Huel

Huel is a well-known name in the diet and fitness industries and is a leader in nutritionally complete meals and supplements. Huel (Human + Fuel) was founded in 2015 with a mission: “to make nutritionally complete, convenient, affordable food with minimal impact on animals and the environment.” It offers nutritional food, providing you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients.

Huel dropshipping store has a great ranking on Alexa- 28,066, monthly visitors around 468.5K, and a bounce rate of 42,99%.  This store has a trust score of 4.5 on Trustpilot, with more than 10.000 reviews.

Huel’s homepage is well-established, starting from its navigation to its layout and content. This is a great example of building a high-quality website.

According to navigation, Huel uses a fly-out menu, with categories named by product types. Each category is broken down into its sub-categories, where a grid of cards layout is used. This provides a very neat layout and well-defined categories, which is easy to navigate for the users.

Furthermore, the Huel logo is placed in the left upper corner, which is the best position for placing logos, because customers always seak logos there. Also, it is used as a link to take the user back to the home page.

On the right upper corner, you can find the login/ sign up, shopping cart, and search button.

Huel’s header also gives users additional information about promotions, like the ones you can check out now “shop now, pay later with Karna”, “FREE delivery over $40 for most mainland GB”, etc.

Huel’s footer consists of links leading to all of the sub-categories in each of the website’s categories. And it is used as a perfect sitemap for users. It also has links to all of its social media platforms, using the platforms logo!

This dropshipping store uses a Grid layout because in this way they can provide different types of information to their users, so the user can stop on the topic they are interested in. This layout is perfect for their dropshipping business because they sell different types of product niches, and they can organize text, photos, and videos onto the web pages. The colors on the layout are contrasting, and what is interesting is that they use a bright background and dark text color, which is an intelligent way to pop up something!

Content is yet another excellence in their website. What is captivating is that every product has a very complete, detailed, and informative description, which delivers added value to customers. They use high-quality pictures, videos, animations, etc.

Furthermore, they build the best user experience through the wide range of content they provide, like Video reviews, customer testimonials, Help, and FAQ, cooking & recipes, student discounts, Guides for everything they offer, “ how to use” descriptions, etc.