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14 Best eCommerce Merchandising Techniques for 2024

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Martin -
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Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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Are you ready to transform your online store into a captivating shopping destination? Discover the secrets of eCommerce merchandising in my latest article!

How can the right atmosphere and personalized touches keep shoppers coming back for more?

Unveil the strategies that turn casual visitors into loyal customers, guiding them effortlessly through your digital storefront.

Dive in and learn how to make your eCommerce store unforgettable!


What Is Ecommerce Merchandising?

eCommerce Merchandising is all about making your online store a place where shoppers feel welcomed, guided, and excited to explore.

 Just like hosting a great party, it’s about the details, the atmosphere, and making sure everyone leaves with a smile, looking forward to their next visit. Your goal? Make them feel so welcome and excited that they stay longer and maybe even tell their friends about the amazing time they had!

So, when it comes to eCommerce, your customers land on your website. So, you have to make the most of it to make the “atmosphere”

Hence, this means having clear, high-quality photos of your products, catchy descriptions, and a well-designed layout. Think of it as rolling out the red carpet for your visitors.

Also, you guide your shoppers. You highlight the best deals, showcase popular products, and use banners or pop-ups to draw their attention to what’s new and exciting. It’s like saying, “Hey, check out the delicious appetizers over here!”

Moreover, everyone loves a good story. Your online store should tell a story that connects with your customers. Maybe it’s the story of how a product is made or how it can improve their life.

And, last but not least, adding personal touches can make a huge difference. In your store, this could be personalized recommendations based on previous purchases, special discounts for loyal customers, or even a friendly chat option for questions.

It’s like remembering a guest’s favorite drink and having it ready for them—these little things show you care.


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Ecommerce Merchandising vs Traditional Merchandising

Even though these are both types of merchandising, believe me, running them is completely different.

Both aim to optimize the shopping experience, but they employ different strategies and tools to achieve this goal.

Setting the Scene

➡Traditional Merchandising

In a physical retail setting, merchandising involves the strategic arrangement of products on shelves, the creation of eye-catching window displays, and the use of promotional signage.

The goal is to create an inviting atmosphere that attracts customers and encourages them to explore the store.

➡ E-commerce Merchandising

Online, the “storefront” is your website. This involves high-quality images, engaging product descriptions, and a user-friendly layout.

Also, the digital environment must be visually appealing and easy to navigate, ensuring that customers can find what they need quickly and effortlessly.

Customer Interaction

➡ Traditional Merchandising

 In physical stores, customer interaction is direct and personal. Sales associates engage with customers, answer questions, and provide recommendations.

Thus, this face-to-face interaction can significantly enhance the shopping experience.

➡ E-commerce Merchandising

Online interaction is digital. Tools like chatbots, live chat support, and personalized recommendations based on browsing history play a crucial role.

Hence, the goal is to offer a responsive and helpful shopping experience, even without physical presence.

Display and Experience

➡ Traditional Merchandising

Physical stores allow customers to touch, feel, and try out products.

Thus, this sensory engagement is a key aspect of traditional retailing, helping to build trust and satisfaction.

➡ E-commerce Merchandising

Online stores must compensate for the lack of physical interaction through rich visual content and detailed product information.

So, high-quality images, videos, and customer reviews help recreate the in-store experience virtually, building confidence and encouraging purchases.

Flexibility and Updates

➡ Traditional Merchandising

Updating displays and rearranging products in a physical store requires manual effort and time.

This can be a logistical challenge, particularly for large stores with extensive inventories.

➡ E-commerce Merchandising

Digital environments offer greater flexibility and speed. So, changes can be implemented quickly, such as updating banners, modifying product listings, and launching promotions.

 This agility allows for more dynamic and responsive merchandising.

Top 3 Store Focus Points For Effective Ecommerce Merchandising

Let’s start with the basics: you have three main places to wow your site visitors with thoughtful eCommerce merchandising: your home page, your category pages, and your product listing pages.

1. Home Page

Think of your home page as your store’s front window. It’s the first thing people see, and it should give them a good idea of what you sell.

Highlight your latest promotions and trending products, and make sure it’s easy to navigate with a prominent search box. It’s like saying, “Welcome! Here’s what we have in store for you today.”

2. Category Pages

Next, we have the category pages. These are like the entrances to different departments in a big store.

Use them to showcase your product lines, highlight best-selling items in each category, and provide handy filters for price, color, size, and more.

It’s like guiding your guests to the exact section they’re interested in, making their shopping experience smoother.

