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Top 35 Beauty Products To Sell Online As A Dropshipper in 2024

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Aleksandra -
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Chief of Content Marketing
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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Chief of Content Marketing
35 minutes

Curious about the hottest beauty products to sell online in 2024?

This article reveals 35 trending items that are shaking up the beauty industry, perfect for dropshippers looking to cash in on this billion-dollar market.

From skincare must-haves to game-changing tools, you’ll discover which products can boost your sales and why they’re dominating.

Also, you will get insights about the top beauty product suppliers and how to start dropshipping beauty products step-by-step.

Ready to unlock the potential of your beauty store? Let’s dive in!

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Table of Contents

Top 35 Beauty Products To Sell As A Dropshipper in 2024

If you are planning to jump into this niche, we are more than happy to help you with your choice of dropshipping beauty products. Partnering with reliable beauty suppliers is crucial to ensure product quality and customer satisfaction. Let’s go!

👉 Check out the Best 20+ Dropshipping Products For Valentines + How To Start.

1. Magnetic Lashes

magnetic lashes

Source: Amazon.com

Rise, Rise, Rise !!! This is the first word that pops up when I think about the magnetic lashes market. Do you even use Instagram search or beauty bloggers’ trends? Magnetic lashes are everywhere!

If strip lashes were a thing back in 2019/2020, magnetic lashes are a thing now in 2024 still! 

This product is like a cherry on top of your dropshipping business. With high-profit margins from 40-60%, with costs varying from $6-15, and market price from $15-25

Your target audience is women, mostly around 18-24 years old. Following online sales of this product, most of the customers are from countries in Europe, North America, Asia Pacific, and the Middle East. 

magnetic lashes google trends

2. Hair Growth Oil

hair growth oil

Source: Amazon.com

Hair growth products have been on the market for a long time and continue to sell well today. Thus, it is one of the top beauty products to sell online. So, the hair products are definitely low-competition and high-demand products.

Dropshippers can offer their customers affordable prices because they have good profit margins that are around 60-80%

When selling hair growth products, it’s a good idea to start looking at the ingredients, because that is the first thing customers do! 

Mostly wanted ingredients are Mountain ebony stem, Pudina oil, Kusumbhi oil, Neem bark, Biotin, Panthenol, Lactic acid, Soybean extract, Vitamin E, and Peppermint oil.

The target audience for this product is men and women, market saturation is competitive and you are dealing with repetitive buyers.

hair growth oil google trends

3. Makeup Brushes

makeup brush

Source: Amazon.com

Maybe you are asking yourself why are brushes even here. But did you know that brushes can even make or break makeup? Well, most people know that, and that’s the reason why they are one of the best dropshipping product ideas.

There is a variety of brushes you can sell:

  • Concealer brushes
  • Powder brushes
  • Foundation brushes
  • Eye shadow blending brushes
  • Flat eye shadow brushes
  • Highlighting brushes, etc.

If you consider selling makeup brushes you should pay attention to some makeup rules and trends.

A good brush is long-lasting, evenly distributes pigment, and blends seamlessly without irritating or patching the skin.

This product has great profit margins, which are around 63-85%. You can check out some prices and margins in our dropshipping product category.

Quality is very important to customers, so what is important for you as a dropshipper, is to find suppliers you will trust. Dropshipping.com has a great base of suppliers and can help you!

Moreover, some of the best-rated suppliers for makeup brushes are EPROLO, Nordstrom, DR. HC, Beauty Joint, CoLour Zone, Blanka Brand – POD cosmetic, etc.

Choosing reliable beauty suppliers for makeup brushes is crucial to ensure quality, customer satisfaction, and business growth.

The target market for makeup brushes consists mostly of women and even girls from 15 to 55 years old, market saturation is competitive, and you have repetitive buyers.

makeup brush google trends

4. Makeup Sponge Blender

sponge

Source: Amazon.com

Sponge blenders are currently a craze. Once freebies that came with purchased makeup, they are now one of the best-selling makeup items! There is no makeup tutorial or professional makeup done without the use of a sponge blender.  

The best-selling sponge blender today is the 3-in-1 sponge. They are ideal because they have three distinct surfaces for applying and blending powders, creams, and liquids.

The target audience for this product is mostly women who do their makeup daily and makeup professionals. Market saturation is very competitive, but you are dealing with repeat buyers. 

SBelle, Alibaba.com, Suprabeauty, Nordstrom, and CoLour Zone are some of the best dropshipping suppliers

sponge google trends

5. Face Rollers

face roller

Source: Amazon.com

We are looking at another HOT trend of this year- a face massage roller! The face rollers market has grown rapidly. So, if you are a drop shipper willing to sell face rollers, it might be a smart move!

Facial rollers are typically used in conjunction with a facial oil, serum, or moisturizer to assist the tool in gliding across the skin.

