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Jungle Scout vs Helium 10: Full Showdown for Amazon Sellers

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Martin -
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Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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23 minutes

If you’re an Amazon seller, you know how crucial it is to have the right tools to streamline your business operations. So, the question is Jungle Scout vs Helium 10, which one is better?

With numerous software options available, deciding which one to use can be overwhelming. Today, I will compare two of the most popular Amazon seller tools: Jungle Scout and Helium 10.

As an experienced seller, I’ll break down the features, pricing, and overall value of each tool to help you make an informed decision.


Jungle Scout vs Helium 10 Quick Comparison

When deciding between Jungle Scout and Helium 10, it’s not about which is good or bad—it’s about finding the right fit for your business.

Feature Jungle Scout Helium 10 Winner
Ease of Use Clean and beginner-friendly interface with easy-to-use filters. Simple UI but might be confusing for newcomers with extensive filters. Jungle Scout
Product Database User-friendly, efficient with essential filters and seasonal performance insights. Advanced filters and detailed market performance graphs. Helium 10
Keyword Research Advanced filters, historical search volume data, and reverse-ASIN search. Historical search volume graphs, Magnet IQ Score, and Page 1 Keyword Niche Summary. Helium 10
AI Tools AI Assist enhances listing creation, profit analysis, and review insights. ChatGPT-powered listing copywriting and Adtomic for PPC optimization. Helium 10
API Access Offers API access for custom tool creation and unlimited resources. No API access available. Jungle Scout
Customer Support 24/7 support with a comprehensive training library, free resources, and regular webinars. Detailed training academy and exclusive Freedom Ticket program for high-paying customers. Jungle Scout
Chrome Extension Easy-to-use with essential data on estimated sales, revenue, and reviews. More accurate sales estimates, sales trend graphs, and review velocity insights. Helium 10
Pricing Structure Starts at $29/month (annually), offers various plans for different seller levels. Starts at $39/month, offers plans for beginners to expert sellers. Also, the platform offers a free account creation where you can overview their features. Helium 10

So, In my opinion, both tools provide detailed product lists from Amazon. Helium 10’s Black Box and Jungle Scout’s Product Database offer valuable information to help you find profitable products.

Also, both platforms let you reverse-engineer keywords, and whether is Jungle Scout vs Helium 10, either way, you can gain insights into sales performance, ad effectiveness, and competitor strategies.

However, let’s look at some interesting stats to see how they stack up:

  • On average, Helium 10 estimates 38.2% of product sales perfectly correctly (0 errors), while Jungle Scout estimates 29.5% perfectly correctly (0 errors).
  • Helium 10 predicts 71% of product sales with an error rate of fewer than 5 units. Jungle Scout predicts 56% of sales with the same error rate.
  • Helium 10’s margin of error is within 22 units above or below actual sales, whereas Jungle Scout’s margin is 35 units above or below.
  • Helium 10 has an average accuracy of 70-80%, generally around 75%. This means there is about an 8% chance of product failure, an 8% chance the product will sell half of what Helium 10 predicts and an 8% chance it will sell around one-third of the predicted sales.
  • Jungle Scout has a higher success rate of 80-85%. It has about a 5% chance of product failure, a 5% chance it will sell only half of what is predicted and a 5% chance it will sell one-third of the predicted sales.

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What is Jungle Scout?

Jungle Scout is your go-to tool if you want to find profitable products to sell on Amazon and manage your business more effectively.

 It offers a range of features that can make your life easier, like detailed sales analytics and keyword research to help your products rank higher.

With the supplier database, you can connect with verified manufacturers, ensuring you get the best deals.

The product research tool is perfect for identifying high-demand, low-competition products, which is crucial if you’re just starting out.

Plus, the inventory management and product tracker features help you avoid running out of stock and keep an eye on your products’ performance.

What Is Helium 10?

Helium 10 is your all-in-one software suite designed to help you excel on Amazon. With its comprehensive set of tools, you can streamline your product research, optimize your listings, and manage your business with ease.

The product research tool helps you find high-demand, low-competition products, giving you a competitive edge. Helium 10’s keyword research feature ensures your listings are optimized for maximum visibility, helping you attract more customers.

