PartakeFoods

Partake in a dropshipping store that provides a variety of delicious, allergy-friendly foods that people with and without food restrictions can confidently enjoy. All products are gluten-free, vegan, non-GMO,  and free of the top nine allergens (wheat,  peanuts, milk, eggs, soy, tree nuts, fish, shellfish, sesame ).

This e-commerce store,  has over 63.5K site visitors per month, with a bounce rate of 55%. It is an excellent example of a dropshipping store that not only delivers high-quality products to customers but adds additional value and builds customer loyalty and trust. You probably ask yourself how?

Just look at their categories on the menu! Most of them consist of content that is not selling anything, but giving information, a description for each of the ingredients included in the products, a blog, that give a variety of recipes and ideas to cook and how to cook, loyalty program! Furthermore, they give answers to the FAQ, they have Press, about us, location, etc.

The store includes content with high-quality photos, a description of each product, and a “best-seller” sticker on each product that is trending in sales.

Starting from what’s visual and eye-catchy on their website, we can conclude that this site has a very cute and colorful layout, using the Featured Image Layout, which is one of the most frequent layouts nowadays. We can also detect symmetry, which helps you to simplify and organize your layout. The unfussy layout with minimal duplicates allows the products to speak for themselves.

 We can also see that the colors used in the layout( background or text) correspond with product packaging, and this gives a whole picture of the brand, and feels it on every single webpage! The PartakeFoods store uses striking colors on the buttons around the webpage, that they want to catch users’ eye, like, “learn more” or “shop now”. 

Follow this rule, and add colors if you want to emphasize something!

The most important thing about customer satisfaction for a dropshipping store is the navigation! This website provides easy navigation. 

Starting from the bottom, first, the header provides the users additional information about promotions, like “ Enjoy free shipping on orders of $29.99 or more”, which is a link leading you to a specific promotion.

PartakeFoods uses a horizontal fly-out menu with 5 main categories, some of them having sub-categories. The website’s logo is placed above in the header center, and it serves as a link to return the user to the home page. However, the logo colors are not very eye-catchy so users can sometimes be misled, searching for the logo, even if it is in the center. So, be careful when placing the basic elements on your homepage!

On the right upper corner, there are also other dropshipping store essentials, buttons for search, login/sign up, and shopping cart.

The footer includes some of the categories and sub-categories, but what we find inconvenient is that it doesn’t include the category which is main for their business- Products! If building a dropshipping store, you should consider placing the most important categories of your site, in the footer. However, you can still find the Sitemap, Blog, Loyalty program, Contact, Social Media Platforms connection, subscribe button, etc.