This means that this product may have an impact on your business by increasing sales of other products! 

Most of the customers who demand facial rollers are women, but this product is popular among men too since it helps men pattern baldness. North American online market dominates among others. 

The profit margins of this product are higher than 50%, and market prices vary from $2- 300. 

face roller google trends

6. Facial Moisturizer

facial moisturizer

Source: Amazon.com

As previously stated, at-home treatments are more popular than ever. Because of the social media networks Instagram and TikTok, the popularity of skincare products and home treatments peaked in 2024.

People are becoming more aware of the benefits of moisturizing, which has resulted in the growth of this product type’s market.

You can sell moisturizers for every skin type:

  • Moisturizers for dry And Problematic Skin Types 
  • Combination of Skin Type
  • Oily And Acne-Prone Skin Type

Also, they come in different types like:

  • Lotions
  • Gels 
  • Creams
  • Ointments 

As you can see, even if you are selling only moisturizers, you have a broad range of products that you can dropship to your customers through your website.

The target audience is mostly women aged between 25-34 and 35-44 years old and is characterized as repeat buyers

Moisturizer keyword average search is high, reaching 60,500 searches per month. The most searchable keywords are connected to the keywords moisturizer hydrating and moisturizer cerave

facial moisturizer google trends

7. Hot-Air Hair Brushes

hot air hair brush

Source: Amazon.com

As people struggled to get hairstylist appointments during COVID, this popular 2-in-1 item that saves time and money became a thing in 2024. Customers are crazy about it!

Hot-air hair brushes are among the most popular items. Types of hot-air brushes you can dropship are:

  • Hot-air brush for wet hair
  • Hot-air brush for dry hair
  • Barrel brush that volumizes dry or wet hair.

And you know what? All of them are selling well! They are easy to use, don’t require any special hairstylist skills, and are less damaging and faster than traditional straightening irons.

The target audience of this market is mostly women and is characterized by one-time buyers.

If you choose to sell this product online, you should consider describing its features very well to customers.

Also, choose your suppliers wisely, because not all of them deliver quality! You should consider Alibaba and Amazon, which supply these products very well. 

hot air hair brush google trends

8. Hair Extensions

hair extension

Source: Amazon.com

Any braid, bun, or ponytail can be made more voluminous and intricate by adding volume, length, or a pop of color.

Hair extensions instantly enhance the beauty and excitement of any hairstyle. Plus, these products, especially natural hair extensions, are definitely high ticket today.

These products are selling like crazy, whether for everyday use, special occasions, or beauty salons.

If you consider selling this item, we recommend you offer a variety of colors, styles, lengths, and types, so you can deliver added value to your customers. 

Costs for supplying hair extensions vary from $6-105, and market prices are around $16- 270. This results in profit margins higher than 60%

hair extension google trends

9. Skin Cleanser

skin cleanser

Source: Amazon.com

As skincare became one of the most important things in 2024, the demand for skin cleansers has rapidly grown. For a long time, skin cleansers have been one of the top-list best-selling products on Amazon. 

Today both, men and women demand this product. However, women aged between 25-44 years old are still the target audience. 

Cleansers’ market size will be $12.22 billion by 2027.  It is a very profitable niche for dropshipping. Its costs vary from 7 to 14 dollars and sale prices go from 15 to 65 dollars. This led dropshippers to profit margins from 53% to 78%, which is high!

skin cleanser google trends

10. Face Masks

facemask

Source: Amazon.com

Face masks are great additions to any skincare routine to target specific skin care concerns.

Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

One of the masks that are the best-selling today are :

  • Masks containing hyaluronic acid 
  • Gel face masks 
  • Exfoliating masks  
  • Black face masks

If you are willing to dropship face masks, our advice is to carefully choose suppliers, because quality matters! Some popular dropshipping suppliers are Nordstrom, Beauty Joint, Alibaba, BigBuy, Bestfulfill, etc. 

face mask google trends

11. Luminous dewy foundation

luminous dewy foundation

Source: Amazon.com

As I look ahead to 2024 fashion trends, the look of no-makeup makeup is most desirable. As a result, offering a product that assists customers in accomplishing this could be one of your best dropshipping products.

Combining a face moisturizer with a luminous dewy foundation will provide minimal coverage but a glowing finish. 

The target audience for this product is mostly women between the age of 25-44 years old, and the market is characterized by repeat buyers. 

Prices of dewy foundation vary from $6.50 – $65. 

It is very important to describe this product very well, including information about ingredients, what skin type it is, its color, some special features, etc. 

luminous foundation google trends

12. All Day Waterproof Volume Mascara 

volume mascara

Mascara, as one of the essentials of everyday makeup, is used to lengthen and thicken eyelashes. Today, the best dropshipping mascaras are Waterproof mascara, which contains less water in its materials, allowing it to resist tears, rain, and sweat. 

