idea for you,  think about picking a group of people, like customers who like both guy and girl stuff, and then make special things just for them.  

Moreover,  beanies are a hot item too. They’re in demand, especially in places with long winters like America or Europe. People there really dig beanies with cool embroidery, prints all over, or labels. It’s a cool market with good potential!

๐Ÿ”ธ Print On Demand Statistics For Online Stores 

Firstly, right now, roughly 228,000 print-on-demand stores are operating. Also, almost 5% of all online shops are into print-on-demand stuff. And guess what? About 11,4% of all the stores using Shopify are doing the print-on-demand gig. 

Plus, a solid 3.8% of print-on-demand stores are making over $50,000 in revenue every month! 

These successful stores likely put in a good chunk of time and effort doing things like figuring out what people want, building relationships with customers, fine-tuning their product lineup, and polishing up their sales game.

Thus, according to Printful, some of the best print on demand online stores are Sunshine, DUMBCLUB, Janina Rossiter, Midcentury Style Shop, etc. 

And get this, about 75.8% of the cream-of-the-crop print-on-demand stores, like the top 10%, are mostly doing business in the US. Canada comes next with 5.7%, and the UK follows close behind with 5.3%. Other spots like Australia, Germany, France, and the Netherlands are pretty popular too.

print on demand statistics

Now, 41.7% of print-on-demand stores are mostly dealing in clothes. That’s a lot of fashion! In addition, on average, a print-on-demand store is rolling with 44 different items to offer

So, that’s the cool thing about print-on-demand โ€“ you can sell all sorts of stuff, from personalized t-shirts, hoodies, and mugs to notebooks, phone cases, and even wall art! It’s a real mix of goodies!

And here’s a fun fact: the best 1% of print-on-demand stores are adding 7 new products every single day. So, let’s break it down:

In the last month, they added 76 products. Moreover, in the last 90 days, they added 1,823 products. And in the last year, they rolled out a whopping 2,550 products. That’s some serious product power!

pod stores

๐Ÿ”ธ Print On Demand Interest Over Time

Google Trends spills the beans: People are way more into print-on-demand now compared to five years back โ€“ the interest has shot up by about 300%! ๐Ÿ‘‡

And, as of 2023, the demand for print on demand has no signs of slowing down. ๐Ÿ‘‡

Also, the interest in the best print on demand companies is up to 1,100%, with a potential to grow. ๐Ÿ‘‡

related queries

๐Ÿ”ธ Print On Demand Statistics For Printing Methods

The DTG (direct-to-garment) printing market is on the upswing, growing at a steady 8.3%. Predictions from FMI Research suggest this market could hit a whopping US$ 1.82 billion by 2032, thanks to an 8.3% CAGR.

Why the boom? Well, it seems the younger crowd is all about customization, driving the demand for fresh and one-of-a-kind prints. Also, there’s a growing interest in eco-friendly printing, lower production costs, a surge in online sales, and a burst of creativity in clothing production.

Now, onto sublimation printing โ€“ The global sublimation market is racing ahead at a rate of 16.8% from 2018 to 2028, which is twice as fast as the DTG market. 

It’s got the magic touch for producing top-notch photographic results. As the demand for high-quality prints keeps growing, along with some nifty tech advancements, the dye sublimation market is expected to keep booming.

Lastly, print-on-demand companies like Printful and Printify are catching onto the embroidery trend. They’ve added embroidery on-demand services to their lineup, alongside DTG printing and sublimation.

Right now, these companies are offering embroidery on hats, hoodies, sweatshirts, t-shirts, and more.

๐Ÿ”ธ Print On Demand Dropshipping Statistics

Imagine a business where you team up with a printing company offering tons of custom products. Thus, you can sell these products through an online store without worrying about keeping stock or dealing with the printing and shipping hassle. That’s the scoop on print-on-demand dropshipping.

๐Ÿ‘‰ Learn Everything You Need To Know: Dropshipping Business Model Explained.