You can also track your products’ performance over time with powerful analytics tools, giving you insights into sales trends and profitability.

The inventory management system helps you avoid stockouts and overstocking, so you can maintain optimal inventory levels.

Additionally, Helium 10’s PPC management tools make it easier to run effective advertising campaigns, boosting your sales and visibility.

With features like product alerts and a profitability calculator, Helium 10 ensures you’re always informed about your business’s performance and potential opportunities.

Jungle Scout vs Helium 10: Key Features

Now, I will make a complete comparison of all features the both platforms provide. So, Jungle Scout vs Helium 10? Let’s see which one wins the battle.

1. Ease of Use

Jungle Scout vs Helium 10 have unique interfaces, even though they aim to help you achieve similar goals. So, knowing how each one works can help you choose the right tool for you.

➡ Jungle Scout Ease of Use

When you sign in, you’re greeted by the new Home Dashboard, which features sales widgets for a quick overview of your Amazon business performance over the past 7 days. The interface is clean and beginner-friendly.

Everything you need is available on the dashboard, making it easy to conduct product research.

To narrow down your results, simply add filters like specific keywords, regions, and seller types. After setting the filters, hit the search button to get your desired results.

You can view all product data directly on the dashboard, including price, rank, reviews, product category, monthly income, and more.

Clicking on a product will also show its seasonal performance. Overall, Jungle Scout is very intuitive, making it an excellent choice for beginners.

➡ Helium 10 Ease of Use

The interface is also straightforward to use. To start with the Black Box feature, go to the Helium 10 dashboard and click on it.

While the UI is simple, it might be a bit confusing for newcomers. You’ll need to apply various filters to get the desired results.

So, for me, this huge choice of filters is a great deal, since I want to narrow down my search as much as I can.

Also, the app allows you to analyze the reviews of products, run a listing analyzer, track competitors, and more. I must say, Jungle Scout does not have these features.

When searching for the right products, using the filters option will take you to a detailed product view.

2. Product Database       

When deciding between Jungle Scout and Helium 10, it’s essential to understand their product databases and how they help you find the best products to sell.

➡ Jungle Scout Product Database

Jungle Scout’s interface is designed to be user-friendly and efficient. You can quickly choose the criteria you’re looking for with a variety of essential filters.

Once you hit search, the page fills with hundreds of products you can dive deeper into.

As you scroll through the results, the Product Database displays the exact criteria you’re searching for, including net price, fees, and the option to add products to the Product Tracker with just one click.

Jungle Scout also highlights a product’s seasonal performance within the Opportunity Finder. This feature shows you the top products, which you can easily add to the Product Tracker.

Additionally, Jungle Scout provides data on units sold, giving you a comprehensive view of each product’s performance.

➡ Helium 10 Product Database

With Helium 10’s Black Box, you start by setting a few filters to specify the type of product you’re looking for.

I must say, their filtering options are numerous, and way more than the ones of Jungle Scout.

Thus, you can search based on category or subcategory, review count and rating, best seller rank, shipping data, competitors data, sales data, images, variations, keywords, and many more.

After you hit search, Black Box presents you with products that match your criteria.

You can further refine your search by clicking the Edit Filters button, allowing you to apply advanced filters like Price Change %, Sales Year Over Year %, Variation Count, and Best Sales Period.

If you click on the price or sales numbers in Black Box, it brings up a graph showing the average price and average daily sales for that product.

This visual representation helps you understand the product’s market performance over time.

3. Keyword Research

When comparing Jungle Scout and Helium 10 for keyword research, it’s crucial to understand their unique features and how they can impact your Amazon product listings and PPC campaigns.

➡ Jungle Scout Keyword Scout

With Jungle Scout’s Keyword Scout, you can use advanced filters to find the most impactful keywords for your listings and PPC campaigns.

Thus, you can analyze them based on various criteria like 30-day search trend, search volume, 90-day search trends and search volume, PPC bid, ease to rank, relevancy score, and many more.

These filters help you refine your SEO strategy and gain a competitive edge. Plus, you can save these filters for future searches, making your workflow even more efficient.