3. Product Detail Pages

Finally, we have the product detail pages. These are the spotlight for your individual items. Include plenty of information, high-quality images, and user reviews to build trust.

These pages can also act as landing pages if someone finds your product through a search engine.

It’s like giving a detailed tour of a specific item, ensuring your guests have all the information they need to make a decision.

In essence, eCommerce merchandising is about creating a welcoming, easy-to-navigate, and informative experience for your visitors.

Just like a good host, you want to make sure everyone feels comfortable, knows where to find what they’re looking for, and leaves with exactly what they need.

Best 14 Ecommerce Merchandising Strategies

1. Personalize The Shopping Experience

Personalization in eCommerce isn’t just a fancy add-on; it’s a game-changer. It goes beyond basic segmentation and uses detailed data on how customers interact with your site.

Although it’s more challenging, the rewards in terms of conversions and revenue are worth it.

Tailoring Search Results

Think about how your customers search for products. What are they usually looking for, and how do they search? By understanding these habits, you can customize their search experience.

For instance, Google customizes search results based on past searches. If a user searches for “running shoes,” and then just types “run,” Google suggests “running shoes” again.

You can do something similar. If your customers often search for “vegan” products, tweak your search algorithms to prioritize vegan items for any related search.

For instance, since I frequently buy on AliExpress, I can certainly say that this huge marketplace follows every single user search result. Just check this out.

I am a girl, I do like luxury, and I do like aesthetics. Plus, I do protect my phone very much. Well done AliExpess!

Learn from Purchase Behavior

Search habits give you clues about what customers want, but what they add to their cart and buy gives you even clearer insights. Use this data to adjust your personalization strategies.

For instance, if a customer frequently buys fitness gear, make sure those items are more visible to them.

For example, I am a huge Zara buyer, and believe me, they should give me a salary. So, I love their new feature. Based on my search results, the app has a whole category “Selection For You”, which is based on my past purchases.

Use General User Data

Look at the overall trends among your customers.

For instance, if many users buy coffee makers after adding coffee beans to their cart, you can automatically suggest coffee makers when someone adds coffee beans to their cart.

This is how stores like Target excel—they use data to suggest related products.

In fact, this is how upselling and cross-selling strategy works. And believe me, it is a MUST!

Hence, you can add product recommendations to users in sections like You may also like”, “Customers who bought this also bought this”,” you might be interested in” etc.

For example, this is how Amazon boosts their sales, they have a section “customer who bought this item also bought” on every product page.

Moreover, Zara also has,” you may also like” on every product page.

Also, use this strategy in their personalized confirmation emails. Thus, with Sephora, you get a personalized email with your purchase data and a section of “people also bought”.

Minimize Unwanted Products

Personalization also means showing fewer irrelevant products. Thus, if a customer rarely buys a certain brand of clothes, place that brand lower in their search results.

This makes their shopping experience smoother and more enjoyable.

Combining Online and Offline Data

If you have a loyalty program that tracks in-store and online shopping behavior, combine this data for better personalization.

For example, Sephora does this well. They use data from their app and physical stores to personalize offers and recommendations.

2. Build Brand Identity

Brand identity is all about how you present your business to the world. It includes key elements like your logo, style, and color palette.

When done right, these elements come together to create a unique experience that customers can easily associate with your brand.

Thus, the goal is to make your brand memorable without overshadowing the products you offer.

Key Elements of Brand Identity

  • Logo: Your logo is often the first thing people notice about your brand. It should be simple yet memorable, embodying the essence of your business.
  • Style: This includes everything from the tone of your website copy to the design of your packaging. Your style should reflect your brand’s personality and values.
  • Color Palette: Colors can evoke emotions and set the mood. Choose a color palette that resonates with your brand’s message and stick with it across all platforms

For example, Unconditional is ecommerce merchandising store. The store logo, design, and color palettes, and are all the same palette and style. So, wherever you are on their page, you get the sense that you interact with the same brand.

Plus, they share a good story behind the brand which is emotional and touching. That’s what this generation of users wants– emotions, especially Gen Z.

Not only that but as their mourned creator Philip Stephen supported the gender identity, the categories on their website are named and organized as such “him”, “her” and “they”.

Another great example is Warby Parker. Their clean, modern design, combined with a distinct color palette and friendly, approachable tone, makes their site immediately recognizable.

Warby Parker’s consistent use of these elements ensures that customers know exactly what to expect every time they visit—stylish, high-quality eyewear presented in a way that reflects the brand’s innovative spirit.

