Package Free Shop

Package Free Shop is a dropshipping store selling sustainable, green, eco-friendly, plastic-free products.

Their Shopify store uses a Pipeline Shopify theme and has more than 228.8K visitors per month. This e-commerce store holds the 68,193 Alexa rank!

Package Free Shop uses a Split Screen layout, which is an amazing opportunity to present customers with more information at once! They always present the product and the eco-friendly ingredients that the product consists of.

There’s a lot of content to see on the homepage. However, all of it is well-arranged, thanks to the grid of cards layout! Here you can find, links to sub-categories, Best-seller or New Arrival products ( depending on customer choice), promotions, customer reviews, etc.

The product landing page might be a great example to look after! It provides all the information needed about the product, color availability, product description, frequently bought items together, etc. It’s easy to navigate, and it has customer reviews!

They use “Shop now” buttons all over the homepage, emphasized by different colors to catch users’ attention. So, high-five for this move!

The website has a horizontal drop-down menu. This type of menu is highly recommended if you have a lot of content to offer, that must be placed into different categories. This is exactly what Package Free Shop has done, which makes their navigation easier.

Sub-categories are well-defined and organized by product name. But, this is not the case with the categories. This may result in misleading customers, so they need to make more clicks to find the desired information. Some of them may be persistent, but some of them may leave, without buying anything. Be careful when naming categories!  

Furthermore for navigation improvement, on the homepage you will find the logo, serving as a link to lead customers to the homepage, search button, and shopping bag button.

Their footer is very misleading. The majority of customers won’t even realize that there is one! So instead of using bold and large font there, consider lowering it, and giving a valuable piece of information, like, sub-categories links, social media presence, contact info, etc. You don’t need to write big letters of your dropshipping business name, they already know it!

However, this website shows customer care, by delivering content, like Privacy policy, FAQs, Returns, and Cancelation, providing technology for people with disabilities, etc.  

Yet another thing we find inconvenient is that it requires more than 10 seconds for each homepage to load, and this lowers customer satisfaction. You should be careful about the data you insert on your website, and how much storage it requires!