Sell and earn online

13 Competitor Ad Copy Monitoring Strategies + How To Start Guide

Author Picture
Martin -
Author Picture
Co-founder at
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
Learn more about our editorial process
Co-founder at
27 minutes

Are you ready to unlock the secrets of your competitor ad copy monitoring strategies?

Imagine having the upper hand by knowing exactly what works for them and using that knowledge to boost your own campaigns.

In this article, I dive deep into the world of competitor ad copy monitoring, revealing top strategies and practical tips. Curious about how to outsmart your rivals and stay ahead in the ad game?

Keep reading to find out how you can gain a competitive edge!


Table of Contents

Key Takeaways

  • Competitor ad copy monitoring involves systematically observing and analyzing the advertising strategies and messages used by competitors.
  • To benchmark competitors, identify them, define key performance indicators (KPIs), collect and analyze data, compare against benchmarks, develop strategies, and monitor continuously.
  • Competitor Ad Copy Monitoring Strategies: Regularly analyze competitor ad copy, monitor social media ads, use ad libraries and transparency tools, leverage competitive intelligence platforms, and analyze customer reviews and feedback.
  • Social media platforms like LinkedIn and TikTok have developed ad libraries that allow businesses to view competitors’ ads and targeting strategies. LinkedIn’s ad library, launched in 2023, and TikTok’s growing ad revenue, projected to exceed $24 billion by 2024, highlight the importance of monitoring ads on these platforms​
  • Tools like SEMrush, AdSpy, The Search Monitor, Legit Script, STAT, Visualping, Spyfu and BrandVerity are essential for effective competitor ad copy monitoring.
  • Monitoring competitors helps stay ahead of market trends, identify strengths and weaknesses, improve marketing strategies, benchmark performance, discover new opportunities, mitigate risks, and enhance customer experience.

Build your dropshipping business with the right guidence

In just 7 days you will have everything you need to start & scale a life-changing dropshipping brand

Get started for free

What Is Competitor Ad Copy Monitoring?

Competitor ad copy monitoring is like being a detective in the world of advertising. Imagine you’re Sherlock Holmes, keenly observing your rivals to uncover their secrets and strategies.

So, competitor ad copy monitoring is the process of systematically observing and analyzing the advertising strategies and messages used by competitors.

This practice provides valuable insights that can help businesses enhance their own ad campaigns, identify market trends, and maintain a competitive edge.

How To Do A Competitor Benchmark?

It’s good to have all the strategies I listed at your fingerprints. However, before using any of these strategies, you must benchmark your competitors.

So, here are a few simple steps before starting with your competitor’s ad copy monitoring.

Step 1 – Identify Competitors

First, you need to identify your competitors.

So, think about both direct competitors, who offer similar products or services, and indirect competitors, who provide alternative solutions to the same problem.

Step 2 – Define Key Performance Indicators (KPIs)

Once you have a list of competitors, the next step is to define your key performance indicators (KPIs).

For instance, these could include financial metrics like revenue, profit margins, and growth rate. Or, customer metrics such as satisfaction, retention rates, and reviews, and operational metrics like delivery times, production costs, and efficiency.

👉 Learn about the Top 25 Ecommerce KPIs to Track For Your Dropshipping Store.

Step 3- Collect Data

With your KPIs in mind, start collecting data. Use public sources such as annual reports, press releases, and news articles, along with market research from industry reports, surveys, and analyst insights.

Don’t forget to gather customer feedback from reviews, testimonials, and social media mentions.

Thus, competitor websites are also goldmines of information, offering insights into their product offerings, pricing, and promotional strategies.

Step 4- Analyze the Data

After collecting the data, it’s time to analyze it. Therefore, I suggest you conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats for each competitor.

Moreover, a gap analysis will help you determine where your business lags behind or excels compared to others.

Step 5- Compare Against Benchmarks

Now, compare your findings against the benchmarks you’ve set. Look at financial performance by comparing revenue, profit margins, and cost structures.

Also, evaluate customer experience by examining satisfaction, reviews, and service quality. Assess operational efficiency by looking at production processes, delivery times, and supply chain efficiency.

Step 6- Develop Strategies

From this comparison, develop strategies to improve your business.

Thus, focus on areas of weakness and opportunities identified in your gap analysis.

Moreover, leverage your strengths and explore new product ideas, marketing strategies, or operational improvements.