Supplier prices for waterproof mascara are around $5- 10, and the selling prices are around $12-25. And, dear dropshippers, this leads you to profit margins higher than 60%, which is fascinating for this type of product! 

The target audience for this product is women between the ages of 18-24 and 25-44. The region with the highest demand is Asia-Pacific, followed by North America

waterproof volume mascara google trends

13. Gel Nail Polish Kit

gel nail polish kit

Source: Amazon.com

As the number of women who care about their nail aesthetic has grown, so have the sales of manicure and pedicure products.

So, if you have any doubt about whether to add a gel nail polish kit to your online store, I recommend you do it ASAP.

There are a variety of dropshippers that already do it, and all of them are making good profits.

Gel nails come in a variety of colors and patterns, and this gives you a wide range of products to dropship.

People also decorate their nails with jewels and flakes. This means that you have a variety of options to expand your business as the key to success is splendid options. 

Some of the most popular suppliers of gel nails are Candied Nails, Alibaba, Made-in-China

Selling prices for gel nail kits vary from $2.50 to $50. 

gel nail polish kit google trends

14. Tanning serum

tanning serum

Source: Amazon.com

Customers follow the trends set by influencers! The tanning serum is yet another product added to our top dropshipping beauty products.

People want to look tanned all the time, and makeup trends like contouring and baking have increased makeup sales. With the arrival of warmer weather, a bronzed look is quickly becoming the most popular.

The selling prices of tanning serums vary from $1.50 to 5 and are one of the best-rated items on Alibaba for this season.

Some of the brands that are best to dropship are Alba Botanica, Nature’s Gate, and Andalou Naturals

tanning serum google trends

15. SPF primer

spf primer

Source: Amazon.com

Primers are fantastic because they are so versatile. With summer quickly approaching, using an SPF primer is a simple way to add a layer of sun protection to your daily routine. 

Some of the best-rated suppliers for SPF primers are Nordstrom, DR. HC, and CoLour Zone, 

The target market for SPF primer consists mostly of women aged between 25-44 years old, market saturation is competitive, and you have repetitive buyers. 

Supplier prices for this product range from $6-10, and selling prices are around $15-27. Profit margins are higher than 60%.

spf primer google trends

16. Retinol Serum

beauty products to sell

Retinol serum has become a powerhouse within the beauty industry, offering significant benefits to those looking to combat signs of aging. This serum appeals to a target audience of women aged 30-50 who value skincare products backed by science.

As one of the most popular beauty products to sell, retinol serum’s high demand across social media platforms reflects its reputation for improving skin texture and reducing fine lines.

Moreover, for dropshipping beauty products, this item is ideal due to its high profit margins, with supplier prices between $5-15 and average selling prices from $20-50.

Interest in retinol serum has remained strong, with Google Trends showing continued growth, especially within the global market in North America and Europe.

beauty products to sell

Hence, dropshippers benefit from reliable suppliers offering retinol serum as a high-quality addition to their ecommerce store product line.

17. Jade Face Roller and Gua Sha Set

beauty products to sell

The jade face roller and gua sha set have gained massive popularity as beauty tools promoting facial relaxation and contouring.

As part of the wellness products category, these items appeal to a target market of women aged 25-40 interested in holistic personal care routines.

Also, this product is a great addition to your own ecommerce store, with supplier prices ranging from $3-12 and retail sales reaching $15-40.

Moreover, Jade rollers and gua sha tools have become trendy products on social media sites like Instagram, showing consistent interest on Google Trends.

beauty products to sell

They are ideal for dropshipping stores looking for high demand items that appeal to repeat buyers who seek high quality products.

18. Vitamin C Serum

beauty products to sell

Vitamin C serum is a trending product within the beauty niche, especially for those seeking health benefits for their skin.

Known for its brightening and anti-aging properties, it is popular with a target audience of both men and women aged 25-45.

This skincare product boasts profit margins as high as 75%, with supplier prices around $4-12 and average selling prices between $20-40.

Moreover, the high quality standards of Vitamin C serum make it an attractive option for online stores focused on offering high quality products.

According to Google Trends, this serum has a stable interest, particularly within the global market, positioning it as one of the top dropshipping beauty products for an ecommerce store.

beauty products to sell

19. Lip Plumper Gloss

beauty products to sell

Lip plumper gloss has gained traction on social media platforms, especially among young women aged 18-30.

This beauty item is in high demand as a non-invasive way to achieve fuller lips, which makes it a winning product for dropshipping beauty products.

Hence, with supplier prices between $2-5 and retail sales from $10-20, this product can yield profit margins of up to 80%.

Google Trends data also reflects a steady rise in searches for lip plumpers, making it a trendy product that fits perfectly in a beauty store or online store targeting the personal care market.

beauty products to sell

20. LED Face Mask

beauty products to sell

LED face masks are a trending item in the beauty industry, attracting customers interested in high-tech skincare products.

