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Shopify Magic Review: A Game-Changer for E-Commerce?
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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
23 minutes

Are you tired of struggling to build and maintain your Shopify dropshipping store? Are you looking for a game-changing solution that can revolutionize your online business? Look no further than this Shopify Magic Review, the latest tool to hit the e-commerce market.

If you’re in the e-commerce industry, you know the importance of having a reliable and efficient platform to run your business.

Shopify Magic promises to be that game-changer. It offers a range of features designed to streamline your operations and boost your sales. In this review, I will explore the key benefits and potential drawbacks of Shopify Magic. This way, I will help you determine if it’s the right choice for your e-commerce venture.


What is Shopify Magic?

Shopify Magic is a game-changer in the world of e-commerce. Powered by artificial intelligence, this innovative tool is designed to transform the way businesses operate and engage with customers.

It is a collection of complimentary AI-powered functionalities that seamlessly integrate into Shopify’s products and processes, streamlining the process of initiating, managing, and expanding your business.

So, by merging the robust capabilities of Shopify with cutting-edge AI advancements, Shopify Magic delivers tailored and contextually appropriate assistance for a variety of activities, like

  • store creation
  • marketing initiatives
  • customer service
  • administrative operations

Also, with its AI-enabled features, Shopify Magic acts as a personal commerce assistant. It helps you streamline your operations and enhance customer experiences.

Thus, from writing assistance to product descriptions and titles, this tool takes care of time-consuming tasks, which allows you to focus on more strategic aspects.

So, whether you’re a small dropshipping clothing store or a large general dropshipping store, Shopify Magic caters to businesses of all sizes and across various industries.

Luckily, its capabilities are not limited to one specific sector. So, this makes it accessible and beneficial for anyone looking to optimize their online presence. Plus, if you want to elevate your dropshipping business and make a lasting impression on potential customers, Shopify Magic is the answer to all your writing and marketing needs.

In fact, Miqdad Jaffer, the AI product leader at Shopify, clarified that the recently introduced features of Shopify Magic rely on a blend of exclusive Shopify data. It encompasses merchant business information, along with accessible extensive language models (LLMs) such as OpenAI’s ChatGPT.

This unique architecture ensures that data and conversations remain confidential and are not disclosed to external entities.

πŸ’‘ Tip: Discover The Pros and Cons Of Shopify for Dropshipping In 2024.

πŸ’‘ Tip: Read about GPT-4 for Ecommerce: What You Should Know in 2024.

How Does Shopify Magic Work?

Shopify Magic is an AI-powered tool that brings a touch of magic to your online store. With its innovative suite of features integrated into Shopify, it takes the hassle out of various time-consuming tasks and amplifies your creativity.

In fact, with these features, you can refine your writing by offering suggestions on product descriptions and titles. It can also tackle repetitive tasks such as generating AI-generated product descriptions and compelling subject lines.

The tool also provides expert advice on how to optimize your store and increase conversions. For example, let’s use it for email marketing. This tool can manage the whole email marketing campaign elements starting from the email’s subject, to the text, etc.

For instance, in this case, the AI technology already knows what my email is about. So, it is giving me suggestions for my email subject. Plus, I get to choose the voice or way I want to express it, like being a daring subject, or maybe a persuasive one, etc.πŸ‘‡

shopify magic review

Moreover, Sidekick helps streamline customer service by generating smart replies to common inquiries. Hence, with its instant answers feature, it saves minutes to hours in handling customer chat inquiries.

πŸ‘‰ Learn How To Set Up Your First Store On Shopify [No.1 Beginners Guide].

Shopify Magic Review: Key Features

Shopify Magic is a powerful tool that offers a range of key features and benefits for dropshippers. Next, in my Shopify Magic Review, I will explain the features that this tool offers.

πŸ‘‰ Before diving in, check out the 39 Must-have Shopify Tools for Your Dropshipping Store In 2024.

πŸ”Έ Crafting a Web Copy

Crafting compelling web copy is Shopify Magic’s standout feature. You can leverage the power of generative AI to effortlessly generate product descriptions, emails, blog posts, and more.