Another great feature is the ability to view historical search volume data for up to two years- the Rank Tracker. This data is presented in a graph that shows a keyword’s seasonality and popularity over time, giving you a clear picture of trends.

You can also search for related keywords or perform a reverse-ASIN search on up to 10 ASINs at once.

However, there’s a catch. Jungle Scout’s basic plan only offers one month of historical keyword data, which isn’t very useful.

To access two years of data, you’ll need to upgrade to the Professional plan. This upgrade is essential if you want to make informed decisions about a product’s long-term potential.

➡ Helium 10 Magnet

On the other hand, with Helium 10’s Magnet tool, you get similar features and filters to sort through specific keywords for your product listings.

Magnet also provides a historical search volume graph, so you can see a keyword’s popularity over time. One of the standout aspects of Magnet is its Magnet IQ Score.

This score rates each keyword based on search volume and the number of competing products. A high Magnet IQ score indicates a keyword with high search volume and low competition, which is incredibly valuable for product research.

Also, using Helium 10’s Magnet tool, you can organize keywords by IQ score, helping you pinpoint potential product opportunities.

For instance, you can enter a keyword like “gothic decor” and see a list of related keywords with estimated search volume and the number of competitors.

This can help you find promising product ideas. After you create your initial list, you can further analyze these opportunities using Helium 10’s X-Ray tool.

Thus, this Chrome extension provides deeper insights into product viability, pricing, sales, revenue, BSRm fees, seller rank, product rating, keyword insights, and more.

Furthermore, Helium 10 offers more extensive filter options for product and keyword research, allowing you to match criteria more precisely compared to Jungle Scout.

Additionally, the Page 1 Keyword Niche Summary in Helium 10 gives a complete breakdown of search volume, revenue, and product performance for a given keyword, which Jungle Scout doesn’t offer.

4. AI tools

When comparing Jungle Scout vs Helium 10, it’s essential to look at how their AI tools can help you as an Amazon seller.

➡ Jungle Scout AI Tools

Jungle Scout’s AI integration, known as “AI Assist,” enhances multiple tools within the platform. Here’s how it can help you:

Listing Builder

With AI Assist, you can create a comprehensive product listing quickly and easily. It generates titles, bullet points, and descriptions using the top options from your keyword bank.

This feature saves you time and money by eliminating the need for a listing copywriter.

Just click the “AI Assist” button next to each part of your listing, and the tool does the rest.

Profit Overview

Jungle Scout’s Sales Analytics tool now includes AI Assist, giving you deep insights into your business data.

It acts like a personal CFO, analyzing revenue, net profit, net margin, gross profit, fees, COGS, units sold, and more.

For instance, if your profit margin drops, AI Assist can identify issues such as high returns, high COGS, or high PPC fees and suggest improvements.

Review Analysis

This tool helps you analyze product reviews to identify common themes and pain points. With AI Assist, you can also research competitors’ reviews to find key differentiators for your next product.

It scans through reviews of a specific ASIN and provides actionable insights on how to improve your product, beat competitors, and understand common positive and negative feedback.

AI Assist Chat

This feature provides high-level support by understanding your unique questions and concerns.

If you need help finding a good product to sell on Amazon, you can ask AI Assist Chat for advice, and it will provide a detailed answer in seconds.

You can continue to follow up with more questions to get the support you need.

➡ Helium 10 AI Tools

Listing Builder

Similar to Jungle Scout’s AI Assist, Helium 10 offers an AI-powered listing copywriting tool. This tool, integrated with ChatGPT, helps you create SEO-optimized content in minutes, saving you a significant amount of time.

You can import your keyword lists directly into the Listing Builder, ensuring the AI includes the best keywords in your listing copy.

This integration makes the process of crafting compelling and optimized listings much faster and easier.


Another powerful AI tool from Helium 10 is Adtomic, an AI-powered Amazon PPC solution. Adtomic assists you in creating, managing, and optimizing your PPC campaigns.

Also, Adtomic provides precise keyword bid suggestions, enhancing your products’ visibility in search results. This means you can expect better performance from your PPC campaigns with less manual effort, allowing you to focus on other aspects of your business.

When comparing Jungle Scout and Helium 10, it’s important to consider API access and how it can enhance your Amazon business.

