Explore Niche: Jewelry
4 handpicked products

Google Trends: The larger, the trendier!  Body chains, chockers, arm cuffs, large hoop earrings, and large gemstone rings are the next big thing in jewelry.

Timing: Jewelry trends of 2022 are becoming more extensive through social media, influencers, and popular magazines and blogs.

Influencers: @thediamondsgirl, @champagnegem, @katerina_perez, @jewellery_masterpiece, @hernameismargo,  @mm_diamondsjewellers, @jimmyxboi

Interesting statistics: It is predicted that the global jewelry market will experience significant growth by the end of 2025. Following the statistics from 2020, when the market witnessed growth to $230 billion, in 2025 it is expected to reach $292 billion. Also, the predictions show an additional increase of $60 billion by the end of 2027.

Another interesting fact is that the jewelry niche shows itself as a very profitable market in the USA, where one American household spends around $615 a year on watches and other jewelry products, and $352 on diamond jewelry.

Even though silver is jumping upfront and is most desirable in 2022, gold and rose gold jewelry are becoming more and more desirable nowadays too. Another trend that today’s audience follows is the bright and juicy colors of jewelry.

Starting from bold gold collars to big, lively earrings of bright colors, jewelry is all about maximal size right away. Big earrings are always in style, but this year they’ve come to their boldness. Luxury gold chains are also in trend. Starting from versatile long necklaces that can be wrapped twice to chunky bracelets and drop earrings.

An important challenge that needs to be considered when talking about customers is the price. Every single customer is willing to get the best products for the most affordable prices.

There are a lot of dropshipping suppliers that offer affordable supplier prices on jewelry niche products, by which you can offer your customers the desired affordable prices and yet gain profit.

Another interesting fact when analyzing the target audience is that 26% of buyers find information about new brands through influencers on Youtube, Instagram, Facebook, Tiktok, etc.

It is most likely that your primary competitors will be businesses that sell jewelry niche products online, with good quality, affordable prices, and established brand awareness. According to these characteristics, some of the listed competitor businesses might be Amazon, Aliexpress, Etsy, Evry Jewels, Mejuri, Hudson Bay, Tiny Lux, etc. Another important group of competitors might be hosts of online stores.

Other groups of competitors are secondary competitors, and these might be the ones with higher prices, like Pandora, Bluenile, etc. 

It is of great importance to advertise your products in the best ways to win the competition. You can make a detailed competitor analysis about the ways your competitor promotes themselves, whether they use Social Media, influencers, Website banners, or something else. Then do your best to crush them.

In 2021, the Global Jewelry Market was valued at USD 46.52 billion. It is predicted to grow by 8.5% by the end of 2022.

The most sold item in 2022 is earrings. Following changes in CAGR starting from 2022 and further to 2028, it is predicted that the global Earring market size will reach millions of dollars by the end of 2028. 

Necklace market size is up from 100-150M, costs vary from 3 to 20 dollars. Average sale prices of this type of product are between $20 -45 USD. Profit margins reach a level from 56% to 85%.  Market saturation is competitive and the purchase cycle is characterized by repetitive buyers.

Rings market analysis also has interesting statistics. Following the market size which is estimated between 100-150M, costs vary from 1 to 15 dollars. Average sale prices of this type of product are between $16-28 USD. Profit margins reach a level from 46% to 93%.  Market saturation is competitive and the purchase cycle is characterized by repetitive buyers.

Influencers: @thediamondsgirl, @champagnegem, @katerina_perez, @jimmyxboi

Blogs: Vogue, Gem Gossip, Gemologue, Jewels Du Jour – Your Daily Dose of Jewelry, The Jewellery Editor, Diamonds in the Library, Gem Obsessed

Communities: PriceScope, Cooksongold Jewellery Forum, Beauty Questions Answered, Jewelry Artisans Community, Let’s Talk. Jewelry

Subreddits: r/Watches, r/jewelry 

The biggest markets of the jewelry industry are China, UAE, Saudi Arabia, and the USA. 

According to researchers, it is found that in the USA, 56% of the customer base consists of women, while the remaining 44% are men. Analyzing this data in more detail, it is shown that 35% of the customer base are aged between 25-34 years old. Further, 27% are 16 – 24-year-olds. Some of the results have also shown that most jewelry-purchasing women are 35–55 and have stable jobs and careers, so they are prepared to pay and also are willing to spend more money to treat themselves with some sparkling piece of jewelry. Only 4% of people older than 55 years old spend their money on jewelry.

In Asian countries, 57 % of jewelry customers are female and 43 % are men. Analyzing demographic characteristics, the most significant customer base is above 35 years old, of which 35 – 40 years old account for 30.8%, 40 – 45 years old accounted for 21.8%.

These numbers are changing daily, and it is predicted that they will continue to grow. The interesting fact is that the male customer base is also growing.

The keyword Necklace search volume is high, up to 301,000 searches per month. The average cost per click is $1.70. Necklace with name is the most searchable keyword in this category with up to 201,000 searches per month, furthermore, related keywords with good search volume are necklace pearl, necklace for men, necklace Kendra Scott, etc.

Rings keyword average search is 823,000 per month, which is high. The average cost per click is $1.02. The most searchable keywords connected to the keyword rings also ring doorbell and rings wedding.

Watches keyword search volume is pretty high too, which is 450,000. The average cost per click is $2.72. Other searchable keywords related to watches are watches for men, watchespn, and watches men with up to 246,000 searches per month.

Earrings keyword search volume is 301,000. The average cost per click is $1.54. Other searchable keywords related to earrings are earrings diamond, earrings gold, and earrings for men.

Nowadays jewelry news and trends are promoted by using influencer marketing. Beauty and fashion influencers worldwide present jewelry products over Social Media platforms by creating content such as videos, reels, photos, etc. Another marketing trick is that influencers offer product codes to customers to buy at discount. This strategy is mostly used on jewelry products. Most of the content by the influencers is presented over Instagram, Tiktok, Youtube, and Facebook.
Also, companies themselves have created business profiles over Social Media platforms, where they can inform their audience about jewelry niche trends.
New trends that have just started popping up are Maximalist earrings, The choker, hoop earrings, bold gold chains, candy-color jewels, etc.

You can use Dropshipping.com for checking out products in the jewelry niche, which has a great base of more than 41000 products. Also, you can search for images on Pinterest, Unsplash, Pexels, etc.

What customers mostly take into consideration about jewelry products is product quality, size, and material. Thus, all these characteristics are important for you as a seller.

Shipping costs may vary depending on the weight of the product. Thus, as the weight of the jewelry varies, so will the cost of shipping the products. Also, another case when shipping costs vary is because of the size of the product. Larger product shipping costs might be higher. We also recommend you review the rules for COVID in international transfers.

There is a large supplier base available to pick from, such as Dropshipping.com, Aliexpress, or Amazon, make sure they have the supply and the product quality that you require.