This product range appeals to both men and women aged 25-50, and global suppliers offer these masks at affordable prices from $15-40.

With retail sales ranging from $60-150, profit margins can reach 80%, making LED face masks an ideal addition to any dropshipping store. These masks are particularly popular on social media platforms for their ability to target acne, wrinkles, and overall skin tone improvement.

The high demand for LED face masks, as shown on Google Trends, reinforces their position as a top selling product in the beauty industry.

beauty products to sell

21. Hair Scalp Massager

beauty products to sell

Hair scalp massagers are trending products within the personal care sector, known for stimulating hair growth and promoting scalp health.

This product appeals to a target market of men and women aged 20-45 focused on self-care. With supplier prices from $1-4 and retail sales between $10-20, profit margins are as high as 80%, which makes scalp massagers a great choice for any dropshipping business.

The product’s high demand is evident on social media sites, where influencers often recommend them as part of holistic haircare routines, solidifying them as a trending product in the beauty niche.

beauty products to sell

22. Collagen Eye Masks

beauty products to sell

Collagen eye masks are in high demand as effective beauty products for reducing dark circles and puffiness, making them a must-have for any online store focused on skincare products.

The target audience includes beauty-conscious individuals, primarily women aged 25-50. Supplier prices range from $1-3, with retail sales reaching $8-15, creating profit margins of 70-85%.

Hence, collagen masks are popular on social media platforms and consistently show high interest on Google Trends.

beauty products to sell

These masks make a valuable addition to your beauty store due to their affordability, long shelf life, and high quality standards.

23. Lip Sleeping Mask

beauty products to sell

Lip sleeping masks are trendy products that provide intensive moisture, gaining popularity through social media sites and beauty influencers.

These products are ideal for young women aged 18-35, offering high demand and excellent profit margins. Supplier prices range from $2-5, while retail sales vary between $12-20.

The consistent interest shown on Google Trends positions lip sleeping masks as one of the top dropshipping beauty products for your own website.

beauty products to sell

Their long shelf life and ease of use make them attractive beauty products to sell online.

24. Detoxifying Charcoal Mask

beauty products to sell

Charcoal masks are essential for individuals with oily or acne-prone skin, making them an ideal skincare product for any online store targeting a young adult target market.

Supplier prices for charcoal masks range from $3-7, with retail sales between $15-25, allowing for profit margins of 60-70%.

Furthermore, social media platforms highlight the product’s benefits in controlling excess oil, and Google Trends data shows consistent interest.

beauty products to sell

Charcoal masks are also considered cruelty-free and have high demand in the personal care market.

25. Nail Art Stickers

beauty products to sell

With the rise of DIY projects, nail art stickers have become popular for those seeking creative and affordable nail designs.

This product targets a target audience of young women aged 18-35 who enjoy nail art as part of their beauty routine. Supplier prices are around $1-3, and retail sales reach $8-12, yielding profit margins of up to 80%.

Also, Google Trends shows spikes in demand for nail art products, especially during holiday seasons, making them ideal for dropshipping beauty products in an ecommerce store.

beauty products to sell

26. Under-Eye Cream

beauty products to sell

Under-eye creams targeting dark circles and puffiness remain a high demand item in the personal care market. This product is popular among men and women aged 25-45 who prioritize beauty products for physical appearance improvement.

Thus, supplier prices vary from $3-10, and retail sales range from $20-40, creating profit margins of up to 80%.

According to Google Trends, there’s consistent interest in under-eye creams, especially in North America, making it a trending product for any beauty store.

beauty products to sell

27. Eyebrow Lamination Kit

beauty products to sell

Eyebrow lamination kits are top dropshipping beauty products as they provide a way to achieve a groomed look at home.

This product appeals to young women aged 18-35 and follows high demand on social media sites for natural, full eyebrows.

Moreover, supplier prices for lamination kits range from $5-12, with retail sales from $25-40, leading to profit margins of up to 80%.

Google Trends confirms rising interest in DIY eyebrow solutions, which are perfect for beauty stores.

beauty products to sell

28. Natural Deodorant

beauty products to sell

Natural deodorants meet the growing demand for cruelty-free and non-toxic beauty products. This beauty product is popular among health-conscious men and women aged 20-45.

Hence, with supplier prices between $3-8 and retail sales from $15-30, profit margins range from 60-70%.

Moreover, Google Trends shows increasing interest in natural deodorants, particularly in North America, positioning them as trendy products in the beauty industry.

beauty products to sell

29. Hyaluronic Acid Moisturizer

beauty products to sell

Hyaluronic acid moisturizers are among the top selling products due to their hydrating benefits. This product range appeals to both men and women aged 25-50 and is one of the most profitable beauty products to sell.