Step 7- Monitor Continuously

Remember, this isn’t a one-time task. You need to monitor your benchmarks continuously.  Hence, regularly review competitor data and update your benchmarks to ensure they remain relevant.

Also, adjust your strategies based on the latest competitive insights to stay ahead in the market.

For example, here’s how I do it:

MetricYour BusinessCompetitor ACompetitor B
Annual Revenue$10M$15M$12M
Customer Satisfaction4.5/54.2/54.7/5
Delivery Time3 days2 days4 days
Product Range50 items70 items60 items
Marketing Spend$1M$1.5M$1.2M

Top 13 Competitor Ad Copy Monitoring Strategies For 2024

Here are the top competitor ad copy monitoring strategies for 2024.

Also, I will give you my tips and tricks to perform each of these strategies that work for me. So, stay tuned.

1. Regularly Analyze Competitor Ad Copy

Regularly analyzing competitor ad copy is crucial for staying updated on their tactics and identifying trends.

This means setting a consistent schedule to review and analyze your competitors’ ad copy. For instance, you should allocate time each month to review the ad copy of your top competitors, tracking changes such as new keywords, headlines, and calls to action.

For example, Nike frequently analyzes competitor ad copy from brands like Adidas and Under Armour to stay ahead in their marketing strategies.

To help with this, tools like SEMrush and SpyFu can track and analyze competitor ad copy, providing insights into keywords, ad history, and performance metrics.

For example, I personally use the Commerce Inspector tool to analyze my competitors regularly. This tool helps me investigate my competitors’ top-selling products, see how many they’ve sold, track their newly launched items, and monitor their advertising strategies and sales trends.

2. Monitor Social Media Ads

Monitoring social media ads from competitors is essential to understanding their strategies across platforms like Facebook, Instagram, and TikTok.

In fact, did you know that Social media platforms like LinkedIn and TikTok have developed ad libraries that allow businesses to view competitors’ ads and targeting strategies?

So, LinkedIn’s ad library, launched in 2023, and TikTok’s growing ad revenue, projected to exceed $24 billion by 2024, highlight the importance of monitoring ads on these platforms​

So, I advise you to set up a system to save screenshots of competitor ads, noting the elements that make them effective.

For example, Glossier monitors social media ads from competitors like Fenty Beauty to adapt and refine their own ad strategies.

Also, tools like AdEspresso or Social Ad Scout are excellent for tracking and analyzing social media ad campaigns from your competitors.

One I find helpful is Dropispy. This tool monitors Facebook ads and gathers them, storing the collected data in a comprehensive database. This allows users to access the information in real-time.

On the other hand, for TikTok spy, the PipiAds tool is simply amazing! It gives you valuable insights about each competitor’s store, keywords they use, their winning products, target audience, engagement, and more.

3. Use Ad Libraries and Transparency Tools

Using ad libraries and transparency tools provided by platforms like Facebook and Google is invaluable for competitor ad copy monitoring.

Regularly visiting Facebook Ad Library to view the current ads of your competitors can help you focus on their creative elements and copy to gather insights.

For instance, Warby Parker uses Facebook Ad Library to monitor ads from competitors like Zenni Optical, gathering insights to enhance their own campaigns.

So, tools like Facebook Ad Library and Google Ads Transparency Report are essential for accessing and analyzing competitor ad data.

In fact, one of the most effective ways to utilize the Meta Ads Library is to keep an eye on your competitors.

Simply navigate to the Ad Library, select your location, choose the ad category, and enter the business name. Remember, their ads are likely connected to their Facebook page and will carry the same name.

From there, you can browse all the ads they’ve run over the past seven years. Each ad is presented as a card that you can click on for more details.

Additionally, you can apply filters to uncover more insights about your competitors’ ads.

These filters allow you to view a competitor’s complete creative strategy, including text, images, and videos. You can also see the ads they ran in previous years, particularly during holidays or promotional periods.

4. Leverage Competitive Intelligence Platforms

Investing in competitive intelligence platforms offers comprehensive insights into competitor ad strategies, including performance metrics and A/B testing results.

So, using a platform like SimilarWeb can provide detailed insights into competitor ad performance, including traffic sources and conversion rates. In fact, I personally use this app to spy on competitors’ website traffic sources and audience demographics.