To start, you’ll need to come up with a prompt that Shopify Magic can use to create text. In fact, crafting effective prompts is crucial when using AI for your Shopify store. Also, If you’re not getting the results you want from Shopify Magic, try making your prompts more detailed and specific.

For example, when it comes to product descriptions, your prompt should describe the product and include important keywords. πŸ‘‡

shopify magic review

For instance:

  1. Elegant Dress for Special Occasions: Describe a sophisticated evening gown with intricate lace detailing and a flattering silhouette.
  2. High-Performance Running Shoes: Highlight the key features of running shoes, such as cushioned soles, breathable mesh, and excellent traction.
  3. Handcrafted Wooden Furniture: Showcase the craftsmanship and unique design of a hand-carved coffee table made from reclaimed wood.

On the other hand, the prompts for emails should clarify the purpose of the email and highlight key details. πŸ‘‡


For example:

  1. Exclusive VIP Sale Announcement: Craft an email to notify loyal customers about an upcoming exclusive sale event with early access.
  2. New Product Launch: Write an email introducing a new product to your subscribers, emphasizing its innovative features and benefits.
  3. Customer Appreciation Thank You: Compose a heartfelt email to express gratitude to your customers for their continued support.

πŸ’‘ Tip: Check out the 8 Order Confirmation Email Examples & Templates For Ecommerce.

Moreover, one notable benefit of this feature is its seamless integration directly into your Shopify store. Gone are the days of toggling between tabs or dealing with messy copy-pasting. With Shopify Magic, everything you need is conveniently within reach.

πŸ‘‰  Discover the ChatGPT Hacks For Dropshipping: How To Boost Your Business?

πŸ”Έ Offering Customer Support

shopify inbox

Shopify Inbox is one of the Shopify magic features as well. It is a customer service chatbot that can be activated in any Shopify store. Currently, it can be used to automatically respond to common customer questions, engage in real-time conversations with customers, and encourage customers to leave their email addresses for follow-up.

And, I know, none of these fundamental functions involve AI. However, Shopify is working on adding a touch of “Magic” to customer service.

Firstly, what I admire most is that Shopify Magic can suggest questions to include in your FAQ and even draft answers for you. Also, you can review and edit these questions and answers before making them public, and they won’t change once you’ve set them up.

What’s more, this amazing feature can generate conversational responses for questions that aren’t covered in your FAQ. This type of AI has more freedom to handle unpredictable or subjective queries.

Shopify Magic can help customers quickly find answers, but AI has some risks for customer service.

Let’s see what else this tool offers, in this Shopify Magic Review.

πŸ”Έ Generating Summary of App Reviews

Shopify Magic offers a convenient feature in the Shopify App Store – review summaries for apps with over 100 reviews and a minimum rating of 4.0. So, these concise summaries save you from the hassle of going through numerous customer reviews when searching for an app.

For example, I just wanted to check on Spocket and see whether is worth it for dropshipping, or not, and I had a very pleased experience with this Shopify Magic feature. Hence, it saved me a lot of time in research. πŸ‘‡

customer reviews

However, while these summaries provide a quick understanding of an app’s benefits, it is worth noting that negative comments are mostly excluded from Shopify Magic’s summaries. However, you should definitely pay attention to negative reviews as well since this helps you learn about any issues faced by other merchants before installing an app in your own Shopify store.

Therefore, while the review summaries are a good starting point, I also recommend you browse through some 1-star reviews before making a final decision.

πŸ”Έ Selecting Desired Voice Tone

When utilizing Shopify Magic for text generation, it is necessary to select the desired tone of voice from a drop-down menu. The intention behind this is to ensure a consistent brand voice throughout your dropshipping store.

voice tone

However, keep in mind that there are still various limitations to this feature. For example, certain adjectives are excessively repeated. Hence, when selecting the “sophisticated” tone, the word “exquisite” is often repeated multiple times within a couple of sentences.

Moreover, there is often minimal distinction between one tone and another. And, when creating a custom tone, the resulting description typically does not align with that tone.

Hopefully, as Shopify continues to develop its AI technology, the “tone of voice” feature will improve and become more refined.