5. API Access

Imagine having the power to build your own custom tools and resources using Jungle Scout data.

Well, this is possible with API access, which allows you to create personalized solutions, boosting efficiency and tailoring your strategy specifically to your needs.

Jungle Scout offers API access to all its subscribers. This means you can tap into industry-leading Amazon intelligence data to build unlimited tools and resources.

Whether you need keyword search estimates, share of voice data, estimated sales, or pricing trends, you can pull this information directly using the API.

The first 100 API requests are free for all active Jungle Scout accounts, giving you a chance to test and explore the capabilities without additional costs.

On the other hand, Helium 10 does not offer API access. This is a significant difference, as it limits your ability to create custom solutions based on their data.

6. Customer Support

Customer support can be a dealbreaker. Let’s review the support quality, training libraries, and community resources for both tools.

Jungle Scout’s Customer Support is top-rated, available 24/7 a year, and staffed by Amazon seller experts. This team of over 20 representatives can answer questions about products, Amazon policies, updates, and changes.

You also get access to Academy, Jungle Scout’s comprehensive training library. Academy covers every step of the seller journey with hundreds of videos, constantly updated with new content.

Hence, these videos help you make the most of Jungle Scout’s technology and teach you how to sell on Amazon.

Moreover, most of Jungle Scout’s resources are free and available to everyone. These include:

  • The largest free library of Amazon selling content and in-depth videos
  • Tried and tested tips from real Amazon sellers in exclusive, bite-sized tutorials
  • Step-by-step case studies
  • Live onboarding training
  • Tool Tip Tuesdays for product feature deep dives
  • Regular webinars
  • Free in-depth data reports

On the other hand, Helium 10 also offers a training academy focused on teaching users how to use their tools.

Additionally, they have a program called Freedom Ticket, which is a hands-on, technical run-through of how to sell on Amazon.

However, this program is available only to their highest-paying customers and includes exclusive benefits like live Q&A sessions and live classes.

7. Chrome Extensions

Both Jungle Scout vs Helium 10 offer Chrome extensions with similar functionalities.

They display and estimate a product’s page rank, monthly sales, number of reviews, and monthly revenue in a single table.

👉 Also, check out 10 Useful Shopify Chrome Extensions for Your Ecommerce Store.

➡ Jungle Scout Chrome Extension

The Jungle Scout Chrome Extension provides a straightforward and easy-to-use interface, making it particularly user-friendly for beginners.

It offers essential data such as estimated sales, revenue, competitive data, product demand, and reviews at a glance.

So, once you are on the Amazon product page, the Chrome extension will display data about this specific product. So, you can check the sales rank over time, price range, monthly sales, and more.

 This tool helps you quickly assess product potential without needing to delve into multiple layers of data.

For example, if you’re looking at “fitness trackers,” you can instantly see how many units are sold monthly, the revenue generated, and the number of reviews. This simplicity is beneficial if you’re new to Amazon selling and want quick, actionable insights.

➡ Helium 10 Chrome Extension

However, I prefer the Helium 10 Chrome Extension for two main reasons: accuracy and more data points.

Hence, it’s hard to say which tool is the most accurate, I have personally found Helium 10 to provide more precise sales estimates.

One standout feature of the Helium 10 Chrome Extension is the sales trend graphs, review velocity over the past 30 days, number of images for each listing, and more.

For example, if you’re analyzing “wireless earbuds,” you can see the sales trends and review velocity, giving you a better understanding of the market. This detailed data helps me make better product-sourcing decisions.

Additionally, Helium 10’s Chrome extension has a more user-friendly interface and integrates seamlessly with other tools like Cerebro and Listing Analyzer.

I can say that this integration is pretty much similar to how Apple products work well together, making the overall experience more efficient.

Moreover, Helium 10’s Index Checker tool ensures your product is searchable, a crucial feature that Jungle Scout doesn’t offer.

Another reason I favor the Helium 10 Chrome Extension is the valuable free plug-in it provides. For example, you can see historical price and BSR changes for specific ASINs, which is very useful for tracking market trends.

