GTM & Data Layer ‑ GTM Kit

Supplier information

Developer: SpringApps

Last updated:

Leverage the Flexibility of Google Tag Manager to Measure and Optimize Sales Results (GA4 ready)

  • Who is it for: Shop owners seeking to improve tracking and analytics on their Shopify store for better understanding of customer behavior and marketing performance.
  • Main features:
    • Advanced Tracking Capabilities: Implement a data layer on your Shopify store to capture and organize valuable data points such as product views, add-to-cart events, and checkout progress for enhanced tracking and analytics.
    • Custom Event Tracking: Define and track custom events relevant to your business goals and objectives, allowing you to measure and analyze specific user interactions and behaviors.
    • Integration with Google Tag Manager: Seamlessly integrate the data layer with Google Tag Manager for efficient management and deployment of tracking scripts and tags without the need for manual code implementation.
    • Enhanced Analytics Insights: Gain access to detailed analytics and reports powered by the data layer, providing valuable insights into user engagement, conversion funnels, and marketing attribution.
    • Easy Implementation: Install and configure the GTM Data Layer app with ease, following simple instructions to set up and customize data layer parameters to suit your tracking requirements.
  • How it works:
    • Install the App: Find and install the GTM Data Layer app from the Shopify App Store.
    • Configure Data Layer: Set up and configure the data layer parameters according to your tracking needs and business objectives.
    • Integrate with Google Tag Manager: Connect the data layer with your Google Tag Manager account to enable seamless tracking script deployment and management.
    • Track and Analyze: Monitor tracking data collected through the data layer in your preferred analytics platform to gain insights into user behavior, marketing effectiveness, and website performance.
  • Pricing:GTM Data Layer offers 14-day free trial. For access to advanced tracking capabilities and premium support, upgrade to paid plans starting at $4.99 per month.
  • CTA: "Elevate your Shopify store's tracking and analytics with GTM Data Layer for actionable insights and improved marketing performance."


Customer analytics

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