πŸ”Έ Checking for Mistakes

The most crucial step is to check for mistakes. You definitely don’t want to end up in those embarrassing situations where AI messes things up!

While I haven’t seen Shopify Magic create any wild AI mistakes, I have come across a few grammar hiccups and awkward sentences.

πŸ”Έ Sidekick


Sidekick is like your super-smart helper for your Shopify business. And, for me, it may be the most valuable tool I will explain in this Shopify Magic review. It’s powered by Shopify Magic and knows everything about Shopify.

It can help you with lots of tasks, from getting your creative ideas flowing to improving your store’s quality, tackling time-consuming jobs, and making smarter business choices. With Sidekick, you can talk in simple words and get really useful advice. πŸ‘‡

For example, in order to assess the effectiveness of the TikTok campaigns that showcased a range of products, you can inquire with Sidekick about the top-selling items during the past three months.


Alternatively, if you have modified your Shopify theme, query whether the website’s conversion rate has shown any improvement or decline since the date of the redesign.

πŸ’‘ Tip: Learn How To Change Themes On Shopify: A Guide For Dropshippers.

πŸ”Έ Additional Features and Offerings

In addition to its content generation capabilities, Shopify Magic offers a range of additional features and offerings that further enhance the user experience.

With its generative AI technology, the platform goes beyond creating written content and extends its reach to conversations, stories, images, videos, and audio. Thus, this means that you can effortlessly generate diverse and engaging content across multiple mediums, allowing for a more dynamic and immersive shopping experience.

Furthermore, Shopify Magic boasts key features that set it apart from other AI platforms. The ability to display static images alongside the 360-degree spin feature allows for more detailed visualization of products, helping potential customers make more informed purchasing decisions.

Additionally, the platform is fully compatible with mobile devices, ensuring a seamless shopping experience for users on the go.

πŸ’‘ Tip: Read about Is Shopify Legit in 2024? +6 Common Shopify Scams.


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Shopify Magic Review: Pricing

Shopify Magic is completely free to use. The tools and experiences it offers are available for free to all Shopify merchants, no matter their subscription plan. This means that whether you’re just starting out or running a larger business, you can take advantage of Shopify Magic without any additional cost.

However, it’s important to note that while access to Shopify Magic is free, the availability of specific features may vary depending on your subscription plan.

Therefore, some advanced features or customization options may require a higher tier or additional payment. Nevertheless, the core functionality of Shopify Magic is available to all users, giving everyone the opportunity to enhance their online stores with AI-powered capabilities.

Thus, Shopify offers three pricing plans, starting at $32/month.

shopify pricing

πŸ‘‰ So, to learn more about its pricing options check out my in-depth review of Shopify Pricing Plans: What’s The Cost Of Dropshipping With Shopify?

πŸ‘‰ Learn about Shopify Conversion Rates: A Beginner’s Guide (2024).

Who Can Access Shopify Magic?

The great news is that this innovative feature is available for all Shopify users, regardless of their subscription plan! So, whether you’re on the Basic, Shopify, or Advanced Shopify plan, you can take advantage of the magic.

Moreover, Shopify Magic currently supports the core supported languages, but keep an eye out for future updates that may expand this offering to more languages.

In addition, most features support English, but additional languages include German, Spanish, French, Italian, Japanese, Portuguese (Brazilian), and Chinese.

How to Access & Use Shopify Magic? (My Approach)

As a dropshipper, I understand the challenges of managing and optimizing my Shopify store. That’s why I was thrilled to discover Shopify Magic.

So, in this Shopify Magic Review, I will walk you through how to access and use Shopify Magic, highlighting its key features and demonstrating how it can revolutionize your online store.

Step 1- Access The Shopify Magic Feature

To access Shopify Magic, the first step is to navigate to the Shopify Dashboard. After logging into your Shopify account, click on the “Products” tab located on the left-hand side of the dashboard. This will bring you to a screen displaying all of your existing products. πŸ‘‡

shopify magic review

From here, you have the option to either open an existing product or add a new one. If you choose to open an existing product, simply click on the product you want to work on, and it will open in the product editor. In this case, I will open a product from my product list. πŸ‘‡

accesss shopify magic

Alternatively, if you want to add a new product, click on the “Add product” button at the top right corner of the screen. Thus, this will take you to a page where you can fill in all the necessary details for your new product.