With supplier prices from $4-10 and average selling prices from $20-45, profit margins can reach up to 80%.

Google Trends shows steady demand for hyaluronic acid, particularly in North America and Europe, making it a top dropshipping beauty product.

beauty products to sell

30. Beard Grooming Kit

beauty products to sell

Beard grooming kits cater to men interested in personal care and physical appearance. With supplier prices around $5-15 and retail sales from $30-50, profit margins can reach 60-80%.

Hence, Google Trends reflects high interest in beard grooming products in North America, establishing them as essential products to sell in the global market for any dropshipping business targeting men’s wellness products.

beauty products to sell

31. Exfoliating Body Scrub

beauty products to sell

Exfoliating body scrubs are essential beauty products to sell in the personal care market, helping to remove dead skin cells and promote smoother skin.

This product appeals to both men and women aged 20-50, particularly those interested in skincare products that enhance their physical appearance.

Thus, with supplier prices ranging from $3-8 and average selling prices between $15-30, profit margins can reach up to 75%.

Moreover, Google Trends shows consistent interest in exfoliating scrubs, particularly in North America and Europe.

beauty products to sell

They are considered body products for dropshipping stores looking to increase sales by offering high quality products from reliable suppliers.

32. Charcoal Teeth Whitening Powder

beauty products to sell

Charcoal teeth whitening powder has become one of the top beauty products to sell online, offering a natural alternative to traditional teeth whitening solutions.

This product appeals to a target audience of both men and women aged 18-35 who are conscious about their physical appearance and dental health.

Moreover, supplier prices for charcoal powder range from $3-8, with average selling prices between $15-30, resulting in profit margins of up to 75%.

Also, Google Trends highlights a steady interest in teeth whitening solutions, particularly in North America and Europe, driven by social media platforms showcasing this product’s effectiveness.

beauty products to sell

It’s an excellent addition for dropshipping stores aiming to sell trending items that cater to customers looking for high quality products in the personal care market.

33. Essential Oils for Skincare

beauty products to sell

Essential oils have gained immense popularity for their health benefits, especially within the beauty industry.

These oils, often used in DIY projects or as part of self-care routines, attract a target audience of wellness-focused individuals aged 25-45.

Hence, the supplier prices for essential oils range from $2-7, while average selling prices vary between $10-25, offering profit margins of up to 80%.

According to Google Trends, essential oils consistently rank among trending products, with high interest shown globally.

beauty products to sell

34. Cruelty-Free Makeup Brush Sets

Makeup brush sets are essential beauty items for any ecommerce store selling makeup products.

Thus, these cruelty-free brushes cater to a target market of beauty enthusiasts aged 15-40. With supplier prices ranging from $5-15 and retail sales between $20-50, profit margins can reach 70-80%.

Also, Google Trends data shows that trendy products like these are frequently searched, particularly in North America and Europe.

beauty products to sell

Promoting cruelty-free options can also attract customers who prioritize high quality standards in their products online, making them a winning product for your dropshipping business.

35. Tinted Sunscreen

beauty products to sell

Tinted sunscreen is a top selling product in the personal care market, offering both sun protection and light coverage.

Hence, it appeals to a target audience of women aged 18-35 who want multipurpose beauty products. Moreover, supplier prices range from $3-8, with retail sales between $15-30, yielding profit margins of 65-75%.

Google Trends shows rising interest in tinted sunscreens, particularly during the summer months, making them a high demand product.

beauty products to sell

Hence, adding tinted sunscreen to your online store or own website can help you attract customers looking for essential items that combine convenience and long shelf life.

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How To Start Dropshipping Beauty Products? [Step-By-Step]

Firstly, I will share with you my step-by-step guide on how to start selling beauty products.

Step 1 – Choosing The Right Beauty Dropshipping Products 

Trends are changing the future of beauty products, so following them may be a good idea.

This year, the most revenue is generated by face creams, face masks, hydrating and chemical-peel-like masks, moisturizers, and overnight rejuvenating treatments

Also, another trend that steals a lot of customers’ attention is that hundreds of different beauty companies are constantly attempting to convert solid makeup items into liquid makeup. Plus, whatever product you choose they all have repetitive buying behavior.

However, if you are looking for the winning products, I recommend you do in-depth market research and collect valuable insights before diving into it.

So, Here’s an easy way to get started: go to Google Trends, enter each product keyword, and see what people are searching for.

This provides useful information as you can identify products that are in high demand. It also helps you decide which products to include in your specialized store. Give it a try! 👇

Now, there are many great tools to help you find your successful products. For example, I use Minea to discover my winning products, and the biggest Shopify stores selling in this industry.

minea

This tool helps me find profitable products by keeping an eye on social media advertisements. This way, I can understand what products are currently popular.

More importantly, you should follow Instagram and TikTok influencers because your customers do that too! Thus, this way you can get valuable information about what’s trending.

