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Print on Demand Athletic Wear, Sportswear, Gym Clothes & More
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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
14 minutes

Print on demand has revolutionized the e-commerce world, and it’s now making waves in the athletic wear sector. With print on demand, you can create and sell your own custom athletic wear designs without worrying about inventory or upfront costs.

It’s a great way to start your own sportswear brand with minimal risk.

Here’s a little bit of the good stuff:

  • You can offer a wide variety of products, from t-shirts and leggings to hoodies and more.
  • There’s no need for stock, as products are created as orders come in.
  • You can use global fulfillment centers for efficient order processing and shipping.
  • Your brand gets a personal touch with custom branding options.

In this article, I am going to dive deep into the world of print on demand athletic wear. I’ll shed light on how it works, the benefits it provides, and the best platforms available for print-on-demand sportswear.

Plus, I’ll share actionable advice on how you can create a successful business selling unique gym clothes. Ready to turn your ideas into reality? Let’s get started!

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Understanding Print on Demand for Athletic Wear

Print on demand (POD) is a business model where products are created as soon as an order is placed, eliminating the need for inventory.

In the athletic wear niche, this means that each piece of clothing—from moisture-wicking t-shirts to flexible leggings—is printed and shipped only after a customer has made a purchase.

👉 Check out the Print On Demand Statistics, Trends & Must Know Facts.

Advantages of Global Fulfillment Centers:

  • Streamlined Operations: Athletic wear requires prompt delivery. Global fulfillment centers ensure orders are processed and shipped efficiently, thereby reducing wait times for customers.
  • Expansive Reach: These centers allow your brand to ship internationally with ease, making your products accessible to a worldwide audience.
  • Cost-Effective: By storing products closer to your customers, you can save on shipping costs and offer more competitive pricing.

Leveraging Custom Branding Options:

  • Brand Recognition: POD platforms offer custom branding options such as labels, tags, and packaging which help in creating a unique identity for your athletic wear.
  • Professional Appeal: Custom-branded items often appear more professional and trustworthy to consumers, which can increase brand loyalty and repeat purchases.

Bulk Pricing Discounts:

  • Cost Savings: As your business grows, some POD suppliers offer bulk pricing discounts—even when each item is different—which can significantly lower production costs.
  • Competitive Edge: These savings give you flexibility in pricing strategies, allowing you to compete with established brands without compromising on quality or profit margins.

By utilizing print on demand platforms with global fulfillment centers and custom branding options, combined with savvy use of bulk pricing discounts, entrepreneurs can carve out their niche in the athletic wear market.

The Top Print-on-Demand Platforms for Athletic Wear

When you’re looking to start your online business specializing in athletic wear, choosing the right print-on-demand platform is crucial to your success. Let’s explore three top platforms in this field: Printful, Fitprint, and Printify.

Printful

Key Features:

  • Extensive product range including high-quality athletic shirts, leggings, swimwear, and accessories
  • Custom branding options like inside label printing and pack-ins
  • No upfront costs with on-demand fulfillment

Product Range: Printful offers a variety of performance and sportswear items that are both comfortable and durable, designed for intense workouts.

Pricing: Competitive pricing varies based on product selection; however, potential for higher profit margins with volume discounts.

Integration Support: Works seamlessly with popular e-commerce platforms like Shopify and WooCommerce and provides excellent customer support.

👉 Check out Print on Demand Dropshipping: Apliiq vs Printful – Which is Better?

Fitprint

Key Features:

  • Specializes in athletic wear, offering products tailored for the fitness industry
  • Advanced 3D design tools for detailed customization
  • Localized production facilities to reduce shipping times

Product Range: Their lineup includes innovative athletic cuts and materials that cater specifically to fitness enthusiasts who want both style and function.

Pricing: Offers competitive pricing with a focus on providing value for quality sportswear products.

Integration Support: Provides robust integration options but may require some technical know-how for optimal setup.

Printify

Key Features:

  • A vast network of print providers allows for quicker turnaround times
  • Offers a wide range of customizable products including eco-friendly options
  • Mockup generator for easy design visualization

Product Range: Covers everything from basic gym tees to specialized sports attire, giving you plenty of options to diversify your offerings.

Pricing: Operates with a transparent pricing model; the more you sell, the less you pay per item thanks to their tiered discount system. So, it offers a free pricing option, a Premium plan which costs $29/month, and an Enterprise plan which has custom pricing.

Integration Support: Known for its user-friendly experience, it integrates effortlessly with several e-commerce platforms, making it ideal for those new to the scene.

👉 Read my comparison of Printful vs Printify – Which Platform Is Better for print on demand dropshipping?

Based on meticulous research and comparison of features, those looking to make waves in the print-on-demand athletic wear market should consider Printful, Fitprint, or Printify.

Hence, each platform offers unique strengths that can be harnessed depending on your specific business needs and goals.

👉 Also, check out the 16 Best Print On Demand Companies For Dropshippers In 2024.

