Explore Niche: Sneakers
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Do you think about selling sneakers products online, but you are not sure whether is a good decision? Do not doubt it.

Sneakers are having their moment these past years and are not standing here! You must have heard the popular sentence about sneakers these days,  “ The one who invented the fashion – sneakers with a dress, needs a medal! “. Today sneakers are worn with all kinds of clothing, sportswear, skirts, business suits, and even fancy dresses.

Sneakers have evolved from their original function as a statement of athleticism to becoming commercial and fashionable objects of desire. Sneakers have become cultural staples in everything from sportswear to street style to catwalk couture.

In 2020, the worldwide sneaker market was estimated to be worth $79 billion, and by 2026, it is expected to be worth $120 billion. It’s no surprise that sneakers are an enormous business, given their massive growth.

 There are a variety of sneakers models that are well selling over the internet, like, Authentic” Sneakers, Canvas Sneakers, Designer Sneakers, High Top Basketball Sneakers, Leather Sneakers, LED Lighted Sneakers, Plimsoll Sneakers, etc.

They’re incredibly adaptable and can be found in both brick-and-mortar and online retailers. Not to mention that they are one of the comfiest types of footwear available!


If you are unfamiliar with Google Trends, please refer to our article on how to use Google Trends.

In-Depth Analysis

Everything you need to know about the trend Explore Niche: Sneakers in one place!


Google Trends: A few newbies are taking over the footwear this season. Being creative and bold is the new trend in footwear in 2022. Neons, color blocking, and heavy platforms are all present and waiting to be added to your athletic-inspired wardrobe. When it comes to how you style sneakers, the most important thing to know is that there are no rules. Tracee Ellis Ross favors bright sneakers with sharp suits, Lizzo has worn hers on the red carpet several times.

Timing: Sneakers can easily bring comfort and coolness to any outfit, whether worn with a pair of jeans or as a casual spin on a classic suit. Nowadays, design features such as brilliant hues, unique accents, graphic patterns, and novel silhouettes can now turn anything from ordinary street-style clothes to sophisticated tailoring into standout ensembles without sacrificing practicality.

Influencers: @coryjking , @sean_wotherspoon , @Careaux , @ryustyler , @sherlinanym, @melissachanel, @essiegolden, @kurvykatie, @nerdlikejazzy

Interesting statistics:  In 2022, revenue in the Sneakers segment is expected to reach US$86.72 billion. The market is predicted to expand by 9.26% annually, CAGR for the period between 2022-2025. In terms of global revenue, the United States with US$23,840.00m in 2022,  generates the most.

Audience Challenges

Customers can choose sneakers depending on what they need them for, doing sports or as a fashion object.

When it comes to quality and selection, the proper shoe size and width, an optimal fit, skilled workmanship, and the use of high-quality materials for the upper, lining, and outsole are key criteria that matter to customers. They can even dive into more details, such as greater depth, such as whether the sneakers have a rigid back, if they flex where the toes bend, if they have a modest amount of torque, and so on.

Aimé Leon Dore x New Balance 650R, Air Jordan 1, Air Jordan 1, The Basement x New Balance 2002R, Union x Air Jordan 2, Adidas Yeezy BOOST 350 V2 CMPCT, and others are the most popular sneakers this season, among customers.

Women’ are looking for sneakers with paneled accent colors, bright colors, classic design kicks, treaded platforms, retro throwbacks such as high-tops and Dad sneakers, and details such as velcro straps are all in style for 2022. High-top sneakers are one of the most wanted pieces this year.


When starting your dropshipping business in this niche, you need to take into consideration that you will deal with a great portion of competitors.

It is most likely that your primary competitors will be businesses that sell sneakers online, with good quality, affordable prices, and established brand awareness. According to this, some of your competitors’ businesses might be SneakerLinks.com, Solelinks.com, SneakersnStuff.com, Sneakershouts.com, Ebay.com, StockX.com, GOAT, KicksUnderCost.com, Amazon, Aliexpress, etc.

Other groups of competitors are secondary competitors, and these might be the ones who are key players in the market, like, Adidas, Nike, Reebok, Puma, Converse, Balenciaga, etc.


Sneakers’ market size is estimated at $86.72 billion, with annual growth of 9,26%. , costs vary from 7 to 50 dollars. Average sale prices of this type of product are between $60 – 150. Profit margins reach a level between 67-88%.  Market saturation is competitive and the purchase cycle is characterized by repetitive buyers.


Influencers: @coryjking , @sean_wotherspoon , @Careaux , @ryustyler , @sherlinanym, @melissachanel, @essiegolden, @kurvykatie, @nerdlikejazzy

Blogs: Sneaker Freaker, Highsnobiety, Sneaker News, Jordans Daily, Sole Collector, Modern Notoriety, Sneakers Magazine, Sneakers Addict,  EUKicks, etc.

Communities: Sole Savy, Community Made, Nice Kicks, Sneakers n’ Stuff – SNS, etc.