Also, the Helium 10 review downloader and analyzer allow me to easily download all authentic, verified reviews for a product into a CSV file.

Using Helium 10’s online review analysis tool, you can see the most common phrases customers use in their reviews along with the average review rating associated with those phrases.

This feature is incredibly helpful for identifying opportunities for differentiation.

For instance, if you’re planning to sell “kitchen blenders” and notice that the phrase “too noisy” appears frequently in reviews for top competitors, you might consider developing a quieter blender or researching more into this issue.

👉 Discover the Top 11 Dropshipping AliExpress Chrome Extensions.

Jungle Scout vs Helium 10: Pricing Options

➡ Jungle Scout Pricing Plans

The platform offers four pricing options, starting from $49/month.

Starter Plan

Priced at $29 per month when billed annually at $348 (saving you $240) or $49 per month on a monthly subscription basis, the Starter Plan is ideal for first-time sellers looking to launch their business with confidence.

This plan offers access to 10 marketplaces and allows tracking of up to 50 products. Additionally, it includes essential tools like the Product Database, Opportunity Finder, and Keyword Scout.

A single-user license is provided, along with access to Jungle Scout Academy for gaining industry knowledge.

Therefore, this plan is perfect for beginners, offering the fundamental tools needed to get your business off the ground.

Growth Accelerator Plan

Next, we have the Growth Accelerator Plan, priced at $49 per month when billed annually at $588 (saving you $360) or $79 per month on a monthly subscription basis.

This plan is designed for professional sellers aiming to accelerate their business with advanced research and growth tools. It offers access to 10 marketplaces and allows tracking of up to 150 products.

Furthermore, it includes growth tools such as Review Automation, Listing Grader, and Rank Tracker, along with advanced research functionality and the ability to view 1-year historical trends.

This plan is the most popular among professional sellers who need enhanced tools to drive growth and stay competitive.

Brand Owner Plan

For those looking to scale their business profitably, the Brand Owner Plan is available at $129 per month when billed annually at $1,548 (saving you $840) or $199 per month on a monthly subscription basis.

This plan is suited for brand owners and small agencies. It offers access to 10 marketplaces and allows adding up to 10 users from your team.

Moreover, it provides unlimited research functionality for Keyword Scout and Product Database, advanced review automation functionality, and priority onboarding and in-app chat support.

As a result, this plan offers extensive features for scaling operations and managing larger teams efficiently.

Enterprise Solution: Cobalt

Finally, the Cobalt plan is a custom-priced option tailored for brands, agencies, and retailers needing comprehensive market intelligence tools.

This plan allows you to analyze all Amazon performance data in one place, track market trends and competitor performance, run ads with advanced targeting and automation, gauge share of voice, and discover keyword trends on Amazon.

So, this plan is tailored for large-scale operations. Cobalt provides in-depth analytics and advanced tools to drive strategic decisions.

➡ Helium 10 Pricing Plans

Helium 10 offers three distinct pricing plans tailored to meet the diverse needs of Amazon sellers. Whether you’re just starting out or looking to scale your business, there’s a plan for you.

Also, the platform offers a free account creation where you can overview their features.

Starter Plan

Priced at $39 per month, the Starter Plan is designed for beginners who need training and essential tools to get started with Amazon FBA.

This plan is perfect for those who are new to selling on Amazon and require guidance on how to begin.

With the Starter Plan, you get access to Helium 10’s X-ray function and comprehensive training materials, including Freedom Ticket.

This plan also supports novice sellers with a 30% coupon code to make it even more accessible.

Platinum Plan

The Platinum Plan, at $99 per month, is the must-have solution for your growing business.

This plan is ideal for novice sellers who are ready to start their FBA business with more robust tools.

It includes Helium 10’s significant features such as a keyword tracker, ASIN alerts, index checkers, and follow-up emails.

With these features, you can effectively manage and grow your Amazon business, making it the most popular choice among sellers looking to expand their operations.

Diamond Plan

For $279 per month, the Diamond Plan is perfect for expert sellers looking to scale their business.

This plan includes all the capabilities of the Platinum Plan, plus additional features like multi-user login, support for up to four seller accounts, inventory management, and connections.

