Interview: “Entering The Course Industry and Creating High-Value Offers”

Company’s name:

Let’s Reach Success

Website:

www.letsreachsuccess.com

Name:

Lidiya Kesarovska

Over the last 2 years, I build my product suite, partnered with other reputable course creators and participated in bundles, welcomed thousands of students into my free courses, and hundreds into my paid ones, got amazing feedback from my students and that made it all worth it.

Sharing Success Stories with Lidiya Kesarovska

Disclaimer: all the success stories published on our blog are the results of written interviews. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

The Dropshipping.com Team

Describe your business/service in a few words:

I’m Lidiya, an online business mentor teaching people how to create a digital product business set up for unlimited freedom and income so they can serve their purpose and live their best life. I’m also the creator of Let’s Reach Success and Bold Business School I help people through my free content on the blog, podcast, and socials and through my paid programs where they get the chance to dive deeper and learn the strategies and mindset behind building a sustainable and abundant business. You can connect with me on Instagram.

Describe your entrepreneurial journey. How did you get started?

I started my blog Let’s Reach Success back in 2013 when I knew nothing about blogging and business but just wanted to share my message, create content and build something for myself. My first income stream was freelance writing. I then also started growing my blog on the side and monetized it in different ways.

These 2 things allowed me to save some money, have confidence in my abilities, dream bigger, never be part of the corporate world, reclaim my freedom and move to my favorite country. I then replaced my freelance income with the blog income as I didn’t want to do client work anymore.

Some fun milestones I hit over the next years include:

– Contributing an article to TIME magazine

– Creating passive income streams

– Having many of my articles rank #1 in Google for the specific keyword phrases I targeted

– Earning from my blog in 4 different ways

– Earning $50K a year as a blogger (here’s an annual income report sharing more on this: https://letsreachsuccess.com/blogging-business-annual-income-report/ )

– Getting over 100,000 page views in one month

– Interviewing self-made millionaires on my blog and sharing their story

– Having regular $5K months and working minimum hours

– Building an engaged audience

– Earning over $1000 from a sponsored collaboration with a brand Later I moved onto teaching business and creating courses (initially, my niche was personal development).

Now, I’m a course creator and in love with that business model, which is why I began teaching others how to do the same once I got enough experience in this niche.

Over the last 2 years, I build my product suite, partnered with other reputable course creators and participated in bundles, welcomed thousands of students into my free courses, and hundreds into my paid ones, and got amazing feedback from my students and that made it all worth it and was named one of the top course creators and experts to watch in 2021 by Yahoo! News and Yahoo! Finance.

How your business is helping the e-commerce owners?

I’m not in e-commerce but I am selling digital products so let’s talk about that. I’ve now transitioned to teaching other aspiring course creators how to set up their business, create not just a course but a high-value offer that they can sell over and over again, and master all the other elements that go into this such as email marketing, sales and launching. You can grab my free Epic Online Course Checklist: https://boldbusinessschool.com/

What is the most significant challenge online sellers are facing today?

Here are a few I can think of right away: – Staying on top of trends in your industry. Whether that’s joining new social platforms and creating content in video format, updating your whole branding and content strategy, doing PR, having live launches, doing paid advertising, or else.

Find out what works for your target audience and do more of that. – Increasing lifetime customer value. Sometimes it might be smarter to focus on serving your existing customers than gaining new ones.

That might mean creating products that will help them at every next level, offering more support, or releasing something more exclusive like a mastermind or a retreat. Always give the client the next step to take once they are done with your program (or have used the product you’re selling).

Set up your marketing with that goal in mind too. – Getting traffic. We have to keep getting ourselves and our products in front of new people all the time if we want to keep growing. That can happen through SEO, content creation, social media, being featured on other platforms, collaborating with other people in our industry, etc.

What was the game changer to start creating and selling online? What are your future plans?

The main reason why I started creating and selling courses is that I saw what a valuable way to learn that is. I’ve enrolled in more courses than I can count myself and have seen what works and what doesn’t, but have also realized how much deeper a paid program goes than any free content, and that investing in something makes us pay attention and actually take action.

As I create a certain type of content, I also have the desire to start creating it. That’s how it went with blogging, self-publishing eBooks, and podcasting over the years. The same happened with online courses. And finally, during the pandemic the online course industry exploded. Most of my mentors in business run multi-million dollar companies by having 1 main offer – a course that they release once a year or every few months.

That business model appealed to me and I created more than one program, actually. You can check them out here: https://letsreachsuccess.com/courses/ Now there’s more demand than ever as people want to learn skills at home and are willing to invest in programs to do it faster.

What’s your best advice for both dropshipping beginners and experienced e-commerce owners?

I can mostly give advice to online business owners, and course creators in particular, but often the principles of business and sales are the same, so here are my best tips:

– Find the right niche for you and identify your ideal client, then serve them in any way you can. Create the product they desperately need, even if they didn’t know that before you presented your offer to them and explained how it can change their life.

– Have one main channel to create content on and where you grow your audience (such as a blog, podcast or YouTube channel) and one secondary one to share daily updates and get more personal (Instagram, Facebook, etc.)

Show up consistently and always be there for your people. Solve their problems and give tips with your free content, sell your offers naturally all the time (unless you only launch every now and then).

– Keep investing in your business and your knowledge. Use good tools, cheaper ones will usually cost you more down the road. Enroll in programs that will help you learn the ins and outs of sales and marketing or hire a coach if you feel like. Put yourself in a position to succeed.