Explore Niche: Home Organization
9 handpicked products

Google Trends: Hello, home office! This pandemic changed our perspective when it comes to organizing the home environment, from home décor organization products, and space cleaning to planning our workspace at home.

Timing: Organizing space trends have become a big thing in 2022 through Social Media, Tiktok Netflix popular series, like, Get Organized With The Home Edit, etc. 

Influencers: @whitmorinc, @idlivesimply, @theorderlyspace, @ocdaz, @idlivesimply, @theorderlyspace, @simplify_in_style, @breathing.room.organization

Interesting statistics:  Organization products demand in the USA is predicted to increase to $12 billion by 2023, with a CAGR of 3.8% per year. The growing interest in organizing home space is rising the need for organization products, and this will lead to demand gains by 2023.

Customers’ demand for home organization products has increased over the past two years during the pandemic. As for lots of people, the home was the place where they had to spend most of the time during the day, organizing the space and making it more simple for use has become a challenge.

Thanks to Tiktok and Instagram influencers, and also popular series on Netflix, people started to follow trends for organizing stuff, thus sales for home organization products increased. 

Today, customers are mostly looking for household storage containers, like shelving storage units for kitchen and food supplies, for clothing, mostly underwear organizers, adjustable wall and door racks, cloth cube baskets, broom holders, plastic cabinets, etc. 

Another important thing that needs to be considered is that customers pay a lot of attention to the size, weight, functionality, and material of home organization products. The most wanted material for organization products is plastic, next on the list are metal, glass and crystal, and wood.

Thus, to keep your customers happy, you must be careful and choose your suppliers wisely.

There are a lot of dropshipping suppliers that offer affordable supplier prices on organizational products, by which you can offer your customers the desired affordable prices and yet gain profit.

When starting your dropshipping business, you need to take into consideration that you will deal with a lot of competitors.

An important group of competitors might be hosts of online stores. It is most likely that your primary competitors will be businesses that sell organization niche products online, with good quality, affordable prices, and established brand awareness. According to this, some of your competitors’ businesses might be Wayfair, IKEA, West Elm, Etsy, Alibaba, Amazon, Aliexpress,  The Container Store, Solutions store, At home, AllModern, etc.

Other groups of competitors are secondary competitors, and these might be the ones with higher prices, and are the key players in this industry are Kitchen Magic, Knape & Vogt Manufacturing company Eclume Design products, and more

Companies like Staples, Target, and Walmart sell home organization products for the lowest prices, and these are also important threatening competitors.

The most sold item in the home organization industry in 2022 are shelving storage units for kitchen and food supplies, cable organizers, underwear organizers, adjustable wall and door racks, cloth cube baskets, broom holders, plastic cabinets, etc.

Cable organizer costs vary from 2 to 4 dollars. Average sale prices of this type of product are between $3–30. Profit margins are between 35- 80%.  Market saturation is competitive and the purchase cycle is characterized by one-time buyers.

 Storage crates market analysis also has interesting statistics. The market size is estimated between 60-70 million. Costs of these products vary from 5 to 7 dollars. Average sale prices of this type of product are between $7-40 USD. Profit margins reach a level from 30% to 80%.  Market saturation is competitive and the purchase cycle is characterized by one-time buyers.

 The market of storage units for kitchen market is valued at $115,695.7 million. Costs analysis may be huge and diverse because of the different sizes and materials that this product comes in. Costs may vary from $3-20, $20-50 and above. Profit margins start from 35% and above.

Influencers: @whitmorinc, @idlivesimply, @theorderlyspace, @ocdaz, @idlivesimply, @theorderlyspace, @simplify_in_style, @breathing.room.organization

Blogs: Homekeeping made simple, Organizing Moms, Just a Girl and Her Blog, IHeart Organizing, A Bowl Full of Lemons, Organization Obsessed, The Home Edit, etc.

Netflix: Get organized with The home edit, Dream Home Makeover, Tidying up with Marie Kondo, etc.

Communities: Free Interior Design Ideas for Home Décor, Organizing Help for Home and Life, Declutter, Deep Clean, and Organize, Home Decorating & Interior Design, Home Cleaning and Organizing Community.

Subreddits: r/Organization, r/Organized, r/BudgetDecor, r/InteriorDesign, r/Minimalist, r/KitchenPorn

The target audience for organization products is women. Analyzing the statistics, the customer base for organization products is made up of 60% of women and 40% of men. Women between the ages of 25-54 are the ones that demand these products mostly, or they make up 63% of the customer base. Women between the ages of 18-24 years old have at least demand for these products.

Most of the women that make the largest customer base are married housewives interested in organizing their home stuff and keeping their homes clean and in order.

According to men, the biggest group of customers are between 25-44 years old.  

Most of the audience that buys home organization products online are based in North America, South America, Europe, etc. 

 North America region is predicted to be a dominant market among other regions worldwide.

The keyword organizer for closet search volume is high, up to 246,000 searches per month. The average cost per click is $2.30. Organizer closet is also a searchable keyword in this category with up to 246,000 searches per month, furthermore, related keywords with good search volume are organizer pantry, organizer for products, organizer for desk, etc.

Shelving storage keyword average search is 74,000 per month, which is high. The average cost per click is $1.86. The most searchable keywords are connected to the shelving for storage and shelving storage metal, shelving for garbage.

Storage organizer keyword search volume is 27,100. The average cost per click is $1.18. Other searchable keywords related to storage organizer are storage organizer for kitchen, and storage organizer cubes with up to 27,000 searches per month, with costs between $0.75- $0.98.

The global home organization products market is expected to grow at a compound annual growth rate of 2.1% from 2020 to 2025 and will reach $13.5 billion. During the pandemic of 2020, the rise of home organization products was triggered by consumers’ desire to simplify their lives.

According to a study conducted by the National Association of Home Builders, over 60% of buyers prefer a variety of specialty rooms, such as the laundry room, dining room, home office, and great room. Almost half of the homebuyers, or 46%, also want three bedrooms.

 Although some of the key factors that drove the market’s growth during the pandemic were already in progress before the outbreak, they were amplified by the situation.

The garage furniture market in North America is expected to reach a value of $816 million by 2027.

It is predicted that modular systems will have the largest gains in this industry.

The global home office furniture market was valued at $3,032.6 million in 2020, and it is estimated to reach $7,615.2 million by 2030. During the forecast period, the market is expected to grow at a robust rate of 8.8%. The growth of the market is mainly attributed to the increasing popularity of textile basket sales. Also, products like baskets, bins, and totes hold the largest sales, or 34%, followed by accessories and hardware with 11% and hanging storage with 5%.

Following influencers, customers’ needs and wants have changed. In the past period of time customers mostly demanded modern and trendy product styles with bright and nude colors, preferring plastic and textile as a material. Sales of plastic material on home organization products hold 18.6% above others, like, metal, glass, wood, etc

 You can use Dropshipping.com for checking out products in the organization niche, which has a great base of products to offer. Also, you can search for images on Pinterest, Unsplash, Pexels, etc.

What customers mostly take into consideration about home organization products is the quality, material, endurance, and price. Thus, all these characteristics are important for you as a seller.

Shipping costs may vary depending on the weight of the product. Thus, as the weight of the home organization products varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.

There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality that you require.