20 Best One Product Dropshipping Stores & How To Start [2024]
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Want to create the perfect one product dropshipping store? Wondering what makes some of the best stores in 2024 so successful?
In this article, you’ll discover 20 standout examples that show how focusing on just one product can drive serious results.
I’ll also guide you through everything you need to know to start your own one product dropshipping store. Ready to unlock the potential of simplicity? Let’s dive in.
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What is a One Product Dropshipping Store?
As you can assume, it is a dropshipping store that sells only one product. It is a dropshipping site built around a single product.
But why would an online business limit itself to offering a single product to its customers?
Well, oftentimes, you do NOT need a massive product catalog to be successful. It is possible to conquer the dropshipping market with only one good product idea
There are tremendous benefits to offering only one product to your dropshipping target audience. However, it is not for everyone.
If you are new to dropshipping, here you can learn how to build an ecommerce website from zero.
To decide whether to launch such a store or not, you should learn what you will face when going this route. So, keep reading.
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Join the challenge now20 Best Successful One Product Shopify Store Examples in 2024
1. BlendJet
BlendJet offers a portable blender designed for making smoothies and drinks on the go.
Marketing Strategy:
BlendJet uses colorful product visuals, influencer marketing, and a recipe blog to showcase the product’s versatility and appeal to health-conscious individuals.
Moreover, their social media presence is strong, with user-generated content playing a key role.
Why They Succeed:
By focusing on a compact, easy-to-use blender, BlendJet has created a convenient solution for busy people who want healthy options on the move. Their marketing taps into trends of health and convenience.
Special Features:
The store offers a simple, intuitive layout, with a focus on user testimonials, bright visuals, and a recipe blog that keeps customers engaged beyond the initial purchase.
2. SNOOZ
SNOOZ sells a portable white noise machine that helps users sleep better by masking disruptive sounds.
Marketing Strategy:
The site uses a calming, minimalist design that reflects the product’s purpose. Social proof is displayed through reviews and user-generated content, reinforcing the product’s effectiveness.
Moreover, they use Instagram marketing, Giveaways, bundle offers, etc.
Why They Succeed:
By addressing a specific problem—helping people sleep better—SNOOZ connects with a niche audience and builds trust through clear messaging and authentic customer reviews.
Special Features:
SNOOZ stands out for its minimalist design, user-friendly interface, and customer-friendly policies, such as a risk-free trial, which encourage conversions.
3. Thinx
Thinx is a single product Shopify store that sells period underwear designed to provide a reusable and sustainable alternative to disposable feminine hygiene products, exemplifying the benefits of single product stores.
As a single product Shopify store, Thinx focuses on offering a high-quality solution to a widespread need.
Marketing Strategy:
Thinx’s Shopify store emphasizes visual content through the extensive use of product videos, more than most other one product stores.
These videos are simple but effective, showing the product in action without the need for high production values.
Moreover, this strategy helps attract a target audience of environmentally conscious shoppers. Their store design is clean and intuitive, allowing potential buyers to easily navigate the site and explore the product benefits.
Also, video content serves as social proof, increasing customer confidence in the product.
Why They Succeed:
Thinx is a successful one product Shopify store because it leverages simple yet impactful video content to engage its target market.
According to video marketing data, 88% of site visittors are more likely to make a purchase after watching a product video, making this an effective strategy for this single product store.
Thinx’s clear, visual approach simplifies the customer journey, leading to higher conversions.
Special Features:
Thinx’s strong brand identity is reinforced by its minimalist store design and extensive use of videos on the product page.
These videos, while simple, provide an effective way to demonstrate the product’s value to potential customers. Thus, their use of social proof through customer testimonials and reviews builds trust, making them stand out among other product stores.
The seamless shopping experience across mobile devices further enhances their appeal to a broad target audience.
Thinx is an excellent example of how one product Shopify stores can use visual content and a clear brand identity to succeed in the ecommerce brand space without needing multiple products.
4. Cookie Chips
Cookie Chips is a one product Shopify store that sells a unique snack combining the crispiness of chips with the taste of cookies.
Marketing Strategy:
The store focuses on visually appealing product images, with motion graphics showing both the packaging and nutritional information. Their clean, easy-to-navigate homepage allows quick access to the product.
Why They Succeed:
Cookie Chips taps into the snack market with an innovative product that offers something different. Their emphasis on product visuals and convenience resonates with snack lovers.
