If you are thinking about dropshipping camera equipment niche products, but you are not sure whether is a good idea, we can help you with many reasons why it is!
The cameras on today’s smartphones are incredible! They have facilitated a photographic explosion that shows no signs of abating. People now have access to creative avenues that were unfathomable just a decade ago thanks to mobile phone cameras, applications, editing, and sharing. However, a smartphone will never be able to entirely replace a DSLR.
Low-light image quality, convincing bokeh effects, and extreme close-up macro photography are all substantially better with a genuine camera, owing to its larger sensor size and wider lens selection.
Nowadays the number of photographers and people who are interested in filming and making perfect photos and videos is rising, thus the camera equipment market is expected to grow too.
There is a variety of camera equipment that is selling well over the internet. If you are planning to sell camera equipment online, you are on the right path.
You can offer all kinds of equipment, like, a camera, lens, camera Bag, Memory Card, tripod, filters, flash, extra batteries, camera flash ring, portable photo printer, etc.
Keywords
If you are unfamiliar with Google Trends, please refer to our article on how to use Google Trends.In-Depth Analysis
Everything you need to know about the trend Explore Niche: Photography and Camera in one place!Context
Google Trends: High demand for high-quality cameras with integrated current technologies is expected soon. Innovative features and functions on products like cameras, lenses, and other photography equipment are more expensive than ordinary product offerings. Many players are developing premium photography equipment that integrates the usage of modern technologies in response to the aforementioned issues.
Timing: DSLR camera demand is expected to rise in 2022, as online businesses and influencer marketing become more popular. Large sensors, lenses, and rock-steady grips are all favorable to producing photographs that can’t be matched on a phone, and it’s these features that make a proper camera worth purchasing for anyone who wants to routinely generate high-quality shots or movies.
Influencers: @bernabefoto, @aspencierraphoto, @pablovaz, @oceanbluephoto, @yuricattaneo, @travelswithmyphone
Interesting statistics: During the forecast period, 2020 to 2025, the worldwide photography equipment market is expected to grow at a CAGR of 5.78 percent. Professional and non-professional photographers can now browse and purchase a wide range of photography equipment available online thanks to the growing popularity of internet commerce. Consumers have the choice of selecting photography equipment that meets their needs and is compatible with their digital camera.
Audience challenges
When buying photography and camera equipment audience is mostly looking for the quality, size, weight, handling, etc.
The lenses are the most important part of the camera, which is why lenses are the most desired product in this category. Customers who wish to photograph the landscape, or have a wider picture of the view, often request lenses with shorter focal lengths since they provide a larger field of view. This is why they prefer lenses in the 10-20mm range. On the other hand, customers wishing to photograph closer subjects typically request lenses in the 400-600 mm range because they zoom in close.
Some camera types are also preferred by customers. Mirrorless and DSLR cameras are the most popular camera types. Customers who seek superior video capabilities select mirrorless cameras; customers who want longer battery life and better image quality pick DSLR cameras. Another selling equipment is a tripod. For this type of product what matters according to customers’ needs and wants is the height, flexibility, and weight, and this depends on the customer’s height and weight too. Other selling items are a camera bag, memory Card, filters, flash, extra batteries, and camera flash ring
Competition
When starting your dropshipping business, you need to take into consideration that you will deal with a great portion of competitors.
It is most likely that your primary competitors will be businesses that sell photography and camera niche products online, with good quality, affordable prices, and established brand awareness. According to this, some of your competitors’ businesses might be B&H, Samy’s, Abe’s of Maine, Adorama, Precision Camera & Video, Ritz Camera, KEH, MPB, E-Bay, Vistek Amazon, Aliexpress, and many more.
Other groups of competitors might be the key players in this industry, like, Canon, Nikon, Fujifilm, Sony, Samsung, and Panasonic.
Another group of competitors might be the ones selling printers and printing services, such as Digitalab, Walmart, Walgreens, Snapfish, and Shutterfly.
Stores and websites such as Best Buy, Walmart, Target, and Amazon sell a great portion of camera accessories, displays, and printing products.
Profitability
The camera lens market size is up to $8 billion, costs vary from 30 to 700 dollars. Average sale prices of this type of product are between $50 – 2000. Profit margins reach a level around 20-60%. Market saturation is competitive and the purchase cycle is characterized by repetitive buyers.
Camera flash ring market analysis also has interesting statistics. The market size is between 45-50 million. Costs vary from 10 to 40 dollars. Average sale prices of this type of product are between $30-140 USD. Profit margins reach a level from 66% to 71%. Market saturation is competitive and the purchase cycle is characterized by one-time buyers.