3. Merchandising With More Searchandising

It might sound quirky, but searchandising—curating search results to boost conversions and key performance indicators (KPIs) for your online store—is a powerful merchandising tool.

Every search query reveals valuable insights into what people are looking for and how they search for it on your site.

Hence, search is a treasure trove of merchandising opportunities, and searchandising is your method to mine this gold.

Searchandising focuses on ranking—the order in which search results appear. Controlling search ranking lets you show shoppers what you want them to see first. This is crucial because many people click the first result.

However, thankfully, today AI tools and machine learning make search engines far more effective. These technologies help you strategically place the right items in search queries by setting up automatic rules based on clickstream data, inventory levels, and product attributes.

Walmart is a great example of a store excelling in searchandising. They use AI-driven search engines to personalize search results based on user behavior. This means that if a customer frequently buys electronics, their search results will prioritize electronic products.

Walmart’s searchandising strategy ensures that customers find what they’re looking for quickly and easily, improving their overall shopping experience and driving up sales.

4. Provide Easy Navigation

Think of your eCommerce merchandising store as a dense forest. Without clear signs or a map, anyone entering is bound to get lost. Intuitive navigation is crucial for guiding visitors to find what they need easily.

For example, Gymshark excels at this. They use a Z-pattern design to make navigation simple, leading users from the logo to the menu and important buttons seamlessly.

So, as you scan their home page you can see call-to-action buttons, clear headlines, a navigational menu with well-organized categories, grid layout to organize content across the home page, a login button, a search bar, etc.

So, what can you do? Using clear headings, logical organization, and a user-friendly interface will enhance the user experience and keep visitors on your site longer.

Let’s consider a scenario. Suppose someone is looking for a perfect gift for an anniversary. They search on Google for “best gifts for anniversaries” and click on a link titled “Special Anniversary Gifts for Your Loved One.”

When they land on the page, they see a matching headline like “Find the Perfect Gift for Your Special Day!” along with high-quality images of various gift options. There’s also a call-to-action (CTA) button offering a promo code for a 15% discount.

This combination of clear navigation, engaging content, and special offers can turn a visitor into a potential customer.

By ensuring your store is easy to navigate, you create a positive experience that encourages visitors to explore and make purchases.

5. Craft a Simple And Catchy Headline

Your headline is the first thing visitors notice when they land on your page. It’s essential to make a great first impression with it, or you risk losing it immediately.

A short, eye-catching headline grabs your visitor’s attention without overwhelming them. It should entice them to stay and explore further.

When creating your headline, be specific and clear. Use only the most essential words to describe what you offer. Ensure your headline clearly communicates the value of your product or service.

Focus on your headline and a short descriptor. Both should highlight what you are offering and how it benefits your visitor. Your headline must also align with the rest of your campaign to create a cohesive message.

For example, I really loved Warby Parker’s style of writing headlines, interesting, funny, intriguing- “We got your eyes covered”.

Also, Watch Gang is another store that can be a great inspiration for how to write headings.

6. Deliver the Right Message to Visitors

Your landing page should deliver the right message to visitors. It needs to clearly communicate the value and benefits of your product or service. If your message isn’t clear, visitors will quickly leave.

Use persuasive copy and high-quality product images, headlines, and call-to-action buttons, to show what makes your offering special. This helps visitors quickly understand what they can expect from your page and encourages them to stay and explore further.

How to Deliver the Right Message?

  1. Be Clear and Specific: Make sure your message is straightforward. Avoid using jargon or complex language.
  2. Highlight Benefits: Focus on how your product or service can solve a problem or improve your visitor’s life.
  3. Use Strong Visuals: High-quality images or videos can enhance your message and make it more compelling.

For example, GiveMeTap is a company that sells bottles. So, most of the headlines on their website share a message that they care about a sustainable environment and delivering clean water to everyone.

Also, I loved their campaign –“1 bottle = 5 years of clean water for someone living in Africa.”

This way, they deliver the message that they are a caring and environmental company.

7. Include A Few Clear CTA Button

A clear and prominent call-to-action (CTA) button is essential for guiding visitors toward actions like making a purchase or signing up for a newsletter. Your CTA should stand out, be persuasive, and be easy to find to encourage conversions.

However, keep in mind that using multiple CTA buttons can confuse visitors and reduce the effectiveness of your landing page. It’s best to provide only one or two clear options to focus their attention.

Make your CTA button large and use eye-catching colors that stand out from the background of your page. This helps draw attention and prompts visitors to take action.