โžก Dropshipping stats

Now, let’s dive into the numbers. The latest dropshipping stats predict that the global dropshipping industry is gearing up to hit a whopping $243.42 billion in 2023. Even more exciting, this business is set to double and be worth a cool $500 billion by 2027

The cherry on top? Forecasts indicate a steady 27.1% growth from 2022 to 2031. Looking ahead, the dropshipping market is projected to hit $301.11 billion in 2024

โžก POD stats

Shifting gears to the print on demand statistics, as I already mentioned, it hit $6.34 billion in 2022 and is sprinting ahead, expected to reach over $8.03 billion in 2023.

โžก POD & Dropshipping Stats

Here’s a cool fact for print on demand dropshipping statistics: Shopify takes the crown as the go-to platform for both dropshipping and print-on-demand stores. In the USA, it’s reigning supreme with a whopping 62.8% market share. Canada follows at 8%, and Australia clocks in with 7.4%.

Moreover, the clothing niche is the hotcake in both dropshipping and print-on-demand.

And speaking of Print on Demand dropshipping, Printful claims the runner-up spot with a 25% market share. Then, Printify comes in at 6.3%, followed by Customcat (1.9%), Teelaunch (1.8%), Spocket (1.5%), Dsers (1.4%), and Spod (1.2%) in the global dropshipping market. It’s a diverse market out there.

top pod players

๐Ÿ’ก Print On Demand Ideas: How To Sell Stickers Online: Dropship Stickers vs. Make Your Own.

๐Ÿ”ธ Print On Demand Apps Statistics 

Typical print-on-demand stores invest approximately $76 per month on apps. These apps bring in fresh features, automate tasks, offer deeper insights, or just make the site more interesting for visitors.

Additionally, a majority of top print-on-demand stores, around 63.1%, have gone all out by installing more than ten apps. As an example, about 12.2% of active print-on-demand stores have brought in the product review app to level up their customer support game.

๐Ÿ”ธ Print On Demand Payment Gateways

The majority of print-on-demand stores provide PayPal as their top choice, with Apple Pay, Shop Pay, and Google Pay following suit. Notably, PayPal maintains its position as the most favored payment gateway on POD stores.

๐Ÿ’กTip: Read about Dropshipping PayPal: How To Use It & Not Get Banned. 

๐Ÿ”ธ Print On Demand Marketing Statistics

The leading print-on-demand stores collectively amass an impressive social following of 897,178 across various platforms like Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube. This means that with each post, story, or tweet, these top-tier stores potentially connect with nearly a million people.

When delving into social media marketing print on demand statistics, it’s noteworthy that around 14.8% of print-on-demand stores have the TikTok Pixel installed. Additionally, on average, print-on-demand stores boast the highest number of followers on YouTube.

For example, 57.29% of social traffic on Printful comes from YouTube. Next, it is followed by Facebook, TikTok, Instagram, and Twitter.

social traffic on printful

Moreover, it turns out that having a blog pays off in more ways than one. Thus, print-on-demand stores with a blog, on average, see their website ranking soar by a whopping 1,982,502 positions higher. 

This holds true for 22.5% of active print-on-demand stores, indicating the impact of incorporating a blog into their online presence.



You’ve just ridden the wave through my guide, unveiling the secrets of the $8.03 billion Print On Demand realm.

I dove deep into the market dynamics, and watched it soar from $6.34 billion in 2022. Also, I  high-fived industry giants like Printful and Printify, seeing their revenue climb and visions grow.

Furthermore, you are able to face the nitty-gritty truths, like the 24% success rate, and learn that adaptability and constant learning are our strongest allies.

Profit potential? Oh, it’s massive โ€“ ranging from a solid 20% to a whopping 60%, especially in those fancy niches like Hawaiian pod t-shirts.

From Apparel to Home Decor, Jewelry to Hats, each niche has its own magic. Global dropshipping is gearing up to hit $243.42 billion in 2023, and guess what? Shopify is the go-to platform.

Furthermore, I also rode the printing waves โ€“ DTG, Sublimation, and even jumped on the embroidery trend. Thus, I explored the tech and trends and realized the power of apps and payment gateways.

And hey, social media isnโ€™t just a distraction โ€“ itโ€™s a goldmine! Plus, having a blog? It’s not just words; it’s a ticket to higher rankings.

So, fellow dropshippers, your Print On Demand adventure is just starting. Take these insights, adapt like a pro, and let’s conquer this ever-evolving landscape of print-on-demand success!

About the Author

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Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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