So, whether it’s the comprehensive service and custom branding options of Printful, the specialized focus of Fitprint on athletic apparel, or the expansive network and eco-conscious approach of Printify, there’s a fit for every entrepreneur.

Creating Your Own Line of Personalized Workout Gear with Print on Demand

Getting started with personalized workout gear can be an exciting venture. It’s a chance to unleash your creativity, meet customer demands, and stand out in the busy athletic wear market.

Let’s break down how to create personalized workout gear with print-on-demand into manageable steps.

Step 1: Define Your Brand and Audience

Identify your target audience and what they seek in workout gear. Are they yoga enthusiasts, hardcore gym-goers, or casual joggers?

Hence, this insight helps tailor your designs to their preferences.

Step 2: Choose Your Products

Select the types of athletic wear you want to offer. Focus on popular items like t-shirts, leggings, and hoodies, or niche products like compression sleeves or eco-friendly sports bras.

However, before choosing the product, I personally check on product demand and profitability. So, for product demand, I use Google Trends. Thus, let’s say you want to sell sports bras, and try this tool.

So, as I can see, sports bra has no signs of stopping. And, for me, this is a green light.

However, I also use the Minea product research tool where I can check on each product’s profitability, sales, suppliers, customer engagement, and more.

Step 3: Design Your Products

  • Utilize AI design tools for athletic wear to bring your visions to life.
  • Experiment with vibrant colors, patterns, or motivational quotes that resonate with your audience.
  • Ensure designs are scalable and look good in various sizes and shapes.

For example, Adobe Firefly is a photo editing app driven by AI that offers more than just the basics.

With its advanced image creation abilities, users can make striking visuals using various editing tools like removing backgrounds, adjusting color palettes, and adding cinematic lighting effects.

This gives you the ability to bring your idea into your print on demand product design.

👉 Check out the Top 14 AI Image Generators To Boost Your Visuals.

Step 4: Mockup Your Designs

Create realistic digital mockups to visualize the final product. Hence, use them for your online store listings and promotional material.

For example, the Printful Mockup Generator is easy to use. You can do everything from the Printful dashboard.

To begin, pick the product you want from Printful’s catalog. It could be anything they offer. Once you’ve chosen, you’ll go to the mockup generator page.

From there, you can customize your design. Thus, add whatever you like: designs, text, graphics, quotes, colors, and more. It lets you make the product just the way you want it.

Step 5: Integrate with a POD Platform

Choose a print-on-demand platform that aligns with your needs for print on demand athletic wear—consider factors like product quality, printing techniques, and shipping times.

Step 6: Quality Check

Furthermore, when it comes to print on demand athletic wear, you can order samples to check the quality of the print and material.

So, wear them, wash them, and ensure they meet your standards before selling.

Step 7: Set Up Your Online Store

First, set up your online store. For this purpose, you can use website builders to build your store or build it from scratch on your own.

However, in my opinion, Shopify is the best choice. It has an easy-to-use interface and offers many attractive themes for your store, with both free and paid options.

Moreover, Shopify has lots of customizable features. Their drag-and-drop editor makes it easy to set up and modify your store.

Next, upload your designs onto products in your store. Also, write compelling product descriptions and use high-quality images.

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AI Design Tools for Athletic Wear Customization

Several AI design tools are transforming how we create custom athletic wear:

  1. Vogue: This AI tool offers pattern generation that can be applied to different apparel models.
  2. Stitch: Specializing in fabric designs, Stitch provides templates that make it easy to visualize the end product.
  3. DesignerPro: An excellent tool for non-designers, it features intuitive controls for creating complex patterns without the steep learning curve.

Incorporating these tools not only streamlines the design process but also unlocks a new level of creativity.

Tips for Designing Marketable Athletic Wear

Here are some tips to help you create athletic wear that sells:

  • Keep abreast of fitness trends and incorporate them into your design philosophy.
  • Prioritize comfort and functionality—your designs should complement an active lifestyle.
  • Get feedback from fitness communities to refine your offerings.
  • Remember simplicity often sells; not every design needs to be intricate or loud.

Armed with these insights and resources, you’re well on your way to launching a line of personalized workout gear that captivates customers.

Thus, as you dive into this endeavor, remember it’s about more than just selling clothes—it’s about inspiring confidence and performance through design.

Explore Different Types of Print on Demand Athletic Wear

When it comes to sportswear print on demand, the options are virtually limitless.

Thus, from casual t-shirts to high-performance leggings, there’s a wide array of athletic wear to offer in your store.

So, let’s delve into some popular categories and their demand:

T-Shirts

The versatile all-rounder is perfect for workouts or casual wear. They’re always in demand due to their universal appeal.

👉 Learn about T Shirt Dropshipping: The Ultimate Guide To Sell PoD T-shirts.

Leggings

A staple for fitness enthusiasts who value comfort and flexibility. Their popularity continues to soar.

Hoodies

Perfect for pre-workout warm-ups or post-workout cool-downs. Hoodies have a strong market presence due to their practicality and style.

Each product category has its unique appeal and customer base.

Thus, understanding your target audience’s preferences can help tailor your offerings and maximize profits.