Netflix does this well on its landing page. They use two, bold red buttons that say “Get started” and “Sign In” against a dark background. This makes the CTA button stand out and clearly guides visitors toward signing up.

Also, Gymshark uses CTA’s to direct consumers to their main categories, right and simple.

So, here are some tips for an Effective CTA:

  1. Be Direct: Use simple and direct language like “Buy Now,” “Sign Up,” or “Get Started.”
  2. Create Urgency: Phrases like “Limited Time Offer” or “Get Your Free Trial Today” can encourage immediate action.
  3. Place Strategically: Position your CTA button where it’s easily visible, such as near the top of the page or after a key piece of information.

8. Use One High-Quality Background Image or Video

Choosing the right background image or video is crucial for creating a high-converting eCommerce landing page. Your page should look professional and visually appealing to draw in visitors.

Make sure your image or video reflects the trustworthiness of your business. It should align with your color scheme and brand identity. Use just one high-quality, relatable background image or video to keep things simple and focused.

Also, be mindful of the size of your image or video. Large files can slow down your page load speed, which can frustrate visitors and lead to higher bounce rates. Optimize your media files to ensure your page loads quickly.

For example, Nike’s home page often features a single, high-quality video of athletes using their products. This not only showcases their products in action but also aligns with their brand identity and appeals to their target audience.

Also, I love Gymshark’s HUGE video on their home page background. It showcases their brand and product quality perfectly.

9. Make Your Ecommerce Merchandise Mobile Responsive

With more people using mobile devices for online shopping, it’s crucial for your eCommerce landing page to be mobile-friendly. Your page should adjust to different screen sizes and load quickly on mobile devices.

Ensuring your page adapts well to mobile screens helps provide a smooth and enjoyable browsing experience for mobile users.

Fast loading times are essential to keep visitors engaged and prevent them from leaving due to slow performance.

So, keep this in mind:

  • Use a Responsive Design: Make sure your website layout adjusts smoothly to different screen sizes.
  • Optimize Load Times: Compress images and use efficient coding practices to improve speed.
  • Test on Multiple Devices: Regularly test your site on various mobile devices to ensure compatibility.

Check out the Zara store on the desktop.

Check out the Zara store On a mobile browser (mine is Safari).

10. Add Social Proof

When someone visits your homepage or any landing page, they often don’t know if your offer is good. However, seeing that others are happy with your product or service can build trust.

Adding social proof to your homepage or product pages is a smart move. This can include customer testimonials, reviews, case studies, and embedded social media posts. These elements show that real people have used and liked your offer, making new visitors more likely to trust you.

For example, Glossier does a great job of incorporating social proof on its website. They showcase customer reviews and photos of customers using their products, which helps build credibility and trust with potential buyers.

11. Develop A Search Engine Optimization Strategy

SEO (Search Engine Optimization) is crucial for making your product pages easy to find on search engines like Google. Think of SEO as your magic tool to increase your store’s visibility and attract more customers.

A well-optimized SEO strategy helps your Ecommerce merchandising appear higher in search results, bringing in visitors who are already interested in what you offer.

Therefore, you should aim to get your site on the first page of Google search results, as this is where most users look. Even better, being in the top 5 spots can dramatically boost your visibility.

Also, statistics reveal that 75% of customers don’t look past the first page of search results. Most users click on one of the top 3 links because they trust these will provide the best answers.

For example, you can consider writing clear and detailed product descriptions that include important keywords naturally. Also, include keywords that your customers are likely to search for in your product titles, or tags.

Amazon is a prime example of great SEO in action. When people search for products like “best wireless headphones,” Amazon’s product pages often appear at the top.

This high ranking helps drive a lot of traffic to their site, resulting in more sales.

Therefore, tools like SEMrush can assist you in discovering these keywords. SEMrush provides a premium plan with an extensive keyword database, revealing its competitiveness and the countries in which it ranks.

12. Ensure Your Website Loads Fast

A key factor in driving traffic to your eCommerce site is website structure. This means having clean, simple, and easy-to-read categories on your site. Also, a well-structured website uses fewer codes, which helps Google rank it higher.

For example, follow the three-click rule. Users should find the information they need within three clicks, ensuring a smooth and optimal user experience.

To keep your website running smoothly, use well-optimized themes.  For instance, Shopify website builder offer excellent themes designed for speed. Additionally, compressing images can significantly reduce loading times.