For example, Casper uses SimilarWeb to monitor the ad strategies of competitors like Purple and Tuft & Needle, ensuring they stay competitive in the mattress industry.

Moreover, Adbeat and iSpionage provide extensive competitive intelligence, helping you analyze and compare ad strategies effectively.

5. Analyze Customer Reviews and Feedback

Analyzing customer reviews and feedback on competitor ads helps you understand what appeals to or frustrates your audience.

So, I suggest you collect and analyze reviews from platforms like Trustpilot. Here you can check on your competitor’s overall rating and all the positive and negative reviews about specific ecommerce stores.

Moreover, Reddit and Quora are also valuable sources for collecting customer feedback and reviews. This way, you can see all your competitor’s weaknesses and take advantage to win them.

For instance, Zappos monitors reviews on competitor sites like ShoeDazzle to identify gaps and opportunities in their own ad messaging.

6. Track Competitor Landing Pages

Examining the landing pages linked to competitor ads is another effective strategy. This involves creating a folder with screenshots and notes on the structure, design, and copy of competitor landing pages.

For example, Shopify merchants often review landing pages from competitors like BigCommerce to identify best practices and areas for improvement.

Hence, you can use tools like Unbounce and Instapage to create and test landing pages inspired by successful competitor strategies.

As a Shopify store owner, I personally use the Shopify spy tool Adspy. So, what I can say is that filters are essential for making the most out of a spy app like AdSpy.

Knowing how these filters work is key to using the app effectively.

So, here is advice from me for some of the important filters for finding the best ads:

  • The “Creation date” filter helps you find top-performing ads from the past year that are still relevant today.
  • Platform filters let you choose ads linked to specific platforms like WooCommerce, Shopify, or Magento, and include a call to action.
  • The Call to Action (CTA) filter identifies action prompts in Facebook ads, such as “Shop Now” for dropshipping products or other effective CTAs like “Apply Now” or “Get Offer.”

7. Employ A/B Testing

Implementing A/B testing allows you to compare the effectiveness of your ad copy against your competitors.

This means running tests on different versions of your ads and comparing engagement metrics like click-through rates and conversions.

Amazon uses A/B testing extensively to refine its ad copy, ensuring it outperforms competitors like Walmart.

Thus, tools like Optimizely facilitate A/B testing, allowing you to compare and refine ad copy effectively.

8. Find Competitor CPC

Identifying and analyzing the cost-per-click (CPC) of your competitors’ ads helps you understand their spending and bidding strategies.

So, in my opinion, using a tool to find out that a competitor’s average CPC is significantly lower or higher than yours can help you adjust your bidding strategies accordingly.

Thus, SEMrush and SpyFu can provide detailed CPC information for competitor ads, helping you benchmark and adjust your strategies.

9. Use Ad Spy Tools

Using ad spy tools involves gathering comprehensive data on competitor ad campaigns, including ad copy, creatives, and performance metrics.

For example, using an ad spy tool to discover that a competitor’s video ads perform better than their static image ads can prompt you to test video ads in your campaigns. Allbirds uses ad spy tools to monitor competitors like Rothy’s, ensuring they stay competitive in their ad strategies.

Thus, tools like AdSpy, Minea, Adserea, and BigSpy provide in-depth insights into competitor ad campaigns across various platforms. Actually, with Minea I spy on my competitor’s ad copy over Facebook, TikTok, Pinterest, and even their Shopify stores.

Hence, I can check on their profit margins, sales, revenue, engagement score, marketing strategies, winning products, and more.

10. Perform a Keyword Analysis

Comparing your ad copy and keywords with competitors helps identify gaps and opportunities for improvement.

So, perform a keyword analysis to find that a competitor is ranking higher for certain high-volume keywords, allowing you to adjust your SEO and PPC strategies.

For instance, Wayfair analyzes competitors like Overstock to optimize their keyword strategies and improve their search rankings.

So, tools like SEMrush or Ahrefs offer powerful capabilities for comparing keywords and analyzing competitor SEO strategies.

For example, you can check keyword competition using apps like SEMrush. Although it has a paid premium plan, it provides LOTS of keywords you can utilize.

The best feature of SEMrush is its ability to show you how competitive a keyword is and which countries it is competitive in.

Additionally, some keywords may be competitive in one country but not in another.

In the image above, I used the keyword “dropshipping,” and in the USA, the overall keyword difficulty is very competitive at 78%. Below, you can see suggestions from SEMrush.