Regardless of whether you opened an existing product or added a new one, make sure to fill in all the necessary product details such as title, description, price, and images. This will ensure that Shopify Magic can analyze your product effectively and provide accurate AI-generated suggestions.

Step 2- Generate AI Product Descriptions

So, once you have all your product data in place, it is time to use the magic. And, I will explain this in my Shopify Magic review in more detail.

After clicking the “Generate Text” button in the product editor, you will be prompted to complete the Features and Keywords, Tone of Voice, and Special Instructions fields. πŸ‘‡

generate text

By accurately filling in these fields, you can ensure that Shopify Magic’s AI-generated product descriptions align with your vision and effectively communicate the unique features of your products.

➑ Features and Keywords for Your Product Description

In the Features and Keywords field, it is crucial to start with general keywords that describe your product, such as “t-shirt” or “sweaters”. Hence, this helps potential customers find your product when searching online.

Next, it’s time to dive into the specifics. Consider what sets your product apart from the competition. Does it have a relaxed fit? Is it hand-sewn or made from a unique material? These specific features add value and help potential customers understand why your product is worth considering.

Gradually, you can get more specific by including unique features that set your product apart. For example, if you’re selling a specific kind of t-shirt, you can include keywords like “sleeve,” “waterproof,” or “comfortable.” πŸ‘‡


Also, remember to separate your keywords with commas and avoid forming complete sentences. Simply list the features and keywords that make your product stand out.

This ensures that the AI-generated product description remains concise and focused, capturing the essential details that potential customers need to know.

➑ Set The Tone of Voice for Your Product Description

Choosing the right tone of voice is crucial. In fact, the tone you select sets the overall mood and establishes a connection with your target audience.

With Shopify Magic, you have a range of tone options to choose from, each catering to different customer segments and evoking specific emotions.

For example, the expert tone is authoritative and knowledgeable. So, it is ideal for brands that want to position themselves as industry leaders and experts in their field. A supportive tone, on the other hand, is empathetic and understanding. Hence, it shows that you care about your customers’ needs and are there to support them throughout their buying journey.

In my case, I use the persuasive tone, since I want to sound confident and convincing, highlighting the unique benefits and features of my product. It appeals to customers’ emotions and desires, making it effective in driving my dropshipping sales. πŸ‘‡

tone of voice

➑ Address Special Instructions

The “Special Instructions” field allows you to provide specific guidelines for the AI, whether it’s replacing words with emojis or including bulleted lists. This level of customization allows for unique and creative product descriptions that align with your brand’s voice and style. πŸ‘‡

special instructions

Additionally, Shopify Magic allows you to switch through previous suggestions, giving you the flexibility to explore different options and find the perfect description.

Moreover, this feature saves you time and effort by allowing you to efficiently generate engaging and compelling product descriptions that reflect your brand’s identity.

Step 3- Rewrite The Product Descriptions Using Shopify Magic

Now that you have highlighted the existing product description, it’s time to unleash the power of Shopify Magic and rewrite it. Let’s learn this, next on my Shopify Magic Review.

So, simply click on the “Generate Text” button and get ready to transform your product description. πŸ‘‡

shopify magic review

Thus, here you have three options: Rewrite, Simplify, and Extend. So, choose the option that best suits your needs and watch as the magic happens.

Step 4- Save The Product with The New AI-generated Description

Once you have filled in all the necessary fields and generated the AI description for your product using Shopify Magic, it’s time to save and publish it. After carefully reviewing the description and making any necessary edits, click the “Save” button to save the changes you have made. πŸ‘‡

shopify magic review

Shopify Magic User Reviews & Comments

Shopify Magic Reviews and comments have been overwhelmingly positive, with many users expressing their satisfaction and the numerous benefits they’ve experienced.

