Explore Niche: Minimalism
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Do you think about selling minimalist products online? Do not doubt it.

Minimalism products are more popular than ever, ranging from jewelry to home décor to kitchenware. It’s everywhere!

Transcendence and spiritual values, heroic scale, agonizing decisions, historicizing narrative, valuable artifacts, intelligent structure, and fascinating visual experience, are not part of minimalism. 

What minimalism reality is, is the artwork’s material, medium, and form; there is no other intended outcome. Minimalist artists do not express feelings or experiences. They emphasize the purity and true essence of the material or medium to develop the art on its own.


If you are unfamiliar with Google Trends, please refer to our article on how to use Google Trends.

In-Depth Analysis

Everything you need to know about the trend Explore Niche: Minimalism in one place!


Google Trends: Minimalism can improve the livability of a space, which is important in this new work-from-home era. The main purpose of a room is highlighted by clean lines and open, light-filled spaces. Shades with clean lines and motorized lifts have a spotless, modern appearance.

Timing: Minimalism has grown in popularity in recent years as a result of increased eco-awareness and a desire to own less. Graber has an eco- and family-friendly collection of solar shades that can help you control your carbon emissions. Every fabric used on a Graber Eco-Performance Solar Shade is made from recycled or recyclable materials and has at least one of several other environmentally friendly properties ranging from PVC- and lead-free to anti-fungal and -microbial.

Influencers: @AMEE.KIM, @ANDYHEART, @LISADENGLER, @MICHELLETAKEAIM, @NATALIELIAO_, @elisabeth_heier, @onlydecolove, @han_house, @amandaxelssson, @tracydixon.photos

Interesting statistics: This minimalist lifestyle is particularly appealing to millennials. Millennials, the 18-34 age group, account for more than a quarter of the US population and the majority of the workforce. Courtney Carver, a minimalist, founded Project 333 to help us overcome our desire for clothing. That translates to limiting your wardrobe to 33 items for three months.

Audience Challenges

To determine your audience challenges, you first need to determine the exact type of products you will sell from the minimalism niche.

Customers who buy minimalism niche products are looking for products that are highly functional, aesthetically simple, pleasing, and frequently multipurpose. They are looking for simplicity, convenience, and clarity. They live a lifestyle that is less concerned with material possessions and more concerned with what they value in life – what makes them happy.

Minimalists prefer a neatly placed set of neon lights or metal cubes on the gallery floor. They tend to create a relaxing oasis, free from the stress of everyday life, by avoiding complex ideas, concepts, and compositions and focusing on simplicity, symmetry, and harmony.

Nowadays, minimalists mostly seak for functional products like a hanging bookshelf, a simple yarn ball bag with a basic, but bold, two-dementia design, a mounted butcher paper roll, a set of stainless-steel knives, a triangle ear climber, a pair of ceramic grinders, an LED arc lamp, a wire accent chair, a snazzy bedside lamp, a slim canteen with a clean design, a tiered planter, a tiny dot necklace, a wall-mounted rainy pot for dearies, and many more.

As you can see this are a variety of different products. So we recommend you to first choose your products from this niche because minimalism is a trend in all types of products! 


You can choose your primary competitors, based on the types of products you choose to sell from the minimalism niche. For example, if you sell home décor, lighting, etc, your competitors might be Circa Lighting, JCPenney, Pier1, Gilt Home, Crate and Barrel, West Elm, H&M, Amazon, Etsy, etc. Also, brands like Herman Miller, Lumens, and IKEA, sell a variety of minimalist products.

If you choose to sell other minimalism products, like clothes, your competitors will be different ones, like Frank+ Oak, ADAY, Everlane, Need Supply, La Garconne, etc


Minimalist Background Decorative Painting costs vary from 4 to 40 dollars. Average sale prices of this type of product are between $11 – 90. Profit margins reach levels around 50-70%.  Market saturation is competitive and the purchase cycle is characterized by one-time buyers.

Minimalist backpack costs vary from 15 to 40 dollars. Average sale prices of this type of product are between $30-150 USD. Profit margins reach a level from 50% to 73%.  Market saturation is competitive and the purchase cycle is characterized by one-time buyers.