For instance, you can use tools like GTmetrix to gain insights into your website’s performance. It provides a breakdown of loading times and suggests ways to optimize your store, including browser caching and script minification.

Moreover, the Shopify Theme Detector tool can help identify if your theme is causing slow loading times. Choosing a fast, lightweight theme can significantly improve your site’s speed.

13. Establish a Social Media Presence

Social media is crucial for showcasing your eCommerce merchandising and reaching potential customers. In fact, social media ads are a powerful tool for driving traffic and increasing sales.

First, social media platforms offer extensive targeting options. You can narrow down your audience based on demographics, interests, and behaviors. This allows you to engage with the right people who are more likely to convert into customers.

For example, you can target users interested in similar products or who follow related pages, increasing the chances of your ads being seen by those already interested in what you offer.

More targeted ads mean more interested visitors to your site, leading to increased traffic and potential sales.

Thus Facebook Pixel helps you track the performance of your ads and optimize them for better results.

By analyzing data from Pixel, you can understand which ads drive the most traffic and conversions, allowing you to adjust your strategy accordingly.

Platforms like Facebook and Instagram are excellent for bringing more visitors to your Shopify store. With their vast user bases and robust advertising tools, they help you reach and connect with the right audience.

On these platforms, you can use various ad types to promote your business. Hence, you can use image ads, videos, lead ads, slide show ads, reels, stories, and more.

Moreover, using hashtags and product tags can help more people find your posts. Instagram is known for its visually appealing content and influencer partnerships.

Also, working with influencers can expand your reach and make your brand more trustworthy.

👉 Check out my Guide To User Generated Video Content For Ecommerce Stores.

14. Build A Referral Program

 Referral programs are a great way to gain more buyers for your eCommerce merchandising by using the networks of your current customers. When customers love your products or services, they often share their positive experiences with friends and family.

Offering rewards for referrals incentivizes your customers to promote your store. Personal recommendations are very effective because people trust the opinions of those they know more than traditional ads. This makes referred customers more likely to visit your store and buy something.

Referral programs can also lead to viral growth. As new customers are referred and become satisfied with your products, they, in turn, refer others. This creates a cycle of ongoing growth, greatly increasing your store’s visibility over time.

For instance, Lulus’s referral program rewards customers for bringing in new shoppers. This not only increases traffic but also helps build a loyal customer base.

💡 Tip: Learn about the 16 Ecommerce Mistakes to Avoid For Shopify Dropshipping Store.

Top 5 Shopify Store eCommerce Merchandising Examples

1. Wolf Circus 

Wolf Circus is a standout example of an Ecommerce merchandising store, featuring a wide range of handmade jewelry from Vancouver, Canada.

The jewelry pieces are crafted from recycled bronze or silver, emphasizing luxury. If you’re looking for top-notch gold and silver accessories, this store is a must-visit!

Upon entering the site, you’ll notice a pop-up for selecting your currency before you can access the home page. While this feature is helpful, it can be a bit confusing for some customers since navigation is restricted until a currency is chosen.

The layout of the site features full-screen, high-quality images showcasing their product collections. Additionally, the home page uses a grid layout to organize all other information, making it easier to categorize diverse content.

The store also boasts a fly-out horizontal menu with clearly defined categories and sub-categories, providing excellent navigation. If you’re seeking menu examples for Ecommerce merchandising, this one is excellent.

Another unique feature is the custom mouse cursor, which differs from the typical ones found in other Ecommerce stores.

2. Nutriseed

Nutriseed is an Ecommerce merchandising store that specializes in selling nutritional products. Its visually appealing and user-friendly design makes it an excellent example for your own online business.

The homepage plays a crucial role in customer satisfaction, thanks to its vibrant colors, clean layout, and overall simplicity. This design choice makes it refreshing and engaging for visitors. Therefore, the Featured Image Layout is a fantastic option for your business.

In addition to a captivating background photo, the homepage features strategically placed call-to-action buttons. These buttons not only enhance the visual appeal but also guide customers to specific landing pages within the store.

Moreover, Nutriseed uses a grid of card layouts on its homepage and other landing pages. This layout ensures a balanced distribution of text, photos, and videos, providing users with clarity and making it easy to navigate to their desired content.

To enhance user experience, Nutriseed employs a horizontal fly-out menu with well-organized categories and sub-categories. Users can easily understand what information they will find under each category, improving their browsing experience.

Additionally, Nutriseed incorporates all essential navigation elements, such as the logo, log-in/sign-up button, shopping cart button, search button, currency conversion button, and support.