My recommendation:

👉 Check out my ShopHunter Review: A Competitor Spying Tool For Shopify Stores.

Step 2 – Find Dropshipping Suppliers

When it comes to your dropshipping beauty products business, don’t just stick with one supplier. Building a network of reliable suppliers gives you a real advantage.

Evaluating beauty suppliers is crucial to ensure they provide high-quality products and reliable services.

For one, if one supplier runs out of stock, you’ll have backups ready, which means your customers won’t have to wait or look elsewhere.

This flexibility is key, especially when selling in the beauty industry where trends change quickly, and products like skincare products and other beauty products to sell are always in demand.

With multiple suppliers, you’re not only expanding your product range but also creating a unique inventory for your online store or own ecommerce store.

Offering exclusive or hard-to-find beauty items sets you apart from competitors who may only rely on a single supplier. And the more diverse your stock, the more your target market will find exactly what they’re looking for.

If you have difficulties finding relevant and trustworthy suppliers, Dropshipping.com can assist you in your search, from their broad supplier base.👇

If you have difficulties finding relevant and trustworthy suppliers, Dropshipping.com can assist you in your search, from their broad supplier base.

Step 3 – Create Your Dropshipping Store

Now, you may have beauty products to sell, but your store is the place where you are going to showcase them. So, consider this as very important.

Thankfully, nowadays you have various ways to build a website. You can hire a professional and let him do all the work. But remember, it is expensive.

Next, if you have coding skills, time, and effort, you can always choose to build your website from scratch, using an Open Source system like WordPress. Lastly, you can simply use website builders and save your precious time.

Luckily, there are various website builders available, and Shopify stands out as a popular choice.

It’s well-liked for its simple interface, a range of appealing themes (some free and some paid), and features you can customize.

shopify editor

Thanks to the drag-and-drop editor, building and tweaking your store is a breeze.

💡 Tip: Learn How To Set Up Your First Store On Shopify [No.1 Beginners Guide]

Step 4 – Promote Your Beauty Products

Thus, sales without marketing is a no-go. So, you can have the best beauty products to sell. But if you don’t tell your users they are on the market, it can all be for nothing.

Therefore, you have various digital marketing strategies to use, like search engine optimization (SEO)social media marketingemail marketing, paid advertising, etc.

In my opinion, if you want to sell online, TikTok marketing is inevitable. Hence, you can hire an influencer who can promote your products, film unpacking and how-to-use videos, etc. This really works

Next, you can boost your sales by implementing marketing strategies like cross-selling and up-selling, referral programs, etc.

Plus, I suggest you include video marketing and show your dropshipping products in a visually engaging way.

Also, Facebook adsInstagram ads, and TikTok ads can reach your target audience by considering demographics, interests, and behavior.

Top Beauty Products Suppliers For Dropshipping in 2024

1. AutoDS

autods

AutoDS goes beyond being just a dropshipping supplier of beauty products to sell; it’s a cloud-based platform designed for managing various aspects of your dropshipping business.

This includes tracking supplier orders, handling communications, and facilitating order cancellations and returns for your stores. The platform offers a default template for quick replies and a dashboard to help you monitor your performance.

What sets AutoDS apart is its extensive supplier base, making sourcing simpler and safer.

With warehouses in China, Europe, and the USA, AutoDS ensures faster shipping times and better product quality.

In the beauty niche, the platform provides access to hundreds of suppliers offering products ranging from $1 to $60, with shipping times priced between $2 and $10.

autods products

AutoDS also seamlessly integrates with globally recognized suppliers such as Amazon, AliExpress, Wayfair, CJDropshipping, and more.

It even allows collaboration with private suppliers, offering excellent customer service and faster shipping times.

2. BellaHair

bella hair

BellaHair stands out as a premium wholesale supplier specializing in high-quality hair extensions with various textures.

They ensure swift shipping, handling it within 1 to 3 days. Their product costs range from $65 to $225.

To maintain uniqueness for their customers, BellaHair provides exclusive reselling options, setting their clients apart from any external competition.

3. EggRacks

eggracks

For those prioritizing fast product delivery, this one is an ideal supplier.

This e-commerce supplier, based in Ithaca, New York, is known for its reliable and rapid shipping across a diverse range of products, including health and beauty items, jewelry, and consumer electronics.

Also, product costs vary from $15 to $150.

4. Doba

doba

Doba focuses entirely on dropshipping, offering a platform to dropship over 2 million products from 170 carefully selected suppliers.

Their product range spans health and beauty, general merchandise, electronics, and more.

While checking Doba prices requires logging in, the platform allows a free one-month trial without the need for credit card information.