Subreddits: r/Snekaers, r/Sneakerdeals, r/moresneakers, r/SneakerFits​, r/malefashionadvice, r/streetwear​, r/femalefashionadvice, r/malefashion, r/DunksNotDead, r/Nike, r/adidas, r/Newbalance, r/yeezys​, r/Vans​​​ , etc. 


The target audience for sneakers can be classified according to many factors, Male/Female, age, income/willingness to Spend, and fashion/style. And based on the types of products you sell, you might have a specific target audience.

According to data, most sneakers are purchased by Millennials aged between 24–39 years old and Gen Z aged between 9–24 years old in the United States. Many Millennials are likely to purchase sneakers for their young children. Although men still purchase more footwear than women, the difference is narrowing.

According to the statistics and analysis of the market, most of the buyers of sneakers are men, holding 67.4% of the market, and the rest are women with 32.6%. Customers aged between 25-34 years old, or 43% are the broadest base of customers. After this gender group are customers between 18-24 years old, with 28%, customers aged between 34-44 with 13.5%, and 55 years and above with 10%.  The Group of customers between 45-55 years old is the smallest group of customers, with 5.6%.

The largest market for sneakers is located in the United States, as are Asia-Pacific and Europe.


The keyword Sneakers search volume is high, up to 550,000 searches per month. The average cost per click is $1.09. Related keywords with good search volume are sneakers for women, sneakers men, sneakers nike,  etc.

Footwear keyword average search is 450,000 per month, which is high. The average cost per click is $0.74. The most searchable keywords are connected to the keywords footwear famous, footwear news, and footwear for men.

 Most of the searches are related to specific sneakers such as the Air Force 1, Balenciaga, Adidas Ultraboost, etc

The keyword Balenciaga search volume is high, up to 823,000 searches per month. The average cost per click is $0.67.

The keyword Air Force 1 search volume is high, up to 1,220,000 searches per month. The average cost per click is $0.55


In 2019, the Sneakers Market was worth USD 72 billion, and it is predicted to rise at a faster CAGR during the forecast period (2020-2027).

People’s changing lifestyles and increased disposable money are driving demand for more comfortable and inventive footwear, which is propelling the global sneakers industry forward. Furthermore, the growing popularity of stylish, branded, and high-fashion footwear among all age groups and the easy availability of personalized and creative features in footwear will provide the market with several potential prospects.

The expansion of e-commerce platforms, shifting preferences toward custom designs, and rapid fashion trends are paving the way for the growth of sneakers in the global market. The introduction of 3D printing on sneakers, as well as the increasing penetration of the internet and smartphones, are driving a preference for the online medium because it gives users the freedom to choose, which is fueling the growth of the global sneakers market.

The adult sneakers segment is expected to grow at a faster CAGR during the forecast period due to the high adoption of sneakers among the adult population as a result of rising fashion awareness among this population. Furthermore, growing health concerns among adults are leading to a preference for fitness activities, and an increase in disposable income is directly driving demand for sneakers with enhanced comfort.

Whether customers consider themselves casual dressers or not, a classic sneaker is a must-have in every man, woman, and child’s closet. Nike’s Air Force 1 is a true classic, but the Air Force 1 Sage Low is a more feminine take on the sneaker. Adidas Originals Stan Smiths, Reebok’s Club C 85, and Converse’s Chuck Taylor All-Stars are other options for a sneaker rotation that will stand the test of time and trends.

The low-top sneaker is a wardrobe essential; the ankle-skimming silhouette looks great with jeans and calf-grazing skirts and dresses. Dior and Gucci have given the sneaker a retro twist by incorporating nostalgic prints all over the uppers. If you prefer a more modern look, Prada’s white leather sneakers feature a contrasting pink pattern on the sidewall.

High-top sneakers are ideal for pulling off an elegant touch, laid-back look, especially when paired with tonal detailing. The chic Acne Studio Ballow sneaker is our everyday go-to.

The sneakers market in North America is expected to grow at a higher compound annual growth rate during the forecast period due to changing lifestyles, growing fashion consciousness, and high disposable income, which is leading to a preference for comfort over price among customers.

One of the key developments in 2020 was ASICS launching a trio of sports shoes in a VR showroom 2020, including the first carbon-plate running shoes known as the ASICS Metaracer. This is a distance running shoe with improved stability, a redesigned mesh upper to keep your feet cool, and a redesigned toe-spring shape to reduce strain.


 You can use Dropshipping.com for checking out products in the sneakers niche, which has a great base of products. Also, you can search for images on Pinterest, Unsplash, Pexels, etc.

Product Considerations

What customers mostly take into consideration about sneakers is the quality, size, width, an optimal fit, and the use of high-quality materials for the upper, lining, and outsole. Thus, all these characteristics are important for you as a seller.

Shipping costs may vary depending on the weight of the product. Thus, as the weight of the sneakers varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.

There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality that you require.


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