Special Features:
The use of double-sided motion images adds an interactive element to the shopping experience, while the clear product descriptions keep customers informed.
5. Fybelle
Fybelle offers an IPL hair removal device designed for women seeking an affordable alternative to professional treatments.
Marketing Strategy:
The site uses a feminine aesthetic, with soft pink colors and videos featuring female models. Also, they emphasize the cost savings of using Fybelle versus traditional hair removal methods, with comparison charts reinforcing this point.
Why They Succeed:
Fybelle’s focus on a specific target audience—young women—helps them stand out. By clearly highlighting the product’s benefits and affordability, they build trust with potential buyers.
Special Features:
The comparison charts and clear product messaging make it easy for customers to see the value in purchasing the IPL handset. Thus, the feminine design and informative product pages add to the appeal.
6. WaveBeamPro
WaveBeamPro sells a motion-sensor headlamp designed for outdoor enthusiasts such as hikers and campers.
Marketing Strategy:
The site uses a clean, modern design, with testimonials and technical comparisons to traditional headlamps. Moreover, discounts and clear calls to action are prominently displayed to encourage sales.
Why They Succeed:
By focusing on a niche audience of outdoor enthusiasts, WaveBeamPro stands out by offering a product that solves a practical need with innovative technology.
Special Features:
The hands-free motion sensor feature is a unique selling point that sets this headlamp apart from others in the market. The product page provides detailed technical specs and customer reviews, boosting trust.
7. Bokksu
Bokksu offers a subscription box filled with authentic Japanese snacks, allowing customers to experience Japanese culture through food.
Marketing Strategy:
The site uses consistent branding with a bright orange color scheme, engaging visuals, and a video that explains the cultural experience behind the product.
Moreover, their storytelling approach helps build an emotional connection with customers.
Why They Succeed:
Bokksu succeeds by selling more than just snacks—they offer an experience. Their focus on Japanese culture appeals to foodies and culture enthusiasts alike, creating a loyal customer base.
Special Features:
The subscription model, visually rich product displays, and strong emphasis on brand identity make Bokksu a standout in the one product Shopify store market.
8. PillowPup
PillowPup offers personalized pillows featuring customers’ pet images, targeting pet lovers.
Marketing Strategy:
The site’s design is fun and engaging, using cute dog-themed icons and emojis to create a playful atmosphere.
Moreover, the customization process is simple, allowing customers to easily upload images and personalize their products.
Why They Succeed:
PillowPup succeeds by focusing on a highly specific target audience—dog lovers—who appreciate personalized products. Their fun, informal language connects with their audience on an emotional level.
Special Features:
The custom pillow creation tool is easy to use, and the use of pet-related visuals and fun icons makes the shopping experience enjoyable and relatable for pet owners.
PillowPup uses a print on demand service to create personalized pet pillows, highlighting the benefits of customization and efficiency for the business.
9. Pipcorn
Pipcorn sells snacks made from heirloom seeds, focusing on healthier and more flavorful alternatives to standard popcorn.
Marketing Strategy:
The site features bold, high-contrast colors and playful animations, which engage visitors and highlight the unique aspects of their product.
Moreover, their charitable message, where purchases support causes, adds value to the brand.
Why They Succeed:
Pipcorn stands out by offering a unique product that appeals to health-conscious consumers. The combination of healthy ingredients and charitable giving helps them connect with socially conscious buyers.
Special Features:
The site’s animated elements and visually appealing design make the shopping experience fun.
Also, the story behind their heirloom seeds adds a personal touch, making the product more appealing.
Moreover, what really sets them apart is that they let users build their own bundle.
10. State of Kind
State of Kind offers a minimalist skincare product, designed to simplify beauty routines with fewer, higher-quality ingredients.
As a one product Shopify store, they focus on delivering ethical, high-quality skincare.
Marketing Strategy:
Their product Shopify store follows a clean and minimalist store design, using a dedicated “Our Philosophy” page to explain the brand’s mission and values.
Moreover, this single product store leverages simplicity to attract potential customers who are interested in transparency and sustainability.
Why They Succeed:
State of Kind succeeds by offering a clear, trustworthy brand identity that appeals to customers who value ethical products.
Their focus on high-quality ingredients and minimalist design reflects their strong brand identity. As a successful one product Shopify store, they emphasize clarity and trust.
Special Features:
The clean product page and social proof through testimonials help build trust.