5. Beauty Joint

beauty joint

Beauty Joint is a well-established dropshipping supplier for those interested in selling beauty products to sell online. This dropshipping supplier offers a wide variety of high-quality products, including makeup products, skincare products, hair extensions, and nail care items. Beauty Joint is one of the top beauty suppliers for dropshipping beauty products.

With brands like Wet & Wild, LA Girl, RIMMEL, and Elf, Beauty Joint provides top selling products to meet the high demand within the beauty industry.

Their dropshipping business model includes a one-time setup fee of $25 and a monthly fee of $15, enabling sellers to access branded beauty items that resonate with a broad target market.

Beauty Joint’s average selling price and affordable prices help attract repeat buyers.

Moreover, they ship globally, typically processing orders within 2-4 business days, and offer excellent customer service to assist with any queries.

This beauty supplier caters to businesses across various social media platforms and online stores, providing marketing tools to boost visibility and increase sales in the online beauty market.

6. ISO Beauty

iso beauty

ISO Beauty, a U.S.-based dropshipping supplier, specializes in hair extensions and styling tools, including straighteners, curling irons, and blow dryers.

Thus, this private supplier offers a product range at affordable prices, with no minimum order requirement, making it easy for businesses to start selling products online.

ISO Beauty has a one-time fee of $200 for account setup, which includes four high quality product samples to help sellers build trust with their target audience.

This dropshipping supplier caters to both domestic and global markets by shipping orders within one day if placed by 3:30 PM. ISO

Moreover, beauty’s target market includes beauty niche businesses that emphasize high quality standards and long shelf life for physical products.

Their catalog offers high demand items that contribute to a well-rounded beauty store with products that can be promoted on social media sites to reach potential customers.

7. Born Pretty

born pretty

For dropshippers interested in nail art and beauty products, Born Pretty is a global supplier with warehouses in the U.S. and U.K. to support international shipping.

Known for its extensive selection of nail art brushes, nail polish, and DIY nail products, Born Pretty is popular in the beauty industry for its affordable prices and private labeling options.

This supplier allows sellers to create a unique beauty product line, making it an ideal choice for businesses looking to build an online store that appeals to repeat buyers.

With marketing strategies like paid advertising and digital downloads for promotional content, Born Pretty helps sellers expand their reach across social media platforms.

The products have long shelf life and are cruelty-free, appealing to customers focused on ethical beauty products. Their average processing time of 3-7 days ensures timely deliveries, meeting the expectations of repeat buyers in the beauty products market.

8. Nova Engel

nova engel

Based in Spain, Nova Engel is a reputable dropshipping supplier that caters to the beauty niche, particularly in perfumes, personal care, and skincare products.

With over 800 brands and 30,000 products, Nova Engel is ideal for dropshippers looking to source beauty items for an online store or their own website. The average selling price varies based on the brand, and the profit margins are appealing for sellers targeting high demand beauty products.

Nova Engel’s dropshipping business requires an initial deposit of EUR 500 to start, offering global shipping with domestic orders processed in 24-48 hours and international deliveries within 3-6 days.

Nova Engel’s product range is frequently updated, ensuring trending products are always available to meet consumer demands.

Their marketing tools and paid advertising options provide sellers with the resources needed to effectively promote their high quality products.

9. Dependable Industries

dependable industries

Dependable Industries is a U.S.-based, family-owned dropshipping supplier that offers personal care and beauty products at an average selling price of $1-10.

Known for its excellent customer service, this supplier processes orders within 4-7 days, making it a reliable choice for sellers focused on trending products and essential items in the beauty industry.

Their affordable prices and high-demand items like skincare and wellness products make Dependable Industries a strong option for dropshipping stores aiming to attract repeat buyers.

10. Beauty Trade

beauty trade

Beauty Trade is a global supplier that connects dropshipping suppliers and beauty brands, offering high quality standards and excellent customer service.

So, with skincare products, body products, and face creams, this supplier serves as a one-stop platform for sellers in the beauty niche.

Thus, their global market access and free account setup provide flexibility for sellers aiming to grow a beauty store targeting a broad target audience.

Beauty Trade’s average shipping time aligns well with international customers’ expectations, making it a strategic choice for an online store focused on beauty and wellness.

11. MVP Trading Co.

mvp trading co

MVP Trading Co. is a leading dropshipping supplier for branded beauty products in the personal care market.

With a product lineup including skincare, wellness items, and household essentials, MVP Trading Co. has over 4,000 items in stock, catering to target audiences looking for top selling products.

Moreover, orders are processed within a day, and products are priced between $1-10, making them ideal for sellers aiming to increase retail sales with products to sell online.

Also, MVP Trading Co.’s excellent customer service and quick turnaround times make it a reliable supplier for beauty dropshippers.

Their offerings align with high-demand categories in beauty and wellness, ensuring sellers have access to essential items that appeal to a broad global market.

12. Avasam

avasam

Avasam, a UK-based dropshipping supplier, specializes in offering perfumes, skincare products, beauty accessories, and personal care items.