Influencers: @AMEE.KIM, @ANDYHEART, @LISADENGLER, @MICHELLETAKEAIM, @NATALIELIAO_, @elisabeth_heier, @onlydecolove, @han_house, @amandaxelssson, @tracydixon.photos

BlogsAmee Aram Kim, Andy Heart, Just Another Fashion Blog, Take Aim, Nalieli

Communities: The Minimalist Wardrobe,  Minimalist Living, Decluttering and Minimalism Life;

Subreddits: r/simpleliving, r/selfsufficiency, r/offgridliving, or r/homesteading, r/Minimalism, r/Minimalist, r/minimalist_art


The minimalist market is huge and it has a variety of products you can sell. So, to determine your target audience, you first need to determine the exact type of products you will sell, whether is home décor stuff, kitchenware, dinnerware, or something else. 

But, analyzing the market and its statistics we collected some information about customers’ age and gender. Based on this, 65% of the market are women, and the other 35% are men. Most of the customers are between the ages of 25-44 years old, and 44% of them are women. So this might be your target audience. The smallest customer group is between 18-24 years old.


The keyword Minimalism search volume is also high, up to 110,000 searches per month. The average cost per click is $0.79.  Minimalist art keyword average search is 22,500 per month, which is high. The average cost per click is $0.39. Minimalist home decor keyword search volume is 2,500 searches per month. The average cost per click is $0.85. 


Minimalism is all about removing unnecessary frills and getting back to basics. However, going minimal does not imply sacrificing style, functionality, or durability. Minimalism is more than just a fashion trend; it has permeated everything from architecture to clothing to technology design. The trend is more about a way of life; a straightforward way of life. This could be accomplished through the use of muted colors, fewer materials, or a simple design. Regardless, the object takes on a minimal form to fit into your lifestyle intuitively.

People have been forced to slow down and spend more time at home, which fuels a strong desire to truly create a space that reflects what we are feeling both visually and affectionately. Customers have recently been paying attention to how design can create electricity. Customers want anything that feels warm, welcoming, and cozy.

Chocolate brown has returned! However, this time, chocolate brown will also work well with colors as a deep neutral for rich, elegant, and timeless spaces.

Customers are looking for ways to strengthen their connection with nature as people spend more time indoors than ever before. This has sparked a revival in natural surfaces, with stoneware, terracotta, marble, and travertine being used in everything from backsplashes to bathtubs, furniture, and decorative objects. The raw, porous, imperfect nature of these organic materials adds depth, soul, and visual intrigue while also emulating the calming, restorative ambiance of nature. This desire to reconnect with nature has also sparked an interest in large trees grown in the United States, ranging from the elegant black olive to Southern magnolias.

Some of the trends following in 2022, and also the most desirable products by customers are:

A hanging bookshelf — a piece of home décor you won’t be able to see but your guests won’t be able to get enough of it. A mounted butcher paper roll that will add a pleasantly unique detail to your kitchen while also serving as a truly useful way to take notes, wrap food or gifts, and get yourself on a roll every day. A set of stainless-steel knives in a sleek acrylic block that will stand out from the crowd. A triangle ear climber — a subtle, slim detail that will be an adorable accessory for any occasion. A pair of ceramic grinders to place on your table when the working world has worn you down and you need to dine elegantly away from the day’s stress. An LED arch lamp that is way cooler than tacky-looking table lamps and will truly brighten your life.

If minimalism isn’t your thing, but cool, sculpted furniture is, a wire accent chair is a statement-making piece you can cover in clipped-on pictures. A tiered planter that allows you to fill your home with simple home decor while still displaying plenty of layers in your style. A salt cellar for properly presenting your imported salts and adding a tasteful vibe to your kitchen decor. A stylish bedside lamp that will make you reminisce about your childhood nightlight habits because you will never want to turn this treasure off. A wire grid panel for any squares who like to keep their notes neat even when they’re on display.


You can use Dropshipping.com for checking out products in the minimalism niche, which has a great base of products. Also, you can search for images on Pinterest, Unsplash, Pexels, etc.

Product Considerations

What customers mostly take into consideration about minimalist products is the quality, size, material, functionality, and prices. Thus, all these characteristics are important for you as a seller.

Shipping costs may vary depending on the weight of the product. Thus, as the weight of the minimalist products varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.

There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality that you require.



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