Also, their use of high quality images and straightforward product descriptions enhance the customer experience, making it easier for potential buyers to make informed decisions in this product store.
11. Death Wish Coffee
Death Wish Coffee is a single product store known for selling what they claim is the world’s strongest coffee. The product Shopify store uses bold branding to stand out.
Marketing Strategy:
This one product Shopify store uses strong visuals, including skull and bone imagery, to emphasize the strength of their coffee.
The store design focuses on clear, simple messaging that resonates with coffee enthusiasts looking for a high-caffeine product.
Also, their social proof is built on customer testimonials and positive reviews, which attract potential customers.
Why They Succeed:
Death Wish Coffee succeeds because of its bold brand identity and unique positioning in the market.
Their one product dropshipping store appeals to coffee lovers seeking an intense caffeine experience, differentiating itself from general coffee brands.
Special Features:
The combination of bold branding and clear messaging makes this one product online store instantly recognizable. They maintain a loyal target market through their focused product line and strong brand appeal.
12. Truff Hot Sauce
Truff Hot Sauce is a premium hot sauce infused with truffle oil, positioning itself as a luxury item in the gourmet food market. This one product store appeals to foodies looking for unique flavors.
Marketing Strategy:
Truff uses a sleek Shopify store design with high-end visuals to communicate the exclusivity of the product.
Social proof, in the form of glowing customer reviews, is displayed prominently, boosting credibility. Their one product Shopify store focuses on high-quality visuals and luxury branding.
Moreover, what I really like is their Blog and Recipes section where they give ideas to customers how to use their products whether for breakfast, lunch, dinner or as a snack.
Why They Succeed:
Truff stands out by offering a premium product with a distinct flavor profile. Their strong brand identity and social proof help them attract a niche target market.
Also, by positioning themselves as a luxury brand, they appeal to customers looking for high-end products in a single product Shopify store.
Special Features:
The elegant product page and luxury branding make the product store feel exclusive, enhancing its appeal to discerning buyers.
13. Neck Hammock
Neck Hammock offers a simple device designed to alleviate neck and head pain. This one product dropshipping store targets individuals seeking portable pain relief.
Marketing Strategy:
Their product Shopify store relies heavily on social proof, featuring numerous customer reviews and testimonials that highlight the product’s effectiveness.
Moreover, the bundling options encourage customers to purchase multiple units.
Also, as a single product dropshipping store, Neck Hammock uses clear messaging to appeal to a wide target market.
Why They Succeed:
By focusing on a common health issue—neck pain—Neck Hammock appeals to a large target audience.
Also, positive reviews and bundling deals help build trust and drive conversions in this successful one product Shopify store.
Special Features:
The focus on real customer reviews, bundled deals, and a clear product page makes the buying decision easier for potential buyers.
What’s more, the store’s design is simple and functional, enhancing the overall customer’s shopping experience.
14. Meow Meow Tweet
Meow Meow Tweet is a single product Shopify store offering vegan skincare products with an eco-friendly focus. The store targets environmentally conscious consumers.
Marketing Strategy:
The one product Shopify store uses playful branding with bright, earthy colors to align with its eco-friendly message.
Moreover, they offer a bulk refill option to reduce packaging waste, appealing to sustainability-minded potential customers.
Why They Succeed:
Their focus on vegan, sustainable products resonates with a target audience looking for ethical skincare solutions.
What’s more, the artistic, eco-friendly brand identity and social proof set them apart in the market.
Special Features:
The bulk refill service, product centered design, and artistic packaging make this product store unique.
Also, their commitment to sustainability helps build a loyal customer base, making them a successful one product Shopify store.
15. Brew Blue Tea
Brew Blue Tea is a single product store that offers a pure and potent tea blend, focusing on health benefits through clean formulations without fillers.
The tea is marketed as a daily wellness product in their product Shopify store.
Marketing Strategy:
Brew Blue’s one product Shopify store is designed with simplicity and clarity in mind. The store design uses plenty of white space, allowing the product to take center stage.
Their product page is organized with succinct copy, highlighting the tea’s health benefits and ingredients.
Moreover, customer reviews serve as social proof, reinforcing the quality of the product.
Additionally, the brand uses a blog to provide more information about product ingredients and skincare knowledge, offering value to potential customers.
Why They Succeed:
Brew Blue Tea succeeds as a single product Shopify store by keeping the focus on one clear product idea.