For example, according to testimonials from dozens of CEOs, Co-Founders, and Managing/Creative Directors, Shopify Magic has been instrumental in streamlining its business operations by automating time-consuming tasks such as product description generation and inventory management.

What’s more, a Digital Marketing Manager, Jeff Moriarty, also shared his positive experience with Shopify Magic’s language models, which consistently generate product titles and subject lines that resonate with customers and boost their online store’s visibility.

β€œBeing a small business, the area that has taken the most time for our associates was creating product descriptions. We add about 20 products per week, and it’s the project we loathe the most.

Using Shopify’s new AI description writer, we are able to feed it some main keywords and can get a very effective product description in about 30 seconds.

Before, it would take our associates 10-15 minutes to come up with something relatable to the product. It’s been a huge time saver, and now associates don’t mind working on that project!”

What Is The Impact Of Shopify Magic On SEO?

As a digital creator and SEO specialist, I’ve had the opportunity to witness the profound impact that Shopify Magic has on SEO for online stores.

So, in this Shopify Magic review, I will mention the various ways in which Shopify Magic influenced my SEO strategy and helped me reach new heights in my online presence.

βœ… AI-generated Product Descriptions

With Shopify Magic’s AI-generated product descriptions, I can create high-quality and unique content effortlessly.

Thus, this plays a crucial role in SEO as search engines value original and informative descriptions. By automatically generating descriptions that are tailored to each product, you can ensure you have optimized content that resonates with customers and search engines alike.

βœ… Optimized Product Titles and Subject Lines

Shopify Magic’s language models are invaluable when it comes to crafting optimized product titles and subject lines. These play a vital role in improving visibility on search engine result pages.

So, by using AI to generate titles and subject lines that are compelling and relevant to the product, Shopify Magic helped me increase my chances of ranking higher in search results and attracting more organic traffic to my online stores.

πŸ‘‰ Check out the Top 11 AI Image Generators To Boost Your Visuals.

βœ… Consistent Tone of Voice

A consistent tone of voice is essential for both branding and SEO purposes. Luckily, Shopify Magic allows users to customize the tone of voice to match their brand identity, whether it’s playful, straightforward, or anything in between.

By maintaining a consistent tone across all product descriptions, titles, and subject lines, I managed to strengthen my brand presence and create a cohesive online experience for their customers, leading to improved SEO performance.

βœ… Enhanced User Experience

One of the key factors that search engines consider for ranking is the user experience provided by a website. With features like instant answers and 360-degree product spins, Shopify Magic helps me deliver an exceptional user experience.

Also, by providing quick and helpful information and allowing customers to have a closer look at products, using Shopify Magic can improve your website’s performance in terms of user engagement and ultimately SEO ranking.

πŸ‘‰ Check out the 14 Best AI Tools for E-commerce in 2024 (Free + Paid).

βœ… Streamlined SEO Workflow

Managing SEO tasks can be time-consuming and overwhelming for any dropshipper. Thankfully, Shopify Magic streamlines the process by automating various SEO-related activities such as generating meta tags, optimizing URLs, and creating sitemaps.

Also, by reducing the time and effort spent on SEO, Shopify Magic enables you to focus on other essential aspects of your online stores, while still reaping the benefits of an optimized SEO strategy.

Shopify Magic vs ChatGPT

So, let’s talk about ChatGPT and Shopify Magic and see if they’re essentially the same in this Shopify Magic Review. Well, they’re not. Shopify Magic and ChatGPT have their own set of distinctions. Here are a few points to consider:

Shopify Magic tends to focus more on content related to e-commerce. It’s noteworthy that Shopify Magic can learn from your existing website. Consequently, when generating new content, you might notice familiar keywords and phrases that align with your store.

Shopify employs OpenAI’s ChatGPT APIs along with its proprietary data in its tools, creating a chatbot experience tailored specifically to users of the Shopify platform. This integration allows Magic and Sidekick to offer more relevant recommendations and insights for your specific store compared to using ChatGPT, which has more generic capabilities.

On the flip side, ChatGPT, developed by OpenAI, is a language model aimed at producing human-like text based on the provided input. It falls under the GPT (Generative Pre-trained Transformer) series of models.

