Make up For Melanin Girls (MFMG)

Make up for Melanin Girls is an excellent dropshipping store, starting from its navigation, to the layout, content, and how they deliver value and customer satisfaction!

This e-commerce store holds the 320,000 Alexa rank, and has around 5.7K visitors per month. But believe us, these results are not because of how their website is organized, because the web design is a good deal!

First, when you enter the dropshipping store, there is a pop-up that immediately informs customers if there’s shipping to their country ( they track location). The pop-up gives an option for customers to “ Shop now”, with a button, and an escape hatch, if they want to exit the pop-up.

Second, once you are at their homepage, it is inevitable not to notice the high-quality Full-screen photo layout, and all the neatly placed navigation elements. The content on the website is organized by using a grids of cards layout.

They use the vertical drop-down menu, with well-defined categories and sub-categories. Defining categories might be a key to good navigation because if the customer understands what’s under each category, they won’t run here and there to find information. 

On the homepage, you can also find a shopping cart button, the Live Chat button, “shop now” button, all leading to a specific landing page! However, there’s no log in/sign-up button on the homepage, so if customers want to create an account or log in, they must make more clicks, and open that page from the menu.

💡Tip: Don’t leave the categories empty, if there are no products from this category or sub-category, just don’t place the category there! For example, category (Face) → sub-category (Highlighters).

Furthermore, there’s a  gift button on the homepage. Once a customer selects the button, a pop-up window is displayed, and customers are offered various discount and promotion deals. Very user-friendly, and a rare trick to see in the dropshipping stores. Amazing!!

The content they provide helps them in building customer trust, such as Blog, Privacy policy, Refund Policy, FAQs, Help, etc.The product landing page may be a good example to follow! It contains all of the necessary information about the product, such as multiple high-quality pictures from the product, product price, product description, and customer reviews.