Explore Niche: Skincare
4 handpicked products

Do you think about selling skincare products online? Do not doubt it.

Analyzing the beauty industry, it can be noticed that the sales of skin care products have been growing faster and faster in the last period. Not only women but also men are becoming more aware of skincare and protection.

Just last year, the US skincare market has grown by 13%, while the sales of makeup products have increased by only 1%. The best-selling category of Net-a-Porter’s in its beauty department is skincare, and it has grown by an incredibly 40% year-over-year.

An interesting fact is that the online sales of beauty products have grown by an incredible 24%, and the skincare products have the leading role.

Various products are trending now and are selling well online. Cleansers, Makeup removers, Toners, Exofiliants, Masks, Serums, Eye Creams, Moisturizers, Mists, etc, are all products that shoppers are looking for.


If you are unfamiliar with Google Trends, please refer to our article on how to use Google Trends.

In-Depth Analysis

Everything you need to know about the trend Explore Niche: Skincare in one place!


Google Trends:  2022 is a year of simplicity. Simple skincare at-home routines and a minimal approach to taking care of your skin are in trend. Simply retaining your skin hydrated and protected can be of great significance. Face masks, hydrating and chemical-peel-like masks, overnight rejuvenating treatments, etc are becoming the new popular!

Timing: Skincare trends of 2022 are becoming more extensive via social media, influencers, and popular magazines and blogs.


Interesting statistics:   The largest global skincare market in 2022 is the USA. The USA will accumulate £14.03 billion in revenue or 24% of the skincare world’s market. Japan (with £13.56 billion) and China ( £11.69 billion) are right behind the USA. Globally, the skincare niche market is predicted to be £107.46 billion by the end of 2022. Ecommerce of the skincare niche will arise to 25.4%.

Audience challenges

Consumers are now focusing on their healthcare with the use of skin nourishment products, such as Hydrating Lotions, Oils, Serums, Mineral masks, etc, and are also inclined towards using environmentally friendly products. Moreover, innovative and eco-friendly product packaging, which is recyclable or refillable, is also in high demand. Due to the increasing number of people who are conscious of the environment and animal welfare, the demand for vegan and plant-based products has also increased. This will provide the face creams and moisturizers market with a boost in the coming years.

The face creams and moisturizers market is expected to grow at a steady rate during the next few years. The products are commonly used by people for various reasons, such as their ability to nourish and protect their skin. Aside from these, they also provide various other benefits such as reducing breakouts and keeping their skin looking fresh.

The shaving and creams market is expected to grow at a steady rate during the next couple of years. The rise in corporate culture and the increasing number of people who are committed to personal hygiene are some of the factors that are expected to drive the market’s growth.

Anti-aging creams, toners, and serums are also in high demand in 2021 and 2022.

The increasing spending on cosmetic products is expected to drive the market during the next few years. Also, the rising disposable income is expected to fuel the demand for self-grooming products. In addition, the increasing number of social media platforms is also expected to provide a boost to the market. Statistics have shown that 29% of skincare buyers find blogs, Youtube and Tiktok videos, and Instagram influencers as important factors when deciding to buy.

An important challenge that needs to be considered when talking about customers is the price. Every single customer is willing to get the best products for the most affordable prices. When it comes to skincare, quality is also very important. So you need to be smart when choosing your suppliers.

There are a lot of dropshipping suppliers that offer affordable supplier prices on jewelry niche products, by which you can offer your customers the desired affordable prices and yet gain profit


When starting your dropshipping business, you need to take into consideration that you will deal with a great portion of competitors.

It is most likely that your primary competitors will be businesses that sell skincare niche products online, with good quality, affordable prices, and established brand awareness. According to this, some of your competitors’ businesses might be Nykaa.com, Slassy.com, Jabong.com, Myntra.com, Amazon, Aliexpress, etc.

Other groups of competitors are secondary competitors, and these might be the ones with higher prices: Bluemercury, Kylie Skin, Sephora, Nordstrom, Ulta, BeautyBay, and more

Another important group of competitors might be hosts of online stores.

Companies like Amazon, Target, and Walmart sell skincare products for the lowest prices, and these might also be your threatening competitors


The most sold item in 2022 are face creams, cleansers, and moisturizers. The skincare market size value in 2022 is USD 135.83 billion. The growth rate is estimated with a CAGR of 4.6%.

Face creams market size is up to $14.45 billion, costs vary from 3 to 20 dollars. Average sale prices of this type of product are between $1.50 – 30. Profit margins reach a level above .58.14%.  Market saturation is competitive and the purchase cycle is characterized by repetitive buyers.

Cleansers’ market analysis also has interesting statistics. Following the market size which is estimated to reach USD 12.22 billion by the end of 2027, costs vary from 7 to 14 dollars. Average sale prices of this type of product are between $15-65 USD. Profit margins reach a level from 53% to 78%.  Market saturation is competitive and the purchase cycle is characterized by repetitive buyers.