For example, let’s try both tools using the same prompt. πŸ‘‡

Thus, here’s the Shopify Magic result.

And here’s the ChatGPT result.

In my opinion, when writing product descriptions Shopify Magic is far better since it keeps the product description short, and informative.

And, ChatGPT gave me more than 300 words for a product description, and in my taste is way more attention-grabbing. But, anyway, most customers like it short and simple.

However, I will probably use ChatGPT when writing a blog article for my store. Of course, you can ask ChatGPT to shorten your text, but that’s more work to do using multiple prompts until you get your desired outcome.

Given that both Shopify Magic and ChatGPT may provide different responses to the same prompts, making a definitive judgment on which is better overall can be challenging.

Sometimes I find ChatGPT more suitable, and other times Shopify Magic performs better. I would recommend trying both and blending elements from each for optimal results.

However, keep in mind that as of today, Shopify has hundreds of AI tools in their Shopify App Store specifically designed for your dropshipping needs, whether is marketing, product description, or something else. And, they are far more sophisticated than ChatGPT or Shopify Magic.

Shopify Magic FAQs

1. Is Shopify Magic free?

Yes, Shopify Magic is completely free to all Shopify merchants, regardless of their subscription plan. The pricing model for this tool is designed to provide equal access to its features for all users.

However, it’s important to note that while the tool itself is free, the availability of specific features may vary depending on your subscription plan.

2. Does Shopify have AI?

Yes, Shopify has AI! The platform utilizes artificial intelligence to enhance the user experience and streamline various tasks. With Shopify Magic, users can take advantage of:

  • AI-generated product descriptions,
  • compelling subject lines,
  • chat software that provides instant answers to customer inquiries.

3. How is Shopify using Generative AI?

Yes, Shopify’s use of Generative AI, specifically through Shopify Magic, is transforming the way businesses generate content.

By automating time-consuming tasks such as smart replies and personalized FAQs, Shopify Magic allows you to focus on other important aspects of their operations. And with its ability to create engaging content, Shopify Magic is taking the e-commerce experience to a whole new level.

4. Does Shopify offer augmented reality?

Yes, Shopify offers augmented reality (AR) as part of its platform.

With its AR functionality, customers can now visualize products in a virtual environment before making a purchase. This allows them to see how products would look and fit in their own space. This way, you have a more accurate representation and reduce the risk of disappointment.

Also, Shopify’s AR features include 360-degree spin and gorgeous spin capabilities, allowing customers to view products from all angles, and providing a more immersive experience.

5. Is My Data Secure with Shopify Magic?

When it comes to handling user data, security is of utmost importance. Shopify Magic understands this concern and has implemented robust measures to ensure data security. With its trusted privacy policy and robust security architecture, Shopify Magic takes the privacy and protection of user data seriously. So, yes, your data is protected.

To safeguard user information, Shopify Magic implements industry-standard encryption protocols and regularly updates its security systems. By employing encryption technology, all sensitive data is transformed into a coded format, making it virtually impossible for unauthorized parties to access or decipher.



Shopify Magic is poised to be a game-changer for dropshippers. It offers a wide range of AI-powered features to streamline operations and boost sales.

In this Shopify Magic review, I explored the key benefits and potential drawbacks of Shopify Magic, helping you assess whether it’s the right fit for your online venture.

Powered by artificial intelligence, Shopify Magic acts as:

  • personal commerce assistant,
  • automating tasks such as content generation, and customer support, and even
  • providing insights into app reviews.
  • Ability to create high-quality product descriptions, catchy subject lines, and optimized web copy effortlessly.

Moreover, this tool also enhances the user experience with features like instant answers and 360-degree product spins. Thus, this is making it a valuable tool for improving customer engagement and potentially boosting SEO rankings.

While Shopify Magic is a free tool available to all Shopify users, some advanced features may require higher-tier subscription plans. However, Shopify Magic holds promise as a valuable tool for dropshippers looking to streamline their operations, and potentially enhance their SEO performance. So, it is definitely worth trying.

About the Author

Profile picture of Aleksandra
Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.