With options for private labeling and integration with social media platforms, Avasam allows sellers to promote their dropshipping store across various channels, maximizing reach and potential sales.

This beauty supplier offers flexible subscription plans starting at £9 per month, making it a cost-effective choice for businesses looking to enter the beauty niche with minimal initial investment.

Avasam supports international order fulfillment, giving sellers the opportunity to reach a global audience. With access to trending products and high quality standards, Avasam is a solid choice for beauty entrepreneurs focusing on the digital marketing aspect of their online store.

Why Dropshipping Beauty Products Is the Right Choice?

Dropshipping beauty products may be the best option if you’re looking for a niche with a large number of highly demanded goods!

The beauty niche dropshipping is made up of everything that people use to improve their physical appearance: face masks, face creams, moisturizers, toners, make-up, wholesale hair extensions, makeup, facial massage rollers, etc.

These types of products are bought by everybody! That’s what is making them “timeless” goods with consistent demand over decades.

Therefore, the projected revenue for the global Beauty & Personal Care market in 2024 is approximately $648.60 billion.

Also, what criteria to pay attention to when choosing beauty products to sell online?

When selecting beauty products to sell online, focus on trending items with high demand. Ensure they cater to diverse skin types and age groups to maximize your market.

Choose products with low competition but high profit margins, like organic skincare or vegan cosmetics. Verify their quality and source from reliable suppliers to maintain customer trust.

Always check for regulatory compliance and offer items with positive reviews and proven results, ensuring your customers return for more.

Beauty Products To Sell FAQs

1. What is the most sold beauty product?

The most sold beauty product globally is typically in the skincare category, specifically moisturizers or serums.

According to Google Trends, products like hyaluronic acid serums and retinol creams consistently rank high in search interest.

google trends results most sold beauty product

In 2024, hydrating skincare products are dominating sales due to increased consumer focus on skin health.

Also, the top beauty device of 2024 is the LED light therapy mask. It’s popular for its effectiveness in improving skin texture, reducing acne, and minimizing signs of aging.

2. What is the most Googled beauty product?

As of 2024, Vitamin C serums and SPF moisturizers are some of the most Googled beauty products.

vitamin c serum google trends

They have maintained a steady rise in interest, thanks to growing awareness about their benefits in achieving a radiant and protected complexion.

Nail art kits have also gained traction, driven by social media trends.

In 2024, natural makeup looks continue to trend. Products like tinted moisturizers, cream blushes, and multipurpose makeup sticks are in high demand.

Also, the hottest trend in 2024 is clean beauty. Consumers are looking for sustainable, cruelty-free, and vegan beauty products, particularly those with minimal packaging and eco-friendly formulations.

Google Trends shows a spike in searches for makeup brush sets and skin tints that offer lightweight coverage.

4. Who buys the most skincare products?

Millennials and Gen Z consumers lead the charge in skincare purchases. They’re highly influenced by social media trends and prioritize products that offer visible results, like acne treatments and anti-aging serums.

According to Statista, skincare accounts for nearly 42% of total beauty industry sales in 2024.

5. What is the best product to sell to make money?

For those looking to sell online, niche beauty products like hair extensions, nail art kits, and luxury skincare bundles are the most lucrative.

Pairing with reliable global suppliers ensures quality and fast shipping.

6. What is the beauty prediction for 2025?

In 2025, the beauty industry will focus on personalized beauty solutions powered by AI and AR, offering tailored skincare and makeup recommendations.

Also, sustainability will be key, with brands adopting eco-friendly practices and developing biotech-based ingredients.

Consumers will favor preventive care with simple, multifunctional products. The integration of beauty and wellness will continue, featuring innovations like LED masks and probiotic skincare.

Conclusion

In my opinion, diving into the beauty industry as a dropshipper in 2024 is a brilliant move. This market is not only thriving but offers a diverse range of products with high demand and great profit margins.

From skincare staples like moisturizers and serums to innovative tools like LED masks, these beauty products to sell cater to a wide audience and ensure repeat buyers.

Before starting, consider the following key points:

  1. Choose reliable suppliers: Quality and shipping times are crucial. Partnering with trustworthy suppliers ensures customer satisfaction and reduces return rates.
  2. Focus on trending products: Use tools like Google Trends and social media insights to identify what’s hot.
  3. Optimize your store: A well-designed online store with clear product descriptions and reviews can make all the difference.

Remember, success in dropshipping comes from staying adaptable and keeping up with market trends.

Start small, test different products, and scale your business based on what works best. Now’s the time to turn your beauty store idea into a profitable reality!

About the Author

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Aleksandra Miteva
Aleksandra teaches marketing and management at various levels in High School. She writes about marketing, the economics and logistics of the dropshipping business and ecommerce in general.
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