Community
Influencers: @bernabefoto, @aspencierraphoto, @pablovaz, @oceanbluephoto, @yuricattaneo, @travelswithmyphone
Blogs: Digital Photography Review, PetaPixel – Photography and Camera Reviews, Canon Rumors, New Camera, Steve Huff Photos, Photography Blog
Communities: Pihpa, Flickr, 500px, Behance, EyeEm, OneEyeland, Digital Photography Review, Phototuts+, DIY Photography, Strobist, Photo.net, Photography Talk
Subreddits: r/photography, r/Camera, r/Analog, r/Cameras, r/DIYFilmmaking, r/Documentaries, r/Editors, r/GoPro, r/GoProDIY, r/MovieDetails, r/ZeroBudgetFilm
Audience
Customers for camera and photography equipment can be analyzed according to various characteristics.
Camera enthusiasts, amateur photographers, professional photographers, and college and high school graduates are the primary customers of the camera industry. The use of social media and the requirement for attractive photographs has sparked the interest of customers.
Analyzing the target audience according to age and gender shows that 45% of the customers are women and 55% are men. According to the targeted group of women customers, those aged between 25-44 years old are the most numerous, further followed by women aged between 45-55 years old, with 19% and 8% women aged between 18-24 years old. Analyzing men’s target audience, 49% of them are aged between 25-44 years old, 19% between 45-55, and 9% are men aged between 18-24.
We can conclude that the largest customer base according to age and gender are men and women aged between 25-44 years old.
The largest audience market is placed in North America, then, Asia Pacific, Europe, etc
Keywords
The keyword Camera search volume is pretty high, up to 550,000 searches per month. The average cost per click is $0.87. camera drone is the most searchable keyword in this category with up to 110,000 searches per month, furthermore, related keywords with good search volume are camera straps, camera store, camera lens hood, etc.
DSLR camera keyword average search is 135,000 per month, which is high. The average cost per click is $0.72. The most searchable keywords connected to the keyword are DSLR camera canon, DSLR camera nikon, etc.
Lenses keyword search volume is high too, which is 110,000. The average cost per click is $2.17. Another searchable keyword related to lenses is camera lenses with up to 27,100 searches per month, with costs around $1.49.
Photography equipment keyword search volume is 2.900. The average cost per click is $1.14.
Trends
During the forecast period, 2020 to 2025, the worldwide photography equipment market is expected to grow at a CAGR of 5.78 %.
High demand for high-quality cameras with integrated current technologies is expected soon. Innovative features and functions on products like cameras, lenses, and other photography equipment are more expensive than ordinary product offerings.
The best camera accessories aren’t often large, expensive, or difficult to use. A new camera or lens isn’t the only option to attempt something new in photography or improve the subjects you enjoy photographing. Tripods, filters, memory cards, and camera cases are all necessary camera accessories. Fujifilm Instax camera, Canon EOS 90D camera, Sony ZV-1 camera, Manfrotto 190XPro4 Tripod, Peak Design Travel Tripod, Manfrotto XPRO Magnesium Ball Head with Top Lockplate Tripod, Peak Design Everyday Messenger 13 V2 stylish camera bag, Lowepro ProTactic BP 350 AW II backpack, and many more are among the most popular products recently.
Professional and non-professional photographers can now explore and buy a diverse variety of camera equipment available online thanks to the growing popularity of eCommerce. Consumers have the choice of selecting camera equipment that meets their needs and is compatible with their digital camera. Moreover, the growth of e-commerce simplifies the overall shopping experience, and the ability to market and sell these products online provides new opportunities for a wide range of suppliers to enhance their product availability and accessibility.
Nikon Corporation, Canon Inc., Eastman Kodak Company, and others sell photography equipment through websites and partnerships with e-retailers. Many players are predicted to be able to offer a huge number of photography equipment categories as the internet’s prevalence grows, as well as expand their consumer base for their products.
Canon Inc., Fujifilm Holdings Corporation, Nikon Corporation, Panasonic Corporation, Samsung Electronics Co., Sony Corporation, Leica Camera AG, Olympus Corporation, Hasselblad, and others are major players in the photography equipment business.
The fastest-growing region in this industry is the Asia Pacific, but the largest region of camera equipment is North America.
Content
You can use Dropshipping.com for checking out products in the camera and photography equipment niche, which has a great base with over 200 products. Also, you can search for images on Pinterest, Unsplash, Envato, FreePik, etc
Product considerations
What customers mostly take into consideration about camera equipment products is the quality, size, weight, handling, memory, and functionalities. Thus, all these characteristics are important for you as a seller.
Shipping costs may vary depending on the weight of the product. Thus, as the weight of the camera equipment products varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.
There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality you require.