They use a minimalist design, which makes the online store easy to navigate for potential buyers. Their use of social proof through positive reviews, as well as a clear refund policy, helps build trust with potential customers.
By adding a blog to their product store, they provide educational content that enhances their brand identity and appeals to their target market.
Special Features:
The streamlined store design keeps the focus on the product while also providing additional content through their blog.
The combination of a clear product page, positive customer feedback, and detailed ingredient information creates a seamless shopping experience in their one product online store.
This approach positions Brew Blue as a successful one product Shopify store with strong customer engagement through both sales and content.
16. GiveMeTap
GiveMeTap sells reusable water bottles, with each purchase contributing to providing clean water to communities in Africa. This single product store focuses on blending sustainability with purpose-driven marketing.
Marketing Strategy:
GiveMeTap’s Shopify store prominently features a hero banner with compelling calls to action (CTAs), encouraging customers to learn about their social mission.
The store uses consistent design elements to convey its message, positioning itself as more than just a product dropshipping store—it’s a brand with a purpose.
Why They Succeed:
GiveMeTap succeeds by offering more than a product—they provide a story of social impact. Their focus on building a strong brand identity around their mission appeals to socially conscious customers, making them a successful one product Shopify store.
Special Features:
The store’s well-structured web layout highlights press mentions and customer reviews, reinforcing the brand’s credibility. Their clear, impactful messaging and consistent branding make them stand out in the product stores space.
17. Attipas
Attipas sells children’s shoes designed for healthy foot development. This one product Shopify store focuses on shoes that mimic walking barefoot.
Marketing Strategy:
The Shopify store is active on social media, with appearances in publications and TV shows to build brand awareness.
They offer promotional codes to new customers, encouraging sign-ups and boosting conversions.
Why They Succeed:
Attipas targets a specific target market—parents looking for supportive shoes for toddlers. Their endorsements from podiatrists and social media marketing create a trusted brand.
Special Features:
The wide variety of colors and patterns, combined with podiatrist endorsements, makes Attipas a go-to product store for parents. The frequent use of promotional codes helps drive engagement and builds a loyal customer base.
18. Oura Ring
Oura Ring offers a smart ring for tracking sleep, activity, and heart rate, making it a single product store focused on health-conscious individuals.
Marketing Strategy:
Oura Ring uses influencer marketing and endorsements from health professionals to build trust.
Their one product Shopify store features a modern design with detailed product explanations and social proof through customer testimonials.
Why They Succeed:
Oura Ring succeeds by combining health tracking with a sleek, stylish design.
Moreover, their focus on sleep and well-being resonates with their target market, positioning them as a successful one product shopify store.
Special Features:
The modern design, detailed data visualizations, and strong testimonials make Oura Ring stand out as a one product Shopify store in the wellness space.
19. Calmigo
Calmigo is a portable device for managing anxiety and stress through breathing exercises, offering a single product store focused on mental health.
Marketing Strategy:
Calmigo’s product Shopify store focuses on mental health awareness, with testimonials from both users and mental health professionals. Their store design is informative, explaining how the device works and its scientific basis.
Why They Succeed:
Calmigo succeeds by addressing a specific need—anxiety relief. Their clear messaging and strong social proof help them stand out as a trusted one product Shopify store.
Special Features:
The detailed product descriptions and use of testimonials build credibility. The portability of the device and its non-invasive approach to anxiety management appeal to a wide target audience.
Also, the platform provides a detailed how-to-guide for their product.
20. Moon Pod
Moon Pod sells an ergonomic bean bag chair designed to provide weightless relaxation, offering a unique product in the product shopify store space.
Marketing Strategy:
Moon Pod’s one product dropshipping store uses stunning visuals and scientific claims to promote the chair’s stress-reducing benefits.
This one product dropshipping store uses social media ads and influencer partnerships to drive brand awareness and social proof. Also, their product bundles really boost their sales.
Why They Succeed:
Moon Pod appeals to consumers looking for a comfortable, relaxing seating solution.
Also, their focus on the product’s benefits, combined with positive feedback, helps them succeed in the one product shopify store space.
Special Features:
The sleek design and strong testimonials from satisfied customers make Moon Pod stand out.
Also, the focus on weightless relaxation positions the product as more than just a chair, but as an experience, making it a successful one product shopify store.