Fitness Industry 2024 Fashion Trends

The fitness industry is not immune to fashion trends. Recently, an exciting trend has emerged – the fusion of art and activewear.

This approach aligns perfectly with the customization aspect of print-on-demand. Hence, it allows brands to offer unique, art-inspired designs that stand out in a sea of generic sportswear.

This trend can be exploited by those venturing into print on demand athletic wear, as it opens doors for creativity and differentiation.

Also, the integration of art into activewear isn’t just about aesthetics; it also caters to customers seeking unique, personalized styles that express their personality.

So, by offering art-inspired designs, you not only cater to this demand but also establish a distinctive brand identity.

Therefore, as we explore the world of athletic wear production, it’s important not to overlook the impact on our environment.

The fashion industry contributes significantly to global pollution, leading many brands to adopt sustainable practices in manufacturing.

➡ Embracing Sustainable Practices

In line with this movement, there is an increasing emphasis on using recycled materials in athletic wear production. This approach aligns with the growing consumer demand for sustainable products. It not only reduces environmental impact but also resonates with eco-conscious customers.

Recycled products can be just as comfortable, durable, and stylish as their non-recycled counterparts. By incorporating recycled materials into your product range, you show commitment to sustainability – a value that resonates strongly with today’s consumers.

While diversifying your product range, remember to maintain a balance between variety and brand consistency. Offer a wide range of products, but ensure they all align with your brand’s vision and values. This approach will help build a cohesive brand identity and foster customer loyalty.

Optimizing Your Shopify Store for Print on Demand Athletic Wear

When it comes to selling print-on-demand athletic wear online, Shopify stands out as a robust e-commerce platform packed with features that cater to your business needs.

Its user-friendly interface and customizable themes make it a go-to choice for entrepreneurs who want to focus on their brand without getting bogged down by technical complexities.

Why Choose Shopify for Your Athletic Wear Store?

Shopify offers several benefits that make it an excellent choice for your athletic wear store:

  1. Ease of Use: Shopify offers a straightforward setup process, allowing you to launch your store quickly.
  2. Customization: Tailor the look and feel of your store to match your brand with numerous theme options.
  3. Scalability: As your business grows, Shopify grows with you, handling increased traffic and sales with ease.
  4. Integrated Marketing Tools: Access built-in SEO features, social media integration, and email marketing campaigns to promote your athletic wear effectively.

Essential Shopify Apps for Athletic Wear

To enhance the functionality of your Shopify store and provide a seamless experience for customers, consider adding these apps:

  1. Printful & Printify Integration Apps: These apps offer direct integration with your print-on-demand service, streamlining product creation and fulfillment while ensuring real-time updates for accurate inventory and pricing.
  2. Product Options App: This app allows you to offer customizable options directly on product pages, such as color choices or personalized text, increasing customer satisfaction by enabling them to create their unique athletic wear.
  3. Order Printer: With this app, you can generate custom invoices, receipts, and packing slips for each order efficiently, maintaining consistent branding across all customer touchpoints.

Inspiring Store Examples

Several Shopify stores have harnessed the power of print-on-demand to carve out a niche in the athletic wear market:

Gymshark

Started as a small business using Shopify, Gymshark has become an industry leader demonstrating the potential for growth on the platform.

Their success stems from strong branding, community engagement, and leveraging influencer marketing alongside high-quality print-on-demand products.

Halara

Halara combines fashion-forward designs with functional athletic wear, appealing to a wide audience. By utilizing print-on-demand services through Shopify, they maintain low overhead costs while offering a diverse range of products.

These examples show that with the right approach and tools at your disposal, creating a successful online presence in the athletic wear space is not just possible—it’s within reach.

By selecting the best apps to complement your Shopify store and learning from successful case studies, you position your brand advantageously in this competitive market.

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Conclusion

This exploration into the world of print on demand athletic wear, sportswear, and gym wear has revealed several key points:

1. Understanding Print on Demand for Athletic Wear

This business model enables efficient order processing and global fulfillment, while also allowing brand customization. Taking advantage of bulk pricing discounts can provide a competitive edge.

2. Top Platforms

Printful, Fitprint, and Printify are notable platforms that offer diverse product ranges, integration support, and competitive pricing.

3. Creating Personalized Workout Gear

Step-by-step guides and AI design tools can assist in designing appealing and marketable products.

4. Product Diversification

Offering a wide range of products like t-shirts, leggings, hoodies, and more can cater to varied customer demands. The trend towards art-inspired and sustainable activewear aligns well with print on demand customization.

5. Shopify Store Optimization

Shopify enhances the selling experience with essential apps that streamline the integration process with print-on-demand platforms.

Embracing this bright new era of customized athletic wear presents both opportunities and challenges. It is vital to select the right platform that suits your business needs.

Diversifying product offerings to meet customer expectations is key. Implementing effective marketing strategies can be the game-changer in this highly competitive industry.

Remember, success in this market requires a blend of creativity, strategic planning, and consistent effort. Happy selling!

About the Author

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Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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