These suggestions include keyword variations that are less competitive or related keywords and questions you can use.

I always use this tool when looking to enter a low-competitive dropshipping niche. For instance, last month, I wanted to start dropshipping tech gadgets.

Here’s what I found: the average keyword difficulty is 33%, indicating low competition.

11. Use Google Ads Competitor Analysis Tools

Utilizing Google’s built-in tools for competitor analysis provides insights into your competitors’ ad performance and strategies.

So, when you use automated bidding strategies like Target CPA or Maximize Conversions, your actual bid isn’t as crucial. Your ad’s relevance and quality, along with the landing page experience, play significant roles in determining your ad rank.

Google evaluates these elements to ensure users see the most relevant ads. For example, if you search “Shopify stores for sale,” Google assigns scores based on your bid, ad, and landing page quality. Ads with higher scores get better placement.

Also, in your Google Ads account, you can view metrics like quality score, which estimates how relevant your ads, keywords, and landing pages are to users. Higher quality scores generally mean better ad performance and lower costs.

Ultimately, to succeed in the Google Ads auction, you need well-crafted ads, relevant landing pages, and organized campaigns. This keeps your ad rank high and costs low.

So, using Google Auction Insights to see how your ads perform relative to competitors’ ads can help you adjust your bidding and targeting strategies.

For example, Etsy sellers use Google Ads Competitor Analysis Tools to monitor and outperform competitors in the same niche.

Google Ads offers several tools, including Auction Insights and the Google AdWords Keyword Planner, to help you analyze and outperform your competitors.

12. Use SEMrush For Competitor Ad Copy Monitoring

Leveraging SEMrush for comprehensive competitor ad copy monitoring is essential. Thus,

 using SEMrush to discover that a competitor’s new ad campaign is driving significant traffic can prompt you to analyze and adopt similar strategies.

SEMrush provides a wide range of tools for competitor analysis, making it a one-stop solution for monitoring and optimizing your ad strategies.

Here, I will show you how Semrush works.

To use SEMrush for competitor ad spying, start by logging into your SEMrush account. If you don’t have one, you’ll need to sign up for a premium plan to access the full range of features.

Once logged in, navigate to the “Advertising” section and select “Advertising Research”.

Enter the domain name of the competitor you want to investigate in the search bar and press enter. This will bring up a range of information about your competitor’s advertising activities.

To see their text ads, go to the “Ad Copies” tab, where you can view the ad headlines, descriptions, and URLs.

For a historical perspective, click on the “Ad History” tab to see how their ads have evolved over time.

If you’re interested in display ads, switch to the “Display Ads” tab. Here, you can view the banners and other display creatives your competitor is using, including details on the design, platforms, and landing pages they direct to.

Clicking on any ad will show you the corresponding landing page, providing insight into the complete marketing funnel from ad copy to a landing page.

To understand how much traffic your competitor is getting from their ads, use the “Traffic Analytics” feature. This will give you details on top-performing keywords and ad positions.

My advice: for effective competitor ad spying, focus on ads that have been running the longest, as these are likely the most successful.

So, look at the keywords your competitors are bidding on and the geographies they are targeting to understand their strategy.

Moreover, pay attention to the language and offers used in the ads to see what resonates with your shared audience. Analyzing the structure, design, and content of the landing pages can also provide insights into how they are optimized for conversions.

13. Use LinkedIn Ad Library

Next, let’s talk about LinkedIn. Previously, finding competitor ads on LinkedIn meant scrolling endlessly through your feed. But as of June this year, LinkedIn has launched its own Ad Library.

Now, you can search by company, advertiser name, or keyword, and even filter by country and date. However, you can only view ads created on or after June 1, 2023, and they remain visible for one year after their last impression.

LinkedIn’s Ad Library goes beyond just showing the ads. It displays top targeting parameters chosen by the advertiser, total impressions, and the countries where the ads were served.

For instance, if you’re curious about how a company like ScriptSense Technologies” targets their ads, you can see detailed insights like their audience demographics and geographic reach.

Best of all, the LinkedIn Ad Library is free for everyone to access, even if you don’t have a LinkedIn account.

How to See if Competitors Are Bidding on Your Brand Keywords?

In my opinion, understanding if competitors are bidding on your brand keywords is like checking if someone is using your name to get attention at a party.