Pros and Cons Of Running a One Product Dropshipping Store
As noted previously, to determine if you should set up a single-product store, it is important to pay special attention to its advantages and disadvantages. Therefore, let’s now take a look at them:
Pros
✅ Better brand positioning
When you are selling many dropshipping products, your message is more likely to become diluted.
However, if you have only one product, then you can position your brand to perfection.
Simply put, you can give your one incredible product idea the attention it deserves and develop a strong brand positioning strategy
You can more easily connect the dots between what you are selling and who you are trying to reach. And you can more easily create a recognizable brand identity for your single product.
✅ Easier for you to market your store
To create a bulletproof dropshipping marketing strategy for a general store, you might need to recreate content and change text and colors for your ads.
👉 Check out the 10 General Dropshipping Store Examples To Inspire Yours.
You might need to focus on different pain points to discover what exactly your potential customers like.
To do all this, you will have to invest an enormous amount of time and effort, not to mention money, in your marketing strategy.
Also, you might not be able to do all this alone. You might need a professional team of marketing specialists, which will cost you money.
But when it comes to promoting a one product dropshipping store, it will be easier for you to create great e-commerce landing pages, optimize your social media pages, and write content that aligns with the interests and beliefs of your potential customers.
Why? Because you will only have to focus on one product and talk to a single customer base.
✅ Higher conversion rates
Sometimes, giving your customers too many choices can be quite distracting and prevent them from making a purchase.
This is some sort of consumer psychology. And it has everything to do with being overwhelmed by too many choices.
As a result, less is more when it comes to doubling your conversion rate.
In other words, when you are selling only one item, you are actually distracting your customers far less than a store selling, let’s say, 100 items.
Hence, the fewer distractions, the better. It is as simple as that!
Cons
❌ Thorough product research
When you want to sell only one product, you may wonder what types of products work best with a one product dropshipping store. And that’s perfectly understandable.
With a general store, if a product is not selling, another product may be a winner and make you a lot of money.
However, to become a successful single-product e-commerce store owner, you must have the right product to sell.
Although it does not have to be something everyone is dying for and no one else is selling, your single product has to outshine your competitors.
You just have to sell one thing. So, it should be a really awesome product that solves a customer’s pain point.
The process of finding that awesome product that will sell is admittedly a little tricky. And it takes time to do that.
This is considered to be one of the disadvantages of setting up and running a single-product dropshipping store.
❌ No cross-selling
With a single-product store, you cannot use a technique called cross-selling to increase your revenue and customer retention.
In addition, this technique is all about marketing additional products to your existing customers.
And it helps you identify products that satisfy additional, complementary needs that are unfulfilled by the original product.
For instance, if you sell only one product, let’s say, coffee, you will not be able to recommend an additional product (e.g., a personalized coffee mug) to your customers.
❌ Fewer returning customers
Returning customers is a valuable asset worth investing in since that asset can help you drive consistent revenue.
As mentioned above, giving your customers too many choices can be distracting. However, a limited choice can result in fewer returning customers.
Let us give an example. Let’s say you are selling a product such as a portable baby bottle warmer.
Your customers will not come back in a few months unless they want to buy another portable baby bottle warmer as a gift. This means that when running a one product dropshipping store, you will have fewer returning customers.
How To Create a High-Converting One Product Dropshipping Store in 2024? [ Top PRO Tips]
Follow the steps below to create a single-product dropshipping store:
1. Find the Perfect Product To Sell
This is the first thing that you need to do if you want to build a dropshipping store that focuses on one product.
So. it is a MUST to pay attention to a few factors when choosing your single product:
🔸 Usefulness
There are many useful products out there that can help make your potential customers’ lives easier.
For example, a product that can uniquely solve a common problem is an amazing choice for a one-product store.
🔸 Limited availability
As your store will only have one product, you must ensure that it cannot be easily found. Your potential customers should not be able to easily find your item online or at their local stores.
🔸 Emotionally engaging
For a one-product store to be successful, you must choose a product that triggers impulse purchases. Simply put, your product must be simply irresistible.
What’s next?
As mentioned previously, this is not going to be an easy task. And you will have to decide if your product idea is feasible.
But, fortunately, there are hundreds of ways to effectively research product ideas such as using dropshipping product research tools.
Thus, the first thing I do is use Google Trends to check on whether a certain product is in demand. So, since I plan on starting to dropship personalized yoga mats, I will simply type in “yoga mats”, and check on results. 👇
Well, this is a pass-through ticket for me, so I can proceed with my product research.