These elements are strategically placed for easy access, ensuring a seamless browsing experience

3. Quadlock

Quadlock is all about letting you attach your mobile phone wherever you go. Developed about a decade ago in Australia, Quadlock offers a variety of mounts like the bike mount, belt clip, wall mount, and tripod adapter.

The Quadlockcase store is a great example of Ecommerce merchandise design. The navigation is well-structured, starting with a horizontal fly-out menu. Categories and sub-categories are organized by product type and name. There’s even a category offering discounts to customers, such as “Get 10% OFF.”

Another great feature is the “Device” category, where customers can find all products for a specific smartphone model in one place. They can also browse products by specific activities, providing multiple navigation choices.

The store includes all essential navigation elements, like the logo, log-in/sign-up button, shopping cart button, search button, currency conversion button, and support, all located in the header section of the homepage. The header also provides important information about the buying or shipping process.

The product landing page is excellent and should serve as an example. It contains all necessary product information, such as price, high-quality photos, videos, detailed descriptions, customer reviews, and comments.

The layout features a full-screen video layout, and the content is organized with a grid design, using realistic pictures and videos. While some might find the images and colors overwhelming, they reflect the quality and realism of the products.

Quadlock shows great customer care by offering options for customers to build their own products. They also provide collections, a live chat button, a blog, a warranty and returns policy, a privacy policy, and verified buyer reviews.

Additionally, they are active on social media platforms, keeping customers informed and engaged with the brand. Another effective marketing tactic they use is offering discounts and discount codes.

4. Watch Gang

First of all, the homepage features a symmetrical design where customers can simultaneously see products and read a short, captivating description about them. This layout is both visually pleasing and informative for your eCommerce merchandising.

Additionally, the store uses call-to-action (CTA) buttons with eye-catching colors that grab users’ attention, signaling them clearly on what to do next.

Furthermore, the headlines are interesting and creative, making the content more engaging. There’s also a clear, contrasting CTA button on the page that stands out.

Another engaging feature is the “Wheel” marketing tactic, which gets customers involved and gives them ideas for future purchases. This interactive element adds a fun aspect to the shopping experience.

Moreover, when you scroll down, you can see customer testimonials at the bottom of the landing page. This social proof can influence purchase decisions by adding credibility.

However, there are some areas that need improvement.

For instance, there are no direct buttons on the homepage leading to product pages, which is counterproductive for increasing sales. Avoid this mistake in your design.

In addition, customers have to make several clicks to get to the product page. Once found, the button redirects to another link, making the process confusing.

Despite the navigation issues, the product page itself is decent. It includes high-quality photos, detailed descriptions, CTA buttons, and customer reviews.

Lastly, the menu is not very visible. It is placed in the upper right corner, which is uncommon. It’s a drop-down menu with a few categories, but its placement could be more intuitive.

5. Vanity Planet

This ecommerce merchandising demonstrates how to effectively sell specific items by focusing solely on one product.

Starting with the design and navigation, Vanity Planet uses Slide Show Images as the website background, making it visually appealing.

Additionally, the heading is short and captivating, grabbing visitors’ interest within seconds. The CTA button “Shop Now” is clear and actionable, encouraging immediate engagement.

Furthermore, their fly-out menu is well-organized, with clearly defined categories and sub-categories, making navigation easy.

As you scroll down the homepage, you’ll notice there’s a lot of information, yet it looks neat and clean. This is thanks to the grid layout, which is asymmetrical but still very organized.

Lastly, their product page is impressive. It includes high-quality photos, videos, product descriptions, customer reviews, a “how-to-use” section, and FAQs. In other words, it has everything a customer might need.



Mastering eCommerce merchandising is pivotal for creating an engaging and successful online store. Focus on high-quality visuals, personalized recommendations, and intuitive navigation to enhance the shopping experience.

Remember, little details like clear, catchy descriptions and a well-designed layout make the biggest difference.

Before diving in, consider these key points: invest in high-quality product images, craft compelling product descriptions, and ensure your website is easy to navigate.

Also, personalization is crucial—use data to tailor the shopping experience to each customer. Finally, maintain a consistent brand identity across all touchpoints to build trust and recognition.

By following these strategies, you’ll create a standout eCommerce store that attracts and retains loyal customers.

About the Author

Profile picture of Martin
Martin Stoimenov
Martin is an agency owner and SaaS projects maker. His work is featured in the leading ecommerce brands, magazines and podcasts. Talks about Marketing, Business Development, and Growth Hacking!
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