So, let’s dive into effective ways to find out if competitors are piggybacking on your brand keywords.

➡  Use Google Ads Auction Insights

First up, think of Google Ads Auction Insights as your secret spy tool. It’s like peeking behind the curtain to see who else is trying to steal the spotlight from your brand. To use this tool, log in to your Google Ads account and head to the “Campaigns” tab.

Select the campaign or ad group that includes your brand keywords and click on “Auction Insights.” Here, you’ll find a treasure trove of information about who else is competing for those precious keywords.

You’ll see metrics like impression share, overlap rate, and top-of-page rate, giving you a clear picture of which competitors are bidding on your brand keywords and how they stack up against your ads.

➡  Monitor Search Results Manually

Sometimes, the best way to see if competitors are bidding on your brand keywords is to roll up your sleeves and do a little detective work yourself.

Open an incognito window in your browser to avoid personalized search results and search for your brand keywords. It’s like being a secret shopper in your own store.

Pay attention to any ads that pop up above or below your organic results. These ads are from competitors who might be using your brand name to get noticed.

Keep a record of these competitors, their ad copy, and their positions to spot any patterns over time.

➡  Use Third-Party Tools

If you’re looking for a high-tech way to monitor competitor ad copy, third-party tools are your best friends.

So, tools like SEMrush, SpyFu, and iSpionage can give you a deep dive into your competitors’ PPC campaigns. With SEMrush, you can use the “PPC Keyword Tool” to see which keywords your competitors are bidding on, including your brand keywords.

SpyFu provides a detailed look at your competitors’ PPC strategies, allowing you to see if your brand keywords are in their campaigns.

Also, I personally use iSpionage to track competitors’ keywords and ad copy. Thus, this tool iSpionage’s tools make it easy to monitor competitors’ organic search rankings and paid search campaigns.

With iSpionage, you can track your keywords and access up to 24 months of historical search data. You can also compare your search rankings with those of your competitors, giving you a clear benchmark to aim for.

➡  Set Up Alerts and Reports

Imagine having a personal assistant who alerts you every time there’s a significant change in your ad landscape.

You can set up alerts in Google Ads to notify you when there are big changes in your campaign metrics that might indicate increased competition.

Additionally, schedule regular reports using Google Ads or third-party tools like SEMrush. These reports will keep you updated on keyword performance and competitor activity, so you’re never caught off guard. It’s like having a watchtower keeping an eye on the battlefield of competitor ad copy monitoring.

Best 13 Tools For Competitor Ad Copy Monitoring

1. SEMrush

SEMrush is a widely-used all-in-one digital marketing platform and SEO tool. It’s designed to help dropshippers and marketers optimize their online presence and boost their digital marketing efforts.


  • Keyword Analysis: Discover profitable keywords your competitors are targeting.
  • Advertising Research: Learn about your competitors’ ad strategies.
  • Traffic Analytics: Gain insights into competitors’ website traffic.
  • Backlink Audit: Identify and disavow harmful backlinks.


SEMrush offers three pricing plans, starting at $129.95 per month.

2. AdSpy

AdSpy is all about helping you understand your competitors’ ad campaigns, giving you the edge to create effective advertising strategies.

By analyzing your competitors’ ads, you can see what works for your target audience and develop ads that drive more conversions.

This tool offers data on ad creatives, targeting options, and performance metrics, giving you a full view of your competitors’ strategies.

Key Features:

  • Extensive Data for Searching: Find a wide range of ads.
  • Highly Accurate Search Results: Get precise and relevant ads quickly.
  • Enhanced Basic Search Functionality: Refine your searches easily.
  • Ability to Search Through Comments: Learn from user interactions.
  • Precise Demographic Information: Target specific audience segments accurately.
  • Affiliate Search Capability: Discover affiliate marketing ads.
  • Fast and Intuitive Interface: Navigate effortlessly.


AdSpy is a premium tool, costing $149 per month, making it one of the pricier options available.

3. The Search Monitor

The Search Monitor offers advanced competitive monitoring, providing detailed insights into your competitors’ search marketing strategies.

This tool helps you stay ahead by understanding competitors’ keyword usage, ad copy, and overall search visibility.