For example, I use Minea, a tool that assists me in discovering products within my niche. It allows me to check market prices, supplier costs, engagement levels, customer analysis, competitors, and more. 👇
If you think that using such tools does not suffice, take a look at our list of 20 trending products to sell in 2024
Learn about Dropship Baby Products: A Step-By-Step Guide + Top 24 Products
2. Find Reliable Dropshipping Suppliers
The next important move is to get your dropshipping products from trustworthy suppliers. Steering clear of scams is crucial to avoid losing money.
Look for suppliers who provide the products you need and build partnerships or agreements with them for a reliable inventory supply.
For example, platforms like Dropshipping.com offer a list of over 2000 reliable suppliers. This allows you to narrow down your search based on your dropshipping niche, supplier location, shipping costs, and other criteria.
Also, you get useful details about each supplier, like pricing, order processing time, minimum order quantity (MOQ), warehouse location, product range, and more.
Also, here are my thoughts. Since I am building a one-product dropshipping store, I want to build a brand and personalize my products. So, I am looking for a reliable dropshipping supplier that also has POD services. A print on demand service can help new eCommerce businesses by allowing them to offer personalized products without the need for large upfront inventory. Thus, from the dropshipping supplier base, I have chosen .
3. Set Up Your Store on Shopify
There are many e-commerce platforms that you can use to set up a dropshipping store. You can also use the online marketplaces like eBay or Amazon for dropshipping.
Still, since you will only have one product, you must have a unique store and not sell your product on a marketplace.
Fortunately, there are different website builders to choose from, and Shopify is a popular option because of its easy-to-use interface, a variety of attractive themes (both paid and free), and customizable features.
The drag-and-drop editor makes it easy to create and modify your store.
So, now, I will talk about how to set up your one-product store using an e-commerce platform such as Shopify.
Shopify is a simple, easy, hassle-free option to create an online store. So, let’s get started.
Tip: Learn How To Set Up Your First Store On Shopify [No.1 Beginners Guide]
• Start your free 14-day trial of Shopify.
Yes, you can try this platform for 14 days without having to pay anything. You just need to enter some information to sign up.
And you do not have to enter any card details until you go live. Then, you must choose a paid plan to launch your store.
➡ Give your store a name
You know what you are going to sell, so you should probably have a business name idea in mind.
Therefore, you can use the free Business Name Generator created by Shopify to find out if your business name is unique.
➡ Pick a single product Shopify theme
To increase your dropshipping conversion rate and create a professional dropshipping site, pick a theme that’s specifically designed to make your core product pop.
Check out the best Shopify themes for dropshipping.
And the good news is that all these three themes are free to use.
➡ Build your Homepage
You will not have to optimize multiple pages. Therefore, you need to do your best to create two pages that will knock your customers’ socks off.
BTW, when we are mentioning socks, why not share our list of top socks dropshipping suppliers?
These two pages are your product page and your homepage. We will talk about your product page in a minute.
When it comes to building your homepage, it should have a product-centered design. In short, it should showcase your product in the best way possible.
You can design this page like an e-commerce landing page. These high-converting Shopify landing page examples will probably give you an idea.
4. Add Your Product and Optimize Your Product Page
Now is the time to add your single product and optimize your product page. To add your product, you need to go to “Products” > “All products” from your Shopify admin. Next, tap “Add product”.
Then, add a product title and some product info such as availability, variants, price, etc. (Just make sure you add customer-oriented product info.
For instance, you can describe how your product can benefit your customer.) Finally, click “Save”.
For example, Shopify has numerous dropshipping apps that can assist your product import. As an example, I’ve tried out some of these apps.
With the AutoDS Product Importer tool you effortlessly add products to your dropshipping tool with just a few clicks. You can choose to import items one by one, in bulk, or set up scheduled imports. 👇
You should now optimize your product page.
Do not forget that a seductive product page is of the utmost importance for your single-product store. But how can you make a product page seductive?
1. Add a clear CTA button.
For those who do not know, CTA stands for “call to action”.
It is a type of button you need to add to your product page. A good example of a CTA button is the “Add To Cart” button.
For instance, Gymshark leverages clear and straightforward calls-to-action (CTAs) to guide shoppers to their primary product categories efficiently.