Influencers: @gothamista, @jadeywadey180 , @james_s_welsh, @victorialyn, @skincarestandard, @shanidarden, @ kylieskin, @Hyram, @bauerbeauty, @bondenavant, @dermdoctor, @thruhelenslens

Blogs: Dermstore, NewBeauty, Jenni Raincloud, The Natural Beauty Workshop, Brown Beauty Talk

Communities: Ask Mira, The Rosacea Club, Dr. Sam’s Skincare Club, AskINKEY by The Inkey List, @theskincarecommunity

Subreddits: r/skincareaddiction, r/redditlaqeristas, r/asianbeauty, r/indiemakeupandmore, r/beautyboxes, r/makeupexchange, r/randomactsofmakeup, r/MakeupRehab, r/Skin Care, r/PanPorn


The largest skincare market in the world is the Asia Pacific region, holding up 24% of the global market. Anyway, the United States is the world’s most profitable skincare market. The USA will accumulate £14.03 billion in revenue by the end of 2022. Japan, with £13.56 billion in revenue, and China with £11.69 billion in revenue are right behind the USA. 

It is predicted that the global skincare market will grow from $100.13 billion in 2021 to $145.82 billion in 2028 at a CAGR of 5.52% between 2021-2028.

Following the statistics and all skincare data, we can say that Health is a new wealth! And by health we mean, protection and care of your skin, hair, face, nails, etc. Face masks, face creams, moisturizers, hydrating and chemical-peel-like masks, and overnight rejuvenating treatments, hold the largest revenues this year.

Customer analysis of the skincare niche market in the USA has shown that the most significant customer base is millennial women aged between 18-34 years old, accumulating $13 billion a year in the cosmetics market. Statistics show that the customer segment buys more than 10 different skincare products a year.

Women aged between 25-34 and 35-44 years old participate in skincare products demand is 19%. Right next to this customer age group are women aged between 45-55 with 18%, then the buying behavior declines among older age groups within 15% participation of women aged between 55-64 and 65-74 years old, 14% of the buyers are between the age of 18-24 years old

However, women 35 to 54 years old are the core target market. Not only that they are the heaviest buyers of skincare products, but their habits change the industry.


The keyword Skincare search volume is also high, up to 135,000 searches per month. The average cost per click is $3.17. Skincare routine is the most searchable keyword in this category with up to 74,000 searches per month, furthermore, related keywords with good search volume are skincare fridge, skincare products, skincare products, etc.

Moisturizer keyword average search is 60,500 per month, which is high. The average cost per click is $2.14. The most searchable keywords are connected to the keyword moisturizer hydrating and moisturizer cerave.

Serum keyword search volume is high too, which is 60,500. The average cost per click is $2.53. Other searchable keywords related to serum are serum with vitamin c, and saran wrap with up to 74,000 searches per month, with costs between $0.75- $2.98.

Face cream keyword search volume is 33.000. The average cost per click is $2.55. Other searchable keywords related to face cream are face cream best, and face cream for women.


2022 is a year of simplicity and minimalism. Customers are looking for effective skin care treatments, but not time-consuming.

Thanks to the social media network Instagram and Tiktok, in 2021 skincare products’ popularity, and treatments at home came to their best. This pandemic period has taught us how to care for ourselves at home, buy online and choose our online skincare stores and products. This trend is continuing to grow in 2022. Also, a lot of consumers have chosen to abandon makeup entirely and focus on skin health. Thus, skincare product demand has risen.

Here are some of the most popular trends this year.

Nowadays, more and more people are becoming aware of inflammation triggers, thus they are demanding more anti-inflammatory products. Customers are starting to abandon Ratin-A products and acid peels, and instead are focusing on products that can strengthen the skin, such as face creams, cleansers, toners, moisturizers, and serums that contain ingredients like ceramides, niacinamide, and hyaluronic acid.


At-home treatments are trendier than ever. Because of the influencer’s impact on social media, customers have thought about how to treat themselves right, alone, at home. Thus the demand for overnight rejuvenating treatments, face masks, hydrating and chemical-peel-like masks has increased.

Other products popping up as the most wanted skincare products this year are sunscreens. Because of doctors’ recommendations that sunscreens are one of the most required skincare products when considering health, these products’ demand in the year od 2021 and 2022 has increased.

Stress has been our biggest enemy in the past two years of pandemics. As we all know, stress can cause acne, wrinkles, skin dryness, etc. Thus, customers’ demand for antistress and anti-aging skin care products has also increased.

Another trend this year is micro-dosing. Customers are looking for products that contain ingredients like retinol, exfoliating acids, and vitamin C, to minimize the possibility of skin irritation on daily basis.


You can use Dropshipping.com for checking out products in the skincare niche, which has a great base with over 5700 products. Also, you can search for images on Pinterest, Unsplash, Pexels, etc.

Product considerations

What customers mostly take into consideration about skincare products is the quality, or more importantly, are the products dermatology tested, what ingredients are included in the product, and is there a presence of natural ingredients. Thus, all these characteristics are important for you as a seller.

Shipping costs may vary depending on the weight of the product. Thus, as the weight of the skincare products varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.

There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality that you require.



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