Key Features:

  • Comprehensive Keyword Analysis
  • Ad Copy Monitoring
  • SERP Features Tracking
  • Brand Protection
  • Global Coverage
  • Continuous Brand and Affiliate Defense.
  • Stop Competitors on Paid Search


The Search Monitor offers custom pricing based on your specific needs and the scope of monitoring required. So, you first need to build your packages with the features you want. Than, you will get the pricing.

4. Legit Script

Legit Script specializes in comprehensive ad monitoring, ensuring compliance and maintaining the integrity of online advertisements.

This tool is particularly useful for monitoring industries with strict regulations, such as healthcare and pharmaceuticals.

Key Features:

  • Ad Compliance Monitoring
  • Brand Safety
  • Industry-Specific Solutions
  • Global Monitoring
  • Detailed Reporting


Legit Script offers custom pricing. So, you need to get in touch with them and get the pricing.

5. MadGicx

This tool provides AI-powered ad copy insights, helping you optimize your advertising strategies through data-driven analysis and recommendations.

Also, the Madgicx Ad Library enhances the features of the Meta Ads Library significantly. Beyond just searching Meta ads by advertiser or topic, it allows users to refine their search by industry, ad format, and even aspect ratio, offering a more tailored and efficient ad analysis experience.

This tool aids in creating compelling ad copies that drive engagement and conversions.

Key Features:

  • AI-Powered Copy Analysis
  • Performance Metrics
  • Copy Variants Testing
  • Comprehensive Dashboard
  • Actionable Recommendations
  • ROAS
  • Facebook Ad Tracking
  • Enhanced conversions
  • Cross-channel reporting in one place


MadGicx offers various pricing plans based on the features and scale of usage, starting from $29/month. Also, the platform has a 7-day free trial.

6. BrandVerity

BrandVerity provides comprehensive brand protection, focusing on monitoring digital marketing campaigns to ensure compliance and safeguard brand integrity.

This tool helps digital marketers maintain control over their brand presence online.

Key Features:

  • Ad Monitoring
  • Brand Protection
  • Affiliate Monitoring
  • Comprehensive Reporting
  • Customizable Alerts
  • Remove unnecessary competition from the SERP


BrandVerity offers three different pricing plans, but you need to request a demo to get the pricing.

7. SpyFu

SpyFu is best known for analyzing competitors’ PPC search campaigns. It provides detailed insights into your competitors’ digital marketing strategies.


  • Analyze competitors’ SEO and paid search efforts
  • Track keywords competitors rank for
  • Monitor traffic generated from SEO
  • Review backlink profiles
  • Examine paid search ads and keywords


  • Basic: $39/month
  • Professional: $79/month
  • Team: $299/month

SpyFu offers unlimited searches and data downloads on every plan.

8. MailCharts

MailCharts is ideal for analyzing ecommerce brands’ email marketing strategies. It helps businesses understand how competitors nurture customers through email campaigns.


  • Review email sequences
  • Database of transactional and triggered emails
  • Search and filtering features
  • Create competitor groups for analysis
  • Analyze historical changes in email marketing


  • Pro: $149/month
  • Enterprise: Custom pricing

MailCharts offers a free version with limited features.

9. Owletter

Owletter is best for collecting and analyzing competitor emails. It captures and stores all emails sent by competitors, providing valuable insights.


  • Capture and store competitor emails
  • Insights into email sending frequency and times
  • Set up alerts for specific keywords
  • Monthly roundup of competitor emails


  • Starter: $19/month
  • Pro: $39/month
  • Unlimited: $79/month

Owletter does not have a free version.

10. SendView

SendView provides detailed insights into competitors’ email marketing strategies, helping businesses stay on top of email marketing trends.


  • Review email marketing calendars
  • Gain insights into email tech stack
  • Generate tracking email addresses
  • Identify common send times and frequencies


  • Standard: $69/month
  • Pro: $99/month
  • Ultimate: $169/month
  • Agency: Custom pricing

SendView does not have a free version.

11. Get STAT

STAT is best for detailed SEO competitive analysis, offering extensive tools for tracking competitors’ SEO strategies.


  • Track competitors’ SEO strategies
  • Identify competition in SERPs
  • Track unlimited competitors and keywords
  • Chart brand exposure with the Share of Voice report
  • Custom alerts for changes in rankings or backlinks


  • Starts at: $720/month

STAT does not offer a free version.

12. Visualping

Visualping is best for tracking changes on competitors’ websites. This tool monitors competitors’ web pages for updates, ensuring you stay informed about their latest product updates, promotions, and changes in messaging.