The Diamond Plan is designed for sellers who want to expand their business operations and require more advanced tools and functionalities.

Jungle Scout vs Helium 10 – Which Once Is Worth The Money?

I must say, both tools are among the most popular options available, but which one offers the best value for your money?

So, the answer really depends on what you’re looking for. If you compare the basic plans of both tools, you’ll find that they are similarly priced.

However, Jungle Scout tends to be a better option if you’re seeking advanced features. Their Pro plan offers more for a lower monthly cost compared to Helium 10.

Conversely, Helium 10 has a unique pricing model based on credits. These credits can be used for various services within the tool. Depending on your specific needs and how much you use the tool, Helium 10 might turn out to be more cost-effective for you.

Long story short, if you need a lot of advanced features at a lower price, Jungle Scout might be the way to go. But if you prefer a flexible credit-based system that can be tailored to your usage, Helium 10 could be a better fit.

Jungle Scout vs Helium 10: Pros & Cons

Jungle Scout Pros & Cons

Offers cheaper plans that still include all features.

Has an intuitive, user-friendly interface.

Provides higher accuracy rates even without a full suite of tools.

Delivers sales data for any Amazon product.

Includes keyword research for any Amazon product.

Allows comparison of sellers and strategies to get various rankings.

Does not have a mobile app.

Lacks a free Chrome extension, unlike Helium 10.

Has fewer features compared to Helium 10.

Helium 10 Pros & Cons

Offers a free Chrome extension for easy use.

Includes a complete marketing suite with tools to excel on Amazon.

Excellent customer support and a detailed database to help you learn.

Known for its high accuracy rates, making it a top choice.

Offers a Free Account creation to check their features

Takes some time to get familiar with the tools.

Can be quite expensive.

The interface is more professional and less intuitive.

What Customers Say About Jungle Scout Vs Helium 10?

So, as I gave you my personal opinion based on my experience about Jungle Scout vs Helium 10, I think it’s worth pointing out what others like me have to share.

So, I checked on customer testimonials about this on Quora and Reddit. And, to sum it up for you, here’s what I found.

Many users appreciate Helium 10 for its comprehensive suite of tools, which includes everything from product research to listing optimization and inventory management.

One user mentioned that even though they sometimes don’t use Helium 10 for months, they find it incredibly valuable for tasks that would otherwise take much longer.

However, some users feel that Helium 10 can be overwhelming due to its complex interface and frequent upsell attempts.

There’s also a sentiment that Helium 10’s PPC reporting isn’t reliable, leading some users to double-check their profits manually.

On the other hand, Jungle Scout is often praised for its user-friendly interface and accuracy. Many users find it easier to navigate and more intuitive, which is particularly beneficial for beginners.

One user pointed out that Jungle Scout offers more accurate sales estimates and product research capabilities.

However, it lacks some of the advanced features of Helium 10, such as a free Chrome extension and certain automation tools.

Despite this, users appreciate Jungle Scout’s focus on essential features and its simpler, more affordable pricing structure.

Overall, customers who prioritize a wide range of features and are comfortable with a more complex tool tend to prefer Helium 10.

Those who value ease of use, reliability, and a straightforward approach often lean towards Jungle Scout.



In my opinion, the battle between Jungle Scout vs Helium 10 depends on your specific needs and preferences as an Amazon seller.

Jungle Scout excels in its user-friendly interface, making it ideal for beginners. Its accurate sales estimates and essential features provide a solid foundation for product research and market analysis.

Additionally, the more affordable pricing plans make it accessible for those just starting.

Helium 10, on the other hand, offers a comprehensive suite of tools that are best for more advanced users.

Its superior sales estimate accuracy and extensive filter options for product and keyword research are invaluable for experienced sellers. However, its higher complexity and cost might be a barrier for some.

So, my advice for you?

 Before making your decision, consider your business’s stage and specific requirements. If you’re just starting out, Jungle Scout’s simplicity and lower cost might be more beneficial.

However, if you are looking to scale and need advanced features, Helium 10 could provide the edge you need.

Remember, the best tool is the one that fits seamlessly into your workflow and helps you achieve your business goals efficiently.

About the Author

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Martin Stoimenov
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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