Hem

Hem is one of the most visually appealing Shopify stores, with a simple yet playful design that works well.

Hem does an outstanding job of exhibiting unusual and intriguing furniture and home items that anybody wishing to redecorate their house won’t be able to help but be inspired by, staying true to the business statement “Imaginative designs of obsessive quality“.

Once you enter their dropshipping store, there’s a high-quality Full-screen photo, presenting their most wanted products! Also, there’s an impressively colorized button “ Get them now” to navigate customers to those specific products more quickly. 

Also, when we first scan the homepage, we can conclude that it uses the F-pattern. It contains all important navigation elements. 

Starting from the logo, that is a link landing user to the homepage. Second, there’s the horizontal dropdown menu, with well-organized and defined categories and sub-categories named by the product type. This way of defining categories is easily recognizable by users, and thanks to that, their navigation is easy! Furthermore, there are the log-in/sign-up, shopping cart, and search buttons. 

Furthermore, the header, provides the users additional information about promotions, like “Trade professional? Sign up to Hem Pro!”, which is a link leading you to the specific landing page.

The layout is even more inspiring! Hem uses the grid of cards layout to present more information on the homepage. Good choice! Because this way it keeps all the elements and information neat and in order. 

The grid of cards has interesting and different shapes, rather than typical symmetrical ones, and this makes the design very playful and interesting for users.  All the text over the homepage has very engaging hover-link movements and colors. 

The product category landing pages are yet another intimidating story. Not just that they render available products with flip- images, but this dropshipping store gives the opportunity customers to design their products! Very customer engaging! 

Diving into more details, we noticed how this dropshipping store cares about customers. Starting from the Live chat button on the homepage and each landing page over the website, to the consult the manager option, FAQs, Submit a claim, Warranty, Shipping and Return Policy, etc.  

Moreover, not just that users can shop by product, but also there’s a category that allows them to Shop by room. Multiple choices, great navigation!
Their footer has links to all of the categories that provide customer care, as well as access to their social presence, subscription to the newsletter, payment methods, and so on. However, We advise you to consider including links from your product categories as well, so the footer may also act as a sitemap.