  • Monitor entire pages or specific elements
  • Track product updates, promotions, and messaging changes
  • Email alerts for changes
  • Free Chrome extension for page monitoring


  • Business 5K: $35/month
  • Business 10K: $70/month
  • Business 20K: $140/month
  • Business 30K: $210/month
  • Business 40K: $280/month
  • Business 50K: $350/month

Visualping offers a free version with basic features.

13. iSpionage

iSpionage excels at analyzing competitors’ PPC search campaigns and provides robust tools for monitoring their organic search rankings and paid search efforts.


  • Monitor competitors’ organic search rankings and paid search campaigns
  • Track keywords and access up to 24 months of historical data
  • Benchmark search rankings against competitors
  • View competitors’ PPC strategies, A/B test results, and conversion paths


  • Starter: $59/month
  • Professional: $99/month
  • Advanced: $299/month
  • Enterprise: Custom pricing

iSpionage offers a free version with limited access.

Why Should You Monitor Competitors?

Monitoring your competitors can provide you with invaluable insights that can shape your business strategies and help you stay ahead.

So, here’s why you should make it a priority:

By observing what your competitors are doing, you can identify emerging trends in your industry.

For example, if you notice that a competitor is gaining traction by offering eco-friendly products, you might consider incorporating sustainability into your product line.

Therefore, staying ahead of market trends allows you to adapt quickly and meet consumer demands before they become mainstream.

✅  Identify Strengths and Weaknesses

Analyzing your competitors’ strengths and weaknesses can help you pinpoint areas where you can excel. For instance, if a competitor has excellent customer service but their website navigation is poor, you can focus on creating a more user-friendly online experience while maintaining strong customer service. Identifying these areas provides you with opportunities to differentiate your business.

✅  Improve Your Marketing Strategies

Understanding your competitors’ marketing strategies can reveal what works and what doesn’t.

For instance,  if a competitor’s social media campaign is receiving a lot of engagement, you can analyze what makes it successful and incorporate similar tactics into your strategy.

Conversely, if another competitor’s email campaigns are underperforming, you can avoid making the same mistakes.

So, improving your marketing strategies based on competitor insights can lead to better engagement and conversion rates.

✅  Benchmark Your Performance

Monitoring competitors also allows you to benchmark your performance against industry standards. By comparing your sales, customer reviews, and market share with those of your competitors, you can gauge where you stand and identify areas for improvement.

For example, if a competitor has a higher average order value, you might look into their pricing strategies or upselling techniques.

✅  Discover New Opportunities

Sometimes, observing competitors can reveal opportunities you hadn’t considered.

For example, if a competitor starts offering a new service that customers love, you might explore adding a similar service to your offerings.

Thus, discovering new opportunities through competitor analysis can help you innovate and expand your business in new directions.

✅  Mitigate Risks

Understanding what your competitors are doing can also help you mitigate risks. If you see that a competitor is facing backlash for a particular business decision, you can learn from their mistakes and avoid similar pitfalls.

For instance, if a competitor’s new product launch fails due to poor market research, you can ensure you conduct thorough research before introducing new products.

✅  Enhance Customer Experience

Finally, monitoring competitors can give you insights into how to enhance your customer experience. If you notice that a competitor is receiving rave reviews for their fast shipping times, you might consider improving your logistics to match or exceed their service.

Hence, enhancing customer experience based on competitor practices can lead to higher customer satisfaction and loyalty.



To sum it all up, mastering competitor ad copy monitoring can significantly elevate your advertising game.

By regularly analyzing your competitors’ strategies, you gain valuable insights that can refine your own campaigns and help you stay ahead in the market.

Remember, tools like SEMrush and AdSpy offer powerful capabilities to track and analyze competitor ads, making the process more manageable and effective.

Before you start, consider these crucial steps: identify your key competitors, set clear KPIs, and continuously monitor their ad activities.

This systematic approach will ensure you gather comprehensive data, allowing you to make informed decisions and optimize your ad strategies effectively.

 My advice: stay consistent, leverage the right tools, and always be ready to adapt to new trends and insights. This proactive stance will keep you competitive and agile in the ever-evolving advertising landscape.

About the Author

Profile picture of Martin
Martin Stoimenov
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
Hey dropshipper 👋
What do you need right now in your Dropshipping journey?