Here are a few tips for crafting effective CTAs:
- Keep It Clear: Use concise and straightforward phrases like “Shop Now,” “Join Today,” or “Start Free.”
- Instill Urgency: Words like “Limited Time Offer” or “Claim Your Free Trial Now” can motivate users to act quickly.
- Strategic Placement: Make sure your CTA is placed in a prominent location, such as near the top of the page or right after an important section of content.
2. Use professional product photography
Add professional product photos to your product page. This way, you can make your product look as presentable as possible.
For example, Nike features a single, high-quality video of athletes using their products. This not only shows their products in action but also aligns with their brand identity.
So, as you have a one product dropshipping store, I think professional photos are a MUST!
3. Share testimonials and customer reviews for social proof
Social proof is everything! Therefore, incorporate a short snippet of a review to your product page. But do not fill the entire page with text to avoid overwhelming your customers.
• Focus on Adding Value with Fewer Words
In the fast-paced world of online shopping, attention is fleeting, so it’s crucial to make each word count.
Rather than overwhelming your audience with long-winded descriptions, focus on delivering clear, concise messages that instantly communicate the value of your product or service.
💡 Example:
If you’re selling organic skincare products, emphasize the natural benefits with a phrase like, “Nourish your skin, naturally.” This conveys your brand’s value while keeping the message short and impactful.
For example, look at how this one product Shopify store does this:
4. Create a Captivating Headline
A strong, direct headline is essential to grab attention the moment visitors land on your page.
💡 Example:
If you’re offering a free workout guide, your headline could read, “Download Your Free Workout Guide Today!” This not only captures attention but also sets clear expectations that align with the ad.
Another successful product Shopify store might use, is “Achieve the Perfect Shave—Guaranteed!” to instantly communicate the value of a premium grooming tool, ensuring visitors are engaged from the start.
For example, Watch Gang is a real inspiration for me when it comes to headlines.
5. Create a Strong Brand Identity
Do not you think it is time to build a brand identity for your single-product Shopify store? Your brand identity is all about bringing your store to life.
And you need to focus on things like your color palette, logo, images, company mission, values, etc.
Tell your brand story
Your brand story should inform people of what encouraged you to establish your dropshipping business. Your dropshipping business must have a purpose (beyond simply making money).
As long as you are able to create a compelling brand story, people will remember who you are, understand you, and, eventually, care about you.
Establish your brand’s look
You need to help people identify your online business at a glance. To do so, you need to focus on your logo, colors, fonts, imagery, etc.
For instance, Unconditional is an eCommerce merchandising store that maintains a cohesive brand identity.
Their logo, design, and color palette are consistent throughout the site, creating a unified experience that reinforces their brand no matter where you are on the page.
Additionally, they tell a compelling and emotional brand story, which resonates strongly with today’s consumers—especially Gen Z, who value emotional connections.
What sets them apart even more is how their late founder, Philip Stephen, embraced gender inclusivity. Reflecting this, their product categories are thoughtfully labeled as “him,” “her,” and “they,” supporting diverse gender identities.
1. Integrate your brand into your marketing strategy
Now, you should share your brand with the world. And this means that you must ensure your brand is clearly visible in your marketing strategy.
Yeah, make sure your brand is visible, whether you are using social media marketing, or e-mail marketing.
Also, I strongly suggest enhancing your social media advertisements, considering it’s the generation of social media!
Whether it’s Facebook ads, Instagram ads, or TikTok ads, all of them can reach your target audience by considering demographics, interests, and behavior.
2. Tailor the Shopping Experience
Personalization in eCommerce is more than just a nice feature; it’s a powerful tool. It extends beyond simple customer segmentation, utilizing in-depth data on user behavior on your site.
While it can be more complex to implement, the payoff in increased conversions and revenue makes it worthwhile.
Zara, for example, uses personalization to suggest products based on customers’ browsing and purchase history, creating a seamless shopping journey that keeps shoppers engaged and drives sales.
Final Thoughts
While a one product dropshipping store offers simplicity and focus, it’s not for everyone. The stores we highlighted prove that a well-chosen product, strong branding, and targeted marketing can lead to success.
However, before starting, ensure your product solves a real need, has a unique appeal, and connects with your audience.
So, consider factors like supplier reliability, marketing strategy, and the long-term potential of your product.
If you’re willing to put in the effort and focus on creating a brand around one item, this approach could be highly rewarding.
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