Success Story: Six Figures In Just a Year

Oliver Last Updated: December 28, 2023

Going from IT Freelancer to store owner and living life full with adventures

Today we are talking with Felix successful dropshipper that sells his passion products.

DI now have the financial freedom to live my life like I want it. And I turned from working as IT Freelancer with 70-80 hours weeks to a business owner with around 10 working hours per week.
Sharing success stories with Felix

Disclaimer: all the success stories published on our blog are the results of written interviews. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
The Dropshipping.com Team

Hi, please introduce yourself!

Hi! My name is Felix, I live in Germany and run my business here. I had an apprenticeship as a Computer Science Expert.

My computer career began very early. I’m 31 now, and I started learning about computers when I was 7. When I was 11, I programmed my first own text adventures and at the age of 14, I programmed a 3D Modification for the Game “Unreal Tournament”.

After high school (or German “Abitur”), I had an apprenticeship as Computer Science Expert with a focus on Software Development. I shortened the apprenticeship from 3 to 2.5 years because of my high performance.

Why did you decide to try dropshipping in Germany?

I worked for 7 years as an IT Freelancer (Web design, Web development, SEO and SEM).

At some point, I understood that I want an independent lifestyle with no limits associated with a 9 to 5 job.

How did it all begin?

I have read about dropshipping. It hit my attention from the beginning. “This is was I was searching for”, I thought.

So, I started using various solutions, both the original plugin, on my different stores. I also purchased some of the Add-ons (Upsell, Facebook Business, Abandoned Cart, Countdown Timer and Recent Sales Pop-up) after they were released. The addons are great to increase your conversion rate. The Countdown Timer and Recent Sales pop-up nearly doubled my conversion rate.

At the moment, I run 3 stores, but initially, I built around 7. I dropped the stores which weren’t successful after a two week testing phase.

With these 3 dropshipping stores, I made around $350k revenue last year. Here’s a screenshot of the most successful store:

Do you remember the first sale made from your store?

Of course!

Around a week after my first shop went online, I booked an Instagram shoutout. I have written to Instagram influencers with one template. Some influencers liked my store and products, so I booked shoutouts at their pages (one per day only to measure the results & ROI).

And so, I was in the cinema. I knew that an Instagram influencer will bring up a shoutout while I watched the movie (“The Arrival”, btw). At half of the movie, I looked at my phone and couldn’t believe it, the shoutout was up and the orders came dropping in like cheesecakes!

I was so happy and proud of myself at this moment.

How did you choose the niches?

My three successful stores are made according to my personal interest.

Ironically, for the two stores that weren’t successful, I’ve chosen the niches only because I thought the market was broad (cats & dogs supplies), but I did not have a real interest in those niches.

I recommend to choose a niche which you are passionate about!

How do you choose products and suppliers for your store?

I used the search strategies recommended in big blogs. For the suppliers, I check them to see if they are a good fit.

To add new products, I created different wish lists with niche names. I get personalized Instagram ads every day. They show me a set of 10 products and most of the time there are 1-2 new products which I like to add to my store.

How do you set the prices?

I normally aim for a 60-70% profit margin, but I also got “bait” products in my store which have around 20% profit margin.

How do you promote your stores?

Mainly through Instagram influencers, but I also set up a Facebook retargeting campaign (for Instagram), which targets customers who visited a product site, but not the thank you page.

To reach my target audience better, I searched on Instagram for the influencers who fit into my niche.

Promotion through Instagram influencers is the most efficient strategy for me. I tried Facebook ads (not the retargeting, they work great on Instagram!) & Google Ads, but the ROI wasn’t as good as expected.

On average, to promote my stores, I spend around $3,000 per month on all the stores together.

How much time does it take you every day to manage your stores?

Around 1 hour per day (even Saturday and Sunday!) to check if the Virtual Assistants are doing their job right.

Customer support takes most of the time, but I hired 3 Virtual Assistants to provide 24 hours support and I don’t have to take care about it myself now.

What are the most difficult challenges?

Overseeing the Virtual Assistants! In the beginning, I made a wrong choice and hired a person who made a lot of mistakes. But now, all 3 are doing their job great (But I had to test 7 VA’s first to find the right 3).

How do you deal with difficult customers (if any)?

I send them a free t-shirt/sweatshirt/hoodie if they ordered something in the wrong size. I also send free $20 gift codes to the angry customers.

Once, I turned an angry customer to a loyal Evangelist after I send her a free hoodie because she ordered a too small size + a free $20 gift coupon. This customer has had his 7th order now and recommends my store to all their friends!

Did you register your business officially to do dropshipping in Germany?

Yes, I registered an official business here in Germany. In Germany, it’s easy to start a “UG (haftungsbeschränkt)”. You can do so with just 1€, but I recommend you to start at least with 1000€ to cover the legal costs of the founding!

How has your life changed?

I now have the financial freedom to live my life like I want it. And I turned from working as IT Freelancer with 70-80 hours weeks to a business owner with around 10 working hours per week.

My friends and family are very proud of me. Especially my niece is very proud and wants to join my company after school.